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STYLE & SHOPPING.

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Alpay Tutu
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Charlotte Bailly
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De dos, une paire de boots, un skinny jean, une blouse fluide et un perfecto en cuir, les cheveux longs
 Un rocker sorti de scĂšne ? Une blogueuse fashion ? Aujourd’hui on ne peut plus dĂ©finir les genres par la mode.


“Gender Neutral” c’est le terme employĂ© dans l’industrie pour qualifier cette nouvelle gĂ©nĂ©ration qui ne rĂ©pond plus aux codes des genres. Une chemise romantique tout en transparence peut aussi bien appartenir Ă  un homme qu’à une femme. Des cheveux longs ? Courts ? Qui sait ? 

Il y a 5 ans, un homme faisant son shopping rayon femme suscitait des regards en coin, aujourd’hui, plus personne ne sourcille.

Il faut dire qu'il devient de plus en plus difficile de faire la diffĂ©rence entre la section homme et femme. 

Dans les boutiques, dans la rue ou sur les podiums, la frontiĂšre entre les genres se brouille. On parlera plus d’évolution que de rĂ©volution: la fluiditĂ© des sexes va avec le changement de notre culture toute entiĂšre.

À une Ă©poque oĂč Bruce Jenner est assez confiant pour transitionner publiquement d’homme Ă  femme, et Harry Styles pour monter sur scĂšne les cheveux tressĂ©s, on s’aperçoit que les normes changent et les marques l’ont vite compris.

Lorsque l’on interroge Alessandro Michele (dont les longs cheveux ondulĂ©s contrastent avec sa barbe) sur la derniĂšre collection Gucci, il explique que pour lui, il n’y a pas de “genres” dans la mode, seulement de la beautĂ©. Jaden Smith partage d’ailleurs cet avis, lorsqu’il poste ses achats Topshop sur Instagram mentionnant qu’il ne s’agit pas de vĂȘtements pour fille mais juste
 de vĂȘtements. Point.

Ce changement arrive en mĂȘme temps que les mannequins unisexes comme Elliot Sailors et Saskia De Brauw qui dĂ©filent Ă  la fois sur les podiums Menwear et Womenswear, et viennent eux aussi mettre un terme au taboo. Il n’est plus question d’homme en jupe mais d’homme et de femme qui partagent une mĂȘme jupe.

Adopter une apparence “Gender Neutral” n’est pas une façon de faire passer un message, de se rebeller contre les normes. Mais plutît de choisir un style qui plaüt sans se soucier de ses normes.

Par exemple, les imprimĂ©s Ă©taient autrefois considĂ©rĂ©s “fĂ©minins”, et les couleurs pastel “peu viriles”.  Ces idĂ©es ont largement changĂ©, et il est maintenant considĂ©rĂ© “normal” pour un homme de porter des imprimĂ©s “animals”, et les fleurs font mĂȘme leur grand retour dans le vestiaire des hommes. 

Le Gender Neutral n’est pas une tendance, mais un large mouvement vers un vestiaire unisexe sans limites et ni frontiĂšres. 

Les termes “androgyne” et “effĂ©minĂ©â€ ? Pfff tellement annĂ©es 2000.

Crédit Photo: Pinterest
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Shopcade
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Its time to treat yourself to a little everyday luxury item. Coach have an amazing sale on selected wallets, handbags, accessories, womenswear and menswear clothing. 

Their handbags and wallets are made with high quality leather, are totallly affordable and will last a lifetime. With a great range of colours and styles there is something for everyone and best of all they won't break the bank! 

The clothing and accessories collections have a touch of kitch, with dinosaur and space themed keyrings, jewellery, t-shirts and sweaters. They've mixed classic pieces like a trench, leather jacket or parker with a touch of fun! 


What a treat! We're excited to share 50% on selected Coach product! Shop the full collection here 

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Imelda Bawden
When will this item pink logo plate bowler handbag by jasper conran be available again, I really wanted to have this bag
Shopcade
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shopcade

We've got some incredible deals and steals this week. Don't miss out on our regular designer sales with exclusives from Stylebop, Farfetched, House of Fraser, Debenhams to name a few! 


From the best deals on designer womenswear to womenswear under ÂŁ100, sportswear, kids, mens and home we've selected our favourites but there are many more to chose from!! 

See our edit below of deals and steals of the week on selected items and varying discounts from your favourite designer and household brands. 


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Shopcade
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What is millennial pink? The colour of the millennial generation, this pink is sophisticated, not too girly and most of all cool- With resonance of Acne Studios packaging or Wes Anderson's Grand Budapest Hotel, its a mix of candy, salmon and blush pink.The exact colour has not yet been defined but its more about embracing the pink movement! 


The trend that everyone is talking about, its an easy way to try the trend and dip into something new. Add a flash of colour to your wardrobe with an accessory, a bag, or an item of clothing that will make your look pop and immediately modernise it. 

Millennial pink is here to stay and can be found in menswear, womenswear, architecture, food, beauty, homeware and accessories. 

So click through our gallery to see inspirational images and then scroll down to shop our selection of pieces.

Photo Credits: Instagram.




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Alpay Tutu
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Lea Petermeijer
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Jenna Lyons is leaving J.Crew after serving the brand for 26 years, she confirmed in a press release today.


Lyons joined J.Crew in 1990 as an assistant menswear designer and worked her way up all the way to becoming president. 

She started taking a bigger role in the company after Drexler joined as CEO in 2003 and together they completely transformed the brand’s image, turning it into a “cultural phenomenon”. She was credited with bringing a colourful, chic edge to the previously purely preppy brand, and this earned her a great reputation in the fashion industry.

Lyons has not yet commented on what she plans to do next, but according to to BoF, her exit is the first of a "series of strategic changes" for J.Crew, whose performance has been declining recently.

In light of her departure, Somsack Sikhounmuong, who's served as the brand's head womenswear designer since he moved from Madewell in 2015, will take over her design duties.

Photo Credit: Pinterest

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Shopcade
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Spring has rolled in with a burst of sunny weather and blossom blooming, which means one thing- it's almost holiday season! Jetting off to an exotic destination to soak up some sun? Or popping to a European city for a cultural excursion? Well, MATCHESFASHION.COM have the ultimate collection of beautiful SS17 pieces. 


With floaty and etherial dresses from brands like Mara Hoffman and Loup Charmant you can channel your inner bohemian. Or if structured and sophisticated is more your taste, they have a plethora of modern swimsuits from Marysia and Kiini. 

Finish off your vacation look with statement Gucci sunglasses and satin sliders from Joshua Sanders. Dreamy

SS17 is all about going above and beyond trends, and expressing your personal style. Designers have opted to influence rather than infiltrate womenswear this season, therefore all the pieces selected below are full of romance and tropicana vibes but are super versatile and easy to style. 

Shop and prep for your upcoming vacation with MATCHESFASHION.COM below... 

Photo Credit: MATCHESFASHION.COM

Follow us on Instagram HERE for bite size style inspo! 

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