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STYLE & SHOPPING.

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Shopcade
shopcade added a look via the mobile app

If looking effortlessly chic in an instant is your jam you can’t do much better than a pair of classic ballet flats. The go-to for cool girls the world over, the timeless ballerina shoe is a staple of Parisian wardrobes with good reason.  

In our quest to find the comfiest ballet flats for work, the weekend and all those fall events filling up our calendars we discovered the new Allegro Ballet Flats from FitFlop

In music and ballet ‘allegro’ means swift and lively - the perfect way to describe these next-level shoes. Ideal for jetting from the office to the bar, those days where you’re constantly on your feet and those nights where you’d rather hang up your heels and give your feet a night off, The Allegro Ballerinas are made with FitFlop’s signature Dynamicush technology.

Simple, sleek and the comfiest ballerina shoes we’ve ever come across, this new style ticks every box with its classic Parisian silhouette, soft leather upper and supportive shock-absorbing soles.   

Plus, in luxe metallic iterations or classic nude and black the styling possibilities are endless. Our tip? Team your Allegro flats with a printed midi dress and cool leather jacket for day to night and for the weekend opt for distressed denim, an oversized army jacket and a statement cross-body bag.   

Got a big event coming up? Simply pair your ballet shoes with a full skirt and lacy camisole top combination to channel your inner Audrey Hepburn in an instant.  

Want to try the world’s comfiest flats for yourself? Browse the edit below and shop our favourite new-season picks from FitFlop… 

In partnership with FitFlop

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Shopcade
shopcade added a look via the mobile app

COS has long been a style set staple – from Bauhaus-inspired accessories to impossibly soft cashmere essentials and ultra-cool oversized silhouettes, the brand’s designs always hit the sweet spot between effortless cool and minimalist elegance.   


There’s a lot to be said for the COS approach to gendered dressing too. It’s styles are androgynous, oversized or tailored to perfection – ideal for back to school season and lazy girl office attire.   

Now that fall has arrived we’ve been keeping our eyes peeled for simple staples to make layering up that little bit easier. Naturally, COS is our go-to for this.   

The brand’s Fall/Winter18 collection blends cool neutral tones with textural wool, felt and leather while sticking to those modernist silhouettes we all know and love.   

Drawing inspiration from the shapes found where architecture meets the forest and sea, the collection was shot by photographer VIVIANE SASSEN. Textural contrasts give the impression of rough industrial surfaces juxtaposed with fluid natural lines.    

Black silk is the hero of the collection with dresses, pants, blouses and jackets taking centre stage. The beauty of these pieces is of course that they can be layered with just about anything for work, the weekend and beyond.   

We’re filling our closets for the cooler season to come and we’ve also created an edit of our favourite COS pieces. 

Browse and shop our picks below...   

In partnership with COS   

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Shopcade
shopcade added a look via the mobile app

What’s classier and more comfortable than a classic ballerina shoe? Name us another style, we’ll wait. Made iconic by the likes of Audrey Hepburn and Kate Moss, ballet flats are a staple of every stylish woman’s wardrobe.   


In music and ballet ‘allegro’ means swift and lively which seems the perfect way to describe the new offering from Fitflop. The Allegro Ballerinas are a fusion of fashion-tech and enduring style and we can confirm, they’re the comfiest flats ever.

With FitFlop’s signature footbed technology, these ballet pumps offer your feet the anatomical support they need. And before you say, ‘supportive shoes are for my mother, not for me’ hear us out.   

The Dynamicush technology minimises impact so when you’re pacing to a meeting or running for the bus, you won’t feel the ground hitting your feet and sending shockwaves through your legs.   

Your ankles won’t feel wobbly after a day on your feet and thanks to a luxe leather upper and a range of colour options, you’ll be looking decidedly classic and elegant or cool and collected – depending on how you style yours.    

We suggest teaming your Allegro Ballerinas with anything from distressed denim and a cool army jacket and shirt combo to an on-trend leopard-print midi dress and a boxy leather jacket.  
Or if your work-to-weekend look rests more on the formal side, team a pencil skirt and checked blazer with a classic white tee and match your ballerina pumps to your bag.    

The styling possibilities are endless and let’s be honest, who doesn’t love being comfortable all day and all night, no matter where you’re heading?    

Browse the edit below and shop the Allegro Ballerinas now… 

In partnership with FitFlop    

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Gurpreet Singh
Emily Beeson
emilylavinia added a look via the mobile app

Véronique Forge-Karibian Founder of the French platform for female entrepreneurs, Business O Feminin, lets us in on her secrets to a healthy work/life balance, her go-to brands and how to succeed as a woman in business... 

