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STYLE & SHOPPING.

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The First Years 3pk Plate Pack - Blue
$3.99
The First Years 3pk Plate Pack - Blue
It's no surprise that toddlers are fond of the word "mine." So give them dinnerware of their own with our colorful plates! Made of durable, Bpa-free plastic, our dishwasher- and microwave-safe plates come in a convenient three-pack so you'll always have spares on hand. With a curved edge for easy scooping, they're the perfect self-feeding vehicle for kids who like to be in control. Available exclusively at Target. Color: Blue. Pattern: Solid.
Target.com
The First Years Nickelodeon Chase Paw Patrol 3-in-1 Potty System - Blue, White
$24.99
The First Years Nickelodeon Chase Paw Patrol 3-in-1 Potty System - Blue, White
Chase in on the case—the potty training case, that is! With Paw Patrol pups on both the lid and removable ring, your little one will receive character encouragement for this sometimes "ruff" journey. Use our 3-in-1 system as a standalone potty, or place the ring on your family toilet and convert the base into a stepstool. The bone-shaped handle plays a rewarding sound when "flushed." Doggone genius! Color: White. Gender: Male.
Target.com
The First Years Disney Baby Minnie Mouse 3-in-1 Potty System, Multi-Colored
$24.99
The First Years Disney Baby Minnie Mouse 3-in-1 Potty System, Multi-Colored
When it comes to potty training, most parents could use a helping hand. Featuring style and support from Minnie and Daisy, our 3-in-1 Potty System is a hands-down winner! Designed to encourage proper potty positioning, our system starts out as a standalone potty with pretend flush handle. Simply reach out and "shake" Minnie's hand for a rewarding sound effect. When ready, place the detachable ring on your family toilet and turn the sturdy base into a stepstool. Pretty handy, indeed! Color: Multi-Colored. Gender: Female.
Target.com
The First Years Sure Comfort Deluxe Newborn-to-Toddler Tub with Sling - Pink
$17.99
The First Years Sure Comfort Deluxe Newborn-to-Toddler Tub with Sling - Pink
The Sure Comfort Deluxe Newborn to Toddler Tub with Sling is a mommy favorite! The tub's deep ergonomic design holds baby better for bathing, with a mesh sling to provide extra comfort and support to cradle newborns. The form-fitting netting provides security, making bath time less stressful for both parents and baby. Once baby grows, they can sit up comfortably and have room to play on the toddler side. No wonder moms love it so much! Color: Pink. Gender: Female.
Target.com
The First Years Disney Baby Mickey Mouse 4-Piece Feeding Set
$9.89
The First Years Disney Baby Mickey Mouse 4-Piece Feeding Set
This four-piece set has a lot of character! Kids will look forward to meals with their favorite Disney friends, and you’ll love the features. Dishwasher/microwave safe and BPA free, the sectioned plate provides a perfect place for finger foods, while the bowl has deep sides designed to make scooping easier. The flatware is stainless steel for grown-up appeal with durable plastic handles that are easy to grasp. Matching at mealtime is fun!
Target.com
The First Years Take and Toss Feeding Variety Pack 28 pc., Multi-Colored
$11.99
The First Years Take and Toss Feeding Variety Pack 28 pc., Multi-Colored
Here’s a variety of Take and Toss styles and colors to suit your family’s busy life. With 28 pieces in all, the variety bag comes with bowls, snack containers, spoons, and sippy cups. All Take and Toss items are durable enough to use over and over, yet affordable enough to treat as disposables. Having the exact right item you need, right when you need it? It’s like finding a pot of gold. Color: Multi-Colored.
Target.com
The First Years Disney Baby Mickey Mouse Helping Hands Feeding & Activity Seat, Black
$39.99
The First Years Disney Baby Mickey Mouse Helping Hands Feeding & Activity Seat, Black
Need a helping hand at the dinner table while you're on chef duty? The adjustable Disney Baby Helping Hands Feeding and Activity Seat promises mealtime fun and a nice distraction for your little one. The hands are designed to hold a cup or the included roller ball, while the spring hand delivers jiggly, giggly action. The adjustable play and feeding tray offers 3 positions, and the 3-point harness ensures Baby stays put even at her wriggliest. Seat attaches to most chairs and height is adjustable for perfect placement at the table so the whole family can enjoy a meal together (even if her food ends up on the floor...or wall). Plus, there’s storage in the back for quick and easy access to bibs and wipes. Applause! Color: Black. Gender: Male. Pattern: Solid.
Target.com
The First Years Quick Serve Bottle Warmer, None - Dnu
$24.99
The First Years Quick Serve Bottle Warmer, None - Dnu
It’s the middle of the night and baby wants his bottle Now! The compact Quick Serve Bottle Warmer can heat bottles quickly—including straight, angled, wide-necked, even disposables. The measuring vials helps you anticipate warming duration and this bottle warmer features an auto shut-off for added safety. It can also be used to warm a jar of baby food or sanitize up to two pacifiers in the included basket. We’re all about multi-tasking! Color: None - Dnu.
Target.com
The First Years Breastflow Bottles 5oz 3pk
$10.09
The First Years Breastflow Bottles 5oz 3pk
The First Years breastflow bottles have a feeding mechanism that needs suction and compression just like regular breastfeeding. These baby feeding bottles encourage your child to latch on and mimic their natural motions while nursing. The First Years bottles have 2-in-1 nipples that replicate the natural feel of breastfeeding. The soft outer nipple lets your baby position his or her tongue as they would during feeding. The inner nipple lets your child control the flow of milk. These 5-ounce baby feeding bottles make it easier for babies to alternate between breastfeeding and bottle. The bottles are designed with nipple vents and wide necks. The First Years bottles come in a 3 pack and are suitable for newborn babies and young infants. Plus, they're Bpa-free and Cpsc certified. Size: 5 Oz. Gender: Unisex.
