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STYLE & SHOPPING.

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Emily Beeson
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The weekend is close and that means one thing: brunch with someone cute. Whether you’re heading out on a date to crunch avocado toast with somebody you’ve just met or enjoying a coffee with your husband or wife, dressing to impress is still a must. 


Brunch dates are the best, because they’re casual, comfortable and cool. We’ve compiled a few tips on how to ensuring your outfit perfectly mirrors this low-key vibe…

Brighten up 

Sure monochrome is chic, but a playful pop of colour never hurt anyone. Sunny daytime dates call for a more cheerful get-up, so rock your pink, red and yellow tones with pride.

Flat out

Mules, loafers and sneakers are perfect for sunny days. Cosy up with your special someone over pancakes, leave the heels at home and rock your comfiest flats for this date.

In the mix 

Sure denim is low-key so throw on a statement top and some next-level accessories. Guys, mix shirts and blazers with jeans and take those designer trainers out for a spin too. 

No shade

Sunnies are an essential element of any date-by-day look. Rock yours to elevate your outfit and if you’re feeling especially cute, opt for his and hers styles in cool vintage silhouettes.

Browse our gallery for outfit inspiration and shop our favourite picks from the edit below…


IMAGE CREDITS: Pinterest

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Morgan Blanks
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morganblanks

Black ankle grazers, a casual top in neutral colours and a blazer; the perfect combination for a smart casual look! Pair the outfit with some smart black shoes and a small clutch bag and you’re good to go! #smart #casual #womenswear Credit: Pinterest

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Morgan Blanks
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This outfit from @diamondsfordimes is absolutely gorgeous! The pinstripe trousers and orange crop top work perfectly well together, and will definitely be an eye catching street style look. #style #womenswear #inspo Credit: Sant Magazine Instagram

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Lina Psaila
linapsaila added a look via the mobile app

After the long prominence of mom jeans and dad sneakers, it's time for dad jeans to take over as the new trend of questionable aesthetic (see: "ugly" trainers). Think of those light blue roomy jeans that your dad couldn't get enough of in the nineties. Now, this specific style is translated for womenswear and adopted by hard-core fans ranging from Victoria Beckham to Kendall Jenner and Rita Ora. Despite its unflattering silhouette dad jeans can be styled in a way that compliments the figure by balancing volume and belting. 


Dad Jeans are quite versatile as you can wear them with almost anything that's already hanging in your closet. Try a slim fit top tucked in with an oversized teddy bear coat or a vinyl trench. Finish your look with a pair of crimson red booties and a clutch. 

Opt for Victoria Beckham's approach by juxtaposing the slouchy shape of the jeans with a fitted and sleek rollneck, a leather messenger bag and black leather mules. Put your hair up in a messy bun and don't forget your oversized sunnies for an XXL approach to smart daywear. Go for a dad head-to-toe look like Kendall Jenner. 

Pair your distressed jeans with "ugly" dad trainers, an oversized sweatshirt, a dad grey check coat and matching scarf and a pair of tiny 90s sunglasses. The end result may raise a few eyebrows in terms of elegance but you have to give it points for comfort. 

So what do you think? Yes or no to dad jeans? Still undecided? 

Head to our gallery for more "dad" inspo and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram.

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Oriane Pierrès
orianepierres added a look via the mobile app

If you're a bit lost in your wardrobe with the ever changing weather, we are here to give you some ideas. From rain to snow, sunshine to storm, it's getting trickier and trickier to find your way in your closet.

Head to Tommy Hilfiger to shop your mid-season must have, think oversized leather jacket for a third of the price off. Switch your slim jeans for its flare version, for a trendy classic look with New Look special offer of buy one, get one 50% off. Complete your look with a cross-body bag for more than 70% at Forzieri and thigh high boots from boohoo and its 25% off offer.  

Tomorrow
Boohoo.com: 25% off tops, jackets & shoes. Code: BUYIT
Gap: 25% off. Code: GETGAP
IKRUSH: 15% off everything. Code: OMG15
Misspap: 20% off everything. Code: GET20
New look: Buy 1, get 1 50% off jeans.

