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STYLE & SHOPPING.

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Shopcade
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In this exclusive interview our Founder Nathalie Gaveau catches up with Véronique Forge-Karibian, Founder of the French site for working women Business O Feminin, to talk work/life balance, fashion, focus and how to get into the back to school mindset for the season ahead...


V: What are your tips for maintaining your zen during the busy 'back-to-school' period? 

N: The key is to organize well and take advantage of the summer holidays to sort out the essentials. Plan trips and important meetings, review plans for the last quarter and communicate your goals to the teams you manage. Suddenly, we'll find we have more time for sports and the spa, it's a virtuous circle.  

V: Who's been inspiring you this season?  

N: Jeff Bezos, he started out 15 years ago with a small online bookstore, was criticised for years by analysts and became a leader in cloud computing. Today Amazon is valued at $1000 billion. What audacity, what tenacity in his vision.

V: What quality do you admire most in women?  

N: Adaptability. Business woman, mother, wife, girlfriend, sportswoman, coach, every woman is plural and manages multiple tasks in a day, sometimes to a staggering extent.  

V: What's your daily routine like and how do you start your day?  

N: I don't really have a routine with my travels between London and Paris but I cannot live without an Earl Grey tea followed by an espresso and kisses from my husband and children first thing in the morning. A poached egg with avocado toast always tempts me and then it's on to emails, dashboards and the day begins.  

V: What are your workspace essentials?  

N: I'm a bit of a minimalist so I like a white or transparent desk with just my apple Macbook Pro on it. If possible, I like an open space with no walls around me and an inspiring view. From time to time, I'll light a candle like the La Française Sympa.  

V: Which books are by your bedside right now?  

N: The Love Dictionary of Freedom by Mathieu Laine and a pile of documents. I usually have books on all kinds on business topics. I've recently been reading the 2018 Goldman Sachs Millennial Insights study. 

V: Who are some of your favourite fashion designers?  

N: Chloé by Natacha Ramsay Levi, Diane Ducasse and always Saint Laurent.  

V: What about your 'can't live without' websites?  

N: I'm probably more into apps than sites. I use Yoga Studio for my yoga routine, Lumo Lift to help with my posture, Paleo Leap for paleo recipes, Les Echos, Elle, Bloomberg and of course Whatsapp, Instagram, Uber and Deliveroo.

V: What's your motto or favourite quote?

N: “Shoot for the moon. Even if you miss, you'll land among the stars.” You must have ambition and persevere on your journey.

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IMAGE CREDITS: Pinterest 

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Emily Beeson
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Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Lina Psaila
linapsaila added a look via the mobile app

Even though band tees are nothing new, they're always on trend. Worn originally for no other purpose than to show your love for the music, now they've become a certified status symbol, with a ton of designers creating their own iterations. 


Band T-shirts are an off-duty staple for celebs and influencers from Kendall Jenner's AC/DC and Slasher tees, to Gigi Hadid rocking a Metallica design, stars love an excuse to give their favourite acts a nod. 

Now you might think a band tee should be strictly reserved for your off-duty line-up, but that’s where you’re wrong. We happen to think you can rock one for every occasion, so here’s how to style yours according to our Editors… 

For off-duty 

Pair your band tee with a pair of high-waisted jeans for an effortlessly cool look. Add ankle boots, vintage sunnies and a fedora hat for major rock 'n’ roll vibes. Or, in warmer weather, throw on your slides and distressed denim shorts in a pale wash or bright white hue. 

For brunch

Opt for a relaxed look by wearing your T-shirt with a long summer skirt, espadrilles, a straw hat and an XXL bag containing all your day-to-day essentials. 

For the gym 

Rock your band tee over yoga-ready leggings, trainers and have your music up loud. Well, blasting your favourite band's tunes is optional, but we recommend it. 

For travelling 

For true rockstar feels work your band tee into your travel line-up. Wear it with a pair of relaxed culottes, comfy slides, sunnies and a snuggly scarf for those long-haul flights. 

