London Fashion Week has just announced it will be changing venues from September, leaving the iconic Somerset House for Brewer Street Car Park in Soho. Yes really.
No more falling over those cobbles on the way to the show space, or seeing your Instagram feed light up with genuinely beautiful pictures of this historic venue, but- and crucially this is why the British Fashion Council has taken the move- it's more central.
Chief Executive of the BFC, Caroline Rush, said: "The long term growth of the UK's designer fashion market is reflected geographically in this move that will see London Fashion Week designers showcasing collections in one of London's most vibrant, diverse and creative hubs set within a mile of Bond Street, Dover Street, Mount Street, Oxford Street and Regent Street."
"The new and exciting venue has already been dubbed as Brewer Street's 'Fashion Park' and will offer freedom and flexibility to designers who will be able to transform the show space to reflect their own aesthetics and identity."
So there you have it. With so much change coming for SS16 (Vodafone will no longer be the principle sponsor, with Sunglass Hut taking over instead) will LFW still attract such a huge following?
Photo Credit: Pinterest
Video Credit: British Fashion Council
What are your thoughts- will you be sad to see LFW leaving Somerset House? Let us know!