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STYLE & SHOPPING.

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Shopcade
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What’s classier and more comfortable than a classic ballerina shoe? Name us another style, we’ll wait. Made iconic by the likes of Audrey Hepburn and Kate Moss, ballet flats are a staple of every stylish woman’s wardrobe.   


In music and ballet ‘allegro’ means swift and lively which seems the perfect way to describe the new offering from Fitflop. The Allegro Ballerinas are a fusion of fashion-tech and enduring style and we can confirm, they’re the comfiest flats ever.

With FitFlop’s signature footbed technology, these ballet pumps offer your feet the anatomical support they need. And before you say, ‘supportive shoes are for my mother, not for me’ hear us out.   

The Dynamicush technology minimises impact so when you’re pacing to a meeting or running for the bus, you won’t feel the ground hitting your feet and sending shockwaves through your legs.   

Your ankles won’t feel wobbly after a day on your feet and thanks to a luxe leather upper and a range of colour options, you’ll be looking decidedly classic and elegant or cool and collected – depending on how you style yours.    

We suggest teaming your Allegro Ballerinas with anything from distressed denim and a cool army jacket and shirt combo to an on-trend leopard-print midi dress and a boxy leather jacket.  
Or if your work-to-weekend look rests more on the formal side, team a pencil skirt and checked blazer with a classic white tee and match your ballerina pumps to your bag.    

The styling possibilities are endless and let’s be honest, who doesn’t love being comfortable all day and all night, no matter where you’re heading?    

Browse the edit below and shop the Allegro Ballerinas now… 

In partnership with FitFlop    

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Gurpreet Singh
Shopcade
shopcade added a look via the mobile app

Ever wonder how the fash pack do it? Rocking impeccable outfit after outfit with a seemingly fresh layer of sparkling accessories to complement each look. At least that’s what it looks like. Lean in a little closer and you’ll notice even the fanciest fashion icons doubling up on their favourite pieces…    


It’s possible to refresh and reinvent any look or line-up with the right blend of accessories, the trick is knowing how to mix and match like a pro. Enter TOUS a contemporary jewelry brand with a new collection made for switching up and styling differently.   

The HOLD collection is a luxe mix of gold, silver and rose gold-toned pieces in directional minimalist silhouettes. Ideal for stacking, layering and wearing in different combinations, it’s a collection made to be personalized.   

To celebrate the launch of the collection and to help you build your selection of mix and match pieces TOUS is giving you 12% off all jewelry. Just fill your basket and enter code: TOUS124M when you check out. This offer ends October 31 so hurry and find your favourite pieces before they sell out.   

Browse and shop the new-season styles our team loves in the edit below…  

In partnership with TOUS   

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Shopcade
shopcade added a look via the mobile app

If looking effortlessly chic in an instant is your jam you can’t do much better than a pair of classic ballet flats. The go-to for cool girls the world over, the timeless ballerina shoe is a staple of Parisian wardrobes with good reason.  

In our quest to find the comfiest ballet flats for work, the weekend and all those fall events filling up our calendars we discovered the new Allegro Ballet Flats from FitFlop

In music and ballet ‘allegro’ means swift and lively - the perfect way to describe these next-level shoes. Ideal for jetting from the office to the bar, those days where you’re constantly on your feet and those nights where you’d rather hang up your heels and give your feet a night off, The Allegro Ballerinas are made with FitFlop’s signature Dynamicush technology.

Simple, sleek and the comfiest ballerina shoes we’ve ever come across, this new style ticks every box with its classic Parisian silhouette, soft leather upper and supportive shock-absorbing soles.   

Plus, in luxe metallic iterations or classic nude and black the styling possibilities are endless. Our tip? Team your Allegro flats with a printed midi dress and cool leather jacket for day to night and for the weekend opt for distressed denim, an oversized army jacket and a statement cross-body bag.   

Got a big event coming up? Simply pair your ballet shoes with a full skirt and lacy camisole top combination to channel your inner Audrey Hepburn in an instant.  

Want to try the world’s comfiest flats for yourself? Browse the edit below and shop our favourite new-season picks from FitFlop… 

In partnership with FitFlop

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Shopcade
shopcade added a look via the mobile app

In this exclusive interview our Founder Nathalie Gaveau catches up with Véronique Forge-Karibian, Founder of the French site for working women Business O Feminin, to talk work/life balance, fashion, focus and how to get into the back to school mindset for the season ahead...


V: What are your tips for maintaining your zen during the busy 'back-to-school' period? 

N: The key is to organize well and take advantage of the summer holidays to sort out the essentials. Plan trips and important meetings, review plans for the last quarter and communicate your goals to the teams you manage. Suddenly, we'll find we have more time for sports and the spa, it's a virtuous circle.  

