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STYLE & SHOPPING.

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Felicia Pennant
feliciapennant added a look via the mobile app

Never mind the Balenciaga ‘Triple S’ trainers, which are sold out everywhere. Consider this: would your Dad actually wear them? Because that’s the criteria all so-called ‘Dad’ trainers (or even Grandpa trainers) should be judged by and we’re not sure that the streetstyle favourites previously mentioned fit the bill. After all, there’s nothing understated about them, they’re chunky, and truth be told,  they probably fit into the ‘ugly’ sneaker trend just as well. But besides the 80s and 90s nostalgia of them, they are undeniably comfortable and an delightfully subversive addition to a dress that will garner compliments.


So if your Dad won’t wear those, what will he wear? We’re imagining simple, and most importantly, unisex styles so you can give the phrase ‘Daddy’s girl’ a sartorial twist with a matching pair of your own. Like the ever popular Stan Smiths that Phoebe Philo chicly revived which were named after the male American tennis player of the same name; or the Gazelles creative types seem to wear uniformly in their favourite or most versatile colour. And speaking of versatility, a neutral colour palette will maximise wearability. And if your Dad, like mine, wouldn’t be seen dead in a pair of sneakers; wear the trend in his honour.  

Shop our edit of the best real life Dad sneakers below. 

Image credit: Pinterest.

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Felicia Pennant
feliciapennant added a look via the mobile app

With London Fashion Week well underway, take your cues from the streetstyle set as you shop this week’s incredible deals. Nasty Gal, IKRUSH and AX Paris are offering discounts on everything, not just the sale, and you can shop Misspap’s newest styles for a quarter off. Trend boxes you can tick are anything red or mustard, check tailoring, statement shoes, and a floral dress wouldn’t hurt for an wedding or Spring event you’ve got coming up. Head to Lookfantastic to re-stock your bathroom shelf or pick up some new beauty products to try. 


Scroll through the deals and shop our edit of the best pieces for less this week below.

ENDING TOMORROW 
Nasty Gal: 20% off everything + free delivery. Code: SOCRE20. 
IKRUSH: 20% off everything. Code: TREAT20. 
AX Paris: 10% off everything. Code: 10ALL. 
Misspap: 25% off new in. Code: NEW25. 
Boohoo.com: 25% off going out. Code: LOVE. 

ENDING WEDNESDAY 
Zalando: Up to 40% off trainers. 
Topshop: Free worldwide delivery.  

ENDING FRIDAY 
The Hut: 20% off coats & boots. Code: RAIN20. 
Lookfantastic: 15% off. Code: FIRST. 
IKRUSH: 50% off boots. 

 Image credit: Instagram.

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Felicia Pennant
feliciapennant added a look via the mobile app

How are you celebrating Chinese New Year? Because some of your favourite brands have released limited edition products so you can kick off the Year of the Dog in great style. Naturally canines have been unleashed on everything from cool t-shirts, to trophy bags, phone cases and contemporary jewellery, most adorably by Radley; and cult cartoon Betty Boop’s dog Pudgy is the star of Moschino's capsule pieces. Red, a colour synonymous with good fortune and joy for the Chinese (traits that hopefully transfer to the wearer), has been incorporated however possible. We particularly like how the hue breathes new life into Adidas’ Tubular trainers and Kenzo’s streetstyle approved tiger motif. That mini backpack would be an enviable addition to any wardrobe.  


Men, or women who prefer a sloucher fit, can take their pick from the vibrant hoodies and sweatshirts that are guaranteed to lift your everyday uniform. And for special occasions and suit-loving dandies, there are eye-catching pocket squares ready and waiting. Beauty buffs can snap up YSL’s thematic lip vault of 12 desirable shades, while Giorgio Armani’s satin-like powder gives every tone an illuminating glow, and Origins and Clinique have rolled out decorative new packaging. 

Shop our top Year of the Dog picks below. 

Image credit: Pinterest.

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Lina Psaila
linapsaila added a look via the mobile app

Dressing for winter can vary depending on the city you’re living. Still even in freezing temperatures it seems that a motivated fashion-savvy girl will find a way to sport her favourite items regardless of weather fits. One of the trends that most fashionistas have been craving the last two seasons at least is a pair of sleek and streamlined mules. 


The difference is that it wasn’t until this season that we’ve noticed influencers figuring out how to wear them in freezing climates. The styling tricks can range from adding socks to keeping the toes warm. We’re rounding up the best styling hacks to wear mules in winter. 

BALANCING ACT 

Although it’s essential to keep your extremities at reasonable temperatures sometimes it’s enough dressing up other parts of the body to keep warm. Go for a cosy sweater and a flowy skirt or dress and throw on a pair of sling backs with bare feet. 

DENIM ALLURE 

A pair of quality cut hem jeans with black leather mules is a combo made in chic heaven. Add an oversized leather bag and a trench coat for effect.

PROPORTION GAME 

Don’t be afraid to go for a bare feet mule while sporting a voluminous puffer jacket on top. Fashion is becoming more practical - see trainers and dresses - to suit both your sartorial craving for a mule and your need to keep warm. 

