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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

This Halloween you don't have to go all in if dressing up is really not your jam. Sure, some people will be making a lot of effort with their costumes but if you feel uncomfortable or a little too cool to be rocking fancy dress, rest assured that there are plenty of other options that mean you can still join in while preserving your style credentials.


Making your everyday attire a little spookier is really not that hard. From cute tees to goth-inspired accessories, there are plenty of on-trend pieces that mean you won't have to compromise your look. 

Heading to a Halloween party this year? Opt for dramatic cat-eye liner, a cute tee and kitten ears. Or why not rock an ironic slogan tee to show you're into the vibe... but still way above it. Alternatively you could pay homage to '90s shows like Buffy, Charmed and Sabrina the Teenage Witch, or channel your inner Morticia Addams in head-to-toe black. 

Shop the edit below for our favourite costume-but-not-a-costume looks...

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Emily Beeson
emilylavinia added a look via the mobile app

It’s official: the colour of autumn 2018 is undisputedly orange. Whether you rock a neon shade or a rich vintage-inspired hue, orange is the cheerful champion of our cool-weather line-ups…   


Successfully wearing the colour is, however, easier said than done. It’s a bold shade and one that’s best sported with an all-or-nothing approach. We looked to our editors for a few tips on how to nail the autumnal trend sweeping Instagram.  

Oversized  

A statement colour calls for a statement silhouette so go big or go home with this one, literally. Think oversized duster coats and puffer styles, flared or wide-leg trousers and boxy shirts and tees. A maxi dress or skirt is always a winner too.  

Utilitarian  

The sporty, utility-inspired trend is big for AW18 so think less ‘70s corduroy and more futuristic crepe and lamé. Try sporting simple culottes with a cropped metallic jacket or opt for a simple military-inspired look with a button-down shirt and straight-leg trousers in bright orange tones. 

Androgynous  

Gender fluidity is back and here to stay this season. Rock your orange pieces in simple silhouettes and cool, understated layers. Give sports-luxe a go with an orange varsity jacket, trending camouflage prints and matching chunky-soled sneakers.   

Colour blocked

Brave enough to try head-to-toe orange? Be sure to stay consistent with your choice of shade. Whether you opt for a pop-bright tone or a pale peachy orange, match your ensemble exactly to nail this season’s hottest colour trend.   

Want to try the look for yourself? Shop our favourite orange pieces for him and for her below…   

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Emily Beeson
emilylavinia added a look via the mobile app

Finally, our horoscopes are starting to throw some better news our way. We’re sliding out of retrograde central and hey, if you’re a Virgo, it’s birthday season…  


Ultra reliable you know what you like and you’re the master of a fail-safe line-up of outfits perfect for every occasion in your calendar. Nonetheless, we could all use a little help from time to time, so we looked to the experts for a few tips on what you should be shopping for – or adding to your wish list.

Virgo's perfectionism means you tend to lean towards symmetrical silhouettes and fine details so opt for A-line and maxi skirts, boxy tees and luxe embroidered jackets to see you from summer into autumn with ease.  

An earth sign ruled by Mercury your go-to colours are browns and greens in muted hues. Golden wheat tones are your jam and you always look effortlessly cool in neutrals so stocking up on these is always a good idea.  

The last star sign of the summer months and a stickler for being prepared, you’re a pro at transitional dressing. Light layers are your best friend so consider that classic tan trench and ultra-light cashmere sweaters worthy investments.   

When it comes to accessories, you’re so on-trend right now. Those gold-toned and tortoiseshell pieces are everywhere and straw bags were practically invented for you.  

Shop for your sign from the exclusive edit below and treat yourself to a one or two treats to showcase your personality this month. It is your birthday after all.   

Follow us on INSTAGRAM for more style and shopping inspiration.     

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Emily Beeson
emilylavinia added a look via the mobile app

The summer sales will soon be drawing to a close but luckily for us, a few of our favourite brands are still serving serious discounts on new-season pieces…  


Among them is Oasis, the grown-up British brand with an unapologetically cute and colorful side. Oasis is our go-to for just about every occasion, be it a wedding, a summer vacation, a day of meetings or a big night out.  