V: Who's been inspiring you this season?  

N: Jeff Bezos, he started out 15 years ago with a small online bookstore, was criticised for years by analysts and became a leader in cloud computing. Today Amazon is valued at $1000 billion. What audacity, what tenacity in his vision.

V: What quality do you admire most in women?  

N: Adaptability. Business woman, mother, wife, girlfriend, sportswoman, coach, every woman is plural and manages multiple tasks in a day, sometimes to a staggering extent.  

V: What's your daily routine like and how do you start your day?  

N: I don't really have a routine with my travels between London and Paris but I cannot live without an Earl Grey tea followed by an espresso and kisses from my husband and children first thing in the morning. A poached egg with avocado toast always tempts me and then it's on to emails, dashboards and the day begins.  

V: What are your workspace essentials?  

N: I'm a bit of a minimalist so I like a white or transparent desk with just my apple Macbook Pro on it. If possible, I like an open space with no walls around me and an inspiring view. From time to time, I'll light a candle like the La Française Sympa.  

V: Which books are by your bedside right now?  

N: The Love Dictionary of Freedom by Mathieu Laine and a pile of documents. I usually have books on all kinds on business topics. I've recently been reading the 2018 Goldman Sachs Millennial Insights study. 

V: Who are some of your favourite fashion designers?  

N: Chloé by Natacha Ramsay Levi, Diane Ducasse and always Saint Laurent.  

V: What about your 'can't live without' websites?  

N: I'm probably more into apps than sites. I use Yoga Studio for my yoga routine, Lumo Lift to help with my posture, Paleo Leap for paleo recipes, Les Echos, Elle, Bloomberg and of course Whatsapp, Instagram, Uber and Deliveroo.

V: What's your motto or favourite quote?

N: “Shoot for the moon. Even if you miss, you'll land among the stars.” You must have ambition and persevere on your journey.

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Emily Beeson
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What with royal weddings, news of royal babies and a very British autumn sweeping the nation, it's no surprise that one of the most popular things to do this season is a very traditional and time-honoured pastime. 


Whether you're a tourist or a local, based in London, Liverpool or Edinburgh, people in the UK all agree that this luxury lifestyle trend is a go-to in autumn, due to its cosy feel-good factor and relaxed vibes. 

We are of course talking about afternoon tea. Enjoyed by just about everyone here in the UK, tea, scones, cake and finger sandwiches are a treat that's perfect for just about every occasion. Plus, if you add a few glasses of fizz to the mix, it's a party. 

We've rounded up the best afternoon tea offers to help you enjoy the UK's favourite autumn treat for less. So, wherever you're based, whatever time of day, dig into these deals now. 

Browse and shop the edit below for our picks... 

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Emily Beeson
emilylavinia added a look via the mobile app

This Halloween you don't have to go all in if dressing up is really not your jam. Sure, some people will be making a lot of effort with their costumes but if you feel uncomfortable or a little too cool to be rocking fancy dress, rest assured that there are plenty of other options that mean you can still join in while preserving your style credentials.


Making your everyday attire a little spookier is really not that hard. From cute tees to goth-inspired accessories, there are plenty of on-trend pieces that mean you won't have to compromise your look. 

Heading to a Halloween party this year? Opt for dramatic cat-eye liner, a cute tee and kitten ears. Or why not rock an ironic slogan tee to show you're into the vibe... but still way above it. Alternatively you could pay homage to '90s shows like Buffy, Charmed and Sabrina the Teenage Witch, or channel your inner Morticia Addams in head-to-toe black. 

Shop the edit below for our favourite costume-but-not-a-costume looks...

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Emily Beeson
emilylavinia added a look via the mobile app

The maximalism trend is in full swing for FW18 and whether you love it or hate it, it's here to stay. Oversized costume jewelry ruled the runway for FW18 and for SS19 at Fashion Week with tens of designers embracing the cocktail-ready trend...


Certainly not a look for the faint of heart, statement jewelled necklaces, cocktail rings, sparkling drop earrings and '60s-inspired brooches are set to be your go-to for party season and beyond. 

We love the trend and already have plenty of colorful picks on our radar from the likes of contemporary designers like TOUS to classic brands like Links of London. Plus, whether you fake it or opt for the real thing, this look sure makes an impact.

Want to try the look for yourself? Shop our favourite pieces from the edit below... 

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Emily Beeson
emilylavinia added a look via the mobile app

As beauty trends go the runway has been showcasing relatively safe and sensible looks, until now. Glowing skin and minimal make up has been the go-to look for designers and influencers alike but with maximalism making a comeback things are about to change.   


