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STYLE & SHOPPING.

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Federica Caiazzo
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federicacaiazzo

Kate Middleton was criticized for recycling her look, that she had already worn at Charlotte’s Christening and the Queen’s Birthday. Don’t you think she wore her Alexander McQueen coat just to say: “Hey, nothing new here! Watch the bride!”???? #katemiddleton #alexandermcqueen #royalwedding

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Alya Barutoğlu
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alyabarutoglu

We all have our phones to check the time. Yet, watches are still unforgettable. Either your grandmother’s vintage watch or something brand new, watches are still a trend. Nowadays, it’s seen as an investment or statement piece especially by men, yet why not try out this style. You can even find very cute options in the high street, buy as many as you like to match every look you have! #watches #accessory #style #streetstyle #trend #retro #vintage

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Lina Psaila
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As you've guessed it Cannes Film Festival is  all about unapologetic glam. From the designer gowns to the A-list guests, as well as the impressive array of expensive jewellery on the famous guests, Cannes is definitely the place to go for over the top Great Gatzby-inspired feels; And to watch eclectic movies, of course... 


There were a few that took the demure route: Penelope Cruz wowed in a natural look with a nude lip and subtle smokey eyes with well defines eyebrows. While Julianne Moore kept things casual by pairing her flawless complexion and natural makeup with a twisted top knot. President  of  the Jury Kate Blanchett also kept things simple and effective with a shimmering lip lacquer, a hint of winged eyeliner and a dab of creamy pink blusher. 

When it came to hairstyle, bombshell waves were the order of the day for jury member and French actress Lea Seydoux at the screening of "Todos los Saben", that she emphasized with a hint of metallic eyeshadow. The Festival's Feature Film Jury member Kristen Stewart made a memorable appearance with an elaborate updo that finished in a stylish quiff. 

Ready to rock the best of Cannes 2018 Beauty? 

Head to our gallery for more inspo and shop all the essentials from our expert edit now... 

IMAGE CREDITS: HARPER'S BAZAAR.

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Marianna Nagy
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mariannanagy

Do you like watches? I really love wearing them. This beautiful #paulvalentine #watch is feminine, stylish. You can combine that with your elegant and sporty clothes as well.

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Lina Psaila
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We're only a few days away from the annual style convention that is Coachella Festival. Get ready to see your Insta feed flooded with looks that we’ll be bookmarking for months to come. Coachella kick-starts the festival season this weekend from #fcfbfb">April 13-15 followed by another wild weekend of music and fashion from April 20-22. Headliners include the Weekend, Beyoncé and Eminem, all promising incredible live sets on the California polo fields. 

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#fcfbfb">The Ultimate Coachella Survival Kit 
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#fcfbfb">So what should you pack for the occasion? We have a few ideas. Ensure you’re ready to enjoy your weekend to the fullest with our festival-approved essentials. 
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#fcfbfb">Dry Shampoo 
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#fcfbfb">Unlimited hours of headbanging in hot weather means messy hair – so pack a small dry shampoo AKA the festival lifesaver. 
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#fcfbfb">Mini Bag 
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#fcfbfb">Avoid misplacing your credit cards and keys and take a mini bag to store those tiny valuable items. This season’s belt bag trend is a great one to try. 
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#fcfbfb">Hip Water Bottle 
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#fcfbfb">Dancing the the day and night away in the desert? Watch out for dehydration. Why not make sure you’re getting your H2O hit with a hip water bottle? 
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#fcfbfb">Antibacterial & Make Up Wipes
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#fcfbfb">Unless you’re a VIP, you’re probably not going to be able to take a bath at Coachella. Stay fresh with make up wipes and take some antibacterial wipes for your prized possessions like accessories and iPhone too. 
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#fcfbfb">Major Sunscreen 
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#fcfbfb">You didn't think we’d leave out sunscreen? With temperatures reaching 100F it's important to keep your face and body protected. Go for a high water-resistant SPF and remember to re-apply it every few hours. 
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#fcfbfb">Statement Sunnies 
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#fcfbfb">Lolita sunglasses, aviator shades, retro square styles or cat eye sunnies are more than just a festival staple, they’re an essential. Shop a pair featuring quality lenses that will protect your eyes from UVA and UVB rays. 
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#fcfbfb">Multi-Purpose Scarves 
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#fcfbfb">Sport a statement patterned scarf and keep your hair on fleek during the day, accessorize with bright colours and use it as an extra layer at night. #fcfbfb">Voila! Your Coachella survival kit is complete, have fun out there! 
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#fcfbfb">Head to our gallery for some festival season inspiration and shop your favourite looks from our expert edit below…
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#fcfbfb">IMAGE CREDITS: Instagram.

