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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Every fashion-forward shopper knows the name Browns Fashion – after all, it’s been an undisputed go-to for high-end style and scoping out design’s rising stars since 1970.

With Insta-friendly storefronts, cool collections and a host of collaborations with the world’s hottest brands – see last month’s iconic Off-WhiteTM launch – when it comes to shopping, Browns Fashion is one of the spots that puts London on the map. 

Browns has just launched their new-season sale, offering up to 50% OFF designer fashion from the world’s most coveted brands.

We’ve scoped out some of this year’s biggest trends to make things easy for you and picked out a few of the best pieces for whatever comes your way – we know you’ll love these Editor-approved pieces as much as we do.

Browse the edit below and get in on the summer sale action while you can – these pieces won’t be around for long… 

In partnership with Browns Fashion.

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Emily Beeson
emilylavinia added a look via the mobile app

As interiors trends go colour clashing is nothing new, however, the latest craze sweeping the homes of Instagram is certainly unique…  


Opting for a green and pink bedroom, living room or kitchen is a bold move but one that we’re currently loving. The perfect mix of moody, earthy tones and fun pastel brights, pink and green décor is everywhere.   

We appreciate that splashing paint around or investing in gorgeous emerald-green subway tiles like the ones in our gallery isn’t an option for everyone, so we looked to a selection of our favourite design-led brands for a little help.

No matter the colour of your walls and floors it’s easy to channel the pink and green trend in every room with accessories, linen, lighting and of course, luxe furniture in rich textures and finishes.   

Browse the edit below for inspiration and try filling your home with the hottest clashing colours of the summer…     

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest   

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Emily Beeson
emilylavinia added a look via the mobile app

Introducing the LOVE LIST – a round up of the pieces we’ve been crushing on, shopping for and wearing in the SHOPCADE office…  


Lately, we’ve been loving cool, minimalist trends with contemporary twists – see streamlined all-white looks with a little ruffle here and there. 

For this, we’ve looked to Nanushka for simple shirts, dresses and skirts in neutral tones and the Off-WhiteTM and Browns Fashion collection for breezy androgynous silhouettes.    

Our summer shoe line-up is composed of fresh white trainers, soft suede mules and statement pool slides. We’ve been wearing a mix of high-end and high street, with McQueen sneakers, block heels by Dear Frances and Mango mules making regular appearances for equal parts comfort and style.   

In our opinion a designer bag is what makes an outfit. Our summer heroes? Balenciaga and Cult Gaia of course. It’s all about those oversized totes, pop-bright shades and cool boho basket bags.   

Want to steal our summer style? Browse the edit below for our favourite pieces…  

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

The belt bag is one of those trends that shouldn’t work but really does. Those infamous styles by Gucci and Miu Miu dominated Instagram last year and put hands-free accessories back on the map…   


The ‘90s feels quickly took over the street style game with designers including Versace, Pucci, JW Anderson and Marc Jacobs creating iterations of the fanny pack and soon enough, luxe-looking affordable options were out in force too.

We decided to road test both designer and affordable belt bags to find out whether a Gucci bag is really worth the investment, or whether it’s better to save… 

SPEND

Belt bags are not going anywhere so this will be an investment you'll enjoy for many years to come. Whether it's winter, fall or in the middle of summer you know you can wear this bag with anything in closet. The versatility is strong with this one.

Furthermore, an investment piece from the likes of Gucci or Prada is always a good idea because these babies last forever. The quality of a designer handbag is what makes it so timeless.

Our final reason for loving the high-end options? They’re all a little different. A Gucci Marmot is a Gucci Marmot but there so many iterations to choose from. Opt for embellished styles, a touch or velvet or classic quilting to match your wardrobe and your personality. There’s just something so great about feeling original. 

SAVE

No matter how amazing the product is, it’s great to have options. Plus, with this accessory fixed to your waist, other people are far less likely to notice its lack of designer logo. This is an excuse to double up and opt for a few different colors and styles.

Why choose one bag when you can invest in three or four? Go for a heart-shaped version for date night, a boxy style for the weekend and a cool embellished piece for festival season and your summer vacations. 

Sure these pieces might not stand the test of time in the same way as a designer belt bag, but you can be certain you’ll have a style for every occasion and no one will be any the wiser. 

Scroll through our gallery for outfit inspiration and shop our favourite belt bags for every budget from the edit below…   

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IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

We get it, ok? Swimwear shopping can be a daunting task at this time of year – so many styles, so many occasions to wear them. Whether you’re heading off on a sunny vacation, chilling at home, hitting the beach for volleyball and windsurfing or heading to a next-level pool party, you’re going to need at least a few options.  


Luckily for you, we’ve selected the hottest swimwear trends of the summer and how and when to rock them…  

Stripes  

It’s all about big, bold stripes this summer, especially in rainbow tones – hello Pride Month. Invest in a high-leg one piece with lace-up detailing or a classic triangle bikini to rock this swimwear trend. Add cat-eye sunnies, gold-toned accessories and comfy mules. This look was made for fun vacations and parties so live it up.  

Ruffles

Romantic Latin-inspired vibes reign this summer so a one-piece adorned with ruffles is a must-have. Opt for a monochrome style and add hoop earrings, layered necklaces, a wicker bag and a huge fedora hat for extra sun protection. This chic ensemble is perfect for poolside lounging and sashaying around that yacht deck. 

Sporty vibes

Made ultra-covetable by the likes of Tommy Hilfiger and Calvin Klein, nothing beats a sporty two-piece. A sports bra-style top and simple bikini bottoms are perfect for hitting the beach for a morning run or afternoon surf. Team yours with a classic white tee and complete the look with chunky Ray Bans.   