SOCK ALERT 

When all less fails, sock is the best option for the shoes that are just too good to give up. For extra flair add statement socks like metallic, glitter, slogan, or fishnet socks. 

Head to our gallery for more inspiration and shop the best styles from our expert edit below! 

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

We're offered a wide range of cutting-edge workouts that come with their specific set of challenges, from the trampoline to soul cycle, hot yoga and Zumba; each fitness class requires high-performance gear that ticks all the boxes. Providing the right accoutrement for each workout can have a significant impact to our experience from a sartorial and practical perspective. Scroll down below and equip yourself only with the right stuff. 


SOUL CYCLE 

When it comes to a physically demanding class like soul cycle it’s important to opt for breathable separates. For example a quality sports bra paired with matching leggings can relieve some of the burden of excessive sweating. For socks, try sweat absorbing material which will motivate you to finish the class minus any unwelcome distractions. After the workout, wear a hoodie to allow the muscles to cool down gradually. 

MARATHON GIRL 

More than any other athletic leisure activity, running requires some deal of wardrobe preparation. As with any other outdoor workout you need to equip with an all-weather zip up that you can don over your tank top. Try a technical long-sleeve top that can easily be removed during cool down. For leggings, choose a pair with compression past the ankles for a speed run or a longer marathon. 

HOT YOGA 

In a class like hot yoga you know you’re going to sweat a ton so it’s important to wear breathable clothing like soul cycle but also loose enough that will allow you to strengthen, and unwind. Start with a tank and leggings and throw on a loose t-shirt on top that you can take off when it starts to get too hot for comfort. 

DANCE CLASS

Whether it’s Zumba, Barrecore or a fun hip-hop infused class weight-shifting movements that put the core to work demand a particular set of clothing. For example a leotard with built-in support and the sense of freedom to move as you please. For bottoms a pair of leggings, ballerina tights and sweats will do the trick. Remember to dance barefoot, with rubber soled socks or trainers to avoid slippery floors. 

Head to our gallery for more fitness inspo and shop the best styles from our expert edit below!

IMAGE CREDITS: Instagram.

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Lina Psaila
linapsaila added a look via the mobile app

This week our Instacrush was inspired by NYFW street style. The first days of New York Fashion week were compromised by weather tantrums including heavy rain. The fashion glitterati wasn't fazed as they sported mish-mash of couture and high street pieces as they pleased. Fortunately, there were many outfits to admire on Saturday during Alexander Wang's last NYFW show and Christian Siriano. Many micro trends emerged in the streets of New York and also a few remained solid from last season: Check patterns, vinyl details, stripes, pastel colours, ugly trainers and polka dots were a few of the big contenders. 


As far as accessories go, there was an omnipresent need for the top handle handbag. This "It" purse was spotted in different shapes and sizes from Danse Lente's (a previous Shopcade Instacrush) to Meghan Markle's favourite the Strathberry. Other top bags included Loewe’s basket bag interpretation, and the Fendi Shopper bag, Longchamp foldable bags as well as CHLOE's Drew Bijou

No matter the style, silhouette and budget you decide to invest the bag will prove very practical for daywear and smart casual occasions. Pair it with your trench coat for a classic look or a polka dot dress for a date. 

Have a look at our gallery and shop the best styles from our expert edit below! 

IMAGE CREDITS: Instagram

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Lydia Cotmore
lydiacotmore added a look via the mobile app
lydiacotmore

Now that January's over, the nights are drawing out and the weather's lifting, spring suddenly doesn't feel so far off, and we're certainly ready for it. Get ready to ring in the new season, and brighten up dull days as you wait, with rainbow-patterned pieces. Suddenly cropping up everywhere, multi-coloured knits (stripes are a favourite) are taking over the high street from the monotony of months of black sweatshirts. After the sell-out success of Daisy Street's long-sleeve rainbow knit jumper on ASOS, they've brought out its short-sleeved sister for £17.99, and I'm definitely going to have to delve into my bank account for this. Style with mid-wash cropped flare jeans and chunky trainers for the perfect casual spring outfit. [Photo cred: www.asos.com)

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Felicia Pennant
feliciapennant added a look via the mobile app

Make sure you check out our deals of the week before you make any pay-day purchases to get set for a fabulous February. You’re bound to find something you love/need for him and her; maybe a wardrobe update is in order due to the changeable weather (mild, freezing, rainy, repeat) or you’re prepping outfits for Valentine’s Day or a weekend away. And don’t forget about beauty as you’ll be able to stock up on well-known brands for less like Bare Minerals and Benefit from feelunique.com, and replace the almost finished products in your makeup bag. Race you to the checkout! 


You’ll regret not shopping the deals and our must-buys below as some offers end today. 

ENDING TODAY 
Route One: extra 15% off. Code: EXTRA15. 
Warehouse: 20% off everything. 
La Redoute: extra 10% off. Code: EXTRA10. 

