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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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M.J Ortega
moxbeauty added a look via the mobile app
moxbeauty

I really love this workout set. It's perfect for summer because the neon colors in the pieces really stands out in tan skin. photo credit: @telva on twitter #fashion #workout #athleisure #summer.

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Emily Beeson
emilylavinia added a look via the mobile app

The summer sales have landed and we’ve selected the very best to browse and shop this weekend. From luxury fashion and jewelry to athleisure and homeware, these are the deals and steals you need to know about…   


EXCLUSIVES 

Moda Operandi is offering you an extra 20% OFF sale items with code FIREWORK.  

ENDS JULY 3  

Nasty Gal is giving you a huge 50% OFF everything with code GIMME50.  

AlexandAlexa up to 60% OFF and an extra 20% OFF with code SHOP20.  

Karen Millen up to 70% off + extra 30% OFF.

SHOPBOP up to 70% OFF in the summer sale.   

ENDS JULY 4

Shoebuy.com is celebrating the world cup with 20% OFF with code GOAL.  

Missguided is offering 50% OFF everything with code GOBABE. Plus, up to 70% OFF other items in the summer sale.   

ENDS JULY 6 

Sweaty Betty is giving you up to 50% OFF luxe workout wear.

Hayneedle.com is offering up to 50% OFF gorgeous pieces for your home.

Kate Spade is making dreams come true with 40% OFF. Just use code BIGBIGBIG.

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest  

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Rovr Wheeled Cooler
Love this beautiful parse
Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

These gym bags are so girly and very useful. If you go to the gym, just take your gym bag with your gym clothes and enjoy your workout. It matters what your bag is. You need some space for your shoes, leggings, tops, a bottle of water, and you know, you are a women, so you love accessories. Don't you? I have some gym bags, because I always change them. You can choose a backpack, or a shoulder bag, but you can find a smaller, or bigger one as well. Take a look at these products.

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Lina Psaila
linapsaila added a look via the mobile app

With summer vacations approaching we’re hitting the gym more often than usual. If that's the case for you too, you're also probably suffering from some post-workout aches. No pain, no gain, right? Wrong what you do after a workout can be just as important as what you do during so we’ve rounded up our favourite relaxing rituals to  help restore your muscles after exercise... 


Eat a tasty protein treat 

After a workout replenish your energy with a protein bar or a smoothie with some added protein powder. Add a handful of your favorite fruits like blueberries and bananas to make it more appetizing, an avocado for healthy fat and some granola or oats for fiber. Nuts and seeds are also great for protein and if you’re craving something bigger, go for poached eggs, grilled chicken or sushi.

Soak it off 

When you hit the showers or run a bath, opt for an invigorating shower gel or cream made with ginger, lemon or grapefruit. Try essential oils like lavender that will relieve aching muscles and if you're not in a hurry, treat yourself to a long relaxing bath with magnesium salts at home. Throw on a face mask or hair treatment for the full pampering experience and detox your post-gym skin. 

Sauna and jacuzzi time 

If you're a member of a gym, you'll most likely have access to a sauna or jacuzzi. The warm temperature will increase pulse rate and circulation without straining your muscles and will help with relaxation. Take a cold shower after your session using a revitalizing shower gel to tighten pores, refresh skin and leave you feeling ready to take on the world. 

Ready to give your body some the post-gym pampering it needs? Discover and shop all the essentials from our selection below... 

Follow us on INSTAGRAM for more wellness inspiration.

IMAGE CREDITS: INSTAGRAM 

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Emily Beeson
emilylavinia added a look via the mobile app

Breaking a sweat shouldn’t mean compromising on style but all too often our choices for comfortable clothing to work out in are limited – a baggy T-shirt and a pair of old leggings might do the trick but they’re hardly inspiring. 

Luckily, brands everywhere have upped their activewear game, offering us a host of affordable and high-end options for every body type to help us look as good as that HIIT session or morning run makes us feel. 

With the likes of Sweaty Betty catering for all manner of activities and launching covetable designer collabs, and leading sneaker brands finally making fashion-forward trainers we can fall in love with, it’s easy to look our best while working on our bods. 

