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STYLE & SHOPPING.

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Embroidered Cotton-twill Baseball Cap - Navy
€55.00
Embroidered Cotton-twill Baseball Cap - Navy
Designed exclusively for MR PORTER. Embroidered with the word 'surf' in archaic lettering, Noon Goons ' baseball cap captures the youth-centric culture of the Los Angeles-based label. It's made from panels of navy cotton-twill and has aerating eyelets embroidered along the top to keep you feeling cool. Personalise the fit using the buckled back tab. - - Navy cotton-twill - White embroidery, adjustable back tab - 100% cotton - Machine wash
MR PORTER
Printed Cotton-jersey T-shirt - White
€60.00
Printed Cotton-jersey T-shirt - White
Kurt Narmore has an image by LA photographer Ed Colver framed on his wall at home - he says the crowd of kids at a punk show is a good representation of what Noon Goons is all about ("unique style, with all your boys, going around crazy, doing whatever we want"). This cotton-jersey T-shirt features a print at the back that references the spirit. Wear yours with casual trousers and kicks. Shown here with Stüssy trousers, Converse sneakers, Miansai bracelet, Miansai bracelet. - - White and black cotton-jersey - Crew neck - 100% cotton - Machine wash
MR PORTER
Rudeboy Cotton-canvas Bomber Jacket - Black
€490.00
Rudeboy Cotton-canvas Bomber Jacket - Black
Noon Goons is inspired by skating and the alternative music scene. This bomber jacket from the brand's AW17 drop is based on the 'MA1' style, which started out as military uniform and was later adopted by punks. Unlike original versions, it's made from hardy cotton-canvas but retains some of the classic features, like a bold orange quilted lining, zipped sleeve pocket and ribbed-jersey trims. Shown here with Noon Goons T-shirt, Acne Studios jeans, Vans sneakers. - - Black cotton-canvas - Sleeve zipped pocket, two front snap-fastening flap pockets, ribbed-jersey trims, internal pocket, fully lined - Zip fastening - 100% cotton - Machine wash
MR PORTER
Striped Cotton-velour Half-zip Polo Shirt - Black
€140.00
Striped Cotton-velour Half-zip Polo Shirt - Black
Noon Goons ' anti-establishment ethos is apparent in this polo shirt, as there's nothing traditional about it. Cut for a regular fit from soft cotton-velour, it has a knitted striped collar and half-zip placket in place of standard buttons. Wear it with shorts and sneakers to nail the brand's skater roots. Shown here with Stüssy shorts, Vans sneakers, Braun watch, Ray-Ban sunglasses. - - Black cotton-velour - Red and white knitted collar - Zip fastening - 100% cotton - Machine wash
MR PORTER
Club Cotton-twill Trousers - Black
€165.00
Club Cotton-twill Trousers - Black
True to LA cult brand Noon Goons ' DNA, these 'Club' trousers are easygoing and inherently cool. They are cut from durable cotton-twill in a straight-leg fit and finished with slightly cropped, turned-up cuffs that nod to classic skater styles. Shown here with Remi Relief T-shirt, Noon Goons shirt, Converse sneakers. - - Black cotton-twill - Belt loops, four pockets, pressed creases, cuffed hems - Button and zip fastening - 100% cotton - Machine wash
MR PORTER
Icon Fleece-back Brushed-cotton Jersey Sweatshirt - Blue
€185.00
Icon Fleece-back Brushed-cotton Jersey Sweatshirt - Blue
LA based Noon Goons is inspired by surf and skateboarding culture. Ideal for throwing on after a day riding the waves, this super soft sweatshirt is made from brushed-cotton jersey that has a cosy fleece lining. The faded blue colour and slouchy cut give it the appearance of an old favourite. Shown here with Wacko Maria T-shirt, Our Legacy sweatpants, Vans sneakers. - - Blue fleece-back brushed-cotton jersey - Crew neck, ribbed trims - 100% cotton - Machine wash - Designer colour: Allure Blue
MR PORTER