ENDING TOMORROW 
IKRUSH: 20% off everything. Code: TREAT20. 
Misspap: 40% off everything. Code: GET40. 

ENDING WEDNESDAY 
Nasty Gal: 20% off everything + free next day delivery. Code: SCORE. 
Feelunique.com: Up to 20% Bare Minerals and Benefit. 
Miss Selfridge: 20% off student discount.  

ENDING THURSDAY 
Shoeaholics: Extra 20% off flats and trainers edit. Code: C20. 

ENDING FRIDAY 
Lookfantastic: 15% off. Code: LF15. 
F&F: 20% off tailoring. 
Gap: Up to 35% off. Code: SHOPGAP. 
Wallis: 20% off select styles. 
Iwantoneofthose.com: 15% off gadget box. Code: GADGET15.

Image credit: Instagram.

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Lina Psaila
linapsaila added a look via the mobile app

Just yesterday we commented on the vast resurgence of the trainer being elevated to haute couture status. Actually, the simplest trainer paired with couture looks absolutely mesmerizing. Just ask any of its devotees like Street Style Influencer of the Year Veronika Heilbrunner or Fashion Director Lisa Aiken. But there's one fashion influencer that is absolutely dedicated to her trainers so much so that she didn't wear much else during Paris Couture Fashion Week. We're talking about model Kaia Gerber and her affinity to a pair of black high top Converse. Almost all of her off-duty looks comprised of styling variations of the trainers. 


For a naughties throwback look, she paired a tomato red zipper sweater with ripped jeans and finished the look with a bright violet lipstick. 

On the second say she appeared in a beautiful checked coat that she styled with a black hoodie, black vinyl leggings a small cross body bag, and a  pair of rose coloured tiny frame sunnies. 

For her third off-duty look she opted for a pair blue checked trousers a zipped black hoodie, white tee and her fave black high top Converse Chuck Taylor's. 

Head to our gallery for more inspiration and see how you can style your Converse trainers in our expert edit below

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

For the past few seasons, the trainer has elevated to omnipresent status. It's almost a street style prerequisite to sport haute couture with a pair of sneakers. But more than even the contrast has been more evident with the rise of the "ugly" dad trainer and more specifically the Balenciaga's designer version. But the expensive option is luckily not the only one. Usually, the trainer trend doesn't exceed the $100 mark making it quite easy for us. 


Here are a few of our best Shopcade finds: 

VANS 

Those classic black Vans slip ons have been one of the most popular options to pair with frilly dresses, colourful pantsuits even a basic jeans and shirt combo. 

NIKES 

There's something about Nikes with jeans. a long coat and a chunky knit that says 80s elegance. Although denim goes perfectly with Nikes you can try it with dresses as a tennis shoe alternative.

REEBOKS 

Apart from the highly anticipated Victoria Beckham collaboration in 2018, we love Reeboks because of their slight pump making them an ideal pairing for dresses and joggers alike. Take your pick for an uber cool street style look. 

ASICS

Turn back time to the naughties in the Kill Bill era that made this pair Hollywood level popular. Try them with a midi denim skirt or denim overalls. 

Head to our gallery for more trainer inspiration and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Stockholm Fashion week just ended Tuesday offering us a glimpse of that all promising Scandi aesthetic both on the catwalks as well as the streets of the Swedish capital. With Stockholm Fashion Week underway we're truly getting into polar dressing boot camp more. There's something about those Scandis that can turn winter dressing into an effortless affair that's enviable. This time natives and visitors alike showed up in their best outerwear including bright pink cocoon coats and teddy bear faux fur creations. So ditch the high heel parade and opt for thick-soled shoes whether they're trainers, platforms or even brogue hybrids. 


Even though Scandi fashion has long been associated with minimalism, and practicality locals took a different approach this year. We're almost missing those grey black and white tightly edited looks. This time it was mostly about maximalism. 

Want to emulate the Scandi 2.0. look? Have a look at our edit below and shop your fave styles!

IMAGE CREDITS: VOGUE.com

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Lina Psaila
linapsaila added a look via the mobile app

Undeniably winter dressing is always kind of a hassle. And even though we'd like to think that nailing the cosy/ elegant vibe can be easy it rarely is. Unless you live in California or Miami. One of the most promising and truly liberating trends of the past year has been pairing a chunky knit sweater (oversized for maximum effect) worn over a very delicate floor-length silk dress. Finish the look with a pair of trainers and there you have it! The ultimate Scandi chic approach to winter. Play with silhouettes and colour combinations. 


For a classic look go for a black pleated skirt dress paired with a white shirt and a black oversized cashmere rollneck on top. Finish your look with a cross body black bag. 

Go for the all American look by pairing a red sweater with a denim ankle length dress and drawing the two together with a pair of checked pattern Vans slip ons. 

Opt for tonal by pairing a moss green pleated dress with a grey roll neck a mustard leather drawstring bang and a pair of comfy/ chic mules. 

Don't you believe us? Just head to our gallery for more street style inspo and shop your favourite styles from our expert edit below! 

IMAGE CREDITS: Instagram

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