Thursday 
Nasty Gal: 25% off new arrivals. Code: NEW25 
very.co.uk: Up to 50% off 

Friday 
Yoox: extra 35% off 
Forzieri: Up to 70% off + extra 20% off. Code: XTR20

Sunday 
John Lewis: Up to 50% off womenswear 
Lookfantastic: 15% off. Code: FIRST 
Tommy Hilfiger: Up to 30% off 
Forzieri: 20% off Furla. Code: FURLA


Photo Credit: Pinterest 

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Felicia Pennant
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Is the picture above the first real life sighting of a piece from Burberry’s AW18 celebration of LGBTQ+ communities announced earlier this week? We’re hoping so because current Burberry face Adwoa Aboah wears her technicolour dream coat magnificently and the check patch the British powerhouse shared isn’t giving anything away besides a first glimpse of the rainbow check. If you can’t wait until outgoing Chief Creative Officer Christopher Bailey’s final show tomorrow, then check out the beautiful editorial Alasdair McLellan shot for LGBTQ+ platform them. Featuring same sex couples wearing AW18 pieces, you can see the rainbow check in a baseball cap, scarf and shirt. The thinking behind the collection, Bailey explains, is that "There has never been a more important time to say that in our diversity lies our strength, and our creativity." The collection will be available to buy immediately after the show and Burberry’s complementary set of initiatives include donations to Albert Kennedy Trust, the Trevor Project and ILGA.  


Apart from Burberry, the other London Fashion Week shows are still shrouded in secrecy. What we do know is that Topshop Unique won’t be showing this year, J.W.Anderson is showing his new menswear and womenswear together, and that Delpozo has decamped from New York. We can’t wait to see how rising brands Matty Bovan and Halpern progress; how Molly Goddard, Rejina Pyo and Isa Arfen harness their success; and the streetstyle will hopefully be bolder and more playful. 

Shop our LFW edits below and follow all the action via our social media channels!  

Image credit: Instagram, Vogue.co.uk and www.them.us.

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Lina Psaila
linapsaila added a look via the mobile app

Although last season designers were trading the New York catwalks for British and Parisian shows, this year it seems that London has followed New York's example. Most notably, Topshop abandoned the runway for its traditional Unique show while Emporio Armani and  Tommy Hilfiger also forewent the shows as they were a big departure from London's experimental design team. However, LFW is all about fresh designers, innovative thinking unexpected garments, and bold statements. 


THE NEWCOMERS 

AV Robertson who designed for Marc Jacobs and Presented at Fashion East is one of the emerging designers to watch. Matty Bovan is a press favourite already as she made the cut of The Kids Are Alright in British Vogue's January issue. After earning the Emerging Womenswear Designer award at the Fashion Awards in September, Michael Halpern is constructing an ambitious production and a much-anticipated collection. 

THE VETS 

We'll witness the departure of Christopher Bailey from Burberry on Saturday after 17 years with the House. Johny Coca from Mulberry will be back on the London stage after a small detour to Paris in September, while Delpozo is bringing ball gowns to London in the place of Ralph & Russo. We're really excited to see JW Anderson whose missed the usual Men's show but is putting on his first co-ed collection. 

THE REGULARS 

Even though we may be missing a few names from the list, we can still count on Roksanda, Erdem and Christopher Kane to impress at LFW. Newcomer Michael Halpern will throw a soiree with Brows while Gareth Pugh is hosting a decadent party of his own. Sunday is all about Edward Enninful's British Vogue BAFTA party that will follow after the ceremony.Ready for a taste of London Fashion Week? Scroll down below and shop everything British! 

IMAGE CREDITS: VOGUE.com, CNN.

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Lina Psaila
linapsaila added a look via the mobile app

New York Fashion Week starts today and will run until next Wednesday 14th February (aka Valentine’s Day) following the Men's collections held between the 5th and 8th of February. However, there are a host of changes, initiated last season when Rodarte, Proenza Schouler, Altuzarra and Thom Browne moved their presentations to Paris. Tome's Ramon Martin and Ryan Lobo crossed over to the French capital as well, and even more, designers are shaking up the fashion system. 


THE OUT-OF-TOWNERS 

Tomas Maier is celebrating the opening of his Madison Avenue store and is visiting his Bottega Venetta show from Milan to New York for one season. Maier's move makes sense since the fresh air being infused into the collection abides by the city’s urban edge and youthful sensibility. Esteban Cortazar, the boy wonder from Paris and formerly creative director of Emanuel Ungaro, is moving his show from Paris to New York. 

THE DEPARTURES 

Ever since Alexander Wang announced that he's moving #WangFest to a June/December schedule, more designers have followed suit and evaded the conventional Fashion Calendar. Wand staged several street parties in September and will present his final show on the official schedule this Saturday before executing his plans. After filing for divorce from disgraced film mogul Harvey Weinstein, Marchesa's Georgina Chapman and her co-founder Keren Craig cancelled their runway show in favour of a more low-key event. Delpozo and Victoria Beckham are switching New York for London ( the former this season, the latter next), and there will be no Fenty x Puma show (making a Rihanna a little less likely). Others like Public School and Baja East have switched to a straight-to-consumer format, Burberry and Mansur Gavriel’s collections will be see-now-buy-now, while Rebecca Minkoff and Lela Rose have opted for Instagram shows instead of IRL ones. 

