On Thursday our Creative Director Hoon flew to Paris to watch the Balmain show, read below his recap...
After Valentino’s parent company Mayhoola finalised a deal to buy Balmain (supposedly for €485Million), all eyes were on the runway on September 29, to witness how the recent merger has affected Olivier Rousteing’s creative direction for the fashion house. The anticipation was real - Mayhoola was aiming to recreate the same success with Balmain as with Valentino- Mayhoola boosted Valentino’s revenue by $1Billion in 2015 after acquisition.
Whether this was the reason behind the shift - when the new Balmain spring summer 2017 show hit the runway, it felt “modern, fun, but considered”. Rather than heavy, nearly military-esque fits with embroidery we were used to from Balmain, Olivier showed flowy, natural, and ethereal dresses and gowns with a revealing slit here and there. Against a lush greenery backdrop, models including Gigi Hadid walked out wearing very accessible outfits but with a Parisian edge, leaving an impression of lush inclusion for the viewers, rather than the hard “Balmain Army” concept we were used to.
There were more colours - also a departure from previously monochrome Balmain collections - desert tones, cargo greens, snakeskin prints, graphic stripes- everything looks more ready-to-wear, and more affordable than the high couture concepts of previous years.
The collection was a new type of sexy- modern, and more accessible, and complete creative success for Balmain’s new direction.
On a sidenote the big news also turned to Kim Kardashian, who came to the show in a mesh catsuit, underwear-free.
Photo Credit: Vogue, Pinterest
Video Credit: FatalefashionIIII
Follow us on Instagram HERE for bite size style inspo!