Today’s strong and independent woman is known to embody style and comfort and Ritu Kumar’s AW16 campaign is all about that. Did we mention yet that the campaign features none other than actor and diva Kalki Koechlin who we know cannot be messed with! Well, could there be a better match?
Bikramjit Bose is the man behind the breathtaking pictures and videos. The videos are titled Everyday Basics and Beautiful Basics and include different types of casual-wear ranging from camisoles and yoga pants to lounge dresses and joggers. The print campaign on the other hand screams vintage glamour featuring printed dresses inspired by traditional and European aesthetic.
It goes without saying that we are already a fan and you can scroll through the images to see the collection and the most talked about videos.
Photo Credit: Ritu Kumar
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