FASHION WEEK MAINSTAYS 

But one of NYFW’s biggest names Marc Jacobs, whose latest collection was featured on the cover of American Vogue, is closing the week as usual. Raf Simons is presenting both his third collection for Calvin Klein and his own menswear brand; while Tom Ford is eschewing co-ed shows by showing his new menswear and womenswear separately a few days apart. We're looking forward to seeing what Coach, Michael Kors, Oscar de la Renta and of course Jeremy Scott have come up with! And keeping a close eye on Monse, newcomers (to the NYFW runway at least) Eckhaus Latta, the powerful subversive duo, and Rihanna’s favourite denim aficionado Matthew Adams Dolan. 

THE FROW 

As with designers, there has been a thinning of big celebrity sightings too. This time last year Katie Holmes, Jennifer Hudson and Lucy Liu sat at Zac Posen alone, for example, and by September, the significant celeb snaps were confined to those of a pregnant Jessica Alba and Jessica Seinfeld. And all for a good reason. According to The New York Times, in the practice of pay-per-pose, an A-lister like Angelina Jolie could command close to $1 million per show. As expected Tom Ford kicked off NYFW AW18 with a guest list that included Ciara and husband Russell Wilson, Pusha T and Halsey. Jessica Alba is a Tory Burch veteran so she’ll probably be there, ditto for Zoe Kravitz at close friend Alexander Wang’s show. Rashida Jones is a fan of  Rachel Comey, actress Chloe Grace Moretz has been a COACH regular in the past and may even show up to the Victoria Beckham show (she’s currently dating Brooklyn Beckham). Olivia Culpo and her New England Patriots player boyfriend Danny Amendola are scheduled to make an appearance, according to E! Online. And from the music scene: Solange Knowles Tinashe and Teyana Taylor may all show up. As far as street style trendsetters are concerned: Yasmin Sewell, (heavily pregnant) Leandra Medine, Lisa Aiken and Linda Tol are all safe bet sightings and women to follow on Instagram if you’re not already. Stay glued to Shopcade for more #FashionWeek updates and speaking of sticking to that New York aesthetic, shop our favourite NYFW designers via our expert edit below! 

IMAGE CREDITS: VOGUE, theCUT

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Shopcade
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Buy nothing until you’ve seen Reiss’ new collections. Because the British brand, favoured by stylish influential women and men worldwide, is particularly adept at refining the current fashion mood, noteworthy trends and the demands of modern life into timeless-with-a twist styles that you’ll reach for time and time again. So the newest pieces will slot effortlessly into your new year wardrobe refresh with captivating new narratives. Reiss’ reputation for exemplary quality and a discerning attention to detail is well-known, and a testament to the in-house design team, which ensures the ageless, authentic designs can flatter all shapes and sizes.  


Being present and in the moment is a common new year’s resolution that extends and expands rather chicly into the new #10;https://www.shopcade.com/click/000000000000000000000001/509bb3a6646fcbd63a000003?bp=1">womenswear options. Inspired by American photographer Slim Aarons, who dreamily captured well-dressed jet-setters in idyllic settings, Picasso’s line drawings and other complementary cultural references: romantic silhouettes and sophisticated prints that transition from day to night and from winter well into spring start the season off. Clothes-wise, that means #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4aba66a92fed078b4588?bp=1">soft tailoring, silk shirts and oversized #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4ad7458719505b8b45a9?bp=1">knits, ideally styled together to radiate laid-back luxury, and stripes of varying sizes are the key pattern. Come March, vintage hand-drawn prints arrive as artful accents, along with draping and delicate pleating. The sculptural silhouettes and forward-thinking fabrications of the occasionwear mean you’ll be all set for the wedding season ahead.  

For men, the message is ‘the sublime is now” which is certainly the case when you break down the collection. Lake Como’s stunning landscape and Italy’s love of racing sports inform the deconstructed tailoring, thematic tones like Goodwood Green and Grand Prix White, and the bold prints designed to create an evolving sense of effortless cool throughout the season. Stripes also crossover here on the Finnie and Grange #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4b20458719265b8b4653?bp=1">shirts, while perforated #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4b3666a92fec078b4629?bp=1">leather jackets and accessories practically heighten the impact. A great example of the new modern-fit tailoring is the Wonder double-breasted pinstripe #10;https://www.shopcade.com/click/4ee60fdd3a67ae2126000000/5a6b4b5f66a92fca078b4665?bp=1">suit, and there are plenty of trophy tops and genius jackets to choose from.  