Boho babe

The trend that inevitably rolls back around every summer because it’s just too cute and classic to pack away, crochet bikinis and monokinis with tasselled cords are the order of 2018. Up your game by opting for something besides the classic off-white style and team with a cool kimono, pool slides and round vintage-style sunnies.  

Ready to rock these looks for yourself? Shop everything from our edit below...

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Nineties trends are coming into our daily life strong and bold. This year everything is about the noughties. A pool side favourite is now a streetstyle favourite. This unexpected trend is being styled with summer dresses and denim shorts! Slides are definitely a celeb favourite. What’s a better style to show off your fresh pedicures than slides? #slide #summer #style #streetstyle #trend #fashion #nineties

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Paperbag trousers were one of the biggest trends of Autumn Winter, and now the lengths are being shortened to become a new trend! Paperbag shorts! If you’re tired of trying to adjust your denim shorts and keep pulling them to get it right, then this style is your saviour. Paperbag shorts are high waisted and airy which will definitely help you fight the heatwave! #paperbagshorts #shorts #streetstyle #trend #fashion #style #summer

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

I don’t know why but everything retro is a trend for this season! Vintage trends are re-emerging in fashion and I can’t get enough of it! I’m a nineties gal but I love everything before it! If you’re in the market to buy new sunglasses, then definitely go for the retro styles. Either channel your inner Matrix gal or Audrey Hepburn… Cat-eye or skinny sunglasses, retro is the answer for this season. #retro #vintage #sunglasses #style #fashion #streetstyle #trend

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Summer trends are stolen from the beach! All of the beach styles are transferring to your daily look. From raffia bags to wicker accessories, your classic jeans and white tshirt styles are being upgraded to chic and trendy looks. Woven bags and mules are quite the deal right now! Perfect alternative to your classic sandals, this style will definitely be your go-to! #style #streetstyle #beach #summer #woven #wicker #raffia #trend

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Emily Beeson
emilylavinia added a look via the mobile app

Whether you're hitting the beach in an exotic location or just stopping by your local pool, looking your best is a must. So throw out the dad shorts, do away with those ill-fitting speedos and try these cool, casual swimwear trends for summer…


Tropical times

You can never go wrong with a tropical print but opting for the right style is essential with this trend. Opt for boxy styles that sit higher on the leg – too much excess fabric when paired with a print is never a good look. Go for blue and green shades to emphasize your tan and finish your look with a pair of mirrored sunglasses.  

Riviera rules

Opt for a classic look with a pair of block-color swim shorts with subtle logo detailing at the leg or a contrasting drawcord. Pair them with a white polo-shirt, fedora hat and simple Ray Bans for an effortlessly cool Gallic-inspired vacation look.

‘80s statement

Infuse your summer swimwear line-up with a cool old-school aesthetic is by sporting stripes. Invest in a colourful design with a vertical stripe and add pared-down round sunnies for a vintage-inspired finish.  

Playful print

Now’s your time to shine – whether you opt for a pineapple print, on-trend lobsters or a simple graphic design, a stylish print has the power to elevate your look to new heights. Opt for repeat patterns in modern silhouettes and avoid anything too long or loose – the secret to pulling off a print is tailoring. Pair with a neutral tee and you’re good to go. Now, which way to the beach?  

Shop every trend in our summer round up from our high-end and affordable edit below…

Follow us on INSTAGRAM for more men’s style and shopping inspiration.

IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Sometimes the simplest trends are the best ones. Let’s be honest, on those days when you’ve ‘nothing to wear’ you can’t do much better than black jeans, a white shirt and a blazer. Sometimes less is more and that’s certainly the case with this summer’s hottest footwear trend…


Pool slides hit the runway a few seasons back and now they’re everywhere. We’ve seen classic monochrome iterations from Givenchy, studded slides from Chloé and our bejewelled designs in colourful satin by Miu Miu.

The high street also has an impressive line-up on offer – from Zara and Topshop to Mango, you’ll find pool slides at every turn. Now, the slide silhouette is simple and ridiculously easy to wear, meaning you can amp things up a little with the design. 

We love knotted and embellished styles, metallics to give those all-white summer looks a lift and neon for summer festival ensembles with denim cut-offs and glitter. Try satin, faux shearling or gingham for a cool textural look, or go super simple in a vacay-ready rubber pair.

Want to rock a pair of pool slides your way? Browse our gallery for inspiration and shop the edit below…    

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest  

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Lina Psaila
linapsaila added a look via the mobile app

Stripes are always a good idea. They're chic, easy and complement most shapes. This year we' ve seen it all. From bold color-blocked editions, to classic Breton styles, thick bands and rainbow tones. Clashing stripes also got some buzz while oversized striped silhouettes were major winners on the runway. 


We’ve rounded up our favourite ways to wear stripes this summer, so you can try them all for yourself... 

Classic 

Tuck your basic black and white shirt inside a pair of cool denim shorts and style them with mules to elongate your legs. Then just add an XXL bag, sunnies and a straw hat. 

Ruffles 

Opt for a ruffled striped shirt and pair it with fitted pants, booties and a chic clutch for an easy day-to-night look. 

Skirt 

Go for a long striped skirt, and style it with a silk blouse neutral heels and sunnies for an elegant twist. 

Jumpsuit 

Combine two trends in one by sporting a striped jumpsuit. Pair it with pointed kitten heels, a round-handle bag and a bold fedora hat, if you want to channel your inner Amal Clooney. 

Ready to rock your stripes? Head to our gallery for more ways to style them and shop our Editors' picks from the exclusive edit below. 

Follow us on INSTAGRAM for more style inspiration... 

IMAGE CREDITS: INSTAGRAM 

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