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STYLE & SHOPPING.

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Shopcade
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What’s classier and more comfortable than a classic ballerina shoe? Name us another style, we’ll wait. Made iconic by the likes of Audrey Hepburn and Kate Moss, ballet flats are a staple of every stylish woman’s wardrobe.   


In music and ballet ‘allegro’ means swift and lively which seems the perfect way to describe the new offering from Fitflop. The Allegro Ballerinas are a fusion of fashion-tech and enduring style and we can confirm, they’re the comfiest flats ever.

With FitFlop’s signature footbed technology, these ballet pumps offer your feet the anatomical support they need. And before you say, ‘supportive shoes are for my mother, not for me’ hear us out.   

The Dynamicush technology minimises impact so when you’re pacing to a meeting or running for the bus, you won’t feel the ground hitting your feet and sending shockwaves through your legs.   

Your ankles won’t feel wobbly after a day on your feet and thanks to a luxe leather upper and a range of colour options, you’ll be looking decidedly classic and elegant or cool and collected – depending on how you style yours.    

We suggest teaming your Allegro Ballerinas with anything from distressed denim and a cool army jacket and shirt combo to an on-trend leopard-print midi dress and a boxy leather jacket.  
Or if your work-to-weekend look rests more on the formal side, team a pencil skirt and checked blazer with a classic white tee and match your ballerina pumps to your bag.    

The styling possibilities are endless and let’s be honest, who doesn’t love being comfortable all day and all night, no matter where you’re heading?    

Browse the edit below and shop the Allegro Ballerinas now… 

In partnership with FitFlop    

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Gurpreet Singh
Emily Beeson
emilylavinia added a look via the mobile app

This Halloween you don't have to go all in if dressing up is really not your jam. Sure, some people will be making a lot of effort with their costumes but if you feel uncomfortable or a little too cool to be rocking fancy dress, rest assured that there are plenty of other options that mean you can still join in while preserving your style credentials.


Making your everyday attire a little spookier is really not that hard. From cute tees to goth-inspired accessories, there are plenty of on-trend pieces that mean you won't have to compromise your look. 

Heading to a Halloween party this year? Opt for dramatic cat-eye liner, a cute tee and kitten ears. Or why not rock an ironic slogan tee to show you're into the vibe... but still way above it. Alternatively you could pay homage to '90s shows like Buffy, Charmed and Sabrina the Teenage Witch, or channel your inner Morticia Addams in head-to-toe black. 

Shop the edit below for our favourite costume-but-not-a-costume looks...

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Emily Beeson
emilylavinia added a look via the mobile app

Libra, your time has come and although your naturally intuitive nature means you’re generally pretty good at shopping for yourself, you often find it hard to make decisions. Fear not, because we’ve created a handy guide and an edit of pieces that were made for you.   


Airy pastel tones of pink and light blue are your jam, reflecting your calming, loving and very likeable character. These pale hues bring a calming and likeable presence to Libra's personality. Blue represents your clarity and balance, while pink showcases your propensity for love – you are ruled by Venus after all.   

So Libra, your love for all things chiffon, crepe and voluminous is never ending due to your interest in breezy and elegant silhouettes, but a well-fitting pair of blue jeans and a fuzzy blush-toned jumper will do just as well for you on off-duty days.   

Your sign is among the most social and popular meaning a party-ready look is your go-to. A great line-up of mix and match accessories is essential for balancing your outfit and we know how much you love balance.    

The sign of the scales is blessed with a natural sense of right and wrong, making you very focused on justice, honesty, and fairness – is that a politically-charged slogan tee we spy in your autumn line-up?   

Now that it’s Libra season your sign ushers in the coming of gorgeous autumn sunshine but as your ruling planet of Venus is currently in retrograde, remember to dress for yourself and don’t worry about the opinions of others. Spend more time shopping for and rocking pieces that are personal to you.  

Because Libra sees both sides of every situation, they can have trouble making up their minds. We know how much you love to please others, but don't forget to treat yourself too. If in doubt, just buy both pairs of shoes. You deserve them, Libra.   

