Thanks to its structure which makes snaps and messages disappear within a set timeframe and screenshots impossible to take without alerting the other person, Snapchat started off with a reputation of being a perfect platform for teens and young adults to exchange flirty messages and risqué pictures with each other without being caught.
However, Shopcade recently discovered that this discretion that Snapchat offers is being used in a very unique, resourceful, and constructive way—through something called "Snap Counsellors".
Rajshekar Patil, the creative director at TBWA\India, explained that even basic forms of counselling are are unavailable/inaccessible to Indian teens. "Teenage relationships and dating are frowned upon by our conservative society, further isolating youngsters," he explained.
In a step towards addressing this issue, TBWA\India has launched Snap Counsellors, which is a service through Snapchat that aims to help out teenagers susceptible to abuse.
They partnered up with two not-for-profit organisations to make this venture come to life—Love Doctor (a teenage counselling organisation) and Chayn India (an organisation that uses technology to help women who have been abused).
Explaining the conception and use of Snap Counsellors, Patil said, "There was a space for a real solution that leveraged technology to address this gap and reach out to as many as possible. We needed a platform that would not leave a trace, and one that teens could easily access. Snapchat is not only ubiquitous, it also offers the specific discretion and anonymity that victims need. The chat app has become a gold rush for marketing to teens. Snap Counsellors became the first to use Snapchat for a social purpose and solve a real problem."
We think this venture is absolutely ingenious, and we wish it all the success in the world!
Photo Credit: Teen Vogue
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