Dior has just released images of its AW17 collection (a little early you might think, and we agree) for a campaign with a noticeably more relaxed tone than usual.
The black-and-white shoot features Jennifer Lawrence with a laid-back look in a very casual decor. She is wearing the statement “We should all the feminists” t-shirt with a blazer, jeans and ballet flats.
In fact, ever since Chiuri joined Dior as it’s first female artistic director a few months ago, the brand seems to have a brand new focus. Their new collections target younger generations and they are making feminism an integral part of their vision.
The choice to feature Jennifer Lawrence is actually a culmination of a few very obvious feminist moves. We are of course talking about their statement t-shirt which came out last season, but also about Dior’s #thewomenbehindmydress campaign, which put their female workers in the spotlight. So the decision to feature Jennifer Lawrence, such a well-known advocate for feminism, feels perfectly right.
Now, scroll down to shop our picks of the label’s most stylish pieces.
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