After Apple revealed the launch of their newest venture 'Apple Music', a new streaming subscription service set to launch at the end of June, musicians gathered to allow a month free trial of their music to the public...all but one. Cue Miss Taylor Swift.
Releasing a letter to Apple via her Tumblr account, Taylor wrote:
'To Apple, Love Taylor
I write this to explain why I'll be holding back my album, 1989, from the new streaming service, Apple Music. I feel this deserves and explanation because Apple has been and will continue to be one of my best partners in selling music and creating ways for me to connect with my fans. I respect the company and truly ingenious minds that have created a legacy based on innovation and pushing the right boundaries.
I'm sure you are aware that Apple Music will be offering a free 3 month trial to anyone who signs up for the service. I'm not sure you know that Apple Music will not be paying writers, producers, or artists for those three months. I find it to be shocking, disappointing, and completely unlike this historically progressive and generous company.
These are not the complaints of a spoiled petulant child. These are the echoed sentiments of every artist, writer and producer in my social circles who are aftraid to speak up publicly because we admire and respect Apple so much.
Three months is a long time to go unpaid, and it is unfair to ask anyone to work for nothing. I say this with love, reverence, and admiration for everything else Apple has done.
But I say to Apple with all due respect, it's not too late to change this policy and change the minds of those in the music industry who will be deeply and gravely affected by this.
We don't ask you for free iPhones. Please don't ask us to provide you with our music for no compensation'
To which Apple's vice president Eddy Cue responded via Twitter:
'We hear you @taylorswift13 and indie artists. Apple will always make sure that artist are paid. #AppleMusic will pay artist streaming, even during customer's free trial period'.
and THAT is the power of the Swifty ladies and gents (and maybe her 59.2m Twitter followers had something to do with it too).
Photo Credit: instagram.com/taylorwift
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