Why did you create Business O Feminin? 

I had the chance to work on a show about women called Women of Exception for several years in which I interviewed women with like Christine Lagarde and Simone Veil but also business minds like Mathilde Thomas of Caudalie and artists like Dee Bridgewater. 

What fascinates me about all these women is their path in life, their thread and the entanglement of the circumstances that helped them find their way. Through Businessofeminin.com, I wanted to give all women the ability to fulfil their professional potential and develop their full personal potential. 

How do you juggle your personal life and your career? 

I am fortunate to have help with my two children who are still young. I also try to spare some time for myself – I lived in London for nine years and in that time I started playing a lot of sports, which I still love to do. In the mornings I have my rituals and begin the day by using the Calm app to meditate. It’s a great little app that helps teach a life-changing practice. 

What are the pieces in your wardrobe that make you feel most confident? 

I like to feel comfortable in my clothes and not be too overdressed. I'm pretty keen on suede jackets, especially from the brand Van Palma. I wear them with jeans by Closed or leather pants by Fête Impérial. I’m also a hat person and I love Estrée for these. 

What essentials do you always carry with you? 

I always carry a pouch that turns into an evening bag in my handbag and in terms of other essentials I really like Clio Goldbrenner's new chic and practical collection. As for beauty, I carry a survival kit comprised of Mademoiselle Saint Germain's eye cream with cucumber, Glossier's pink blush and my favourite, By Terry's rose balm for my lips. 

Long days at the office can take its toll on your skin. Tell us about your skincare routine…

Always remove make up before bed, apply a mask twice a week and stay hydrated. This season I’ve been road testing a cream by Raw Material and a pomegranate serum from Wisdom Cares. I also do a deep skin cleanse every month to maintain a healthy glow. 

Who inspires you? 

I have a lot of admiration for Arianna Huffington, the founder of the Huffington Post, whom I had the chance to meet in London. She is extremely intelligent, cultured and visionary and the proof is in her new project, Thrive Global, a media platform geared towards personal development. She has drawn on her own experiences of burn out in order to help people take a step back and enjoy the multiple aspects of their lives. 

What would you say is the secret recipe for becoming an accomplished businessperson? 
 
Finding a balance between personal and professional life and always saving a little time for yourself. Before you start, meet other entrepreneurs to exchange experiences, ideas and insights and join existing communities, like the Business O Feminine Club. We organise monthly meetings with entrepreneurs, coaches and leaders to share knowledge and give women the tools they need to succeed. 

What is your favourite motivational quote? 

I have two… "They did not know it was impossible, so they did it" – Mark Twain. "Well behaved women rarely make history." – Eleonor Roosevelt.

Browse and shop Veronique's edit below... 

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest

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Emily Beeson
emilylavinia added a look via the mobile app

In this exclusive interview our Founder Nathalie Gaveau catches up with Véronique Forge-Karibian, Founder of the French site for working women Business O Feminin, to talk work/life balance, fashion, focus and how to get into the back to school mindset for the season ahead...


V: What are your tips for maintaining your zen during the busy 'back-to-school' period? 

N: The key is to organize well and take advantage of the summer holidays to sort out the essentials. Plan trips and important meetings, review plans for the last quarter and communicate your goals to the teams you manage. Suddenly, we'll find we have more time for sports and the spa, it's a virtuous circle.  

V: Who's been inspiring you this season?  

N: Jeff Bezos, he started out 15 years ago with a small online bookstore, was criticised for years by analysts and became a leader in cloud computing. Today Amazon is valued at $1000 billion. What audacity, what tenacity in his vision.

V: What quality do you admire most in women?  

N: Adaptability. Business woman, mother, wife, girlfriend, sportswoman, coach, every woman is plural and manages multiple tasks in a day, sometimes to a staggering extent.  

V: What's your daily routine like and how do you start your day?  

N: I don't really have a routine with my travels between London and Paris but I cannot live without an Earl Grey tea followed by an espresso and kisses from my husband and children first thing in the morning. A poached egg with avocado toast always tempts me and then it's on to emails, dashboards and the day begins.  

V: What are your workspace essentials?  

N: I'm a bit of a minimalist so I like a white or transparent desk with just my apple Macbook Pro on it. If possible, I like an open space with no walls around me and an inspiring view. From time to time, I'll light a candle like the La Française Sympa.  

