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STYLE & SHOPPING.

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Shopcade India
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22 influencers, 48 hours of shooting and more than 100 looks. This is the Shopcade Cool List #2 in collaboration with Koovs.com. 


To celebrate the launch of the new season we've tried to bring to you (our readers) on how to wear the most coveted pieces. From the denim crop top to the midi skirt, from graphic t-shirts to slogan jumpers. We've got it all covered! 

So, what are you waiting for? Shop now before its all gone. 

PS: Don't forgot to like, share and love this post. Also tell us about your fave digital influencer and their look. Come on don't be shy now!

Photo Credit: Shopcade X Koovs

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Hariti Chhatwal
Awesome looks..loving this list. Looking forward to more of such exciting work. Totally worth the time and effort!
Anamika Oberoi
Loved the looks you have worked on. Your time spent is not wasted. keep up the good work.
Suki Waterhousefan
loving this list, well done
Shopcade India
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Shoes are out, flip-flops are flimsy, summer sandals are the new must-haves! Let those feet get some sexy summer tan while they can.


Pair your sandals with short summer dresses, and make those heads turn! No kidding...

Photo Credit: Pinterest

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Shopcade India
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6 Reasons Why You Should Drop Everything And Check Out The #GilesatKoovs Collection:

1. Because Giles (is everything)!
2. Everything in the collection is under Rs. 2500 (an absolute steal)!
2. Because YOU can definitely wear a sequinned mini-dress to brunch.
3. The not-so-little black dress—armed with thigh high slit obviously!
4. The LOGO SLOGAN PRINT CLUTCH—that we will absolutely carry everywhere and so should you!
5. The EEK print top that we plan to live in!
6. Crop tops are over, NOT! The polka crystal print boxy crop top is a definite must-have(!!)

While you wait for the drool-worthy collection to go live on #3b5998" face="helvetica, arial, lucida grande, sans-serif">Koovs, why don't you shop these..

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Nathalie Gaveau
Shopcade India
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shopcadeindia

You must always have a reason to shop, and here we give you one, Voila' Enjoy a special Independence day sale from the 14th - 16th of August and get going for a great weekend ahead. 


Chose from a selection of the top#50 pieces of pants to shirts. 

CLICK - WANT - SHOP - STYLE!!

Photo Credit: Pinterest

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Shopcade India
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YES! YES! YES! They are here and well, we don't need to be traveling to grab exquisite pieces from international brands. Thanks to the online shopping portals, we've shook hands with Dorothy Perkins, New Look, Boohoo, Zalora, River Island and now Topshop! 


Yes, you heard it right fellas, Topshop is now available at Jabong. Classy and chic, their pieces are must-buys. With the latest silhouettes and color palettes, from beautifully flowy garments to bomber jackets, they have mastered all spectrums. 

Let's spare a few minutes and acknowledge the fact that they see potential 'shoppaholics' in us. Not that we're not, but there is always scope for more! Isn't it? 

Scroll through the album to check out our highlighted attires. They are worth splurging on. We promise! 

Photo Credit: River Island, Dorothy Perkins, New Look 

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Shopcade India
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LET'S SWING- in some 'Saturday Night Fever' with Flares(seventies are back) in fashion mode this season. 


From shopping , to the bar, these cute tops can be put together with slings, ripped jeans and platforms. Tie your hair to the let the flare be the hero. 

With this edit we show you how to pair your top and go all out for a well curated look. While we would love for you to trust and go for our selects, we'd also like to see your styling for this one.

Sound off in comments!

Photo Credit: Shopcade X Koovs

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Hariti Chhatwal
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The Online Bandwagon- KOOVS has up the radar with designer duo Pankaj and Nidhi on board for an exclusive collection under budget! This calls for the ultimate celebration ( Obviously, if you've been hit with a style fever like us!). 


After proving their mettle in mainstream fashion and completely ruling the runways, the husband-wife designer 'jodi' has come up with an interesting digital marvel in their ensembles inspired from their A/W 2015 collection (broken glass, plates, raining rubies and house of cards).

"We like getting immersed in an idea. It's very important for us to be strongly inspired", say Pankaj. While the 34-garment range holds a lot of color, graphic patterns and boldness, it is amazingly priced between Rs. 1295-2995. 

You shouldn't miss out on the pieces. Start scrolling.

Photo Credit: Viral Biyani

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Hariti Chhatwal
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haritichhatwal

We love seasonal sales! Who doesn't? It's the best time to splurge, because, well...unbelievable prices! 


Koovs has just gone on sale, and they are offering an 80% discount! 

