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STYLE & SHOPPING.

Download the app and discover new brands, trends and exclusives.


Emily Beeson
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It’s not often a brand manages to be beautiful, well made and affordable all at once, but People Tree seem to have nailed all three. The British brand has been creating gorgeous, ethical collections for years, leading the charge for sustainable fashion that looks, feels and does good.


Worn by celebs like Emma Watson and Alexa Chung and famed fashion bloggers like Susie Bubble, the brand offers up a blend of boho and tailored pieces with cool British twists. Collaborating with high-end fashion designers and iconic institutions like the V&A on exclusive capsule collections, People Tree is a brand loved by cool girls all over the UK. 

Now, you can shop the label’s SS18 collection on SHOPCADE. Discover soft ruffles, ditsy floral prints and classic white dresses with broderie detailing. Paying homage to vintage and romantic styles, there are also pieces for those that want to go bolder.

Make a statement in tropically-influenced prints and of course, hints of this season’s IT-colour: sunshine yellow. Cool cuts and silhouettes make it easy to to show off that tan and even flash your tummy in the brand’s simple white bralette  the perfect holiday piece created especially for summer.

All crafted from sustainable and organic materials, People Tree’s latest collection is the perfect way to step into the sunnier season looking and feeling your best.

In partnership with People Tree.


IMAGE CREDITS: Pinterest

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Do you like the long line tailored blazers? These are my favourite, because I can wear them with a lot of clothes. These blazers are elegant, pretty and feminine. You can combine that with a skirt, jeans, an elegant short. These are perfect with high heels, sandals, sneakers, too. If you haven't got a long line blazer, get one now! Check my list out, you will find the perfect blazer for yourself. This blazer is a great choice for summer days, because this one replaces the coat.

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Lina Psaila
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Practicality seems to have been a winning trend for the past two seasons. Reaching a happy medium between comfort and elegance is not that much of a stretch and our feet thank us for it. Street style is no longer about stilettos; now the cool crowd is wearing trainers, brogues, loafers and mules –  a big relief if you ask us. 


Sure, heels are great for parties but we must admit, we’ve been swapping our spike heels for chunky styles from designers like Gucci –  the perfect way to add a few inches without compromising on comfort. 

When it comes to cool flats, why not opt for a pair of boho moccasins, or a classic brogue? Our personal favourites? Trainers with a chunky sole for extra height. Alexa Chung and Olivia Palermo are proving the power of a well chosen flat for day and evening. Even Victoria Beckham – queen of the court shoe – has been spotted in spring brogues, sneakers and ballet flats. 

How to wear flats and look cool? 

Opt for an office-ready look by styling your flats with a tailored suit, a sleek leather backpack and a low bun. 

Don a pair of embroidered slippers or embellished ballet pumps to put a fresh spin on your evening party dress. 

Ready to shop your new fave flats? 

Head to our gallery for more inspiration and shop the best styles from our exclusive edit below... 

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Pastel power suits are the latest IT-trend to emerge from the streets. This unpredictable Miami Vice-inspired craze started during Fashion Month and quickly spread into our everyday wardrobes. 


Pale greens, tender blues, dainty violets and sweet lemon are contesting traditional black and grey suits. Pastel hues, are taking over this spring both on the high street – think Mango and Zara but also the high end, with some incredible offerings from Tibi and Vetements. 

How to wear a pastel suit? 

Ice-cream chic tones can be paired with monochrome or clashed with other pastel shades in an array of styles; pinstripes, corduroy or knits, just take your pick. 

A pastel suit also looks striking when styled with white accessories. Add a pair of white booties, an oversized white tote or a white jacket and elevate your mint power suit. Or why not go bolder and pair a lemon overcoat with a lilac suit and white sneakers. 

Take Janette Madsen's Scandi-chic approach and mix tailored pastel pieces – imagine a lemon-yellow pants with a blush-pink sweater and blazer, pastel perfection. 

Editor’s Tip: Don't be afraid to mix your pastel-hued wardrobe with shimmering metallics for a stand-out evening look. 

Are you ready to rock the pastel power suit this season? Head to our gallery for inspiration and shop your favourite looks from our edit below…

IMAGE CREDITS: Instagram, VOGUE.

