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STYLE & SHOPPING.

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Heat Magazine
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Taylor Swift sang the wise words, Shake It Off, and we listened! This summer is all about shaking it off, off the shoulder that is. 


Celebs are quite literally rubbing shoulders with each other, with Kate Hudson, Nicola Peltz, Julianne Hough, Rosie Fortescue and Sam Faiers showing off their shoulders and showing us how it’s done. 

Whether it’s in the field of a festival or a fancy event, this look is perfect for all occasions. This fun, flirty, feminine look is once again following the '70s trend, but bringing a more gypsy-like vibe and we love it! 

Off the shoulder tops, dresses, shirts, and jumpsuits.....we can't get enough!  Kendall Jenner looked cool and hip at Coachella in a cream puff sleeved off the shoulder top and black maxi skirt with side slits. 

She accessorised the look with gold body chains, a gold headpiece and a chunky double buckle belt, making her one of the most stylish gypsies we’ve ever seen. 

So dare to bare those shoulders and embrace your inner gypsy. With off the shoulder having such a moment right now, summer is the perfect time to give it a go and pair with other popular trends such as suede and flares. Just don’t forget the sun cream! 

Photo Credits: Tumblr, Pinterest, Quiz Clothing, Twitter, Hollywood Reporter

Like this post? Make sure you follow @heatmagazine on Shopcade to see more!

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Betty Krugg
Need one for the beach
Lucy Kennedy
Love these tops
Shopcade India
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22 influencers, 48 hours of shooting and more than 100 looks. This is the Shopcade Cool List #2 in collaboration with Koovs.com. 


To celebrate the launch of the new season we've tried to bring to you (our readers) on how to wear the most coveted pieces. From the denim crop top to the midi skirt, from graphic t-shirts to slogan jumpers. We've got it all covered! 

So, what are you waiting for? Shop now before its all gone. 

PS: Don't forgot to like, share and love this post. Also tell us about your fave digital influencer and their look. Come on don't be shy now!

Photo Credit: Shopcade X Koovs

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Hariti Chhatwal
Awesome looks..loving this list. Looking forward to more of such exciting work. Totally worth the time and effort!
Anamika Oberoi
Loved the looks you have worked on. Your time spent is not wasted. keep up the good work.
Suki Waterhousefan
loving this list, well done
Shopcade
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If the past few days are anything to go buy, dressing for the office over SS15 is about to get a hell of a lot trickier. 

With Jack Wills' 20% off shirts promo however, you're in for a real treat! We've put together 3 Ways To Wear The Classic White Shirt to see you through SS15 and beyond - whenever it's warm out, you'll know how to work your favourite white shirt ;)

We're big advocates of the Southbrook Classic Shirt in white - here's how you can style it...

Board Meeting: Big day at the office? Spruce up your shirt with the Eltisley Skirt and Oxham Mary Janes. As for accessories, you can't go wrong with some slick black leather; the Brimley Leather Case for iPad Mini and Braidley Satchel are perfect take-to-work companions.

Casual Friday: When you spring out of bed singing TGIF, it can only mean one thing - it's Casual Friday! Pair your white shirt with Jack Wills' Roundton Trousers and some silver ballet pumps for a cool yet comfortable Friday look.

Office Heatwave: Not got air con? Windows glued shut? If you can't bear to stand the heat in the office, we bet none of your colleagues will either. Luckily, when temperatures get high, you can always resort to some utility shorts with your white shirt. To smarten up your look just a little more, fall back on Jack Wills' Sledmere Loafers.

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Photo Credit: Fashion Gone Rogue, Jack Wills
Video Credit: Jack Wills

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Lily Niu
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Today, Kylie Minogue's tiny tooshie ain't nothin' but a distant memory. In 2014, Nicki Minaj's Anaconda hit the club scene like Katrina vented its rage on poor ol' New Orleans and the year before that, Miley Cyrus went to show that even the kids were all about twerking...

Whatever the shape or size of your bum, YOU too can work those cheeks to perfection. Here's how to get your derriere tight and toned if your buns don't feel nothin' like steel...

1) If you're shy about your butt and can't help but feel there are improvements to be made - don't hide from your arse! Instead of covering it up with baggy shirts and loose tracksuit bottoms, invest in fitted leggings so you can watch the muscles working while you exercise. 

2) Go running. If you're afraid of stepping outdoors and wanna substitute a good old fashioned run for 45 minutes on the treadmill - forget it. Running on a treadmill doesn't use your arse or hamstrings, rendering it pointless for bubble butt building/maintenance. 

3) Do dumbbell squats! Standing with your feet apart and a dumbbell in each hand, squat down as if to sit down whilst squeezing your glutes as hard as you can on the way back up. Do 15-20 reps with a 1 minute rest period, then repeat for at least 2 more sets.

4) Take inspo from Leandro Carvalho's Brazilian Butt Lift Workout and do some Brazilian Butt Lift Explosive Lunges! Lunging forward with the left leg first, jump up (pushing both feet off of the ground) and switch legs in mid air to land into a right foot lunge. Continue whilst alternating sides.

