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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Every fashion-forward shopper knows the name Browns Fashion – after all, it’s been an undisputed go-to for high-end style and scoping out design’s rising stars since 1970.

With Insta-friendly storefronts, cool collections and a host of collaborations with the world’s hottest brands – see last month’s iconic Off-WhiteTM launch – when it comes to shopping, Browns Fashion is one of the spots that puts London on the map. 

Browns has just launched their new-season sale, offering up to 50% OFF designer fashion from the world’s most coveted brands.

We’ve scoped out some of this year’s biggest trends to make things easy for you and picked out a few of the best pieces for whatever comes your way – we know you’ll love these Editor-approved pieces as much as we do.

Browse the edit below and get in on the summer sale action while you can – these pieces won’t be around for long… 

In partnership with Browns Fashion.

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Keep up with Browns Fashion on INSTAGRAM for more designer sale goodness.

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Emily Beeson
emilylavinia added a look via the mobile app

There are some trends that never go out of style. They stand the test of time, reappearing in different iterations but always infusing a space with the same distinctive character. The geometric trend is a great example of this.   


From Moroccan tiles to cool Art Deco accessories and modern prints, geometry is everywhere in standout interior design and the trend is currently bigger and better than ever, drawing on gemstones and minimalist repeat patterns for inspiration.   

There’s something about clean lines and precise shapes that can really lend a room a touch of luxe so we’ve created the perfect edit of geometrically inspired pieces to help you nail the trend.   

Shop the edit below and try the look in your space…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

We get it, ok? Swimwear shopping can be a daunting task at this time of year – so many styles, so many occasions to wear them. Whether you’re heading off on a sunny vacation, chilling at home, hitting the beach for volleyball and windsurfing or heading to a next-level pool party, you’re going to need at least a few options.  


Luckily for you, we’ve selected the hottest swimwear trends of the summer and how and when to rock them…  

Stripes  

It’s all about big, bold stripes this summer, especially in rainbow tones – hello Pride Month. Invest in a high-leg one piece with lace-up detailing or a classic triangle bikini to rock this swimwear trend. Add cat-eye sunnies, gold-toned accessories and comfy mules. This look was made for fun vacations and parties so live it up.  

Ruffles

Romantic Latin-inspired vibes reign this summer so a one-piece adorned with ruffles is a must-have. Opt for a monochrome style and add hoop earrings, layered necklaces, a wicker bag and a huge fedora hat for extra sun protection. This chic ensemble is perfect for poolside lounging and sashaying around that yacht deck. 

Sporty vibes

Made ultra-covetable by the likes of Tommy Hilfiger and Calvin Klein, nothing beats a sporty two-piece. A sports bra-style top and simple bikini bottoms are perfect for hitting the beach for a morning run or afternoon surf. Team yours with a classic white tee and complete the look with chunky Ray Bans.   

Boho babe

The trend that inevitably rolls back around every summer because it’s just too cute and classic to pack away, crochet bikinis and monokinis with tasselled cords are the order of 2018. Up your game by opting for something besides the classic off-white style and team with a cool kimono, pool slides and round vintage-style sunnies.  

Ready to rock these looks for yourself? Shop everything from our edit below...

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IMAGE CREDITS: Pinterest 

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Hat trends are not all about the oversized beach styles! There are so many more to discover and love. Pilot hats made a comeback on the Fall Winter 2018 runway and it look super cool! If you’re feeling the Top Gun moment, you can try out these trends. Celebs have already adapted these styles to their wardrobe and maybe you can give them a go too… #hats #trend #style #streetstyle #fashion #pilot #topgun

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

As Fall 2018 seems not so far away, we should start to check out the trend of the upcoming season. If you’re about going all the way with fashion trends, here is something you will love to try; extreme layering! As winter is colder and summer is hotter these past few years, I’d never say no to layering. Wear your hoodie over a sweater, then wear a jacket, then wear a vest on top… If you think you will look ridiculous think again… Because now it is a trend! #layering #layer #trend #autumn #fall #winter #streetstyle #style #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

There is all sorts of trends out there. Even with swimsuits. There was ruffles, slogan swimsuits, Baywatch vibes and now the scuba diver swimsuits. The zipper details on swimsuits just instantly make it look athletic chic. If you’re a sporty kind of gal, you will love these scuba swimsuits! #scubadiver #scuba #swimsuits #bikini #summer #beach #style #fashion #trend

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Throwback to the 2000’s! The it-bag of the decade has made its comeback very strongly. Celebs and bloggers have shared the altered Saddle Bag of 2018 literally signalling us to go invest in one. The bag that has been worn out by Paris Hilton and the Sex and the City gals have made its spot in 2018 trends. #dior #chistiandior #saddlebag #bag #shoulderbag #trends #trend #style #streetstyle #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Say goodbye to your long locks! Overcome you fear of haircuts! This season is all about the short bob haircut. Even Kim Kardashian and Rihanna has said farewell to their long hair. We’re living the nineties trends full on in 2018, and it would’ve been surprising if bob haircut wasn’t a trend! #haircut #bob #bobhair #style #fashion #hair

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Emily Beeson
emilylavinia added a look via the mobile app

Trends, they come and go but classic pieces, they last forever. In our opinion, every woman should have a line-up of classics in her wardrobe – see a little black dress, oversized sunnies and the perfect pair of jeans.   