So, we've handpicked the best jackets, dresses, skirts, shirts and more, just for you! Click away!

Photo Credit: Elle Italia

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Hariti Chhatwal
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Wondering what's all that flap about? It's your old rucksack knocking for attention. 


With the couturiers revisiting the 'back to school' alley, the humble backpack is in a mode of transformation. From the Chanel college rebel to Marc's utilitarian, this carryall has graduated with 'the most stylish bag' degree , fresh off the ramps! 

Dump your notion of the grade school shoulder nylons and sensation in exotic skinned, or simple canvas ones. Splurge hands free for your girls-day out as this piece of accessory has a spectrum style possibilities limelighting among celebs and bloggers. 

We love the preppy collection at 'Koovs' and the quirk junky selects from 'Be for bag'. High-street or labeled, our top#50 fits every bill. 

 #Selfie us your sleek makeover - the super backpack way!

Photo Credit: Pinterest

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Shopcade India
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Models (unlike us, mere mortals) have mastered the art of taking a selfie. They know their angles, their light and the right amount of make-up that's involved in mastering the selfie. 


But don't fret, we at Shopcade India being you a 3-step guide on how YOU can selfie it like a supermodel: 

1. Inhale! Yes, you heard it right. Make sure you elongate your facial features to make it look longer. (A top knot helps!) 

2. Grab a friend (or two) and make weird expressions. 

3. Wear a statement-y shirt and take a low-light selfie for that added drama! These are (obviously) tried and tested and we highly recommend them. JK! 

PS: Make sure to tag us in your new 'model-selfie'. 

And if you are bored at work, scroll through the images to see more pretty selfies from #LakmeFashionWeek. You're welcome!

Photo Credit: Instgram/Shopcade X Koovs

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akumla longchar
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akumlalongchar

#bhanne#koovs#riverisland#toriburch

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Kriti Tula
Inspirational!
Hariti Chhatwal
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haritichhatwal

A hundred cuisines to try, varied spices and innumerable recipes....a dream job that every one envies but only a few can master. It's one thing to get your taste buds on a jaunt and another to be great at differentiating the ingredients in words. 


Yes, that is the profile of the young and peppy Food Writer, Chetna Chopra. A budding social butterfly, she has bagged columns for magazines already. Her style if we call it, is super trendy. A style chameleon, she tries her hands on whatever comes her way and doesn't shy away from the new. 

We reckon her to be the next big social influencer. Casual yet cool in sweatshirt and jeans, is a sure-shot no-fail look for you to try. Shop the exclusive pieces from Koovs below to try this one for yourself.

Photo Credit: Aman Makkar / Shopcade x KOOVS

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Shopcade India
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shopcadeindia

This week we celebrate our 2nd #SinAndWin campaign, so for those that missed it last week, here's a reminder of how to win one of our fabulous prizes...


The 7 Shopping Sins


1. Selfie Bae: Like to upload looks? Then this could be the easiest category for you to win. Keep it stylish though peeps.


2. Shopaholic: Yes, you had to buy it and now you could win this category if you make the most purchases this week!


3. Trend Hunter: Made your wish list yet? If not, get started! The best list of cool products will be crowned the winner.


4. Fashion Addict: Always come back for more? Then you're definitely an addict. Login every day for a chance to win!


5. Queen Bee: Most followed, most admired, most popular...Hello Regina George! Get your friends to follow you to outshine the competition.


6. Social Butterfly: Shared our posts? Well, shucks. You could be walking away with a prize if you shared the most this week.


7. Brand Ambassador: Feel like you would die without your fave brand? Us too. Show them your support - follow, like and want like mad to win!


Increase your chances of winning by being as active on the app as possible- you have one week to go crazy. 


Here's what's up for grabs this week: Drum roll please...We're giving away SEVEN Festival Survival Kits! 


With Wireless, Glasto and V just around the corner, these will be like gold dust, so what you waiting for? Scroll right to see a pic of the prize in all its glory and start being active!


The winners will be announced in a shout out on the app (see last week's winners here) so keep your eyes peeled! Remember you have a chance to win every week with #SinAndWin :)


Don't forget that if you're using the mobile app it will a lot quicker to participate in this competition. So if you don't have it...well, you're missing out. Download NOW.

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Shopcade India
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70s revival is one of our most favourite trends right now. It's the right amount of nostalgic without being too corny. 


Yes, you got us right, we're talking about sheer blouses, fringe jackets, wide legged trousers and all things that remind us of the golden era. They are back with 2015 upgrades and we can't get enough. 