Shop the Libra season edit below and let a little bit of you shine through…  

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Emily Beeson
emilylavinia added a look via the mobile app

New season, new wardrobe and you’ll be needing essentials for the months ahead – we’re talking work, weekends, your trips away and of course, party season.   


With a mix of premium yet affordable brands such as Champion and Tommy Hilfiger on offer alongside the brand’s own easy-to-wear designs, Topman is a go-to for men with style smarts for a reason.   

Whether you’re a fan of a classic button-down shirt and chinos or more of a skinny jeans and blazer kind of guy, Topshop’s AW18 offering is pretty versatile making it ideal for mixing and matching.   

So why not team that statement printed bomber jacket with a classic shirt and pair your sharp suit with a super-soft tee for a more relaxed approach?   

Browse our favourite pieces for Autumn/Winter and shop everything you need to give your line-up a boost from the edit below…   

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Emily Beeson
emilylavinia added a look via the mobile app

The army jacket is back and it's cooler than ever. An off-duty staple made essential by the likes of Kate Moss, Olivia Palermo and Alexa Chung, the olive-toned military jacket is a fall must-have once again. 


Cool, grungy and incredibly versatile, team yours with anything from distressed denim and boots to a belted midi dress and spike heels. Take cues from Anine Bing and rock yours with skinny leather pants and a neckerchief or opt for a simple Breton tee and pleated skirt combo.

Perfect layered over a cozy sweater or thrown over a shift dress, the styling possibilities are endless. Plus, when the weather gets colder, simply team yours with knitted accessories and biker boots.

Want to try the look for yourself? Shop our favourite jackets from the edit below... 

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Emily Beeson
emilylavinia added a look via the mobile app

The humble slip dress is a style set staple. A slinky, strappy number with the power to elevate the most laid-back looks to new heights, we love just about every iteration on offer.   


A year-round classic, a slip dress is the perfect piece for transitional dressing. Whether layered over a simple white tee or mixed with chunkier layers, jackets and boots in chillier weather, the easy-to-wear silhouette just works with everything.   

We’ve picked out 30 of the best slip dresses for every budget to take you from summer into autumn with zero fuss. Fill your wardrobe with these styles and you’ll never have to worry about what to wear again.  

Shop the edit below and browse our gallery for styling tips…   

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Emily Beeson
emilylavinia added a look via the mobile app

Back to school season is here and with it comes fashion’s golden hour. Offering us the September issue of Vogue, AW collections and a new work wardrobe, the onset of fall is something the style set looks forward to every year.  


Androgynous dressing is always a winner when the weather starts to change – there’s just something effortlessly cool about a button-down shirt and tailored pants or a chic blazer over a simple tee.  

If you’re looking to give your office-ready ensembles a boost or just fancy rocking something inspired by the boys, we recommend a look at W Concept’s Drama Collection.   

A capsule line-up of sleek pants, shirts and boxy blazers in autumnal tones, the cutting-edge retailer has well and truly mastered the art of dressing to impress.  

Browse our favourite pieces from the collection below and put a twist on power dressing for the new season with a suit and shirt combo guaranteed to raise your game.  

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Emily Beeson
emilylavinia added a look via the mobile app

Sure sequins are a holiday party staple but does that mean they should only be worn during winter? We say no. Summer is the perfect time to sport a glittering ensemble so take note of these essential styling tips... 


A summer tan really pops against metallics so opt for gold, silver and rose gold numbers. These light reflecting pieces will work wonders after dark. 

Black, white or a light cream tone always works for an event so if you've got a summer party to attend, consider investing in a classic silhouette in a neutral tone and adding sequinned accessories. Or if you're feeling like only a statement will do, rock a sequinned dress in classic black or gold. 

Planning to dance the night away? Sequinned shoes are the order of the evening. Just remember that if your shoes are glittering, keep everything else pared down to avoid overkill. 

If you're heading to a more laid-back event like brunch with friends or maybe a festival, a sequin-embellished jacket or blazer is the perfect addition to distressed denim. Just add your favourite white tee and sunnies. 

Want to rock summer sequins for yourself? Shop the edit below... 

