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STYLE & SHOPPING.

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Off-White being the influencer, these canvas belts are in the centre of the trendiest accessories this season. Especially styled wrapped two times around the waist, d-ring belts are ruling fashion at the moment. Try it over your oversized blazer or over your boyfriend jeans to nail the microtrend of 2018! #streetstyle #streetwear #style #fashion #trend #belts #dringbelts

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Say hi to yet another micro trend of 2018. Are you still longing for the summer? Then this piece will be your favourite. You can carry the beach vibes with you at all times with these sea shell necklaces. Minimalist styles or statement shells, these necklaces will be perfect with your denim blouses or basic t-shirts. Fashion has officially lost its sense of season and we’re wearing winter styles in summer, and summer looks in winter. So yes, we’re wearing sea-shell necklaces in this cold weather and we’re proud of it! #trend #necklace #seashell #shellnecklace #style #fashion

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

As I’ve said multiple or probably thousand times, this year everything is oversized! Our current mainstream is oversized fashion. We’ve moved from oversized sweaters to oversized blazers for 2018. Either belt your blazer or wear it free over a logo t-shirt to nail this trend. Perfect with your boyfriend or ripped jeans, oversized blazers are the new classic to suit jackets. Love and embrace this style because you will be seeing it everywhere you go! #style #streetstyle #blazers #fashion #oversized #streetwear

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Felicia Pennant
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Flicking through The Sunday Times with brunch is one of our favourite weekend rituals and it’s also how we discovered the incredibly well-dressed Jane McFarland. For the uninitiated, she is Fashion Director at the newspaper and The Sunday Times Style magazine; but much more importantly the latter’s Wardrobe Mistress, taking over from another ultra-stylish blonde Pandora Sykes. Every week she answers readers’ wardrobe woes in an unmissable feature illustrated by stunning shots of McFarland putting aforementioned pieces and trends through their paces. Only on instagram do you get a full reflection on her impeccable personal taste, which is a masterclass in modern minimalism tempered by intriguing accessories and jewellery. Think cosy but clean coats and knits, streamlining suits and trousers and lux loafers; while her takes on the #evachenpose are reoccurring lift selfies holding beautiful flower bouquets. 


What McFarland’s feed is is a breath of fresh air in our Gucci-powered era of maximalism. Rather than steering clear of pattern and sequins, she’s pretty restrained in the ways she wears them- even if she’s wearing it head-to-toe so there isn’t too much going on. Her editor’s eye comes into it’s own with her structured bags and unexpected earrings - Celine and Simon Miller make appearances - and to keep things extra interesting: she breaks up the outfit shots with pictures of art and cool pop culture references. She’s definitely one to watch as she’s experimental with fashion in her own understated way. 

We're excited to see what the fashion editor wears next, along with sneak peaks from her Wardrobe Mistress shoots. In the meantime, shop our edit below to recreate some of McFarland’s recent looks. 

Image credit: Instagram.

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corina bello
mcorik17 added a look via the mobile app
mcorik17

During winter white shoes attract a lot of attention. Why? Because we usually combine them with dark shades, typical of this season, the contrast is more fabulous. They become, therefore, many times the protagonists of our look. That's why you should not go from white shoes so that you could be 100% chic.Have a look at our gallery for more inspiration! .Credits: Pinterest

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Lina Psaila
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It's true that dressing for work everyday especially if you work in the creative industry can be a bore or an extra piece of anxiety you don't need in your everyday life. It's actually why Mark Zuckerberg and Steve Jobs used to wear the same "uniform" outfit every day (so not the same actual clothes but their clones so to speak) so they would have one less decision to worry about. And we know what they're talking about! 


There are many times when you can simply get away with a simple trouser and shirt combo, but especially during the winter season, we tend to fall into the 'samey' outfit trap. Sporting the same sweater a few days in a row. Dressing for work shouldn't be difficult if you simply invest in a few key items. For example, you have to own a versatile suit or a few blazers to choose from and wear them with shirts, jumpers, or t-shirts. Then go for a really great pair of trousers coupled with work- sweaters. 