V: Which books are by your bedside right now?  

N: The Love Dictionary of Freedom by Mathieu Laine and a pile of documents. I usually have books on all kinds on business topics. I've recently been reading the 2018 Goldman Sachs Millennial Insights study. 

V: Who are some of your favourite fashion designers?  

N: Chloé by Natacha Ramsay Levi, Diane Ducasse and always Saint Laurent.  

V: What about your 'can't live without' websites?  

N: I'm probably more into apps than sites. I use Yoga Studio for my yoga routine, Lumo Lift to help with my posture, Paleo Leap for paleo recipes, Les Echos, Elle, Bloomberg and of course Whatsapp, Instagram, Uber and Deliveroo.

V: What's your motto or favourite quote?

N: “Shoot for the moon. Even if you miss, you'll land among the stars.” You must have ambition and persevere on your journey.

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

Fall always signals the emergence of deeper tones and of course, as we edge closer into party season territory, winter colors are set to be even richer and more luxe. 


We love a dark lip shade, mainly because it's an easy way to elevate any look. Whether you're heading to work or to a big event, a deep-red, plum-toned or berry-hued lip will see that you're on-trend and making a statement in seconds. 

We've compiled a list of our favorite berry-inspired lip colors for winter, from luxury beauty essentials to affordable handbag heroes, for every skin tone and type. 

Browse and shop the edit below...

Follow is on INSTAGRAM for more style and shopping inspiration

IMAGE CREDITS: Pinterest

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Emily Beeson
emilylavinia added a look via the mobile app

Whether you opt for '70s-inspired silk tassels or boho macramé, fringing is in and there's no denying it. Tipped to be a huge interiors trend for the coming seasons, this little detail pays homage to luxury vintage pads and cute beach houses alike.

The trick with fringe is not to overdo it. Artfully selecting a range of textured pieces can really boost a room's appeal and lend it a cool, eclectic edge but there are a few rules to follow. 

Firstly, stick to a simple palette. Ensure your fringed pieces work as accents to the room and avoid massive colour clashes. 

Secondly, less is more so opt for a fringed wall hanging, a few tactile fringed cushions or a textural rug but avoid going for all three in the same room. 

Lastly, stick to a single look in each room. Love pink silk fringe? Work it with simple marble, copper and deep navy velvet. Into rustic artwork in neutral tones? Use it to offset a darker wall colour and pair it with similar natural fabrics like linen. 

Want to try the trend for yourself? Browse and shop the edit below... 

Follow us on INSTAGRAM for more style and shopping inspiration

IMAGE CREDITS: Pinterest 

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Shopcade
shopcade added a look via the mobile app

In this exclusive interview our Founder Nathalie Gaveau catches up with Véronique Forge-Karibian, Founder of the French site for working women Business O Feminin, to talk work/life balance, fashion, focus and how to get into the back to school mindset for the season ahead...


V: What are your tips for maintaining your zen during the busy 'back-to-school' period? 

N: The key is to organize well and take advantage of the summer holidays to sort out the essentials. Plan trips and important meetings, review plans for the last quarter and communicate your goals to the teams you manage. Suddenly, we'll find we have more time for sports and the spa, it's a virtuous circle.  

V: Who's been inspiring you this season?  

N: Jeff Bezos, he started out 15 years ago with a small online bookstore, was criticised for years by analysts and became a leader in cloud computing. Today Amazon is valued at $1000 billion. What audacity, what tenacity in his vision.

V: What quality do you admire most in women?  

N: Adaptability. Business woman, mother, wife, girlfriend, sportswoman, coach, every woman is plural and manages multiple tasks in a day, sometimes to a staggering extent.  

V: What's your daily routine like and how do you start your day?  

N: I don't really have a routine with my travels between London and Paris but I cannot live without an Earl Grey tea followed by an espresso and kisses from my husband and children first thing in the morning. A poached egg with avocado toast always tempts me and then it's on to emails, dashboards and the day begins.  

V: What are your workspace essentials?  

N: I'm a bit of a minimalist so I like a white or transparent desk with just my apple Macbook Pro on it. If possible, I like an open space with no walls around me and an inspiring view. From time to time, I'll light a candle like the La Française Sympa.  

V: Which books are by your bedside right now?  

N: The Love Dictionary of Freedom by Mathieu Laine and a pile of documents. I usually have books on all kinds on business topics. I've recently been reading the 2018 Goldman Sachs Millennial Insights study. 

V: Who are some of your favourite fashion designers?  

