H&M don't do things by halves do they?
Fresh from releasing a behind the scenes video of their #HMBalmaination campaign, featuring Kendall twerking like a pro, they held the launch party to end all launch parties last night in NYC.
A-listers strutted the catwalk in Rousteing's designs for H&M and peppered the FROW, as guests were treated to some perfect 90s nostalgia with a performance from- wait for it- The Backstreet Boys! (That 11-year-old fan girl inside you just went all crazy didn't it?!)
Kendall Jenner lead the way, with pals including Karlie Kloss and sisters Bella & Gigi Hadid also modelling on the night.
They were joined by guests Alexa Chung, Diane Kruger, Kylie Jenner, Rosie Huntington-Whiteley and Ellie Goulding in wearing the H&M creations.
Expectations for the collab has officially reached fever pitch, with this easily being the most anticipated collection in H&M's history.
Landing 5th November, you officially have permission to call in sick on this day- it's Balmain for heaven's sake.
Scroll through our gallery above to see more from the party and watch The Backstreet Boys performing live!
Video Credit: Preview Mag
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