Target.com
The First Years Disney Baby Minnie Mouse Helping Hands Feeding & Activity Seat, Pink
$39.99
The First Years Disney Baby Minnie Mouse Helping Hands Feeding & Activity Seat, Pink
Need a helping hand at the dinner table while you're on chef duty? The adjustable Disney Baby Helping Hands Feeding and Activity Seat promises mealtime fun and a nice distraction for your little one. The hands are designed to hold a cup or the included roller ball, while the spring hand delivers jiggly, giggly action. The adjustable play and feeding tray offers 3 positions, and the 3-point harness ensures Baby stays put even at her wriggliest. Seat attaches to most chairs and height is adjustable for perfect placement at the table so the whole family can enjoy a meal together (even if her food ends up on the floor...or wall). Plus, there’s storage in the back for quick and easy access to bibs and wipes. Applause! Color: Pink. Gender: Female. Pattern: Solid.
Target.com
The First Years Close & Secure Portable Infant Sleeper, White
$29.49
The First Years Close & Secure Portable Infant Sleeper, White
Mama birds love the Close and Secure Sleeper because it gives baby a soft little “nest” of his own while keeping him or her close by. You can feed, soothe, monitor and bond throughout the night with the reassurance that your little one is snug, secure and safe—thanks to our Airflow design that allows air to circulate around baby. Designed to be easily portable for on-the-go convenience, you can also use the sleeper in the crib to help ease baby’s transition from your bed when he’s ready to leave your nest. Color: White.
Target.com
The First Years Night Cravings Bottle Warmer and Cooler
$35.99
The First Years Night Cravings Bottle Warmer and Cooler
This innovative The First Years night and day bottle warmer puts a warmer and a cooler on your countertop for quick, easy bottle feeding. This electric bottle warmer plugs into the wall and warms a cold bottle in less than 5 minutes. The feeding bottle warmer light turns off when the bottle is ready. The insulated water chamber freezes to keep 2 standard bottles chilled for up to 8 hours. Features for nighttime feedings include an automatic shutoff and nightlight.
Target.com
The First Years On the Go Booster Seat, Blue
$23.99
The First Years On the Go Booster Seat, Blue
We all know that moms are magicians…and now you can prove it! Our On-The-Go Booster Seat seems to appear and disappear like magic. Pull out the valve and it self-inflates into a sturdy and comfortable full-size booster seat. Then press out the air and fold down the back once mealtime is over. With a self-carry handle, it's compact, lightweight, and has an adjustable safety belt with T-restraint to help hold your child securely. This is definitely one for your mommy bag of tricks! Color: Blue. Gender: Unisex. Pattern: Animal Print.
Target.com
The First Years Breastflow Freezer Milk Storage Organizer
$10.79
The First Years Breastflow Freezer Milk Storage Organizer
Breast Milk is liquid gold-so it deserves special storage! The Breastflow Milk Storage Organizer has a spring-loaded drawer that freezes milk flat and pushes it up front for easy access. Simply load the rack from the back for "first-in, first out" storage. Snap the cover on to keep breast milk isolated from other items in the freezer, or you can use it to hold bags for extra storage. You pumped it, now protect it! Gender: Unisex.
Target.com
The First Years Simple Steam Microwave Sterlizer
$16.49
The First Years Simple Steam Microwave Sterlizer
Microwaves are great for a lot of things—like reheating your coffee because you keep getting distracted. Or for sanitizing baby’s bottles, pacifiers and more in The First Years Microwave Sterilizer. Holding four complete bottles and other small items like pacifiers and breast pump parts, it destroys harmful household bacteria in just minutes; and has a cover lock and steam vent for safety. With a sterilizing process this quick, you might even have time for that cup of coffee!
Target.com
The First Years Spin Stack Drying Rack
$11.49
The First Years Spin Stack Drying Rack
Once you have a baby, you’ll notice that your counter space seems to shrink. The Spin Stack Drying Rack features a space-saving vertical design to use limited counter space while accommodating up to 16 bottles or a combination of items such as pacifiers, nipples and teethers. With two adjustable spinning levels, it drains directly into the sink and can be easily stored under kitchen cabinets or stored flat. Count on seeing your counters again!
Target.com
The First Years Take & Toss Toddler Bowls with Lids - 8oz, 6 pack, Multi-Colored
$2.69
The First Years Take & Toss Toddler Bowls with Lids - 8oz, 6 pack, Multi-Colored
You’ll be bowled over by the convenience of Take and Toss Toddler Bowls, with snap-on lids to prevent leaks and help keep food fresh. Ideal for car trips, errands or daycare, all Take and Toss products are durable enough to use over and over, yet affordable enough to treat as disposables. Plus, they’re dishwasher safe, BPA Free and come in bright colors your little bowl-er will love. Color: Multi-Colored. Pattern: Solid.
Target.com
The First Years Quiet Expressions Plus Double Electric Breast Pump
$66.99
The First Years Quiet Expressions Plus Double Electric Breast Pump
A nap, an uninterrupted meal, some extra baby nuzzling… there are probably other things you would rather do than pump, but if you’re going to do it, you may as well do it right. Quiet, compact and less than two pounds, the Quiet Expressions Plus double breast pump offers rechargeable battery or plug-in options to give you complete pumping freedom. The unique handle allows you to double pump easily with just one hand, which is perfect for multitasking mamas. Have you met any other kind?
Target.com