adidas are reusing an archival image of Kate Moss wearing the Gazelle trainer from 1993 as part of a new relaunch campaign.
The Gazelle is one of the brand's most popular, and certainly most iconic trainer (it has been around since the 1960s). Since Stan Smiths came back into the limelight in 2011, the company are hoping to emulate its success with the Gazelle.
Gary Aspden, an adidas brand consultant stated that 'Like the Gazelle, Kate Moss is just as relevant in 2016 as she was back in the 1990s, which is why this image works so well'.
The campaign has been created by digital artist Doug Abraham who transformed the image of Kate into a video. Watch the campaign video above!
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Video Credit: Adidas Originals YouTube
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