When it comes to enduring styles jewellery is a priority. After all, the right accessories can transform a low-key outfit into a high-end ensemble. We asked our Editors about their go-to pieces and how to create a fail-safe edit of classic jewellery…   
 
Pendant necklaces 

Having a few cute pendants on quality chains of varying lengths is a recipe for success. This is a trend that dominates every season and is easy to put your own twist on.    

Precious studs  

A pair of simple studs goes with everything – opt for simple gold, silver and pearls or your birth stone. Opt for subtle diamond details for a little extra sparkle.   

Chunky chain necklace

The chunky chain is a classic for a reason – it goes with absolutely everything, no exceptions. Team yours with occasion dresses, Breton tees, cool beach kimonos and chunky knits all year round.   

Hoop earrings

Whatever size you rock, gold hoops are forever. Opt for tiny sleeper styles by day and team your evening-ready looks with an oversized hoop to effortlessly up your glam factor. A silver iteration really pops against a tan. Wear yours with all your summer essentials year in, year out.   

Simple bangles

A bangle in a precious metal is a great way to elevate an outfit. Keep things simple with minimal detailing and rock a stack of gold or silver-toned pieces together.   

Watch

Every woman should have a luxe watch in her line-up. Team your simple daytime ensemble with a few chunky rings and a timepiece in a matching glossy metal for pared-down yet ultra-chic look.   

Diamonds

Diamonds speak for themselves so no need to go all out. A simple diamond stud, chain bracelet, pendant necklace or understated diamond ring will lend your line-up a touch of classic appeal in an instant.

Browse the edit below for our favourite classic jewellery picks for every budget… 

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

We have it on good authority that the ninties never went out of style. In fact, everyone from Bella Hadid to our favourite fashion bloggers has rocked a classic pair of adidas trainers or an oversized sporty tee with mini frames of late.   


One of the easiest ‘90s trends to channel, the sports luxe look pays homage to the likes of TLC, sporty spice and the off-duty style of powerhouses like Kate Moss and Naomi Campbell. 

Enduringly cool, comfortable and surprisingly sleek, here’s how to work the look while still looking chic and polished…   

Balance it

Unless it’s freezing out and you’ve got a killer handbag, avoid the full tracksuit. Instead opt for a pair of relaxed joggers and a cropped T-shirt or a zip-down jacket with vintage-style logo detailing with cool shorts or a mini skirt.  

Accessorise   

This look is all about accessories so whether you go for tinted shades, hoop earrings or a statement belt bag, forget the less is more rule and layer up – otherwise you might be mistaken for somebody on their way to the gym.   

Outside the box

Make the trend your own by teaming sporty trainers with a logo tee and a denim jacket or team a cute sports bra with a blazer. Knot your T-shirt, opt for statement socks and have a little fun with mixing and matching.  

Ready to channel your inner ninties IT-girl? Shop our edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGES: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

As interiors trends go colour clashing is nothing new, however, the latest craze sweeping the homes of Instagram is certainly unique…  


Opting for a green and pink bedroom, living room or kitchen is a bold move but one that we’re currently loving. The perfect mix of moody, earthy tones and fun pastel brights, pink and green décor is everywhere.   

We appreciate that splashing paint around or investing in gorgeous emerald-green subway tiles like the ones in our gallery isn’t an option for everyone, so we looked to a selection of our favourite design-led brands for a little help.

No matter the colour of your walls and floors it’s easy to channel the pink and green trend in every room with accessories, linen, lighting and of course, luxe furniture in rich textures and finishes.   

Browse the edit below for inspiration and try filling your home with the hottest clashing colours of the summer…     

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest   

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Emily Beeson
emilylavinia added a look via the mobile app

Introducing the LOVE LIST – a round up of the pieces we’ve been crushing on, shopping for and wearing in the SHOPCADE office…  


Lately, we’ve been loving cool, minimalist trends with contemporary twists – see streamlined all-white looks with a little ruffle here and there. 

For this, we’ve looked to Nanushka for simple shirts, dresses and skirts in neutral tones and the Off-WhiteTM and Browns Fashion collection for breezy androgynous silhouettes.    

Our summer shoe line-up is composed of fresh white trainers, soft suede mules and statement pool slides. We’ve been wearing a mix of high-end and high street, with McQueen sneakers, block heels by Dear Frances and Mango mules making regular appearances for equal parts comfort and style.   

In our opinion a designer bag is what makes an outfit. Our summer heroes? Balenciaga and Cult Gaia of course. It’s all about those oversized totes, pop-bright shades and cool boho basket bags.   

Want to steal our summer style? Browse the edit below for our favourite pieces…  

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest 

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