N: Chloé by Natacha Ramsay Levi, Diane Ducasse and always Saint Laurent.  

V: What about your 'can't live without' websites?  

N: I'm probably more into apps than sites. I use Yoga Studio for my yoga routine, Lumo Lift to help with my posture, Paleo Leap for paleo recipes, Les Echos, Elle, Bloomberg and of course Whatsapp, Instagram, Uber and Deliveroo.

V: What's your motto or favourite quote?

N: “Shoot for the moon. Even if you miss, you'll land among the stars.” You must have ambition and persevere on your journey.

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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Sahar Mahdavian
saharmahdavian1 added a look via the mobile app

Halloween is here but if you're still worrying about what to dress up as later, don't fret... We looked to our favourite influencers for a few pointers on how to get into the spooky spirit. 


If time isn't on your side and you don't have a costume sorted, make up is your friend. There are plenty of simple tutorials online and we've picked out one of our favourites for a quick and easy Halloween transformation, courtesy of beauty vlogger Chrisspy

For a long lasting finish to keep you going all night, base your face with a classic primer, followed by a layer of foundation to even out your skin tone, this is great for the areas you won't be applying white face paint to.

Once your base is set, you can begin applying your white make up cream with a brush, blending in any larger areas with a clean sponge. Work your way around half the face and leave to set before starting with the black face paint.

Watch the video above for a detailed tutorial shop all the extras you'll need in our edit below...

Follow us on INSTAGRAM for more style and shopping inspiration

IMAGE CREDITS: Chrisspy, Pinterest
VIDEO CREDITS: youtube.com/user/ChrisspyMakeup

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Emily Beeson
emilylavinia added a look via the mobile app

When it comes to inspiration for a next-level Halloween look there's only one place to go... Instagram. We looked to our favourite Insta influencers for a few tips and tricks on how to nail the coolest looks of 2018. 


Now, when it comes to creating an outstanding Halloween beauty look the tools you use are super important. Plus, remember that what you're putting on your skin needs to be gentle and breathable. So step away from the face paints. 

Layering is key to creating the perfect beauty look. You can't go adding glitter before you've created a proper base. Always work with light layers and make sure they're dry before adding more. This way you can create shade and texture with darker and lighter highlights. 

Stencils are a great way to achieve picture-perfect results. You can buy these or make your own by simply cutting shapes in paper with a scissor. Try using fishnet tights to create scale effects for mermaid looks or cut out paper hearts for the perfect Harley Quinn tribute. 

Ready to rock your best Halloween make up ever? Browse our gallery for inspiration and shop the edit below... 

Follow us on INSTAGRAM for more style and shopping inspiration

IMAGE CREDITS: Pinterest

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Emily Beeson
emilylavinia added a look via the mobile app

Every autumn we go on the hunt for the perfect pair of boots, the perfect cool-weather work shoe or a loafer that we'll be able to love for years to come. The high street sometimes offers up decent options and of course, our go-to designer brands might have something that catches our eye, but this year we've relied on a firm favourite...


Dear Frances is a luxury shoe brand for cool women everywhere. Ultra-focused on design and craftsmanship, the label works with a conscious approach to fashion, and what's more the shoes are beautiful. 

Made by artisan shoemakers in Italy, Dear Frances shoes are a hit with celebs like the Hadid Sisters, Selena Gomez, Kendall Jenner, Sienna Miller and Katy Perry and obviously we love them too. 

Now a cult label, the indie brand also does good with its designs, partnering with with non-profit organisations such as Soles4Souls so that a person in need receives a pair of shoes every time you buy one from the Dear Frances store.

We've picked out the most covetable styles for autumn, from boots to mules and loafers. Browse the edit below and shop your new favourite brand for AW18... 

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Emily Beeson
emilylavinia added a look via the mobile app

It’s official: a faux fur coat is the coolest thing to have in your wardrobe this fall. Totally cruelty free – AKA no animals were harmed in the making of these next-level jackets – faux fur has made its way firmly into the mainstream via the runway and is here to stay.

Whether you opt for a classic leopard print to channel your inner Hollywood starlet or an ultra-modern boxy style in bright rainbow tones, a faux fur jacket is the ultimate way to stay cozy and make a statement.

We’ve done the hard work for you and rounded up 50 of the best styles to buy now. From budget-friendly teddy coats to luxe midi styles, find, save and shop your favourites from the edit below…

Follow us on INSTAGRAM for more style and shopping inspiration 


IMAGE CREDITS: Pinterest

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