So, whether you favour gentle yoga stretches or full-on bootcamp vibes, we’ve rounded up some of the most gorgeous pieces to help you get your glow on. 

Browse our favourite workout looks above and scroll down for our Editors’ favourite activewear picks…


IMAGE CREDITS: Pinterest

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Shopcade
shopcade added a look via the mobile app

We all know that to feel your best every day, it’s important to take good care of both your body and your mind. A good workout is an easy way to bring forth your happy hormones but knowing how sweaty and tired you’ll feel afterwards can be off-putting at times. 


Sometimes, that rush of endorphins doesn’t seem worth the post-exercise soreness and dehydrated skin the morning after. Luckily, we have the low-down on a solution that celebs swear by before and after a gruelling workout. 

ESPA's Fitness Body Oil is a blend of natural ingredients and essential oils, specially formulated to help your muscles, and your mind, wind down and replenish. To counter the stress generated by our frenetic world, ESPA #18181f">connects beauty with wellness using a holistic approach, bringing balance to body and mind. Their moto? Natural Beauty Inner Calm. 
#18181f">
#18181f">Concocted especially to soothe the body and counteract the negative effects of an active lifestyle, ESPA Fitness Body Oil #18181f">contains Indian bay and clove bud oils to relax your muscles, lavender oil to calm the senses and sweet almond oil to deeply nourish your skin. 

Whether you’re into yoga, running, cross-fit or a standard trip to your local gym, Fitness Body Oil can be used before exercising, to hydrate your skin and warm the muscles while stretching, and afterwards to replace moisture lost through sweating and showering and soothe tense muscles and stiff joints. 

Transform your exercise routine into a luxurious ritual and add this restorative secret weapon to your post-workout line-up. Shop the Fitness Body Oil Collection below and try it for yourself…  
#18181f">
#18181f">In partnership with ESPA.

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Lina Psaila
linapsaila added a look via the mobile app

You've planned ahead and made the guest list, booked the venue, the photographer and picked out the cake. But as the big day approaches and the planning piles up, the stress kicks in and your skin suffers. Of all the special events in your life, this is probably the one where you’ll want to look and feel your best so we’ve put together a guide to help you. The pre-wedding skincare guide… 


For your face 

Kick things off by establishing a routine. Start with a deep cleanse that meticulously cleans and helps soften, liquefy and wash away dirt and debris. Then it's time for exfoliation to remove dead skin cells from your face and start work on smooth, fresh skin. For a professional exfoliation treatment, try microdermabrasion or use gentle exfoliating scrubs, peels and acid exfoliators at home. Follow with a Vitamin C-infused serum and then a moisturizing cream that induces collagen and elastin production, calms inflammation and stimulates your skin's blood flow. Editor's tip: Massage your face in a circular upwards motion every day when applying your moisturizer for better results. 

For your body 

Even if you're not interested in shedding a few pounds, exercise will help you tone up and boost your endorphins which helps to fight stress and promote a healthy glow. Pilates, and personal training are great options, but if you're looking for a fun inexpensive way to lower your cortisol levels, put your running shoes on and head outside. Indulge in a weekly bath with salts to relieve muscle tension from your workout. Exfoliate your skin with a luxe sugar scrub and apply a rich body moisturizer or oil. 

Editor’s tip:  For the perfect pre-wedding glow, add a few drops of self tan to your moisturizer. Just remember to wear gloves or wash your hands afterwards.

 Voila! Your pre-wedding beauty routine is complete. Shop our edit of the best beauty tools to use below… 

Follow us on INSTAGRAM for more beauty inspo! 

IMAGE CREDITS: Instagram

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Isabelle Herring
isabelleherring added a look via the mobile app
isabelleherring

Former Love Island contestant Sophie Gradon is rocking a fabulous workout look in this picture. It is the ideal look for the gym in the warmer months. Just so cool! #ootd #sophiegradon #lifestyle #gymwearboutique #athleticwear Photo Credit: @sophiegradon on Twitter

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Lina Psaila
linapsaila added a look via the mobile app

As temperatures rise and days become longer we crave a little more time outdoors - and that includes our workout routine. Thankfully for our mood and budget most classes from yoga, to Zumba, pilates even martial arts can be taught in an open-air park. 