For the office 

Finally, make a statement in a T-shirt with wide-leg, high-waisted trousers and heels. A cool block-heeled mule will elevate your look so all you’ll need to do is add an elegant shoulder bag and a chunky watch for keeping track of your meetings.

Ready to rock a band tee this season? We've selected ten of the best so browse the edit below to shop them... 

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

Doria Ragland is such an incredible woman! How much do you know about her girls? So she is a yoga instructor in LA and she graduated from her master degree thanks to Meghan’s financial support. She met the Queen before the royal wedding and when Prince Harry met her in Toronto he told Meghan: “Your mum is amazing!” #doriaragland #meghanmarkle

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Emily Beeson
emilylavinia added a look via the mobile app

Breaking a sweat shouldn’t mean compromising on style but all too often our choices for comfortable clothing to work out in are limited – a baggy T-shirt and a pair of old leggings might do the trick but they’re hardly inspiring. 

Luckily, brands everywhere have upped their activewear game, offering us a host of affordable and high-end options for every body type to help us look as good as that HIIT session or morning run makes us feel. 

With the likes of Sweaty Betty catering for all manner of activities and launching covetable designer collabs, and leading sneaker brands finally making fashion-forward trainers we can fall in love with, it’s easy to look our best while working on our bods. 

So, whether you favour gentle yoga stretches or full-on bootcamp vibes, we’ve rounded up some of the most gorgeous pieces to help you get your glow on. 

Browse our favourite workout looks above and scroll down for our Editors’ favourite activewear picks…


IMAGE CREDITS: Pinterest

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Shopcade France
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Oubliez Kate, la nouvelle fille à suivre du coté de la famille royale anglaise s'appelle Meghan Markle et n'a rien d'une princesse traditionnelle.

À trois du jours du mariage Royal, retour sur le style de celle qui est passée du petit écran à Buckingham Palace, non sans chambouler un peu les codes de la monarchie Anglaise.

Depuis des mois, l'actrice multiplie les apparitions où son look est scruté à la loupe. Adepte des escarpins et d'un style sobre et chic, Meghan pourrait faire penser à Kate, mais pas vraiment. À bien y regarder, l'américaine a son style bien à elle.

Un style classique certes, mais assez moderne et sexy. Quand Kate choisit souvent des robes droites, très anglaises, Meghan mise plutôt sur les jupes crayons et les robes près du corps. Elle n'a pas peur de montrer des jambes non plus, sublimes en tailleur short. 

Pour le coté tendance, Meghan est adepte des longs manteaux, qu'elle enfile sur un total look jean ou pour aller faire du yoga. On valide !

Découvrez notre sélection et shoppez les essentiels de Meghan Markle, vous ferez peut-être craquer un prince à votre tour...

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Shopcade
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We all know that to feel your best every day, it’s important to take good care of both your body and your mind. A good workout is an easy way to bring forth your happy hormones but knowing how sweaty and tired you’ll feel afterwards can be off-putting at times. 


Sometimes, that rush of endorphins doesn’t seem worth the post-exercise soreness and dehydrated skin the morning after. Luckily, we have the low-down on a solution that celebs swear by before and after a gruelling workout. 

ESPA's Fitness Body Oil is a blend of natural ingredients and essential oils, specially formulated to help your muscles, and your mind, wind down and replenish. To counter the stress generated by our frenetic world, ESPA #18181f">connects beauty with wellness using a holistic approach, bringing balance to body and mind. Their moto? Natural Beauty Inner Calm. 
#18181f">
#18181f">Concocted especially to soothe the body and counteract the negative effects of an active lifestyle, ESPA Fitness Body Oil #18181f">contains Indian bay and clove bud oils to relax your muscles, lavender oil to calm the senses and sweet almond oil to deeply nourish your skin. 

Whether you’re into yoga, running, cross-fit or a standard trip to your local gym, Fitness Body Oil can be used before exercising, to hydrate your skin and warm the muscles while stretching, and afterwards to replace moisture lost through sweating and showering and soothe tense muscles and stiff joints. 