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Shopcade
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With only a few days before Easter, we thought we'd treat you to YOOX’s Last Chance Sale. Expect to find your designer favourites - including sandals, blouses, and floral dresses in flattering silhouettes – now up to 90% off! 


YOOX is known for offering an infinite selection of products, from one-off collaborations and exclusive capsule collections, to eco-friendly fashion, and a unique mix of interior design items. 

Shop looks from DSquared2, Dolce & Gabbana, Maison Margiela and more, that will take you from day to night. 
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#000000">For a daytime look invest in an MSGM knee-length summer dress and white Calvin Klein sandals with a thick heel for endless comfy strolls in the city. Add a red leather Maison Margiela handbag that will carry all your essentials. Add a sophisticated maroon wrist watch by TOMMY HILFIGER.

#000000">For an athleisure look, team those uber cool sustainable leggings by Stella McCartney with a FENTY PUMA by Rihanna cropped sweatshirtFinish the outfit with a pair of old-school white VANS and a Marni backpack to look chic both on the yoga mat and on your coffee run. 

For an evening outfit opt for a black long PACO RABANNE dress, paired with black Gianvito Rossi soft leather sandals and an uber sleek white Calvin Klein watch. Make the outfit more interesting by juxtaposing the demure shades with a blush multicolour clutch by the pattern Queen herself Mary Katrantzou.
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#000000">Discover all the designer styles and shop our expert edit below! 
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#000000">Hurry! Sale ends Friday, March 30th! 

In partnership with YOOX.#000000"> 
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#000000">IMAGE CREDITS: YOOX

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Marianna Nagy
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mariannanagy

@Danielwellington is always a great idea! These watches are so feminine and stylish! You can wear them with an elegant outfit, but it would be also perfect with your sporty set! #watch

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Shopcade
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Nanushka was born in Budapest, the capital of Hungary, more than a decade ago, but is finally getting under the spotlight. If you spend your days cruising on Instagram, you definitely saw the brand's design: maybe a dress, a coat... fashionistas love it! From Song of Style to NYC Bambi, without forgetting the French it-girl Caroline de Maigret, they all wear Nanushka.  

It's hard not to fall for its amazing outerwear, their famous lilac wrap dress. 

We had the chance to meet Sandra Sandor, the designer behind the brand, during Paris Fashion Week, for an exclusive interview, to chat about the story of the brand and what we should expect in the future. 

Shopcade: What brought you to fashion ? 

Sandra: Actually, it was a given way for me because my mother was a children's wear designer in the 70s prior to the fall of the Iron Curtain. Dressing was always a very important self-expression form for me. I wasn't sure that I wanted to become a designer until the age of 17. Then, I thought that I really want to try to study fashion design and it was very interesting because you know, in Hungary, there is no history in fashion and there aren't many fashion schools. I really wanted to study fashion somewhere where it was very relevant. 

After studying in the London College of Fashion, I went back to Budapest were Nanushka began, back in 2006. 

How do you define Nanushka's style? 

S: We usually think of ourselves as a bridge between intuitive and functional design. The clothes that we will keep loving and will become our wardrobe staples are those in which we really feel comfortable in as well. So, we try to execute this also in the design from the choice of fabric. We try to make everything washable. Nothing gets very wrinkly. It's comfortable wear for every season and good for both seasons. Of course, we do have fur coats for winter, but it has a soft feel.  

I don't think trends are ad-hoc things they reflect our surroundings and the people around us. Nanushka, from a design perspective is trying to be relevant for the era we live in. 

Where do you draw inspiration from?  

S: My main source of inspiration as a designer it to try to create harmony, while mixing very distant cultural references, like Western with Oriental or Far Eastern. Actually, these two have been permeating through our collections. Sometimes even for three seasons, we kind of have a theme that carries over and we maybe add an extra inspiration. As a designer, I don't want to jump in too quickly. 