Working out outdoors has amazing health benefits both physical but also mental that arise from spending time in nature. So whether you want to shed a few pounds, get toned then there or simply want to feel more healthy and happy, (Exercise releases all of those serotonins - the happy hormones after all!) there's definitely a class for you in the park. 

Discover your tribe and sign up for an open-air fitness class now! 

The Runner 

You may be a die-hard running fan. You like exercising outdoors exploring new sceneries and meeting new people whilst enjoying the exercise. 

Bouncing Bunny 

You prioritise any aerobic activity over anything else. You enjoy running too but you want the element of fun into it. You indulge in Zumba, typical aerobics classes, hula hoops, trampoline classes even a hip-hop class. 

The Static 

You enjoy working each muscle group at your own pace and you want a sense of slight rhythm to it without sweating your entire fluid intake on your mat. Exercise for you is also a time to reflect on your day meditate and relax. You will mostly benefit from yoga, pilates, barre and meditation. 

The Combat Heroine 

You want to seriously improve your overall fitness levels, get ripped and meet friends while doing it. Which is why you've signed up for boxing classes but HIIT and a innovative capoeira could also be your thing. Did you find your tribe? 

Time to shop all of your fitness essentials from our expert edit below and hit your next class! 

IMAGE CREDITS: Unsplash, Instagram.

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Lina Psaila
linapsaila added a look via the mobile app

So you have just signed up for many workout classes that are located at a convenient distance from your flat or office. Thankfully, workouts have evolved into a fun experience far from the tedious repetition of the coventional gym. From a zumba class, to ballet and barrecore, HIIT training or Hot Yoga, there's definitely a class for you. 


If you're making the effort to join your nearest gym or dance class you may as well look stylish while breaking a sweat. After figuring out your special athletic gear, including your sports bra leggings and trainers it's time for gym bag research. In this case, you will want to invest in a bag that is both chic and practical. Focus on styles with different compartments for shoes, makeup kit, fresh change of clothes and valuables. Multiple straps are also great if you want to carry your bag on your shoulder or by hand. And a little tip before you sign up for every single workout class close to your apartment or office why not prioritise the workouts that actually make you happy and that you're more likely to follow all year long? 

Moving from office to the gym and bag means that you have to do it in style. And though a tiny bag might be appealing (thank you Kendall Jenner!) might not be practical for you. If you have a locker at the gym feel free to sport a fanny pack or tiny bag. It will actually save you the trouble of carrying your bag from the office or at least you can sport it to after gym drinks with ease. On the other hand, you can also go for a more classic choice of an oversized duffle bag where you can store your energy drink, protein bar, towels and a clean set of clothes. There, you're all workout ready! 

Have a look at our gallery for more #fitnessinspo, and shop the best gym bags from our expert edit below! 

IMAGE CREDIT: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Emma Watson, Stella McCartney and Olivia Wilde don't have to convince you about the benefits of embracing ethical fashion. Sustainable fashion means making ethical decisions throughout the entire production process.  


This is an issue gaining global attention especially after the Rana Plaza factory in 2013 injuring at least 2,500 workers. Now there's a deeper demand for transparency and more sustainable options have become available as a result. This expansion in product offerings includes athletic wear. #000000">For example brands like Alternative Apparel and YOOXYGEN brands like Studio 189 and PRABAL GURUNG. 

Super-cosy hoodies, slacks and leggings that you can sport confidently knowing that they are made ethically. Make sure the brand that you support is committed to a traceable supply chain, ethical trade and sustainable materials, and that all garments are made in eco-label approved factories. 

Many brands ethos means using natural resources responsibly by reusing and recycling materials even coffee. Yes, there are leggings made of recycled coffee waste mesh fabric that you would never think twice about the origin of the material. The odour can give it away but after a few washes, you'll never even know that your perfect pair of workout leggings were made from coffee. 
#fcfbfb">
#fcfbfb">So, if you want to make a contribution to an ethical and sustainable future while enjoying your workout, head to our expert edit below and shop your favourite styles! 

IMAGE CREDITS: VOGUE Follow us on Instagram #e4af0a">HERE for bite size style inspo! 

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