So when Koovs came out with this amazing editorial ft. Nidhi Sunil, we had to immediately make space in our closets to fit our new buys! 

We suggest its time to stop raiding your mom's closet and shop our list below! Thank us later!

Photo Credit: KOOVS

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srishti marwaha
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srishtimarwaha

We are feeling excited like this purse (from KOOVS) in need of a vacation?!  


1. Because it is summers and we are jumping on every small trip possible
2. Because we need some quirk to get by everyday until it is holidays again
3. Because Just look at the purse. It is all that you need!!

Shop our list of bags that will lift your mood and outfit in no time!! 

Style Tip: Wear it with a simple outfit for maximum impact!

Photo Credit: Product Image KOOVS
Artwork: Shopcade

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Amin Tirth
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amintirth

koovs

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Karis Dalton
Dapper indeed!
Jivitesh Mazumdar
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The perks of wearing jackets are aplenty. 


For starters, they give you an extra 100 points on the sartorial scale, make you the most sought after person in the room, and convince on-lookers that you're an overall cool person. 

And no, it really doesn't have to be cold for you to get your swag on. Why then are you still wearing only a shirt?! 

Pick your favorite styles from our edit below! We've got stuff for dinner, drinks, and every thing in between!

Photo Credit: Pinterest

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srishti marwaha
srishtimarwaha added a look via the mobile app
srishtimarwaha

Here is your chance to cash in big time on the coolest summer sale brought to you by Koovs--the best part, everything here is below 1000 INR. The featured products range from summer dresses, to crop tops, to cool shoes and summer accessories. So, what are you waiting for!!

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Karishma Rajani
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karishmarajani

Need some retail therapy to turn that frown upside down? Then, we’ve got news that will rock your socks. Koovs, your favourite virtual high-street haunt is offering upto 70% off on some really cool pieces on the occasion of Holi! 


Whether you’re looking to add some boho to your wardrobe that you can flaunt on the day of the celebrations or crisp shirts that will up your corporate game. Koovs got everything and more. 

And look out for the section that says Rs.999 and less! 

We’ve picked out our fave pieces. Grab ‘em before we do.

Photo Credit: fashiongonerogue(dot)com

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Hariti Chhatwal
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haritichhatwal

A childhood love affair with fashion, Malini Banerjee, Fashion Editor, Elle India vowed since her early years to stick to the industry for a lifetime. 


Inspired from her mom who was off-beat with her style, she knows how to bridge the gap between the ramps and her readers. Starting her career as a Junior stylist at Cosmo India and moving on to ruling the leaves of Elle Mag, she epitomizes passion as the key ingredient of growing your spectrum of possibilities in any creative pool. 

As much as her life meets the eye as being super glam, attending Fashion weeks across the globe, scouting trends and attending store launches, their is a zillion amount of hard-work and enthusiasm that goes behind producing the perfect print. 

Keeping the Elle reputation in full pride, Meet Malini Banerjee, the woman who oozes inspiration. 
Stunning in a striped co-ord set by 'Doodlage', pointy pumps and a beaded subtle blingy clutch by Koovs, you can shop her look now. Scroll below for options.

Photo Credit: Aman Makkar / Shopcade X KOOVS

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Shopcade India
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shopcadeindia

"Everything in design is about having a view point and elaborating it, executing it and how well it is done". The wise words of a designer who is born out of her love for Japanese aesthetics. Meet Shenali Sema - Designer and Creative director at MORPHE. 


A graduate from the National Institute of Design, she draws inspiration from the iconic 'Great Wave of Kanagawa', though her explorations are more delicate. She believes that the roots of the designs for her baby - MORPHE, stand strong with a flavor of re-inventing the idea season after season. 

Also, a fashion graduate from Central Saint Martins, London, her sensibility dialogues her reach to the masses. A yearning for affordable designer wear, she has started a line for the Bombay Electric and Jabong.com. 

She's definitely got the buzz, alright, and rocking these Koovs clubmasters, you too can contribute to being cool. Scroll below, share the buzz and shop!

Photo Credit: Aman Makkar / Shopcade X Koovs

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Hariti Chhatwal
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After several polished internships, an opportunity to assist Marchesa and Prada, there was no looking back for designer Kanika Goyal who speaks of impeccable craftsmanship and refined tailoring. 


A graduate from the National Institute of Fashion technology and further proving her mettle at Parsons in New York, she went on to opening her label that personified her passion in its true sense. 

Building a multi-cultural identity for herself and a maturing design- sensibility, Kanika Goyal likes to focus on the details to the T. 

Inspired by the principle of Paradox, she roots these ideals into her garments forming her own signature style! 