Transform your exercise routine into a luxurious ritual and add this restorative secret weapon to your post-workout line-up. Shop the Fitness Body Oil Collection below and try it for yourself…  
#18181f">
#18181f">In partnership with ESPA.

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Shopcade
shopcade added a look via the mobile app

Every year we patiently await festival season, sure the music is great but it's the style that's set to flood our feeds that we're most excited about. The season starts with Coachella, kicking off this weekend from 13-15 April and returning for round two from 20-22 April. 

With headliners like the Weekend, Beyoncé and Eminem on the bill, this year is set to be the best yet and to celebrate, we're hosting a huge Festival Giveaway on our Instagram! 

We're giving you the chance to win a fantastic FESTIVAL SURVIVAL PACK featuring beauty treats to boost your festival look, fashion steals and gifts from some of our favourite brands 🦄🎶🌈✨

To enter, all you have to do is head to our Instagram account @shopcade and: 

1) Follow us 

2) Like the giveaway image

3) Tag 2 friends in the comments

The winner will receive £150 of goodies including:

- 1 “Life’s A Festival” Eye Shadow Palette by @toofaced

- 1 “Unicorn Tears” Holographic Bronzer by @toofaced 

- 1 Festival Refresh Spray by @toofaced

- 1 Yoga Waterproof Mascara by @eyeko 

- 1 Round Raffia Bag by @mango 

- Plus, other beautiful surprises (nails, eyelashes, nail polish, Mario Badescu facial spray to name a few...)

You have until Monday 23 April 2018 to enter and a winner will be chosen at random next week. Good luck! 

This competition is open to UK residents aged 18 or over. Employees of Shopvolution are not eligible to enter. Competition closes on 23 April at 23.59. If we are unable to make contact with you to arrange your prize within 72 hours, we reserve the right to draw an alternative winner. The prize cannot be exchanged for cash and is non-transferable. This promotion is in no way sponsored, endorsed or administered by Instagram.

IMAGE CREDIT: Instagram, HARPER'S BAZAAR

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Lina Psaila
linapsaila added a look via the mobile app

Spring is all about recharging in order to take on the new season with a fresh outlook. Sometimes all you need to do is relax and indulge in a little ‘me time’. 


A quick browse online throws up numerous sales at local hotels and wellness centres offering discount spa day packages. Take advantage of a day filled with massages, facials, manicures and a dip in the pool or the hot tub. Or try out a couple of Pilates or yoga classes to take your wellness day to a whole new level. 

What to wear on a spa day... 

Before you book your day away, make sure your wardrobe’s spa-ready. Fill your weekend bag with a fluffy robe, a luxe one-piece swimsuit and silky-soft slippers. Don’t forget your shades and a stylish designer tote for the journey there and back. 

If checking into a spa is off the cards, why not recreate the vibe at home? 

Invest in a few spa essentials like bath oils, candles and aromatherapy products and turn your bathroom into a DIY spa centre that works exclusively for you. 

What are you waiting for? Your spa day starts now. Shop all your pampering and style essentials from our edit below... 

IMAGE CREDITS: Instagram

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Shopcade
shopcade added a look via the mobile app

They say that the eyes are the window to the soul and the truth is that a captivating look can leave a lasting impression. The success of the ultimate eye makeup technique relies heavily on the choice of mascara, and for that we have you covered. Beauty veterans Max and Nina Leykind created Eyeko – the go-to brand for eyes with an expert mascara edit of signature zero-waste squeezy tubes, pro-vitamin formulas and body-boosting brushes that offer instant dramatic lashes.


Celebs and makeup artists alike swear by this mascara that can meet every beauty and lifestyle need. 

After the success of their Bespoke Mascara (the world’s first) and their signature Black Magic Mascara that combines volume and curl with a carbon-black finish for uber intensity - Eyeko launched Yoga Waterproof Mascara. This self-care essential has become part of our daily mantra for lashes that last. Like a smoothie for you lashes, Eyeko Yoga Mascara combines a 100% waterproof, Korean-made formula with enriching Matcha Green Tea and is blended with botanical fruit extracts including Blueberry, Blackberry and Vitamin E for an antioxidant boost. 

