If you’re all too familiar with the struggle to come up with ideas on what to buy friends and family for Christmas, this is the post for you.
In December 2014
, Debenhams consulted with Professor of Psychology Karen Pine to come up with the perfect formula for buying presents.
Their formula incorporates the five essential elements that make up perfect gift giving: Listening to the person you wish to buy for (L), Observing that person to find out what makes them happy (O), Making the Effort to research the perfect gift (E), ignoring Personal Desire by not assuming that your gift recipient will enjoy something just because you do too (PD), and Empathising with your gift recipient’s emotions, thoughts and feelings (E).
Start shopping with this formula in mind and you’re sure to impress each of your lucky gift recipients!
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