You have to hand it to Burberry. They're arguably the hottest show in town, always have the best looking FROW, have a huge loyal following and are masters of using digital to reach as many people as possible.
Now they have leapt ahead again and become the first brand to launch on Apple Music. Down to some clever manoeuvring between Burberry's ex CEO now heading up Apple, this collab has been months in the making.
The channel will relay content through its 'Burberry Acoustic' platform created five years ago to showcase talent via its own website or YouTube.
The timing couldn't be better given London Fashion Week literally days away! Available to subscribers of Apple Music only, if you haven't signed up yet, think of this as the best possible excuse.
It is Burberry, after all.
Photo Credit: Burberry
Like this post? Hit the heart to save to your profile for later.