Surfer Striped Cotton-jersey T-shirt - Claret
€85.00
Surfer Striped Cotton-jersey T-shirt - Claret
When we asked founder Mr Kurt Narmore, to explain the story behind the name Noon Goons , he told us, "noon is when all the tourists turn up at the beach and make it too crowded for surfers. Hence, goons." Printed with horizontal white stripes, this claret T-shirt is cut from robust cotton-jersey in a loose fit. Throw it on over a pair of boardshorts when you finish catching waves. Shown here with Noon Goons jacket, Stüssy trousers, Converse sneakers. - - Claret and white cotton-jersey - Ribbed crew neck - 100% cotton - Machine wash - Designer colour: Bordeaux
MR PORTER
Club Cotton-corduroy Jacket - Orange
€245.00
Club Cotton-corduroy Jacket - Orange
Noon Goons cast local surfer and skater boys straight from the streets of Dogtown to model its latest collection. Fitting really, when you consider that the brand's clothes are exactly the type of relaxed and robust stuff they'd wear anyway. This 'Club' jacket is made from thick cotton-corduroy that'll become less rigid over time and has buttoned cuffs. Shown here with Noon Goons T-shirt, Stüssy trousers, Converse sneakers. - - Orange cotton-corduroy - Classic collar, buttoned cuffs, front slash pockets - Zip fastening - 100% cotton - Machine wash
MR PORTER
Cotton-blend Velour Shirt - Black
€185.00
Cotton-blend Velour Shirt - Black
Noon Goons ' name is surfer lingo for the crowds of tourists who flock to Venice Beach - a fitting choice for a brand whose vibe is decidedly Dogtown. This shirt is made from black cotton-blend velour and cut in a boxy, streetwear-inspired shape. Copy the label's styling and pair it with loose-fitting chinos - the lookbook was modelled by local skater kids cast straight from LA's sidewalks. Shown here with Wacko Maria T-shirt, Wacko Maria trousers, Vans sneakers. - - Black cotton-blend velour - Spread collar, buttoned cuffs, chest patch pocket - Button fastenings - 80% cotton, 20% polyester - Machine wash
MR PORTER
Brushed-denim Zip-up Jacket - Blue
€220.00
Brushed-denim Zip-up Jacket - Blue
When we met Noon Goons founder, Mr Kurt Narmore, he described the brand's - and his own - hometown of Downtown LA as "the birthplace of skateboarding and the true skate and surf style". This, along with the California punk scene, is the main inspiration behind the label. This zip-up jacket is cut from soft, faded denim with a lightly brushed finished, easy drape, and subtly distressed edges so it looks and feels like an old favourite. Shown here with Noon Goons T-shirt, Stüssy trousers, Converse sneakers, Tod's bracelet. - - Light-blue brushed-denim - Buttoned cuffs, chest flap pockets, distressed trims - Zip fastening - 100% cotton - Machine wash - Designer colour: Bleached Denim
MR PORTER
Outfield Fleece-back Cotton-jersey Hoodie - Green
€195.00
Outfield Fleece-back Cotton-jersey Hoodie - Green
"Venice Beach is the epicentre, the womb, the birthplace of skateboarding and the true skate and surf style, " Mr Kurt Narmore told us when we dropped by his LA loft. It's a vibe his designs for Noon Goons effortlessly nail. Made from substantial cotton-jersey, this green 'Outfield' hoodie is cut in exactly the type of easy, relaxed fit worn by the lords of Dogtown. Shown here with A.P.C. jacket, Noon Goons trousers, Noon Goons T-shirt, Converse sneakers. - - Green and white fleece-back cotton-jersey - Front pouch pocket, ribbed trims - 100% cotton - Machine wash
MR PORTER
Camp-collar Striped Cotton-twill Shirt - Multi
€170.00
Camp-collar Striped Cotton-twill Shirt - Multi
A sturdier version of vintage bowling styles, this Noon Goons shirt will pin down casual looks with personality. It's cut in a boxy fit from thick cotton-twill and striped with rich blue and burgundy tones. Wear yours with a bit of the white undershirt peeking out. Shown here with Stüssy trousers, Wacko Maria T-shirt, Vans sneakers. - - Multicoloured cotton-twill - Camp collar, chest welt pocket - Button fastenings - 100% cotton - Machine wash
