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STYLE & SHOPPING.

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Brittany Du-Crow
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Ready to shop for the new season but overwhelmed by all the trends? Don’t worry – we’ve rounded up the best looks from London Fashion Week, along with our favourite AW18 pieces.   

Modern military  

It’s not unusual for military pieces to appear on the AW runway, but Belstaff’s collection was a fresh take on the trend. We loved the printed hoodies worn with double-breasted coats and zipped cargo pants.   

Reworked classics

  For AW18, Burberry gave its iconic pieces a contemporary update: see the oversized trench coats, rainbow logo-embroidered sweatshirts and checked baseball caps.  

Tonal tailoring   

Loved for its pared-back minimalism, Joseph’s autumn collection did not disappoint. A standout look consisted of clean brown tailoring worn with a sharp camel coat.  

 Utility cool   

 JW Anderson’s show combined menswear and womenswear, but each had an effortless utilitarian feel. We predict the graphic knit sweaters and relaxed khaki pants will be an instant hit.   Industrial outerwear   Not only were the coats and jackets at Christopher Raeburn incredibly cool, they were also constructed from recycled materials. Look out for the checked wool pieces made from Russian navy blankets.   

Asymmetric shapes   Chalayan’s deconstructed designs made ordinary wardrobe staples feel completely unique – check out the cut-out trousers and cleverly folded coats in the line-up.   

Heritage checks   

 You can always count on Margaret Howell to deliver timeless pieces that will transcend seasons – for example, the checked shirts and Prince of Wales tailoring seen on the runway.   

Retro refresh   

‘70s references could be spotted throughout Oliver Spencer’s show, but in the most understated way: see the corduroy and velvet trousers and shearling jackets.   

Sports luxe  

Sportswear has become a fixture on the runway, and it’s not going anywhere fast. Band of Outsiders mixed retro tracksuits with smart tailoring for a fresh take on the trend.   

Go graphic  

Bold logo prints are still dominating the street style circuit, and it looks like they’re sticking around for another season. Cottweiler’s final look was an oversized T-shirt embroidered with the Natural History Museum’s name – also the location of the label's show.   

Shop the trends seen on the runway with our AW18 edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest 

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Emily Beeson
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The summer sales are almost over and with new-season collections just weeks away, we’re doing some serious discount spotting…  


But where do you turn for cool, casual menswear and unique womenswear when the stores are jam-packed with frantic shoppers all trying to bag a bargain? The answer is of course to your favourite online stores.   

We’ve taken the hard work out of sale shopping and compiled a list of the best pieces to snap up in the ASOS sale before they sell out.   

From luxe accessories and men’s off-duty essentials to affordable shoes and going out dresses, stock your wardrobe for the season ahead for less.   

Shop the edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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Emily Beeson
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The weekend is close and that means one thing: brunch with someone cute. Whether you’re heading out on a date to crunch avocado toast with somebody you’ve just met or enjoying a coffee with your husband or wife, dressing to impress is still a must. 


Brunch dates are the best, because they’re casual, comfortable and cool. We’ve compiled a few tips on how to ensuring your outfit perfectly mirrors this low-key vibe…

Brighten up 

Sure monochrome is chic, but a playful pop of colour never hurt anyone. Sunny daytime dates call for a more cheerful get-up, so rock your pink, red and yellow tones with pride.

Flat out

Mules, loafers and sneakers are perfect for sunny days. Cosy up with your special someone over pancakes, leave the heels at home and rock your comfiest flats for this date.

In the mix 

Sure denim is low-key so throw on a statement top and some next-level accessories. Guys, mix shirts and blazers with jeans and take those designer trainers out for a spin too. 

No shade

Sunnies are an essential element of any date-by-day look. Rock yours to elevate your outfit and if you’re feeling especially cute, opt for his and hers styles in cool vintage silhouettes.

Browse our gallery for outfit inspiration and shop our favourite picks from the edit below…


IMAGE CREDITS: Pinterest

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Morgan Blanks
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morganblanks

Black ankle grazers, a casual top in neutral colours and a blazer; the perfect combination for a smart casual look! Pair the outfit with some smart black shoes and a small clutch bag and you’re good to go! #smart #casual #womenswear Credit: Pinterest

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Morgan Blanks
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This outfit from @diamondsfordimes is absolutely gorgeous! The pinstripe trousers and orange crop top work perfectly well together, and will definitely be an eye catching street style look. #style #womenswear #inspo Credit: Sant Magazine Instagram

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Lina Psaila
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After the long prominence of mom jeans and dad sneakers, it's time for dad jeans to take over as the new trend of questionable aesthetic (see: "ugly" trainers). Think of those light blue roomy jeans that your dad couldn't get enough of in the nineties. Now, this specific style is translated for womenswear and adopted by hard-core fans ranging from Victoria Beckham to Kendall Jenner and Rita Ora. Despite its unflattering silhouette dad jeans can be styled in a way that compliments the figure by balancing volume and belting. 