Cue the biggest beauty trend of the season: ‘60s-inspired lashes. Seen in show after show during Fashion Week, winged, graphic liner and supersized eyelashes are back in a big way for AW18.   

The perfect look for party season, we’re eschewing the ‘less is more’ rule and loading up on khol and falsies to offset perfectly-groomed brows and chunky knits for the chillier months.   

Now this look takes a little time to master, but with a quality eyeliner, the right primer, high-pigment shadows and of course, a powerful mascara, you’ll be channelling Twiggy in no time.   
Shop the edit below for our beauty editors’ go-to tools…  

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Emily Beeson
emilylavinia added a look via the mobile app

Every month we compile a list of all the pieces, trends and brands we’re wearing, loving and adding to our wish lists. From everyday essentials that have been keeping us looking fresh for the new season to statement pieces we’re saving our pennies for, here’s everything on the SC radar for October…  


Checks, stripes, florals and animal prints – this season is all about print and pattern. We’ve been shopping for checked jackets and cool jacquard trousers, boho floral maxi dresses and leopard-print minis.  

Of course, the biker jacket is an October staple and due to this month’s strange and changeable weather, we’ve not left the house without ours. Plus, it’s boot season and there’s not a single pair of autumn boots that doesn’t go with a leather jacket.   

When it comes to accessories we’ve been loving tan leather in the form of shoes, bags and belts and layered charm necklaces in warm gold and rose-gold tones.   

Simple jumper dresses and men’s shirts in autumnal hues have also been our jam this month – think textural pieces in fine cord, denim and pink chambray.   

Want to steal our favourite looks? Simply shop the edit below for our autumnal picks…  

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Emily Beeson
emilylavinia added a look via the mobile app

It’s official: a faux fur coat is the coolest thing to have in your wardrobe this fall. Totally cruelty free – AKA no animals were harmed in the making of these next-level jackets – faux fur has made its way firmly into the mainstream via the runway and is here to stay.

Whether you opt for a classic leopard print to channel your inner Hollywood starlet or an ultra-modern boxy style in bright rainbow tones, a faux fur jacket is the ultimate way to stay cozy and make a statement.

We’ve done the hard work for you and rounded up 50 of the best styles to buy now. From budget-friendly teddy coats to luxe midi styles, find, save and shop your favourites from the edit below…

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Emily Beeson
emilylavinia added a look via the mobile app

Move over leopard print, it’s zebra’s time to shine. This print is officially the next big thing, playing up to our love of monochrome and print and putting a playful twist on the classic stripy jumper for autumn.  


Not to mention floaty maxi dresses, faux leather minis and the coolest-looking zebra-print boots we’ve ever seen. We want zebra-print everything and we want it now.   

Our editors looked to the high street and our favourite high-end retailers to pick out the very best pieces in this gorgeous pattern. From blouses to winter boots, the zebra print edit is a feast for the eyes.   

Shop the edit below and browse our gallery for outfit ideas…   

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Emily Beeson
emilylavinia added a look via the mobile app

Libra, your time has come and although your naturally intuitive nature means you’re generally pretty good at shopping for yourself, you often find it hard to make decisions. Fear not, because we’ve created a handy guide and an edit of pieces that were made for you.   


Airy pastel tones of pink and light blue are your jam, reflecting your calming, loving and very likeable character. These pale hues bring a calming and likeable presence to Libra's personality. Blue represents your clarity and balance, while pink showcases your propensity for love – you are ruled by Venus after all.   

So Libra, your love for all things chiffon, crepe and voluminous is never ending due to your interest in breezy and elegant silhouettes, but a well-fitting pair of blue jeans and a fuzzy blush-toned jumper will do just as well for you on off-duty days.   

Your sign is among the most social and popular meaning a party-ready look is your go-to. A great line-up of mix and match accessories is essential for balancing your outfit and we know how much you love balance.    

The sign of the scales is blessed with a natural sense of right and wrong, making you very focused on justice, honesty, and fairness – is that a politically-charged slogan tee we spy in your autumn line-up?   

Now that it’s Libra season your sign ushers in the coming of gorgeous autumn sunshine but as your ruling planet of Venus is currently in retrograde, remember to dress for yourself and don’t worry about the opinions of others. Spend more time shopping for and rocking pieces that are personal to you.  

Because Libra sees both sides of every situation, they can have trouble making up their minds. We know how much you love to please others, but don't forget to treat yourself too. If in doubt, just buy both pairs of shoes. You deserve them, Libra.   

Shop the Libra season edit below and let a little bit of you shine through…  

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