Every season a new beauty trend comes out of left field. Cast your mind back to 2015, when contouring was non-existent, then 2016 when strobing came on the scene- these beauty trends, which are now cemented in our routines were once brand-spanking new.
The AW17 shows have seen a new beauty must-have technique rise to prominence, the on-purpose smudged lip look. From Preen to Topshop, makeup artists have been emulating post-nightout lips. Yes, they may look like you've just devoured cheesy chips after six tequilas, or kissed a random hottie but this "just-snogged" effect is here to stay.
Val Garland spoke about this look he created at Preen, telling Vogue backstage that "It's about kissing and snogging. This girl goes clubbing, she's confident and she loves kissing. I'm using MAC's Lip Mix and smudging out the line, using a larger brush and buffing it out, and then applying gloss within the lip line but not outside it".
We're all for it. Next time you smudge your lippy whilst applying it on the tube, leave it, and confidently tell people it's on purpose. 'Cus if Preen gives it the seal of approval, then who are we to argue?
Photo Credit: Topshop, Preen, Vogue
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