The brand’s summer sale is now on and with up to 70% off cool, casual pieces for work and the weekend – think printed sundresses, striped tees and soft tailoring – dresses for after dark and all the vacay essentials you’ll need for your next trip, we know you won’t want to miss it.  

Not sure where to start? Browse our favourite pieces from the Oasis summer sale in the edit below and give your warm-weather wardrobe a boost…  

In partnership with Oasis

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Emily Beeson
emilylavinia added a look via the mobile app

If you’re looking for a label to see you safely from summer to fall look no further than Christopher Raeburn. An up-and-coming designer known for his cool utilitarian style, this brand fuses street style with military influences and contemporary cuts.


Expect graphic tees and considered silhouettes with tactile details like quilting and webbing, neutral wear-anywhere colors and comfortable styles ideal for on and off duty.

Whether you’re more of a jeans and tee kind of guy or prefer to rock something a little more adventurous, Christopher Raeburn is the perfect go-to for ultra-cool separates and simple layers with a modern twist.  

Want to shop the brand in time for next season? Browse our edit of the best pieces to transition from summer to fall now…    

Follow us on INSTAGRAM for more style and shopping inspiration.   

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Emily Beeson
emilylavinia added a look via the mobile app

If you’re the sort of person who’d rather rock a pared-down tote and tee than an IT-bag and a sweater with logos plastered all over it, just hear us out…   


While we’re not making a case for logo overkill, there are some pretty chic ways to rock a designer logo – see ‘90s-inspired Calvin Klein tees and iconic Gucci bags.   

Plus, plenty of our favourite brands have put a contemporary twist on the trend too – see Off-WhiteTM and Moschino.   

The phrase ‘less is more’ is a good one to bear in mind here so consider pairing your bold logo-adorned pieces with neutral separates for the weekend and smart tailoring for on-duty.   

Want to try the effortlessly cool logo look for yourself? Browse our edit below and shop our favourite pieces from the likes of Balenciaga, Karl Lagerfeld and Givenchy…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

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Emily Beeson
emilylavinia added a look via the mobile app


Stripes are a classic, especially when it comes to menswear – think Riviera-inspired tees with simple shorts, long-sleeved Breton tops for easy looks with jeans and of course, the iconic pinstriped suit for a luxe twist on tailoring.   

The humble stripe is a fail-safe option which is why the latest trend we’re seeing everywhere might just raise a few eyebrows…  

Clashing stripes is the hottest look on Instagram right now with everyone from street style stars to celebs rocking the look. Hot off the SS18 runway, fine and chunky variegated lines are everywhere.  

Now mixing stripes of different sizes and colors looks great but it’s easier said than done so we did a little of the work for you and put together an edit of ultra-cool pieces to mix and match.  

Whether you’re heading to the office or stepping out for brunch, there’s a striped look here for every budget. Want to try the look for yourself? Shop our exclusive edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

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Emily Beeson
emilylavinia added a look via the mobile app

Trends, they come and go but classic pieces, they last forever. In our opinion, every woman should have a line-up of classics in her wardrobe – see a little black dress, oversized sunnies and the perfect pair of jeans.   


When it comes to enduring styles jewellery is a priority. After all, the right accessories can transform a low-key outfit into a high-end ensemble. We asked our Editors about their go-to pieces and how to create a fail-safe edit of classic jewellery…   
 
Pendant necklaces 

Having a few cute pendants on quality chains of varying lengths is a recipe for success. This is a trend that dominates every season and is easy to put your own twist on.    

Precious studs  

A pair of simple studs goes with everything – opt for simple gold, silver and pearls or your birth stone. Opt for subtle diamond details for a little extra sparkle.   

Chunky chain necklace

The chunky chain is a classic for a reason – it goes with absolutely everything, no exceptions. Team yours with occasion dresses, Breton tees, cool beach kimonos and chunky knits all year round.   

Hoop earrings

Whatever size you rock, gold hoops are forever. Opt for tiny sleeper styles by day and team your evening-ready looks with an oversized hoop to effortlessly up your glam factor. A silver iteration really pops against a tan. Wear yours with all your summer essentials year in, year out.   

