10.30 am: We start our day in a strip club - Soho's "Sunset Strip" on Dean Steet - to catch Dilara Findikoglu's SS17 presentation, discovering it's never too early to descend a narrow metal staircase lit by neon lights. Models don the Turkish designer's new collection and pose up a storm between two stripper poles on a candle adorned stage. We're plopped down in cinema-like seating before the stage, taking in a visual feast consisting of smudged lipstick, fishnet tights, corsetry, puffed sleeve metallic tops, and thigh high PVC boots.
11.00 am: Shopcade's Salome is viewing the Paula Knorr presentation at the ICA. The exhibit, All of Me, is immersive and guests mill about a screen showing interviews from Knorr's time studying at the RCA. The collection itself features flared silk trousers, skintight long-sleeve tops, and plenty of illustrated prints.
11.30 am: Editorial maven Chloe Law heads over to the Topshop Showspace at Old Spitalfields Market for Faustine Steinmetz's "Blue Denim." The collection is the result of an exploration and experimentation of denim in which Steinmetz revisits once garish finishings such as crystal embellishment, over washing, and logo monograms.
12.30 pm: Our French content team and I are seated at Freemasons' Hall for the SABINNA runway show. This is the first LFW show we've been to this season without a full house (the third and fourth rows remain relatively empty) and I think how disappointing it is that the collection, probably one of the most translatable we've seen so far, doesn't receive the welcome it deserves from press and buyers.
1.00 pm: Chloe arrives at the Markus Lupfer SS17 presentation and wanders amidst a garden themed maze throughout which models toting the new collection are scattered. Eschewing the signature Markus Lupfer lip print - save for the monochrome tote as part of its goodie bag! - in favour of flowers and fruit, the collection boasts hand-drawn artistry, beaded embroidery, dark denim, and plenty of stripes.
1.30 pm: We enter the On|Off LFW venue's alternate entrance at Phonica Records on Poland Street for Milo Maria and Asli Polat. Milo Maria's static presentation takes us on a space odyssey with looks featuring loose tailoring with an athleisure twist. Asli Polat is down the hall and is also a static presentation in which models flaunting the new collection stand before a silver wall hanging. The collection itself could be easily worn straight from the rails and feature all the usual spring/summer crowd pleasers; an off-the-shoulder peasant top, floral dresses, satin finish pastel blouses etc.
3.00 pm: Ianthe Rose takes over our Instagram and Snapchat to capture the goings on of the Ashley Isham show backstage before the collection's debut. Models are still in hair and make-up by the time we're backstage at Freemasons' Hall. A small Chihuahua is resting on the lap of one of the model's mums (we later see the well behaved dog starring in the catwalk show). Male models are stripping left, right, and centre as they get oiled up for looks in which a shirt is not required and as we leave the room, rails with the clothing for the show are being wheeled out into the hallway where a stylist shouts desperately for the "pool party boys" to come forward pronto.
The collection itself is comprehensive indeed and with the show set to a soundtrack of '70s disco hits - think Earth Wind & Fire's September and Boogie Wonderland, Donna Summer's I Feel Love etc. - the crowd excitedly snaps each and every look as it comes down the runway. The new season signature Ashley Isham floral print is set on a yellow backdrop which graces looks for both men and women. There's swimwear, casual wear, occasion wear, and even a bridal dress which emits gasps from the bloggers, celebutantes, press, buyers, and photograpers.
Post-show, our social media editor Sahar is approached by the designer himself who asks what her favourite part of the show is. In her excitement, she panics and responds "the music."
4.30 pm: Chloe and I head back to On|Off to meet Judy Wu at her SS17 presentation while Salome and Sirina take in Han Wen at Freemasons' Hall. Her collection, Curve, boasts a crisp, clean palette of perforated skirts and dresses with a structural emphasis on, you've guessed it, curves. Standout materials from the collection are sheer organza, neoprene, and twill jersey.
At Freemason's Hall, our summer intern Sirina grabs a backstage interview with Han Wen, the SS17 Merit Award winner. (Watch this space!)
5.00 pm: Ianthe continues with the Shopcade Snapchat takeover at palmer//harding over at Mary Ward House. The collection's neutral colour scheme and exploration of modern day power dressing is an immediate win for the CSM design duo Levi Palmer and Matthew Harding.
6.00 pm: Back at Freemason's Hall for our last shows of the day, Salome and France Editor Charlotte Bailly take in Portuguese designer Morecco's Turkish inspired SS17 collection.
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