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Isabelle Herring
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isabelleherring

@HelenAnderz is by far one of my favourite YouTubers! Her style is always so offbeat and quirky, which I adore! This top and cardi combo is just so effortlessly cool. A slouchy up-do complete with a bandana adds a touch of casualness to the look! #helenanderson #youtuber #bloggerinspo #fashioninspo #ootd

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Isabelle Herring
isabelleherring added a look via the mobile app
isabelleherring

What a brilliant outfit choice from fashion YouTuber @emilycanham! Bright knits are a great way to spice up the Autumn/Winter wardrobe! The blue lipstick is a great touch! #ootd #emilycanham #bloggerstyle #fashioninspo

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Payal Shah
payalshah14 added a look via the mobile app

Manny Gutierrez has been one of our go-to beauty gurus for a long time now, and he's finally getting the recognition he deserves! 


He has boldly and fiercely paved the way for fellow male makeup artists to get their share of the spotlight, and represents a very niche group in the beauty community. 

Maybelline has recently made Manny, along with fellow YouTuber MakeupShayla, the face of their new Big Shot campaign, making him the first male ambassador of the brand. We think this is a HUGE deal, and are so happy for him! 

Not only does this move put Manny on the map, it also is a big step forward in incorporating diversity into the beauty world. Congratulations, Manny! We think you're the bomb dot com, and totally deserve this incredible opportunity <3

Photo Credit: Bustle, Maybelline, Glamour(dot)com

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Shivani Joshi
shivanijoshi1 added a look via the mobile app

As much as we enjoy winter chills, we know how the weather can be harsh to the skin and dressing up can be a task (we know the struggle is real). And so we caught up with our fave influencers to help us look glam this winter with their list of essentials! Read on:


Shopcade Question: Name three essentials you don't leave your house without in winters. 

1) Sid Do (Insta handle: @sidkidsid)
Winter essentials: beanies, trench coats, hand moisturiser 

2) Karan Berry, apparel designer (Insta handle: @karleofashion)
Winter essentials: My Nivea men's lip balm, Fahrenheit by Dior and my eucalyptus and spearmint lotion by bath and body works. And the most important thing I don't leave home without is a cup of Americano in my flask 

3) Udaybir Sandhu, model and actor (Insta handle: @UDAYBIR_SANDHU
Winter essentials: Pair of gloves, Leather jacket, Moisturizer/Lip balm 

4) Sami Taha, Model (Insta handle: @SAMIFALKTAHA)
Winter essentials: Cap, scarf and a warm and long coat 

5) June Biswas, Blogger (Insta handle: @JUNEBISWAS)
Winter essentials: Lip balm, coconut oil, and scarf 

6) Shankey Bharadwaj, Stylist/ Blogger (Insta handle: @WHATSHEWORE__
Winter essentials: Lakme peach milk and Kohl Moroccan oil for my curls 

7) Aakriti Rana, Blogger, Youtube (Insta handle: @AAKRITIRANAGILL
Winter essentials: Hand cream from Victoria's secret, a leather jacket and tinted lip balm. 

8)Namah Shah, visual artist, MUA (Insta handle: @NUMMMZZZ)
Winter essentials: A notebook, mascara and lip balm. 

9)Neelam Virwani, model (Insta handle: @NEELAMBIRYANI
Winter essentials: lip balm and moisturiser, an oversized sweater/Jacket, Bottle of water as I tend to get very dehydrated during winters 

10) Hida Siddiqui, Model (Insta handle: @hidasiddiqui4ever
Winter essentials: perfume, lipstick and a handbag 

11) Niyanta Amrit Chopra, actor, blogger, Youtuber (Insta handle: @4466STYLEMILES)
Winter essentials: Even though Mumbai is not as big on winter (hence I miss all my winter layers that Delhi gave me) but there are 3 winter essentials My Dionis Peach Delight Lip balm for that dry chappyness taking over the lips during this season. My Favorite Blanket wrap up/ Cover up which I have been obsessed with as a child. It adds the volume and character to any simple outfit and it can be worn in multiple ways to create different styles and of course it is super cozy! A recent obsession, actually there are two and I can't decide which one I love more, but it has to be a trench coat and the over the knee boots that are chic essentials to have for that diva take over. 

12) Ketan Bhatia, fashion show director & Choreographer (Insta handle: K10BHATIA
Winter essentials: Lip balm (So you can smile effortlessly), moisture rich sunblock (Sunrays are still harmful in winter as much as we like to be out in the sun) and a Snood (that perfect accessory that ups your style quotient, keeps you warm and snuggly. Its a muffler/Hood/Scarf/Stole ......All rolled in one)

Photo Credit: Instagram

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Payal Shah
payalshah14 added a look via the mobile app

Holiday season is finally here, and with it has arrived unlimited parties. Sparkly dresses, red lips, and glittery eyes are the staples of the season, but we're here to switch things up! 


We went on the hunt for makeup tutorials that tie in to current makeup trends, and we found some that fit the bill perfectly. 

Some of our favourite makeup YouTubers have been sharing the secret to their holiday glam for a long time, and we've collected some killer ones! Whether you want something colourful and smoky, or if you want something bright and simple, we have a plethora of options. So go on, scroll through our gallery above and find the perfect look for you!

Photo Credit: Cuote Cue Cuote, Mugeek vidalondon, Maria speaks prada, Pinterest
Video Credit: Kaushal Beauty, Anchal MUA, Carli Bybel, Teni Panosian, 

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Chloe Laws
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chloelaws

Angelina Jolie and Brad Pitt filed for divorce yesterday, and the internet broke. Although many were sad because they were seen as one of the strongest Hollywood couples, with their 6 children, humanitarian nature and marriage two years ago after a decade of being together. However, many decided to focus on someone else, who has nothing to do with the divorce- Jennifer Aniston. 