Click through some of the collection highlights in the gallery above and shop your favourite styles in our edits below. 

In partnership with Reiss

Image credit: Reiss.

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Federica Caiazzo
Reiss is such a cool brand. Always on trend!
Felicia Pennant
feliciapennant added a look via the mobile app

We’ve got Scotland on the brain today because it’s Burns Night and it just so happens that the kilt is a key skirt shape for Spring Summer 2018. The former is a celebratory day in honour of Robert Burns, who’s regarded as Scotland’s national poet and the brains behind ‘A Red, Red Rose.’ Which is as good an excuse as any to indulge in a little haggis or a couple of hot toddies tonight. Take a look at the Balenciaga’s runaway show back in October. Iconic Scottish model Stella Tennant strutted out in an oversized stripe shirt, hybrid boot/leggings and the real star of her outfit? The tartan skirt in between, embellished with a silver charm belt. More polished than punk, even in Creative Director Demna Gvasalia’s progressive world.  


The kilt is traditionally a menswear garment, made of a clan’s unique tartan, with a sporran (purse) on top and nothing underneath. But the skirt has understandably crossed over into womenswear with a few tweaks of its own and a rebellious attitude thanks to punks and grungers appropriating it. Now you can find a kilt in a range of fabrics, patterns and colours, and then you can pick your ideal length and placement of pleats/leather straps. Mini lengths do still bring Catholic school-girls to mind, but also cult ‘90s film Clueless; while midi lengths are look-at-me elegant. And with checks never really out of style, you’ll wear your kilt year after year. 

Check out the gallery above for kilt styling inspiration and then shop your favourites from our edits of top picks below. 

Image credit: Pinterest.

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Federica Caiazzo
The kilt-inspired skirt is so cool!
Shopcade
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shopcade

Trust Ted Baker to start their end-of-season sale just when you need it most. You’ll get up to 50% off AW17’s menswear and womenswear collection highlights, along with admirable accessories and lifestyle items. Now these could make amazing gifts for your loved ones, if you haven’t got them all already, or you could treat yourself and set your ’new year, new look’ 2018 resolution in motion. 


Ted Baker sales are must-shop events because you won’t find pieces and lifestyle products quite like this anywhere else. From casual loungewear to black tie evening wear and daily essentials, they’re fun-packed with personality and boast quirky details and witty slogans. This stems from Ted himself, the very British persona that founder Ray Kelvin came up with to encapsulate the brand’s unique identity. Described as ‘a man whose ambition is to experience everything’ by Kelvin in an interview with Retail Focus, which explains the wide-ranging offering which include activewear, tech accessories and fragrance; the international fashion brand has grown impressively from a shirt stall in Glasgow. 

The struggle against winter wardrobe fatigue is real, especially in the face of a glitzy party season. Although Ted does have some dazzling dresses and standout suits for any New Year’s Eve parties ahead on sale plus the awe-inspiring accompaniments to take your look to the next level. And wonderful winter coats, cosy knitwear and statement-making separates to elevate your everyday outfits that you can snap up for less. 

Shop our Ted Baker sale edit below. Terms and conditions apply. 

In partnership with Ted Baker

Image credit: Ted Baker.

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Shopcade
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Never fear, the Superdry sale is here to get your smart-casual uniform on point. Get up to 50% off the slick outerwear, brilliant basics and more that the British streetwear brand does so well in its own distinctive way. Spotted on everyone from David Beckham and Leonardo DiCaprio to Pippa Middleton and Kristen Stewart, on-trend Americana is very much a part of Superdry’s design DNA, only the hand-drawn graphics are Japanese-inspired and the whole aesthetic is tailored and pulled together in a diverse way. Factor in the premium fabrics, intricate details and the fact some styles are inherently unisex as well, and you have a collection of wardrobe superheroes every season. 


It’s obvious that co-founders and creative collaborators Julian Dunkerton and James Holder are always thinking ‘how can we do this differently’ because Superdry continues to innovate and stay ahead of the curve. Don’t be surprised to find body con dresses and contemporary Chelsea boots among the womenswear, while fresh new logos and modern motifs transform otherwise simple tops for men that are worth collecting. Every style is universally appealing but still manages to feel exclusive which is no mean feat.  

’Tis the party season after all and Superdry is the ultimate antidote to all the try-hard glamour. The shimmering silver dress is an effortless entrance-maker in its own right, just like a perfectly shaped pair of brown boots. And if you’re still looking for a winning winter hat or last minute Christmas gift, one of the colourful logo beanies will fit the bill. 

Check out the collection highlights above and shop your favourites in our must-buy edit below.  

In partnership with Superdry

Image credit: Superdry.

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