MR PORTER
Slim-fit Camp-collar Cotton-twill Shirt - Forest green
€170.00
Slim-fit Camp-collar Cotton-twill Shirt - Forest green
Even Noon Goons ' name rails against the mainstream - it's what California surfers call tourists who crowd the beach mid-day. This cotton-twill camp-collar shirt is a cool way to tap into the brand's rebellious spirit. Wear it open over a printed tee on casual days. Shown here with Noon Goons trousers, Remi Relief T-shirt, Converse sneakers. - - Forest-green cotton-twill - Camp collar, chest welt pocket - Button fastenings - 100% cotton - Machine wash
MR PORTER
Oversized Embroidered Faille Hooded Windbreaker - Black
€295.00
Oversized Embroidered Faille Hooded Windbreaker - Black
Designed exclusively for MR PORTER. Noon Goons ' half-zip windbreaker is modelled after your favourite hoodies. It's cut for an oversized fit from water-repellent faille and finished with a drawstring hem and elasticated cuffs to further protect you from the elements. The brand's logo is neatly embroidered at the front. Shown here with Acne Studios jeans, AMI T-shirt, Converse sneakers. - - Black faille - Elasticated cuffs, embroidered emblem, on-seam pockets, drawstring hem, fully lined - Zip fastening - 100% nylon - Machine wash
MR PORTER
Club Cotton-twill Shorts - Black
€145.00
Club Cotton-twill Shorts - Black
Designed exclusively for MR PORTER. Warm weather needn't spell a lower sartorial standard. Build comfortable smart looks around Noon Goons ' 'Club' shorts. They are cut in a straight-leg fit from hardy cotton-twill and have neatly turned-up hems. Wear yours with slip-on sneakers or a pair of loafers depending on the casualness of the occasion. Shown here with Noon Goons T-shirt, Vans sneakers. - - Black cotton-twill - Belt loops, four pockets, cuffed hems - Button and zip fastening - 100% cotton - Machine wash
MR PORTER
Club Cotton-twill Trousers - Off-white
€165.00
Club Cotton-twill Trousers - Off-white
Designed exclusively for MR PORTER. Noon Goons ' 'Club' trousers exemplify the brand's thoughtful approach to streetwear design. Cleanly cut from cotton-twill, they are finished with pressed creases and turned-up cuffs. Build an unfussy, but not ill-considered, casual look with a graphic tee and sneakers. Shown here with Noon Goons jacket, Norse Projects shirt, Vans sneakers. - - Off-white cotton-twill - Belt loops, four pockets, pressed creases, cuffed hems - Button and zip fastening - 100% cotton - Machine wash
MR PORTER
Denim Hooded Jacket - Light denim
€265.00
Denim Hooded Jacket - Light denim
Designed exclusively for MR PORTER. Skate culture is at the heart of California label Noon Goons . A throwback to '90s styles, this hoodie-style jacket is washed for a cool bleached finish and has a loose, boxy cut for easy layering. Team yours with a printed shirt and trousers. Shown here with Beams shirt, Wacko Maria T-shirt, Stüssy trousers, Vans sneakers. - - Light-blue denim - Hood, elasticated cuffs, front pouch pockets - Zip fastening - 100% cotton - Machine wash - Designer colour: Bleached Denim
MR PORTER
Striped Cotton-jersey Half-zip Polo Shirt - Orange
€135.00
Striped Cotton-jersey Half-zip Polo Shirt - Orange
Designed exclusively for MR PORTER. Californian brand Noon Goons brings a refreshing sense of authenticity to its streetwear-inspired designs. This cotton-jersey polo shirt is boldly striped and detailed with both a half-zip placket and an asymmetric collar for a cool point of difference. Wear yours with loose trousers and a pair of skate shoes. Shown here with Acne Studios trousers, Vans sneakers. - - Multicoloured cotton-jersey - Ribbed asymmetric collar - Zip fastening - 100% cotton - Machine wash - Designer colour: Orange Creamsicle