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Lina Psaila
linapsaila added a look via the mobile app

Any fashionista worth her salt will know the name Emily Blunt but did you know? The actress made her stage debut back in 2001, five years before she appeared on our screens as Miranda Priestly's assistant in The Devil Wears Prada alongside Meryl Streep and Anne Hathaway. Emily Blunt's latest endeavour features her in the leading role in unsettling thriller A Quiet Place scripted by hubby and fellow actor John Krasinski. The film is a crossover between your typical bloodthirsty horror and a take on the fears of modern parenthood. 


Emily Blunt's powerful performance gave us chills and has since been added to a long list of standout roles including appearances in Hollywood hits such as the Edge of TomorrowSicario, and Young Victoria. It seemed like all anyone could talk about was Paula Hawking's psychological thriller Girl on the Train in which Emily played Rachel Watson, and now the name of everyone’s lips is Mary Poppins – tipped to be the most exciting reboot of 2018. 

As an actress that made a name starring in one of the most popular fashion flicks of all time, it comes as no surprise that we’re fascinated by her unique fashion sense. She's one to make a statement on the red carpet, by employing her sartorial savviness and opting to work with a wide range of designers. From choosing international names like Prada, Dior, Michael Kors and Elie Saab to rocking statement garments by British designers like Vivienne Westwood, Stella McCartney, and the late Alexander McQueen. 

To emulate her evening look, opt for a long figure-hugging frock in a bold hue like crimson red or a metallic shade for full-on vintage flair. Complete your look with a pair of strappy heels, a sparkly clutch and a statement ring. 

For daywear, adopt Emily's practical approach by pairing your black trousers with a simple pussy bow blouse and throwing on a tailored blazer. Add a pair of neutral pumps and statement jewellery to infuse your look with a touch of character. 

 Ready to try Emily Blunt's look? Head to our gallery for more inspiration and shop her favourite looks from our expert edit below…

IMAGE CREDITS: Instagram, HARPER'S BAZAAR.

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Safari vibes are one of my favourite styles in fashion. The well tailored look of safari jackets combined with the flowy and soft fabric linen is truly spontaneous. As Summer is approaching, try this style with your mom jeans or denim skirts. It will give you the well structured look while giving you the breezy fabric you need for the warm weathers. Even though you’re not on a Safari, this jacket can give you the attitude of freedom and adventure! #safari #safarijacket #jacket #summer #trend #streetstyle #style #fashion

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M.J Ortega
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moxbeauty

This outfit from the latest Victoria Beckham collection on NYFW it´s so chic. The coat looks so clean and well tailored and I really like how the pants have a touch of black right on the bottom to break what it could be an all-nude outfit. And the big sunglasses, Beckham signature. Makes the model look like a secret agent or spy. Definitely an awesome work appropriate look. Photo Credit: @victoriabeckham on twitter #fashion #nyfw #outfit #victoriabeckham #look

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Lina Psaila
linapsaila added a look via the mobile app

The lust for velvet continues to capture our imagination with Kendall Jenner and Gigi Hadid sporting the trend that has pervaded the wardrobes of trendsetters and celebrities proving to be a red-carpet staple for Winter months - especially during Award season. From Amy Adams and Rita Ora in a lavish Tom Ford, Lady Gaga and Lily Donaldson in pure black and Nicole Kidman in a plunging velvet Armani Privé dress at this year’s BAFTAs. 


Here’s why we’re still craving for that velvet touch. 

Velvet massively took off in 2017 and is still going strong this season. This time the look is more elevated - less studio 54 and more uptown-chic. Think tailored suits, swinging dresses and grandiose skirts courtesy of Prada, Koche and Erdem. 

You can go completely head to toe in sumptuous rolls of velvet, or select some velvet accessories for a touch of glamour: From quilted cross body bags to velvet embellished platforms, block heels and slingback shoes available both from designers like Prada and Rochas but also more affordable retailers like ASOS and Forever 21. 

Velvet’s main characteristics are that elaborate look due to its complex and luxurious texture. However some hues on velvet can have an undesirable effect. When it comes to colour palette opt for shades of burgundy, teal, mustard, and crimson that dominate the Winter 2018 season. 

Be the first to sport the velvet trend by selecting your favourite items from our exclusive edit below! 