If you want to step out the usual blazer and trousers uniform opt for a midi skirt, a pair of corduroy pants or (if your workplace allows it) a funky jumpsuit. If you own the key ingredients it should be fairly easy to mix and match in order to create an elegant outfit Monday to Friday hassle-free. 

Don't you believe us? Just head to our gallery for more inspiration and shop the best work outfits from our expert edit below! 

IMAGE CREDIT: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Kate Moss turned 44 today, and for more than 20 years she has been infusing the fashion industry with her unique sense of grunge and boho style, her edge and her overall completely effortlessly elegant aesthetic. The truth is that she has had an excellent training of top designers, stylists and fellow models that have worked with her. So she has developed her unique formula of Kate Moss style that relies on a few simple style rules. Shopcade investigates.


1. Go for an edgy denim 

We 've always associated denim with Kate Moss but she's always gone for the denim underdog - the styles that weren't on trend at the time. From low-cut skinny jeans to wide -legged jeans and animal print she's worn all kind of styles and it has always been ahead of their time. Kudos! 

2. Quality 

Moss is not a fan of the high street. Even though she has launched many successful fashion lines with Topshop she always goes for quality. One of her favourite past times is discovering second-hand clothing from Portobello market. 

3. Timeless Prints 

 You could say that Moss is a print queen. She loves her leopard print, polka dots and a few 70s funky patterns. But she always goes for the ones with classic appeal. She would never go too crazy which explains her effortless yet edgy look.

4. Jewellery 

When she wants to draw attention from the clothes she turns to jewellery and diamonds to be exact. From 19th-century drop earrings to sapphire and ruby bangles she knows how to make any dab outfit spark. 

 Head to our gallery for Kate Moss best style moments and shop her essentials from our expert edit below!

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Lina Psaila
linapsaila added a look via the mobile app

Very few women can pull off a classy elegant look while pregnant three times in a row. On New Year's Eve actress, model and beauty entrepreneur Jessica Alba became a mother for the third time giving birth to son Haynes. She posted an array of photos just right out of birth on Instagram claiming to be awake every 2.5 hours and still looking flawless using beauty products from her beauty company "Honest". But being incredibly stylish is nothing new for Jessica Alba. She can easily move from romantic to smart casual, be red carpet ready or stop traffic in one of her effortless off-duty looks. 


Have a look at our gallery for more inspiration, and shop Jessica Alba's best style moments from our expert edit below!

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Lina Psaila
linapsaila added a look via the mobile app

In the difficult sartorial time that we call winter many dilemmas arise usually under the umbrella of comfortable versus stylish. Thankfully, many times those two ideas live in the same realm but unfortunately many times you have to choose (bye comfy trainers, hello stilettos). This time we're talking about the harsh choice between bare legs or tights. 


Lately, our Insta feeds have flogged with amazing pair of tights and statement socks, from designers to fishnets so this one won't be one of those difficult decisions. From Leandra Medine to Pandora Sykes, Charlotte Charriere and Cara Delevingne there's no reason why you can't stay both warm and fashionable at the same time. Enjoy it while it lasts! 

Head to our gallery for more inspiration and shop the best styles in our expert edit below. 

IMAGE CREDITS: Instagram

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Coconut oil is one of the best allies of beauty that we can find in our nature. This product that since ancient times has been used for its health properties, has also become one of the best products for skin and hair care.Have a Look at our gallery for more inspiration. Credits: Pinterest

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Santa Claus has not yet left the North Pole, so you still have time to swell your Christmas gift card. The scents teleport us to lived times of the past and make us feel unique things, that's why we are so fans of them. Today we show you a list of the best perfumes of this 2017 so you end the year with an exceptional fragrance. The only problem will be to choose only one.

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corina bello
mcorik17 added a look via the mobile app
mcorik17

Many times we complicate our lives just thinking that we have to pack for a holiday. But in reality it is something that should not generate stress, On the contrary, we should all pack with the same happiness with which we woke up the day we know that we will not go to work because we are waiting for some delicious days of sun, sand and sea! Have a look at our gallery for more inspiration! Credits: Pinterest

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