Burberry are changing the way it presents and sells its runway collections starting from September this year.
The British fashion house will be replacing their current four-show calendar with two shows in February and September, featuring both womenswear and menswear. The brand will also make their runway collections available to purchase in-store and online immediately after the show.
“The changes we’re making will allow us to build a closer connection between the experience that we create with our runway show and the moment when people can physically explore the collections for themselves”, said Burberry Chief Creative and CEO Christopher Bailey in an interview with Fashion Mag.
Photo Credit: Love The Sales
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