MR PORTER
Zipper Checked Cotton And Wool-blend Flannel Shirt - Red
€235.00
Zipper Checked Cotton And Wool-blend Flannel Shirt - Red
Designed exclusively for MR PORTER. Noon Goons ' 'Zipper' shirt epitomises the California brand's authentic streetwear appeal. This checked style is cut from a soft yet durable cotton and wool-blend flannel. Undo the silver zip fastening and wear yours over one of the label's graphic tees. Shown here with Stüssy trousers, Vans sneakers. - - Multicoloured cotton and wool-blend flannel - Classic collar, buttoned cuffs, two chest patch pockets - Zip fastening - 55% cotton, 45% wool - Dry clean
MR PORTER
Court Loopback Cotton-jersey Half-zip Sweatshirt - Black
€165.00
Court Loopback Cotton-jersey Half-zip Sweatshirt - Black
Designed exclusively for MR PORTER. Noon Goons ' Fall '17 lookbook features skaters from Newport Beach and Costa Mesa, California. Channelling that straight-from-the-sidewalk energy, this loopback cotton-jersey sweatshirt is detailed with retro bright-orange and white striped trims. The regular cut keeps it comfortable, while the zip neckline ensures easy wear. Shown here with Acne Studios jeans, Our Legacy T-shirt, Converse sneakers. - - Black loopback cotton-jersey - Side slits, bright-orange and white striped ribbed trims - Zip fastening - 100% cotton - Machine wash
MR PORTER
Rip It Up Printed Cotton-jersey T-shirt - White
€60.00
Rip It Up Printed Cotton-jersey T-shirt - White
Designed exclusively for MR PORTER. Noon Goons 's anti-establishment message and youth-centric culture has made it one of the most talked about streetwear labels to come out of America in recent years. This T-shirt is cut from comfortable cotton-jersey and printed with a photo depicting a blurred rock scene ripped down the centre. Team yours with relaxed trousers and well-worn skate shoes. Shown here with Noon Goons shirt, Stüssy trousers, Vans sneakers. - - White and black cotton-jersey - Ribbed crew neck - 100% cotton - Machine wash
MR PORTER
Printed Cotton-jersey T-shirt - Black
€60.00
Printed Cotton-jersey T-shirt - Black
Designed exclusively for MR PORTER. Mr Kurt Narmore's Los Angeles-based label, Noon Goons , offers streetwear-influenced designs including graphic tees. This T-shirt is cut from comfortable cotton-jersey and printed with 'USA SURF' in white varsity-style lettering. The gently washed finish gives it a worn-in look and feel. Shown here with Noon Goons shorts, Vans sneakers. - - Black and white cotton-jersey - Ribbed crew neck - 100% cotton - Machine wash
MR PORTER
Club Cotton-corduroy Jacket - Bright blue
€265.00
Club Cotton-corduroy Jacket - Bright blue
Designed exclusively for MR PORTER. The fact that Noon Goons ' 'Club' jacket is unapologetically bold goes without saying. What should be mentioned, though, is that the robust cotton-corduroy is designed to wear well over time, so it will look just as cool slightly beat up as it will brand new. We recommend being a little restrained with the rest of your outfit - grey and white work particularly well with this shade of bright-blue. Shown here with Noon Goons trousers, Norse Projects shirt, Vans sneakers. - - Bright-blue cotton-corduroy - Classic collar, buttoned cuffs, front slash pockets - Zip fastening - 100% cotton - Machine wash
MR PORTER
Printed Loopback Cotton-jersey Sweatshirt - Black
€140.00
Printed Loopback Cotton-jersey Sweatshirt - Black
Designed exclusively for MR PORTER. Noon Goons is inspired by streetwear and the laid-back California lifestyle. Cut for a relaxed fit, this sweatshirt is made from soft loopback cotton-jersey and printed with the brand's logo in Old English. It's washed for a worn-in look and feel. Shown here with Stüssy trousers, Converse sneakers. - - Black loopback cotton-jersey - Crew neck, designer emblem, ribbed trims - 100% cotton - Machine wash
MR PORTER