Dad Jeans are quite versatile as you can wear them with almost anything that's already hanging in your closet. Try a slim fit top tucked in with an oversized teddy bear coat or a vinyl trench. Finish your look with a pair of crimson red booties and a clutch. 

Opt for Victoria Beckham's approach by juxtaposing the slouchy shape of the jeans with a fitted and sleek rollneck, a leather messenger bag and black leather mules. Put your hair up in a messy bun and don't forget your oversized sunnies for an XXL approach to smart daywear. Go for a dad head-to-toe look like Kendall Jenner. 

Pair your distressed jeans with "ugly" dad trainers, an oversized sweatshirt, a dad grey check coat and matching scarf and a pair of tiny 90s sunglasses. The end result may raise a few eyebrows in terms of elegance but you have to give it points for comfort. 

So what do you think? Yes or no to dad jeans? Still undecided? 

Head to our gallery for more "dad" inspo and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram.

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Oriane Pierrès
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If you're a bit lost in your wardrobe with the ever changing weather, we are here to give you some ideas. From rain to snow, sunshine to storm, it's getting trickier and trickier to find your way in your closet.

Head to Tommy Hilfiger to shop your mid-season must have, think oversized leather jacket for a third of the price off. Switch your slim jeans for its flare version, for a trendy classic look with New Look special offer of buy one, get one 50% off. Complete your look with a cross-body bag for more than 70% at Forzieri and thigh high boots from boohoo and its 25% off offer.  

Tomorrow
Boohoo.com: 25% off tops, jackets & shoes. Code: BUYIT
Gap: 25% off. Code: GETGAP
IKRUSH: 15% off everything. Code: OMG15
Misspap: 20% off everything. Code: GET20
New look: Buy 1, get 1 50% off jeans.

Thursday 
Nasty Gal: 25% off new arrivals. Code: NEW25 
very.co.uk: Up to 50% off 

Friday 
Yoox: extra 35% off 
Forzieri: Up to 70% off + extra 20% off. Code: XTR20

Sunday 
John Lewis: Up to 50% off womenswear 
Lookfantastic: 15% off. Code: FIRST 
Tommy Hilfiger: Up to 30% off 
Forzieri: 20% off Furla. Code: FURLA


Photo Credit: Pinterest 

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Felicia Pennant
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Is the picture above the first real life sighting of a piece from Burberry’s AW18 celebration of LGBTQ+ communities announced earlier this week? We’re hoping so because current Burberry face Adwoa Aboah wears her technicolour dream coat magnificently and the check patch the British powerhouse shared isn’t giving anything away besides a first glimpse of the rainbow check. If you can’t wait until outgoing Chief Creative Officer Christopher Bailey’s final show tomorrow, then check out the beautiful editorial Alasdair McLellan shot for LGBTQ+ platform them. Featuring same sex couples wearing AW18 pieces, you can see the rainbow check in a baseball cap, scarf and shirt. The thinking behind the collection, Bailey explains, is that "There has never been a more important time to say that in our diversity lies our strength, and our creativity." The collection will be available to buy immediately after the show and Burberry’s complementary set of initiatives include donations to Albert Kennedy Trust, the Trevor Project and ILGA.  


Apart from Burberry, the other London Fashion Week shows are still shrouded in secrecy. What we do know is that Topshop Unique won’t be showing this year, J.W.Anderson is showing his new menswear and womenswear together, and that Delpozo has decamped from New York. We can’t wait to see how rising brands Matty Bovan and Halpern progress; how Molly Goddard, Rejina Pyo and Isa Arfen harness their success; and the streetstyle will hopefully be bolder and more playful. 

Shop our LFW edits below and follow all the action via our social media channels!  

Image credit: Instagram, Vogue.co.uk and www.them.us.

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Lina Psaila
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Although last season designers were trading the New York catwalks for British and Parisian shows, this year it seems that London has followed New York's example. Most notably, Topshop abandoned the runway for its traditional Unique show while Emporio Armani and  Tommy Hilfiger also forewent the shows as they were a big departure from London's experimental design team. However, LFW is all about fresh designers, innovative thinking unexpected garments, and bold statements. 