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Emily Beeson
emilylavinia added a look via the mobile app

If you’re looking for a label to see you safely from summer to fall look no further than Christopher Raeburn. An up-and-coming designer known for his cool utilitarian style, this brand fuses street style with military influences and contemporary cuts.


Expect graphic tees and considered silhouettes with tactile details like quilting and webbing, neutral wear-anywhere colors and comfortable styles ideal for on and off duty.

Whether you’re more of a jeans and tee kind of guy or prefer to rock something a little more adventurous, Christopher Raeburn is the perfect go-to for ultra-cool separates and simple layers with a modern twist.  

Want to shop the brand in time for next season? Browse our edit of the best pieces to transition from summer to fall now…    

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Emily Beeson
emilylavinia added a look via the mobile app

If you’re the sort of person who’d rather rock a pared-down tote and tee than an IT-bag and a sweater with logos plastered all over it, just hear us out…   


While we’re not making a case for logo overkill, there are some pretty chic ways to rock a designer logo – see ‘90s-inspired Calvin Klein tees and iconic Gucci bags.   

Plus, plenty of our favourite brands have put a contemporary twist on the trend too – see Off-WhiteTM and Moschino.   

The phrase ‘less is more’ is a good one to bear in mind here so consider pairing your bold logo-adorned pieces with neutral separates for the weekend and smart tailoring for on-duty.   

Want to try the effortlessly cool logo look for yourself? Browse our edit below and shop our favourite pieces from the likes of Balenciaga, Karl Lagerfeld and Givenchy…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

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Emily Beeson
emilylavinia added a look via the mobile app

Before you squeeze three different handbags into a suitcase for your summer holidays, consider this… Opting for one bag that complements every outfit in your vacay line-up and leaves you hand free is far less hassle.   


Does such a bag exist? Of course it does and it’s been dominating the catwalks since last autumn. The belt bag is a holiday staple that goes with just about everything.  

Don’t believe us? Try styling it with denim shorts and a cute top, or a swimsuit and platform espadrilles by the pool. Put yours to the test with heeled sandals and a wrap skirt or team it with a simple linen trousers and tee ensemble. See? It works with everything.   

We’ve selected our favourite styles for every budget, so whether you’re heading to a pool party in Ibiza or jetting off to Paris for a mini city break, these pieces will hold all your essentials and ensure you’re looking 100 for the summer.   

Shop the edit below and try the hand-free accessories trend for yourself…  

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Emily Beeson
emilylavinia added a look via the mobile app

We get it, ok? Swimwear shopping can be a daunting task at this time of year – so many styles, so many occasions to wear them. Whether you’re heading off on a sunny vacation, chilling at home, hitting the beach for volleyball and windsurfing or heading to a next-level pool party, you’re going to need at least a few options.  


Luckily for you, we’ve selected the hottest swimwear trends of the summer and how and when to rock them…  

Stripes  

It’s all about big, bold stripes this summer, especially in rainbow tones – hello Pride Month. Invest in a high-leg one piece with lace-up detailing or a classic triangle bikini to rock this swimwear trend. Add cat-eye sunnies, gold-toned accessories and comfy mules. This look was made for fun vacations and parties so live it up.  

Ruffles

Romantic Latin-inspired vibes reign this summer so a one-piece adorned with ruffles is a must-have. Opt for a monochrome style and add hoop earrings, layered necklaces, a wicker bag and a huge fedora hat for extra sun protection. This chic ensemble is perfect for poolside lounging and sashaying around that yacht deck. 

Sporty vibes

Made ultra-covetable by the likes of Tommy Hilfiger and Calvin Klein, nothing beats a sporty two-piece. A sports bra-style top and simple bikini bottoms are perfect for hitting the beach for a morning run or afternoon surf. Team yours with a classic white tee and complete the look with chunky Ray Bans.   

Boho babe

The trend that inevitably rolls back around every summer because it’s just too cute and classic to pack away, crochet bikinis and monokinis with tasselled cords are the order of 2018. Up your game by opting for something besides the classic off-white style and team with a cool kimono, pool slides and round vintage-style sunnies.  

Ready to rock these looks for yourself? Shop everything from our edit below...

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