The innovative new brush design evokes the beauty of a lotus flower and features a straight tip that catches shorter lashes to lengthen and extend, whilst the dense bristles create curl and volume for a dramatic look that lasts all day. 

Ready for perfect lashes? Head to our expert edit below and shop all the eye makeup essentials now!

Psssst ! Use the exclusive discount code  EYEKO20 and get 20% off* your order!
*Code not valid on Bespoke Mascara Gift Card, Bespoke Mascara or exclusive sets.


In partnership with Eyeko. 

IMAGE CREDITS: Eyeko

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Shopcade
shopcade-us added a look via the mobile app

With only a few days before Easter, we thought we'd treat you to YOOX’s Last Chance Sale. Expect to find your designer favourites - including sandals, blouses, and floral dresses in flattering silhouettes – now up to 90% off! 


YOOX is known for offering an infinite selection of products, from one-off collaborations and exclusive capsule collections, to eco-friendly fashion, and a unique mix of interior design items. 

Shop looks from DSquared2, Dolce & Gabbana, Maison Margiela and more, that will take you from day to night. 
#000000">
#000000">For a daytime look invest in an MSGM knee-length summer dress and white Calvin Klein sandals with a thick heel for endless comfy strolls in the city. Add a red leather Maison Margiela handbag that will carry all your essentials. Add a sophisticated maroon wrist watch by TOMMY HILFIGER.

#000000">For an athleisure look, team those uber cool sustainable leggings by Stella McCartney with a FENTY PUMA by Rihanna cropped sweatshirtFinish the outfit with a pair of old-school white VANS and a Marni backpack to look chic both on the yoga mat and on your coffee run. 

For an evening outfit opt for a black long PACO RABANNE dress, paired with black Gianvito Rossi soft leather sandals and an uber sleek white Calvin Klein watch. Make the outfit more interesting by juxtaposing the demure shades with a blush multicolour clutch by the pattern Queen herself Mary Katrantzou.
#000000">
#000000">Discover all the designer styles and shop our expert edit below! 
#000000">
#000000">Hurry! Sale ends Friday, March 30th! 

In partnership with YOOX.#000000"> 
#000000">
#000000">IMAGE CREDITS: YOOX

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Lina Psaila
linapsaila added a look via the mobile app

As temperatures rise and days become longer we crave a little more time outdoors - and that includes our workout routine. Thankfully for our mood and budget most classes from yoga, to Zumba, pilates even martial arts can be taught in an open-air park. 


Working out outdoors has amazing health benefits both physical but also mental that arise from spending time in nature. So whether you want to shed a few pounds, get toned then there or simply want to feel more healthy and happy, (Exercise releases all of those serotonins - the happy hormones after all!) there's definitely a class for you in the park. 

Discover your tribe and sign up for an open-air fitness class now! 

The Runner 

You may be a die-hard running fan. You like exercising outdoors exploring new sceneries and meeting new people whilst enjoying the exercise. 

Bouncing Bunny 

You prioritise any aerobic activity over anything else. You enjoy running too but you want the element of fun into it. You indulge in Zumba, typical aerobics classes, hula hoops, trampoline classes even a hip-hop class. 

The Static 

You enjoy working each muscle group at your own pace and you want a sense of slight rhythm to it without sweating your entire fluid intake on your mat. Exercise for you is also a time to reflect on your day meditate and relax. You will mostly benefit from yoga, pilates, barre and meditation. 

The Combat Heroine 

You want to seriously improve your overall fitness levels, get ripped and meet friends while doing it. Which is why you've signed up for boxing classes but HIIT and a innovative capoeira could also be your thing. Did you find your tribe? 

Time to shop all of your fitness essentials from our expert edit below and hit your next class! 

IMAGE CREDITS: Unsplash, Instagram.

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