She had to be on our "COOL LIST" and she looks cool in an olive green jumpsuit. 

Check out our jumpsuit selection from KOOVS and grab the pieces on offer.

Photo Credit: Aman Makkar / Shopcade X KOOVS

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Shopcade India
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Want to know what's chic all over again? The monochrome trend. Going back to the basics is like slipping onto comfort with the assurance of making it to the style file. 


We are loving the classic black and white combo (no grey) in tops, jackets and even lowers. As simple and under-stated this sounds, remember that this trend can be as psychedelic and edgy as you think it can be. 

Play your cards right with flattering silhouettes and correct accessories. 

This season's hit trend - The MONO is back!

Photo Credit: Shopcade X Koovs

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Karishma Rajani
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Hello superstar! We're to ruffle your feathers. 


If you've been thinking about how to give your wardrobe a 2016 do-over, we'd say it's time to bring chic back! 

Make way for all things feminine. Let's start with good ol' ruffles, shall we? 

A ruffled blouse is perfect for work. 

We've got red-carpet ready gowns as well, if moderation is not your thing!

Photo Credit: Pinterest, Jcrew

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srishti marwaha
srishtimarwaha added a look via the mobile app
srishtimarwaha

Isn't it about time that you pamper your tootsies, after being much too ignorant the whole winter? 

We give you a chance to make up for such behavior by providing you with uber cool summer sandals, that we're sure your feet and your body will love. 

Let's be a little more giving now, shall we? Shop Shopcades' super cool summer sandals in the list below. Shop ahoy! ;)

Artwork: Shopcade
Product Image: Koovs

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Kriti Tula
@smrutivohera find this and more summer sandals just scroll down to discover the list below, click on product toshop. The piece in the picture is INR1495 @koovs
Smruti Vohera
Dec Hen
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dechen

#koovs#fashion#ootn#ootd#tbt

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Dec Hen
Biba MacFee
💕👌
Dec Hen
Follow me on Instagram : dechen___babela
Jivitesh Mazumdar
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jiviteshmazumdar

An award winning post-graduate from the National Institute of Design, Ahmedabad, this edgy designer needs no introduction. 


Best known for splattering his creative aura in his label, Anand Bhushan, cultivates the modish take on upscale dressing. From taking power dressing from more a mere concept to a lifestyle choice, Bhushan's eclectic design sensibility will sweep you over. 

"Most of what i wear are statement pieces put together", he says and we totally agree. Even a simple long sporty tee + beige cargos look stunning with his lavishly gold shoes. 

You too can make a statement like him, by shopping the look below. Get going.

Photo Credit: Aman Makkar / Shopcade X KOOVS

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Ayu Lkr
So cool 👌
Shopcade India
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shopcadeindia

The Shopcade India team, wishes all of you, a very Happy Republic Day! On this special occasion, how can we miss some happy shopping? Especially when the offer is unbelievable? 


Folks, from rad dresses, to trendy pullovers, this sale bonanza has everything to fit your closet, starting at 299 only! Yes, that is right! 

Oh, and before you think you're about to burn a hole in your pocket (just incase the word 'sale' makes your adrenaline rush like an athlete), it's all under 1500!

Let's get splurging then, shall we?

Photo Credit: Pinterest

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Hariti Chhatwal
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A model and celebrity instagrammer with 87.7K followers, Merilyn Boro knows it all from a sleek and clean to boho. 


Known for playing her 'part' extremely well and adding character to whatever she carries off, she says she owes her upper strength to 'blow drying her hair and taking selfies'. 

Witty and always on point, she's got a killer attitude for anything that comes her way. With a celebrity hairstylist boyfriend, Rod Anker, they make the cutest couple! You can check out her reel life as well as real life by following her on instagram. Her handle - @merrylinboro 

From a white lace-up dress to the boho-wanderer in a tasseled affair, she justifies the parts effortlessly. She's a gifted natural and we love her! Get a taste of both her looks with KOOVS pieces on offer. 

Do you love the Shopcade X Koovs collaboration? Sound off in comments.

Photo Credit: Aman Makkar / Shopcade X KOOVS

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Jivitesh Mazumdar
jiviteshmazumdar added a look via the mobile app

A well thought about shirt is the first step towards a stylish man in the making (It's true though!).


So, we've got you a selection of amazing shirts - Solids to printed to patched to enhance the boring old looks in a new definition and all under 3000 (budget shoppers : attention please) 

Dump confusion, they're great with any combination. Try it on for yourself! Scroll below for options.

Photo Credit: Pinterest

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