5) And lastly...Say NO to McDonald's (fast food), cut down on sweetened drinks (sugary juices, fizzy drinks, sugar in tea etc.) and fill up on spinach, leafy greens, wholegrain cereal, fruit and lean meats!

Scroll right to WATCH a 15 minute home butt workout and shop below for workout gear you can't do without!

Photo Credit: Instagram
Video Credit: womensworkoutchannel

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Sahar Mahdavian
**my anaconda dont 😂
Sahar Mahdavian
Shopcade
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If ever there was a style match made in heaven, it's Jack Wills and classic preppy dressing, which is why we're literally having a fashion fit over their new Autumn collection.

Going back to what it does best, Richard Nicoll's second presentation for the brand is so on point, we genuinely want to buy everything, wear it all at once and declare we're heading to boarding school to party with the best of them! 

Arguably the best thing about the colder months is the fashion, which is why Jack Wills have totally killed it with this collection; full of the staples we love and some new wild cards thrown in as well. 

Packed with stylish blazers, sassy skirts, checked shirts and floral prints, you will be spoilt for choice. This is definitely a preppy dresser's dream, playing on your much loved classics but with an added cheeky twist. 

This is a collection full of investment pieces that you can dress up or dress down, so if ever there was a time to start thinking new season, you better do it quick, because they won't be around for long.

Shop our edit below to see some of our personal faves and scroll through our gallery to see more of the new collection AND a sneak peak at their campaign for AW15! 

Photo Credit: Jack Wills
Video Credit: Jack Wills

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Shopcade
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M&S have dropped their new Limited Edition collection and we are officially in love! This fun, young collection is full of neutral colours and perfect for bringing you into Autumn in style.


Summer may be drawing to a close but with so many excuses to shop there is no need to dread the colder months!

Rock the double denim look with teaming some of their jeans with one of their gorgeous shirts or jump on the suede trend with their selection of skirts and tops. Whatever your style there is something for everyone.

Shop our edit below to see some of our top picks...

Photo Credit:  Marks and Spencer
Video Credit: Marks and Spencer

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Shopcade India
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We all know that trends come and go in the fashion world, but there are always a few that just won't fade, boho is definitely one such trend. 


Loved by many international celebrities, boho aesthetics are quite popular among our local faves too. Lisa Haydon, Anushka Sharma and Deepika Padukone are totally our celeb inspo for pushing the trend.

Here's how you can boho like a pro...

Boho Staples

Shop for anything with fringing (waistcoats, sandals, bag, capes, shorts, shirts) it always works or go bold crocheted (dresses and tops wear em' with high waisted tights/jeans and bra-let) and plenty of accessories (bangles, long chains, hats, round glasses). Think 70's and put them altogether; with this trend more is always more!!

Also, when thinking boho you just cannot miss out on summer maxis which made a huge comeback this summer.

Plan a vacation, be the festival queen!!

Perfect your look with shopcade, check out all 4 outfit inspos, shop them below.

Photo Credit: Fashion Gone Rogue 

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Lily Niu
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lilyniu

Well, well, well. If it ain't Derek Zoolander and his former arch-rival, Hansel, working together to promote Valentino's SS15 collection.

Sporting multicoloured camo print anoraks and matching t-shirts as they posed next to fittie lady models Tilda Lindstam and Xiao Wen Ju, Ben Stiller and Owen Wilson make quite the picture in front of the Eiffel Tower. 

Stiller revealed that he was "just happy we were able to keep it a surprise and nobody tripped" when asked about he and co-star Wilson's cameo at the Valentino AW15 show during PFW.

Stiller told the Associated Press; "We thought it would be a fun way to announce the movie. We sort of had top three or brands that we went to and TJ Maxx and Burlington Coat Factory bowed out at the last minute so we went with Valentino."

Photo Credit: Fashion Gone Rogue

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Jivitesh Mazumdar
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We got you some mid-week perks! Shop all your summer essentials under Rs.1500. 


Shop dresses, shirts, accessories and more from your fave brands to last you a full season. If you are shopping on a budget this list is definitely your ultimate guide. 

Don't miss this bargain...

Photo Credit: New Look

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Shopcade India
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shopcadeindia

Weekend just got better with the biggest sale ever! Shop pieces for upto 80%OFF. 


Click on pieces shop for discounted prices. 

What's more? They are all handpicked from your fave brands. 

Photo Credit: Dorothy Perkins 

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Shopcade India
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Attention Shopaholics - Its that time of the year yet again ! 


Shopcade brings to you the Mega Sale selection of upto 80% discounted pieces for men and women. 

Check out our list of cool discounted pieces that are too good to be left out. 

Use Code :SALE20 for that extra bit of discount happiness

Photo Credit: Pinterest

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Shopcade
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PrettyLittleThing have launched 20% off EVERYTHING, but hurry, the deal is only until 4pm today! Just use the code GRAB20 at the checkout.

If you're looking to make a new season purchase, then this is the ultimate style destination!

Gorgeous berry and khaki colours are autumn must-haves, whilst the sleeveless jacket is set to be a major player this season.

PrettyLittleThing have something for everyone, so shop our edit below of the hottest tops, shirts and jackets below, but you better be quick, the clock is ticking!

Photo Credit: Instagram

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