Content Strategy for the Web
FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: * Understand content strategy and its business value * Discover the processes and people behind a successful content strategy * Make smarter, achievable decisions about what content to create and how * Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.
The Wonderful Wizard of Oz poster - Postertext
The Wonderful Wizard of Oz poster is created using the entire text of the book. In the poster, created using the text of the book itself, Dorothy and her friends take centre stage, arms interlinked in friendship as they follow the Yellow Brick Road to the Emerald City. Looming large over this happy band of travelers is the ominous image of the Wicked Witch, who watches over them malignantly, always ready to throw another setback in their path.The Wonderful Wizard of Oz speaks to the child in all of us, and our poster succinctly conveys its message of the triumph of friendship over adversity in an intriguing and eye-catching manner.
The War of the Worlds poster - Postertext
The War of the Worlds poster is created using the entire text of the book. Our War of the Worlds poster shows three Tripods emerging from the text of H.G. Wells' novel as if from through the smoke of battle, their metallic tentacles coiling ominously about them, caressing the air in search of a sign of their human prey. H.G. Wells broke new ground in the realm of imaginative storytelling, helping to almost single-handedly define the genre that we now know as science fiction, and this poster illustrates the remarkable prescience and enduring appeal of his fictional creations.
Wuthering Heights poster - Postertext
This Wuthering Heights poster was created using the first 20 chapters of the book. Created using text from the first 20 chapters of the book, our poster recreates a pivotal scene from the narrative. Heathcliff and Catherine, the two tragic lovers thwarted by fate and circumstance, meet again upon the blasted heath only to pass each other once more, with Catherine the elegant and respectable lady, while Heathcliff remains every inch the wild and untamed brute despite his outward finery.Wuthering Heights is a book that strikes a chord with anyone who's ever let their head rule their heart, and our poster breathes fresh life into the rich tapestry of emotions and desires that the story conveys.
The Adventures of Sherlock Holmes poster - Postertext
This The Adventures of Sherlock Holmes poster was created using nine of twelve short stories in the series. Click here for the full list of included stories. Using Doyle’s original words, this artwork captures the famous detective in his most pensive moment: as he brainstorms amongst the fumes of his iconic tobacco pipe. Our image evokes the feeling of the London of yesteryear with its portrayal of Sherlock - bundled up in his distinctive jacket and hat - deep in thought as his immense brain ponders the solution for a seemingly unsolvable mystery. Smoke drifts sensually up from his pipe and seems to ascend with his thoughts into the great and complicated unknown. This illustration is an intense testament to the power of brains over brawn and arouses the image of the gears of a great mind turning in orchestrated unison. The Adventures of Sherlock Holmes are a series of intricate tales about the power of a stupendous intellect being used for the forces of justice. Our poster presents a powerful image of the silent and brooding superhero of 19th century London.
Oliver Twist poster - Postertext
This Oliver Twist poster is created using the first 20 chapters of the book. Using Dickens entertaining and witty words, our poster recreates the poignant and saddening scene in which Oliver makes his legendary request: “Please sir, I want some more.” Frail and thin, with patched clothing that barely protects his fragile frame, Oliver holds the bowl out in his slight, bird-like, hands. In this work of art, the well-fed and overindulged Master looks down at him in a mixture of shock and scorn; Oliver has just done something no other little orphan had dared to do before. Through use of the creative words from Oliver Twist, this poster gives new life to this well-known scene which is a vital part of Oliver’s story. Oliver Twist is one of Dickens’ most renowned works and continues to delight and astound readers today. Our illustration brings alive the inner workings of England’s workhouses, and presents you with a constant reminder of the plight of the diminutive Oliver with his untainted soul.
Postertext Novels On A Wall
"We love having books around the house! There's nothing like that feeling of visiting someone and checking out their library. But seriously literary geeks love to go further to display our love of books. For that, check out Postertext. These posters are entire classic novels to hang on your walls! Each poster looks like a silhouette from a distance, depicting an memorable scene from our favorite stories. But up close, the image is made from every single word in that book! The Nautilus fleeing a giant squid in Twenty Thousand Leagues Under the Sea, a Pentagon from Flatland, the aliens attacking in The War of the Worlds, and time spiraling down in The Time Machine. Product Specifications Choose your favorite (or all four!): Twenty Thousand Leagues Under the Sea: 24"" x 36"" Flatland: 30""x 24"" The War of the Worlds: 36"" x 24"" The Time Machine: 30"" x 24"""
getAbstract Slvr 12-Mth Subscr
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On the Night You Were Born (Hardcover)
On the night you were born, the moon smiled with such wonder that the stars peeked in to see you and the night wind whispered. “Life will never be the same.” On the night you were born, the whole world came alive with thanksgiving. The moon stayed up till morning. The geese flew home to celebrate. Polar bears danced. On the night you were born you brought wonder and magic to the world. Here is a book that celebrates you. It is meant to be carried wherever life takes you, over all the roads, through all the years.� This debut picture book by Nancy Tillman has touched the hearts�of readers of all ages, from the...
Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers
If the consumer economy had a sex, it would be female.If the business world had a sex, it would be male. And therein lies the pickle.Women are the engine of the global economy, driving 80 percent of consumer spending in the United States alone. They hold the purse strings, and when they’ve got a tight grip on them as they do now, companies must be shrewder than ever to win them over. Just when executives have mastered becoming technology literate, they find there’s
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Buyology: Truth and Lies about Why We Buy
How much do we know about why we buy? What truly influences our decisions in today's message-cluttered world? An eye-grabbing advertisement, a catchy slogan, an infectious jingle? Or do our buying decisions take place below the surface, so deep within our subconscious minds, we're barely aware of them?In BUYOLOGY, Lindstrom presents the astonishing findings from his groundbreaking, three-year, seven-million-dollar neuromarketing study, a cutting-edge experiment that peered inside the
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Landing Page Optimization (Revised) (Paperback)
A fully updated guide to making your landing pages profitable Effective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords. Features fully updated information and case studies on landing page optimization Shows how...
Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand
Kelly McDonald,Hardcover, Edition: 1, English-language edition,Pub by Wiley, John & Sons, Incorporated
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Anthony Robbins Ultimate Edge Personal Achievement System
Welcome to Anthony Robbins Ultimate Edge. A 3-part system for creating an extraordinary life in any environment. Ultimate Edge is a powerful multi-media experience created by Anthony Robbins to intensify your life's successes and jump-start your goals and dreams.The Get the Edge! seven-day audio program aims to help build momentum, develop relationships, capitalize on opportunities, and become more inspired in everyday life.Personal Power Classic is a 7-day audio program to help turn dreams into reality. Complete goal-setting workshops to focus on what you want most in every area of your life, accelerate the pace of your success and learn to understand human behavior and the six human needs.Inner Strength is a 7-Day audio/video program to help uncover and resolve what's holding you back and move you in a direction to achieve results.Power Talk Audio Magazine is an inspiring, high-energy interview series with Anthony Robbins, offering you powerful ideas and strategies to use in your own life. The two featured interviews are Dr. Wayne Dyer and William Strouse.The New Money Masters Program, featuring Frank Kern, is a new program aimed at financial and business matters. Watch interviews of others who came from humble beginnings and went on to achieve great success.Additionally, the personal journal, online personal profile, and free coaching strategy session will help you follow through with the strategies and ideas employed by Anthony Robbins in his programs. You'll also get a $100 discount toward any Anthony Robbins event!Access to and use of the Internet may require payment of a separate fee to an Internet Service Provider, DSL line, or more.Includes:
The Hobbit: Collector's Edition
You remember how it all started, right? In a hole in the ground there lived a hobbit. Not a nasty, dirty, wet hole, filled with the ends of worms and an oozy smell, nor yet a dry, bare, sandy hole with nothing in it to sit down on or to eat: it was a hobbit-hole, and that means comfort... Read it again and again with this awesomely bound version of the hobbit. Comes with an attractive hard 'sleeve' which the book slides into. Also include original illustrations by the author himself...
Game of Thrones Boxed Set
"George R.R. Martin has been dubbed ""The American Tolkien"" by Time magazine. Those of us who have read his books totally agree. Martin's A Song of Ice and Fire series, which starts with A Game of Thrones, is the gold standard for epic fantasy. Martin's worldbuilding skills are second to none and his world is full of fascinating and multidimensional characters vying for control of a broken kingdom. You'll love them. You'll hate them. You'll hate to love them or love to hate them. They're just like real people, so much so that you'll end up re-reading the old books while waiting for the next one to come out... (one day... one day!) This boxed set includes the following novels: A GAME OF THRONES A CLASH OF KINGS A STORM OF SWORDS A FEAST FOR CROWS"
Lord Of The Rings - 50 Year Anniversary Edition
To quote the beginning of this fine collector's edition....'The Lord Of The Rings is often erroneously called a trilogy, when it is in fact a single novel, consisting of six books plus appendices, published for convenience in three volumes..." Three rings for the Elven kings under the sky, Seven for the Dwarven lords in their halls of stone, Nine for Mortal Men doomed to die, One for the Dark Lord on his dark throne In the Land of Mordor where the shadows lie...