THE NEWCOMERS 

AV Robertson who designed for Marc Jacobs and Presented at Fashion East is one of the emerging designers to watch. Matty Bovan is a press favourite already as she made the cut of The Kids Are Alright in British Vogue's January issue. After earning the Emerging Womenswear Designer award at the Fashion Awards in September, Michael Halpern is constructing an ambitious production and a much-anticipated collection. 

THE VETS 

We'll witness the departure of Christopher Bailey from Burberry on Saturday after 17 years with the House. Johny Coca from Mulberry will be back on the London stage after a small detour to Paris in September, while Delpozo is bringing ball gowns to London in the place of Ralph & Russo. We're really excited to see JW Anderson whose missed the usual Men's show but is putting on his first co-ed collection. 

THE REGULARS 

Even though we may be missing a few names from the list, we can still count on Roksanda, Erdem and Christopher Kane to impress at LFW. Newcomer Michael Halpern will throw a soiree with Brows while Gareth Pugh is hosting a decadent party of his own. Sunday is all about Edward Enninful's British Vogue BAFTA party that will follow after the ceremony.Ready for a taste of London Fashion Week? Scroll down below and shop everything British! 

IMAGE CREDITS: VOGUE.com, CNN.

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Lina Psaila
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New York Fashion Week starts today and will run until next Wednesday 14th February (aka Valentine’s Day) following the Men's collections held between the 5th and 8th of February. However, there are a host of changes, initiated last season when Rodarte, Proenza Schouler, Altuzarra and Thom Browne moved their presentations to Paris. Tome's Ramon Martin and Ryan Lobo crossed over to the French capital as well, and even more, designers are shaking up the fashion system. 


THE OUT-OF-TOWNERS 

Tomas Maier is celebrating the opening of his Madison Avenue store and is visiting his Bottega Venetta show from Milan to New York for one season. Maier's move makes sense since the fresh air being infused into the collection abides by the city’s urban edge and youthful sensibility. Esteban Cortazar, the boy wonder from Paris and formerly creative director of Emanuel Ungaro, is moving his show from Paris to New York. 

THE DEPARTURES 

Ever since Alexander Wang announced that he's moving #WangFest to a June/December schedule, more designers have followed suit and evaded the conventional Fashion Calendar. Wand staged several street parties in September and will present his final show on the official schedule this Saturday before executing his plans. After filing for divorce from disgraced film mogul Harvey Weinstein, Marchesa's Georgina Chapman and her co-founder Keren Craig cancelled their runway show in favour of a more low-key event. Delpozo and Victoria Beckham are switching New York for London ( the former this season, the latter next), and there will be no Fenty x Puma show (making a Rihanna a little less likely). Others like Public School and Baja East have switched to a straight-to-consumer format, Burberry and Mansur Gavriel’s collections will be see-now-buy-now, while Rebecca Minkoff and Lela Rose have opted for Instagram shows instead of IRL ones. 

FASHION WEEK MAINSTAYS 

But one of NYFW’s biggest names Marc Jacobs, whose latest collection was featured on the cover of American Vogue, is closing the week as usual. Raf Simons is presenting both his third collection for Calvin Klein and his own menswear brand; while Tom Ford is eschewing co-ed shows by showing his new menswear and womenswear separately a few days apart. We're looking forward to seeing what Coach, Michael Kors, Oscar de la Renta and of course Jeremy Scott have come up with! And keeping a close eye on Monse, newcomers (to the NYFW runway at least) Eckhaus Latta, the powerful subversive duo, and Rihanna’s favourite denim aficionado Matthew Adams Dolan. 

THE FROW 

As with designers, there has been a thinning of big celebrity sightings too. This time last year Katie Holmes, Jennifer Hudson and Lucy Liu sat at Zac Posen alone, for example, and by September, the significant celeb snaps were confined to those of a pregnant Jessica Alba and Jessica Seinfeld. And all for a good reason. According to The New York Times, in the practice of pay-per-pose, an A-lister like Angelina Jolie could command close to $1 million per show. As expected Tom Ford kicked off NYFW AW18 with a guest list that included Ciara and husband Russell Wilson, Pusha T and Halsey. Jessica Alba is a Tory Burch veteran so she’ll probably be there, ditto for Zoe Kravitz at close friend Alexander Wang’s show. Rashida Jones is a fan of  Rachel Comey, actress Chloe Grace Moretz has been a COACH regular in the past and may even show up to the Victoria Beckham show (she’s currently dating Brooklyn Beckham). Olivia Culpo and her New England Patriots player boyfriend Danny Amendola are scheduled to make an appearance, according to E! Online. And from the music scene: Solange Knowles Tinashe and Teyana Taylor may all show up. As far as street style trendsetters are concerned: Yasmin Sewell, (heavily pregnant) Leandra Medine, Lisa Aiken and Linda Tol are all safe bet sightings and women to follow on Instagram if you’re not already. Stay glued to Shopcade for more #FashionWeek updates and speaking of sticking to that New York aesthetic, shop our favourite NYFW designers via our expert edit below! 