IMAGE CREDITS: VOGUE, Instagram

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Hattie Cotmore
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hattiecotmore

One of the biggest personal style questions - can I be comfy and chic and the same time? Often, as the saying goes, beauty is pain, or razor zips/scratchy knitwear/labels you can never find. However, slouch is in and chic as ever. Forget sharp lines and pinching waists, the new tailored is not tailored. I love this Totême coat. An utterly fabulous, stand-out print with just enough cinching but overall fairly unfitted yet flattering. Image: Totême/Vogue.com

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Shopcade
shopcade added a look via the mobile app

Never fear, the Superdry sale is here to get your smart-casual uniform on point. Get up to 50% off the slick outerwear, brilliant basics and more that the British streetwear brand does so well in its own distinctive way. Spotted on everyone from David Beckham and Leonardo DiCaprio to Pippa Middleton and Kristen Stewart, on-trend Americana is very much a part of Superdry’s design DNA, only the hand-drawn graphics are Japanese-inspired and the whole aesthetic is tailored and pulled together in a diverse way. Factor in the premium fabrics, intricate details and the fact some styles are inherently unisex as well, and you have a collection of wardrobe superheroes every season. 


It’s obvious that co-founders and creative collaborators Julian Dunkerton and James Holder are always thinking ‘how can we do this differently’ because Superdry continues to innovate and stay ahead of the curve. Don’t be surprised to find body con dresses and contemporary Chelsea boots among the womenswear, while fresh new logos and modern motifs transform otherwise simple tops for men that are worth collecting. Every style is universally appealing but still manages to feel exclusive which is no mean feat.  

’Tis the party season after all and Superdry is the ultimate antidote to all the try-hard glamour. The shimmering silver dress is an effortless entrance-maker in its own right, just like a perfectly shaped pair of brown boots. And if you’re still looking for a winning winter hat or last minute Christmas gift, one of the colourful logo beanies will fit the bill. 

Check out the collection highlights above and shop your favourites in our must-buy edit below.  

In partnership with Superdry

Image credit: Superdry.

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Blouses have millions of different ways of styling it. Tucking it all in, you get a tailored look. Tucking half in the front in you get a laid back look. Tuck it only in the back you get a casual look… And many many more. No one will ever know you’re wearing the same blouse with a few touches. Styling tips and tricks can alter your outfit completely. Fashion is just like a universal language. If you want to be perceived formal you can tuck your blouse in completely… If you want to be perceived casual and laid back, just partially tuck the blouse in. Tuck tuck tuck… I know you’ve heard enough of tucking but you really cannot get enough of it! #tuck #tuckin #blouse #style #tips #tricks #styling #streetstyle #fashion #trend

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Shopcade
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The secret’s out: the Duchess of Cambridge’s favourite brand Reiss is having an online sale. Get up to 50% off their bestsellers, including the second-to-none coats that the royal and Kylie Jenner have both stepped out in. Taking full advantage of this incredible discount is a surefire way to elevate your winter wardrobe with authenticity and originality for less. Reiss’ modern classics- which include cool leather trousers, statement shirts and coveted accessories - always have directional twists that set them apart without compromising their impeccable quality and meticulous attention to detail.  

The British brand was founded by David Reiss and has been delivering design-led menswear and womenswear since 1971. While there is a nod to current trends, like the strokeable shearling gilet or velvet loafers, the in-house design team aim to create standout styles with cross-generational appeal that ultimately transcend them. The role-call of stylish women and men who wear Reiss have wildly different tastes and shapes which is a testament to the brand’s versatility, from polished cool-girl Olivia Palermo and bombshell Emily Ratajkowski to suave actor Tom Hiddleston and the now default band The Jonas Brothers. 

What Reiss does best is filling previously unseen wardrobe gaps and delivering fresh propositions on your go-to styles. For the parties still to come this holiday season, the lace top jumpsuit will make you a strong contender for best dressed guest, just like the unexpected texture of the moleskin tailored trousers. A pair of black leather heeled boots is a must-buy for any season along with a day-to-night black button-up shirt. 

Get inspired by this season’s campaign above and shop your favourites from our sale edit below. 

Image credit: Reiss. 

In partnership with Reiss.

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