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STYLE & SHOPPING.

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Cotton-twill Trousers - Sand
€160.00
Cotton-twill Trousers - Sand
Following its mantra of "skate, surf, party, repeat" seems to be working out pretty well for LA brand Noon Goons . We can imagine the kids in Newport Beach and Costa Mesa wearing these chinos - which is precisely why the label casts them in all its lookbooks. Cut for a straight-leg fit from tough cotton-twill, this pair looks best rolled up over sneakers. Shown here with Beams Plus T-shirt, Wacko Maria shirt, Converse sneakers. - - Sand cotton-twill - Belt loops, four pockets, pressed creases - Button and zip fastening - 100% cotton - Machine wash
MR PORTER
Printed Fleece-back Cotton-jersey Sweatshirt - Navy
€160.00
Printed Fleece-back Cotton-jersey Sweatshirt - Navy
Noon Goons 's designs give off a SoCal vibe in a truly authentic way - founder Mr Kurt Narmore doesn't emulate the lifestyle, he's completely immersed in it. Certainly something locals from Newport Beach or Costa Mesa would wear, this sweatshirt is made from fleece-back cotton-jersey printed with the label's shadow-font logo. Shown here with Junya Watanabe trousers, Converse sneakers, Nike socks. - - Navy, red and white fleece-back cotton-jersey - Crew neck, ribbed trims - 100% cotton - Machine wash
MR PORTER
Printed Nylon Drawstring Shorts - Navy
€160.00
Printed Nylon Drawstring Shorts - Navy
California surf culture is at the heart of Noon Goons - the name itself is actually a satirical term to describe tourists that show up to the beach at midday. Just the thing to throw on after catching some waves, these relaxed shorts are cut from hard-wearing nylon and have an elasticated drawstring waistband to secure the fit. They're fully lined in breathable mesh, so they'll be comfortable even when it's hot out. Shown here with Noon Goons T-shirt, Vans sneakers. - - Navy and white nylon - Elasticated drawstring waistband, two front welt pockets, back patch pocket, mesh lining - 100% nylon - Machine wash
MR PORTER
Printed Cotton-jersey T-shirt - White
€55.00
Printed Cotton-jersey T-shirt - White
Noon Goons ' T-shirt is printed with an El Camino at the back - a car so intrinsically cool that it features in films like Bullitt , Dazed and Confused and Almost Famous , and is the title of The Black Keys' 2011 album. It's cut for a loose fit from substantial cotton-jersey that's garment-dyed and will soften further over time. Shown here with Wacko Maria trousers, Noon Goons jacket, Vans sneakers, Nike socks. - - White and black cotton-jersey - Ribbed crew neck - 100% cotton - Machine wash
MR PORTER
Printed Fleece-back Cotton-jersey Hoodie - Gray
€160.00
Printed Fleece-back Cotton-jersey Hoodie - Gray
Plenty of brands try to riff on West Coast style, but Noon Goons is as authentic as it gets - the brand was founded by California native Mr Kurt Narmore, who grew up surfing and skating like the guys he designs for. Printed with the label's logo across the chest, this hoodie is made from fleece-back cotton-jersey and cut for a comfortable fit. Shown here with Noah trousers, Noon Goons T-shirt, adidas Originals sneakers, Nike socks. - - Grey, red and white fleece-back cotton-jersey - Hood, front pouch pocket, ribbed trims - 100% cotton - Machine wash
MR PORTER
Club Cotton-corduroy Jacket - Black
€270.00
Club Cotton-corduroy Jacket - Black
Noon Goons founder Kurt Narmore designs with Southern California skaters and surfers in mind, but even non-locals can appreciate this 'Club' jacket for its durability and cool yet classic look. Made from plush cotton-corduroy, it's cut for a regular fit and unlined for lightness. Try yours with a T-shirt and slip-on sneakers. Shown here with Noon Goons T-shirt, Fanmail trousers, Vans sneakers. - - Black cotton-corduroy - Two front welt pockets, buttoned cuffs - Zip fastening - 100% cotton - Machine wash
MR PORTER
Printed Cotton-jersey T-shirt - Midnight blue
€55.00
Printed Cotton-jersey T-shirt - Midnight blue
Mr Kurt Narmore's Downtown LA apartment is full of stacked surfboards and framed photos of iconic skateboarders and kids moshing at punk shows - it's like a mood board for his SoCal label Noon Goons . Printed with the brand's logo, this regular-cut T-shirt is made from breathable cotton-jersey in a midnight-blue so deep it could almost pass for black. Wear yours with jeans and low-tops. Shown here with Noon Goons jacket, Fanmail trousers, Vans sneakers. - - Midnight-blue and white cotton-jersey - Crew neck - 100% cotton - Machine wash
MR PORTER
Club Cotton-corduroy Jacket - Red
€270.00
Club Cotton-corduroy Jacket - Red
Noon Goons ' 'Club' jacket is one of founder Mr Kurt Narmore's favourites, mainly because of the high-quality of the thick cotton-corduroy. Cut for a regular fit, it's dyed a vivid shade of red - the designer is a fan of wearing bold colours. "It's a great piece to spice up your vibe, " he says. Shown here with Acne Studios trousers, ALYX T-shirt, Vans sneakers. - - Red cotton-corduroy - Two front welt pockets, buttoned cuffs - Zip fastening - 100% cotton - Machine wash
MR PORTER
Striped Cotton-jersey Half-zip Polo Shirt - Black
€155.00
Striped Cotton-jersey Half-zip Polo Shirt - Black
Noon Goons ' striped shirt proves that polos don't always have preppy connotations. Cut for a boxy fit, it's made from substantial cotton-jersey and finished with a contrast collar and half-zip placket. Wear it with cuffed trousers and classic skate shoes. Shown here with Noah trousers, Noon Goons T-shirt, Converse sneakers, Nike socks. - - Multicoloured cotton-jersey - Ribbed asymmetric collar - Zip fastening - 100% cotton - Machine wash
MR PORTER
Embroidered Cotton-twill Baseball Cap - Navy
€50.00
Embroidered Cotton-twill Baseball Cap - Navy
Noon Goons ' founder Mr Kurt Narmore hails from Southern California and is a skater and surfer, which is why his designs have an authentic SoCal vibe. Made from soft cotton-twill, this baseball cap is one we'd imagine anyone from his crew wearing. It's embroidered with the label's contrasting logo and has an adjustable back tab to ensure a comfortable fit. - - Navy cotton-twill - Embroidered designer emblem, adjustable back tab, internal browband - 100% cotton - Spot clean
MR PORTER