The next season is already coming, but I like to keep the inspiration flowing for longer. Mixing the Wild Western boots with Far Eastern culture has been going since Resort 18, carried over to our SS18. For Pre-Fall 18/19, we added 90s Berlin colors and silhouettes, as well as vegan leathers. 

Also, as a general inspiration, the traveling state of mind really inspires me. When you travel, you're very receptive, very open and almost like a child state of mind, and comfort becomes essential. 

How do you want women to feel when they wear your clothes?  

S: I really want them to feel confident, easy, effortless. 

Called the label to watch by fashionistas, how do you feel about social media ?  

S: Social media really helped us grow. We kind of think of ourselves as a lifestyle brand. We try to make our social media platform a moodboard of our brand and also a source of inspiration. Influencers is our secret in a way. We never pay for partnerships, but we work with influencers who represent our brand values. I think it's important for a brand to give to the right people, no with the biggest followers, because their followers are similar to ours. 

What's your favorite piece from the current collection ? 

S: From the SS18, our tiger-inspired print made with watercolor painting, and digitally printed on fabric fabric is my favorite. We made a pair of long pants from it called Nevada pants, inspired by pyjama pants from Coco Chanel in the 30s or 40s. She was the first woman to wear pyjama pants as a daily wear I think. 

What should we expect for the future collections ?  

S: The values and clashing cultures as a source of inspiration will definitely remain, I think it's important to highlight where I come from. Hungary has always been an intersection of East and West. The German Empire had a big effect on us, as well as Turkish culture and the Parisian Belle Epoque. 

At the turn of the century, travel was open for everyone. Hungarians and artists came to Paris to get some inspiration and change their values etc. So, when you come to Budapest, you'll find a Turkish bath on one side of the street, next to Brutalist buildings on the other side. So it's a mix of cultures. 

But going back to how I imagine my future collections, I think we're going to develop, while our core brand values and sources of inspiration remain. And spice it up with the season's trends. A good balance. 

If you had to pick only one piece you created, which one would it be? 

S: Hard question! But I love outerwear and our brand is really known for that. So I would probably pick a coat, specifically a robe coat. 

What are your do's and don'ts when it comes to fashion ?  

S: I don't really believe in do's and don'ts. I think you can get away with anything if you put it in the right context. 

What is the must-have of every outfit?  

S: The right pair of shoes, they define the whole outfit in the end. But I could also say that a good pair of jeans is a must. 

Shop our edit of Nanushka's gorgeous designs below...

Follow us on INSTAGRAM for more designer insights and inspiration.

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Lina Psaila
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They say true style lies in the details - and it's usually accessories. It might be a cute oversized scarf, a vintage watch, a pair of leather ankle boots or a faux fur hat that makes all the difference. But this time we're talking about earrings and more specifically: hoop earrings. An accessory celebrated from women completely independent of their personal style and aesthetic, a hoop earring can truly make an outfit. 


Go for oversized sleek hoop earrings for an evening look and put your hair in a high bun to show them off! Finish your look with the perfect party dress and high heels! 

Opt for small chunkier pieces that look amazing for a smart casual outfIt or business attire. Again if you want to flaunt them, go for a low bun and finish the look with a white button-down that you can wear under an oversized knit, a great pair of suit trousers, kitten heels and a fab briefcase that exudes pure confidence. 

Head to our gallery for more inspiration and shop the best styles in our expert edit below. 

IMAGE CREDITS: Instagram


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Marianna Nagy
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mariannanagy

Pinky mood. Perfection. What details! I like this colour, and style, too. @zpail sunglasses @chloe perfume @bijoubrigitte watch @cipofalva shoes You can find these brands on #instagram #ootd #fashion #womenslook #outfit #dailylook #stylish #fashioninspo #outfitset #pink #nude #streetstyle

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Hattie Cotmore
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hattiecotmore

That infamous noughties hair clip is back and it's not just for seven year olds. As a child I would adorn my hair in metal grips. Many of which were embellished with glitter or even small characters in bright colours. I would never think to dig around in old jewellery boxes for these now, but maybe I should. Women are coming out in full force, with this classic hair accessory galore. Surprisingly I quite like it. Instead of looking immature they are quite understated. I'm not sure I'm ready to clip them into my locks just yet but it's definitely a trend to watch. Image: Instagram @negin_mirsalehi

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Lina Psaila
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It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this Spring?


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this Spring!

IMAGE CREDITS: Instagram

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Nathalie Gaveau
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