Mad Monday kicks off today at London Fashion Week, but we think Sunday's showing seemed to be vying for this title this season with a packed schedule, celeb filled FROWs AND...a shoppable catwalk.
Burberry may well be ahead of the curve on most things, but Henry Holland secured a triumph last night with a gimmick that allowed you to buy the collections being showed there and then.
VIPs Alexa Chung and Daisy Lowe were invited onto the catwalk during the finale to purchase a piece using a specially customised Apple Pay HOH ring. They simply had to tap the items they wanted and boom, instant gratification.
As LFW becomes more and more commercial and less about exclusivity (this season in particular has proved that) customers buying the collections from the catwalk in real time makes complete sense.
With Henry leading the way, Matthew Williamson actually missing this season so he can focus on selling SS16 when it actually is Spring and Versus Versace's collection already available on Selfridges, we can't wait for next season!
Photo Credit: Daily Mail
Video Credit: British Fashion Council
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