Jennifer Aniston is loved and all our hearts broke for her when Brad Pitt cheated with Angelina Jolie on her. But people, that was years ago. Imagine if people continually brought up your ex of 12 years ago, and assumed you weren't over them and were still bitter? It'd piss you off right? Or stop you from moving on? Well now times that by millions of people chiming in, everyday asking you about it. Rachel Green GIFS flooded twitter, and ok they were funny, but inappropriate. 

Angelina Jolie has been with Brad Pitt for a long time, they have 6 children together, and are probably deeply saddened that it hasn't worked out. The public will of course be interested in their divorce, because of their profile, but it should be about them, not Brad's ex. Angelina has not been "the other woman" since 2005. Jen has not been some scorned, bitter woman wishing for their demise. That does her a serious disservice, because what person would wish this upon anyone? 

It's all so sexist, the way people are pitting Angelina and Jen against each other. While Brad is seemly not the main focus, of his own divorce, in the media. It's assuming that these women are fighting over him, that they're catty, d*ck obsessed and bitter. Jen is married herself, and even if she wasn't, she'd certainly still be over a relationship that ended 12 years ago. Angelina and Brad's divorce is about them, and more importantly, their children. 

The media would never react this way if it were a woman in Brad's position. The woman would be getting all the slack, for not being a "good mother" for not being a "good wife". But nope, because of the patriarchal society we live in, the media prefers to focus on the women and portray them as bitchy. 

A Youtuber, Stefan Molyneux really made my blood boil. He tries to reason that the marriage probably didn't work out because Angelina has turned forty and her "high-sexual market value" has decreased. I don't even know where to start with this. Firstly, she is a beautiful woman who embraces her sexuality, but that is not what she's defined by or why she's successful. She's a brilliant actress, director, activist, humanitarian and a lecturer. No one has made comments on Brad ageing as the reason for their divorce- it really highlights how disgustingly sexist the society we live in is. 

In this video, the most liked comment is "She cut off her boobs, nuff said". How sickening is that? That people think their divorce is down to her no longer having breasts, which FYI she removed because of her family history of breast cancer. It not only shows that people think a woman's worth comes from their body, but also disrespects Brad to assume that he is as shallow and sexist as the people commenting on Stefan Molyneux's video. 

What are your thoughts on this? Let us know...

Photo Credit: Pinterest

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Laura Roberts
lauraroberts added a look via the mobile app

We're all for making our lives easier when it comes to beauty hacks, which is why we are seriously chuffed Youtuber Beautifoles has uploaded a new trick using just a plastic spoon. Yes, really. 


Sure, you may look a little bit crazy to begin with, but you'll be having the last laugh when you're left with crease-free gorgeous eyes. 

WATCH above and try this incredible beauty hack for yourself with our edit below!

Photo Credit: Pinterest
Video Credit: Beautifoles

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Amanda P
amandapichel added a look via the mobile app
amandapichel

Are you ready? Youtuber Danielle Peazer just put up one of our new favorite workout videos, a squat challenge for 2016! 


If you love to feel the burn, this short & intense routine is for you. Whether you're trying to get healthier, or trying to increase your butt size, Danielle is chipper and will keep you motivated. 

Get fit while looking good in these workout duds!

Photo Credit: Pinterest
Video Credit: Danielle Peazer via Youtube

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Bhavi Soni
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Camille Vazquez
camilleanne added a look via the mobile app

Every beauty guru and lifestyle Youtuber has posted a "What's In My Bag" video at some point! Everyone carries a wallet, lip balm, keys, and perhaps some touch-up makeup, but we've picked a few more things your purse absolutely needs. 


It's like a life survival kit right in your everyday bag! Shop our edit and ensure you have everything you need to get through your daily routine- whether it be from school, to work, or any day out! Need some visual inspo? Scroll to the right and watch what's in youtube vlogger, Ingrid Nilsen's bag!

Here's our "What's In My Bag" Shopcade edition!

Photo Credit: Pinterest
Video Credit: Ingrid Nilsen via Youtube

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Camille Vazquez
camilleanne added a look via the mobile app

Workout in style and save big with Athleta's Semi-Annual Sale! Looking good means feeling good. With Athleta's Semi-Annual Sale, you'll find the cutest yoga leggings, hot summer bikinis, stylin' gym tops, and more! If you're not much of a workout bee, here's some motivation to get started! Workout clothes are comfy, and totally cute- especially at Athleta! 


Shop our edit below and check out Youtuber Meredith Foster and Blogilates' summer workout routine video by scrolling to the right! 

Photo Credit: Pinterest
Video Credit: Seventeen Youtube

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Camille Vazquez
camilleanne added a look via the mobile app

Does Zoella ring a bell? Zoella, or Zoe Sugg, is a beauty, fashion, and lifestyle blogger popularized by her beauty tutorials and hauls on YouTube. Zoe is also known to be dating comedian and lifestyle YouTuber Alfie Deyes. Zoe perfects the fun and flirty look with dainty dresses, pretty pastels, and colorful lipsticks! 


 Zoe screams girly girl! Her natural makeup look and flirty style is perfect to look cute and fresh this summer. Check out some of the Zoe inspired trends below!

Scroll to the right and watch her latest video featuring her May favorites!

Photo Credit: Tumblr
Video Credit: Zoella Youtube

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