IMAGE CREDITS: VOGUE, theCUT

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Shopcade
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Buy nothing until you’ve seen Reiss’ new collections. Because the British brand, favoured by stylish influential women and men worldwide, is particularly adept at refining the current fashion mood, noteworthy trends and the demands of modern life into timeless-with-a twist styles that you’ll reach for time and time again. So the newest pieces will slot effortlessly into your new year wardrobe refresh with captivating new narratives. Reiss’ reputation for exemplary quality and a discerning attention to detail is well-known, and a testament to the in-house design team, which ensures the ageless, authentic designs can flatter all shapes and sizes.  


Being present and in the moment is a common new year’s resolution that extends and expands rather chicly into the new #10;https://www.shopcade.com/click/000000000000000000000001/509bb3a6646fcbd63a000003?bp=1">womenswear options. Inspired by American photographer Slim Aarons, who dreamily captured well-dressed jet-setters in idyllic settings, Picasso’s line drawings and other complementary cultural references: romantic silhouettes and sophisticated prints that transition from day to night and from winter well into spring start the season off. Clothes-wise, that means #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4aba66a92fed078b4588?bp=1">soft tailoring, silk shirts and oversized #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4ad7458719505b8b45a9?bp=1">knits, ideally styled together to radiate laid-back luxury, and stripes of varying sizes are the key pattern. Come March, vintage hand-drawn prints arrive as artful accents, along with draping and delicate pleating. The sculptural silhouettes and forward-thinking fabrications of the occasionwear mean you’ll be all set for the wedding season ahead.  

For men, the message is ‘the sublime is now” which is certainly the case when you break down the collection. Lake Como’s stunning landscape and Italy’s love of racing sports inform the deconstructed tailoring, thematic tones like Goodwood Green and Grand Prix White, and the bold prints designed to create an evolving sense of effortless cool throughout the season. Stripes also crossover here on the Finnie and Grange #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4b20458719265b8b4653?bp=1">shirts, while perforated #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4b3666a92fec078b4629?bp=1">leather jackets and accessories practically heighten the impact. A great example of the new modern-fit tailoring is the Wonder double-breasted pinstripe #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4b5f66a92fca078b4665?bp=1">suit, and there are plenty of trophy tops and genius jackets to choose from.  

Click through some of the collection highlights in the gallery above and shop your favourite styles in our edits below. 

In partnership with Reiss

Image credit: Reiss.

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Federica Caiazzo
Reiss is such a cool brand. Always on trend!
Felicia Pennant
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We’ve got Scotland on the brain today because it’s Burns Night and it just so happens that the kilt is a key skirt shape for Spring Summer 2018. The former is a celebratory day in honour of Robert Burns, who’s regarded as Scotland’s national poet and the brains behind ‘A Red, Red Rose.’ Which is as good an excuse as any to indulge in a little haggis or a couple of hot toddies tonight. Take a look at the Balenciaga’s runaway show back in October. Iconic Scottish model Stella Tennant strutted out in an oversized stripe shirt, hybrid boot/leggings and the real star of her outfit? The tartan skirt in between, embellished with a silver charm belt. More polished than punk, even in Creative Director Demna Gvasalia’s progressive world.  


The kilt is traditionally a menswear garment, made of a clan’s unique tartan, with a sporran (purse) on top and nothing underneath. But the skirt has understandably crossed over into womenswear with a few tweaks of its own and a rebellious attitude thanks to punks and grungers appropriating it. Now you can find a kilt in a range of fabrics, patterns and colours, and then you can pick your ideal length and placement of pleats/leather straps. Mini lengths do still bring Catholic school-girls to mind, but also cult ‘90s film Clueless; while midi lengths are look-at-me elegant. And with checks never really out of style, you’ll wear your kilt year after year. 

Check out the gallery above for kilt styling inspiration and then shop your favourites from our edits of top picks below. 

Image credit: Pinterest.

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Federica Caiazzo
The kilt-inspired skirt is so cool!
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