Simple bangles

A bangle in a precious metal is a great way to elevate an outfit. Keep things simple with minimal detailing and rock a stack of gold or silver-toned pieces together.   

Watch

Every woman should have a luxe watch in her line-up. Team your simple daytime ensemble with a few chunky rings and a timepiece in a matching glossy metal for pared-down yet ultra-chic look.   

Diamonds

Diamonds speak for themselves so no need to go all out. A simple diamond stud, chain bracelet, pendant necklace or understated diamond ring will lend your line-up a touch of classic appeal in an instant.

Browse the edit below for our favourite classic jewellery picks for every budget… 

Follow us on INSTAGRAM for more style and shopping inspiration.  

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Emily Beeson
emilylavinia added a look via the mobile app

You've booked the hotel, bought the flights and finished the daunting task of packing. Now one question remains… what should you fly in?  


You should never have to compromise style for comfort. After all, real fashion girls go for both. So, here’s what to wear at 25000 feet...  

Sporty

If sportswear isn’t usually your jam, at least consider it for your next long-haul journey. Models and IT-girls swear by the sports-luxe look and it’s wonderfully easy to rock. Try teaming a cropped hoodie with fitted sweatpants and cool sneakers.   

Basics

Don’t overthink it. Go for classic silhouettes – think boxy tees, leggings, oversized tank tops and simple cargo pants. Mix fitted and loose styles for a cool layered look that feels as good as it looks.

Luxe fabrics

Cashmere, silk, cotton and satin are where it’s at when you’re set to fly. Natural, breathable materials will be your lifeline on a long flight with all that air con.   

Sunnies

There’s no better way to look chicer in arrivals than rocking a pair of oversized sunnies. Go for a chunky vintage-inspired pair for instant glam.   

Bags

If you’re going to be hauling your luggage around you might as well make it look good. This is the perfect excuse to rock a chic designer weekend bag, a cool tote or belt bag and a luxe suitcase all at the same time. Let your accessories do the talking.  

Ready to hit your next vacation spot? Shop the essentials from our edit below...  

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Emily Beeson
emilylavinia added a look via the mobile app

Packing for a holiday is always a tough one – so many winning outfit ideas so little space. Your best bet when filling a suitcase for your summer holiday is to create a vacay-ready capsule wardrobe that can be relied on for any and every eventuality.   


This fail-safe line-up should contain a pair of sunnies that goes with absolutely everything, a wide-brimmed straw hat, hot-weather haircare products and of course, a few all-white pieces that are chic, comfortable and easy to wear.   

When it comes to shoes and accessories, opt for one or two accent pieces to lift your mix and match outfits and don’t be afraid to go bold with colour and embellishment.   

Finally, don’t forget light lacy lingerie, a swimsuit and a pair of faithful blue-wash denim shorts. Add a few ruffled tops and simple tees and you’re ready to roll.   

Want to build your own holiday capsule wardrobe? Browse our favourite pieces for creating a flawless edit below…

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Emily Beeson
emilylavinia added a look via the mobile app

Look, we get it ok? Trying to save the world is a tough gig, especially when there are a million other things on your mind... 


Making the right choices when you’re shopping, doing your bit for the environment by recycling, walking instead of driving – should you really have to give up wearing your favourite brands too?

Newsflash, you don’t have to. The idea that sustainable style isn’t affordable or cool is pretty out-dated. You only have to look at high-end labels like Stella McCartney or gorgeous high street offerings from the likes of H&M and Mango to know that conscious fashion looks better than ever.

Whether you’ve got cash to splash on a Stella handbag or whether a pair of vegan leather heels courtesy of Nasty Gal’s more your vibe, there’s no reason you shouldn’t be filling your wardrobe with a few more sustainable pieces.

We love People Tree for cool day dresses, classic Breton tees and designer collaborations, Patagonia for our active days and of course, Kowtow for easy on-duty styling that’s great for desk to drinks.

Browse our favourite sustainable style picks for every budget below…    

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