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STYLE & SHOPPING.

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Shopcade
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As we all know, we all come in different shapes and sizes. Finding the perfect swimsuit can be difficult. You’ve seen some new swimwear styles, but how do you know if it’s going to fit you? Shopping online for a swimsuit is tough but it helps to know which shape will to suit your body type. So save yourself time and follow our simple guide to the ultimate swimwear!


Hourglass: Lucky for you guys, its a bit easier and generally you fit most styles! Either go for your classics or take advantage and try something bold like a print, lace ups or frills. 

Pear shaped: Go for styles that will balance out your bottom half. Bikinis and swimsuits that draw the eye to your bust are ideal, with detailing on the top half. 

Athletic: For the sporty types and athletic figures, find a high neck bikini, or one with cut out waist to give you more curve. Don't be afraid to show off those abs! 

Small bust: To add some cleavage to your shape, select a bikini that will boost your bust or with detailing on top, something with a frill, triangle tops or push-ups are great. 

Large bust: There are so many styles that cater the for larger bust sizes and will keep your bust secure to avoid those awkward wardrobe malfunctions! 

Tummy control:  Chose a swimsuit with tummy control, or a bikini with high waisted bottoms. They will leave you feeling comfortable and confident. 

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Tec Crowd
She is beautiful with Bra and Penty.
Lina Psaila
linapsaila added a look via the mobile app

It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this summer. 


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Comfy flats 

Especially for daytime, comfort is key to the laissez-faire nonchalant Parisian look. So invest in ballet flats, chic sandals, espadrilles and white trainers to elevate your everyday look. They can really romanticise an outfit instantly. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this summer!

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Nathalie Gaveau
Lina Psaila
linapsaila added a look via the mobile app

Take cues from your favourite poolside buddy: the shoe of the summer that has emerged from the sports arena to take the fashion's main trend spot this season is the slide. 


You can attribute this influx of extra comfy shoewear circa 2017 to Marni who opted to style it with frayed hems to beautifully compliment step hem pants and dresses. This pair would be perfect for a smart summer day look complete with a cold-shoulder blouse an oversized bag and a pair of oval sunnies.

If you're after a great alternative to sky-high stilettos, you can go with the sleek style of Lanvin, who took the vintage option way back to the Ancient times with a style that reminds us of Greek goddesses. You can team the extra sleek pair of slides with a Grecian spaghetti strap silk dress, a low bun, and accessorize with ethnic earrings and a bold red lip. 

Of course, there are always our go-to slides that are innately sporty: Fila, Nike and all the other major sports footwear companies have produced an array of styles making it extra difficult for us to choose. Sporty sliders are an excellent option for the beach/ and or poolside along with your swimsuit, caftan, floppy hat and beach bag or backpack. The inevitable 90s throwback of the sporty slider allows for experimentation. Add a mesh blouse over a sporty t-shirt and pair it with boyfriend jeans and a baseball cap. The world is your fashionable oyster!

Scroll down for our selected edit of the best sliders around this season!

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Lina Psaila
linapsaila added a look via the mobile app

Hoorah! The summer holidays are fast approaching while packing for warmer climates and exotic sceneries is already on the agenda. After picking a swimsuit, summer dresses and a floppy hat deciding on kaftans and sunnies the attention quickly turns to summer beauty essentials. From bronzer to Day Cream with SPF here is your complete checklist of the best beauty products to pack this summer.


GETTING THERE 

We don't know exactly where you're off to but we'd like to imagine it's somewhere exotic and plane travel is involved. So your beauty emergency travel kit should always be at hand. Face mask, ear plugs, day cream and lip balm will get you a long way when you're traveling. Also, a water- based face mist will leave your skin rejuvenated and awake even on the longest flight. 

YOUR SUN PROTECTION KIT 

There's no need to stress the harmful consequences of UV rays and the importance of investing in quality products for sun protection. That being said summer is about having fun so keep a small see through bag with your SPF essentials and enjoy yourself. Your plastic bag should include a face sunscreen with 30 minimum SPF and body sunscreen. You can start at a 25 SPF and lower as you feel more comfortable under the sun. Your lips also will need a boost so make sure you carry a fresh and moisturising lip balm, while a sun protective hair spray will do wonders for your locks that can be damaged from pool chlorine or sea water. 

AT THE HOTEL 

So you've enjoyed a full day at the beach and assuming that body gel and shampoo are provided at the hotel you should have a good after sun face and body moisturiser. For an extra hydrating and soothing effect splurge on body oil to show off that beautiful tan. When it comes to hair if you're tired of the straight hair dried look, pack your curler and salt spray. With only a few touches you can nail a very nonchalant beach tousled look.

YOUR MAKE UP 

Your make up bag should consist of a tinted moisturizer, a slightly darker concealer and a highlighter or bronzer. No matter what your skin tone is, we all have to go a few tones darker when opting for makeup in the summer. There's nothing worst than reverse panda eyes due to a light concealer. You can keep the rest of your products the same as you use in the winter i.e. mascara, eye liner, eyebrow pencil and blush. You can also go for brighter bolder colours for your lipstick such as ginger, red, or flirty pink as they beautifully compliment sun kissed skin.

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Shopcade
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Last year, Taylor Swift hosted the star-studded Fourth of July party everyone was talking about as her famous squad reunited in her multi-million dollar mansion in Rhode Island.


Her fashionista pals including Cara Delevingne, Gigi Hadid, and Blake Lively lounged by the pool and enjoyed the fireworks taking full advantage of massive inflatable slides and ping-pong tables… and even though we know we probably won’t get a chance to attend this year’s festivities either, who says we can’t dress up for the occasion anyway?

So no matter what your plans are, you need to make sure your outfit is up to standard, because the 4th of July only comes around once a year.

Luckily, we have all you need to make the night memorable.The only rule you need to stick to is of course to find a way to incorporate some red, white, and blue to show off your patriotic mood, but once you keep that in mind, everything goes.

Start with the essentials and get yourself a swimsuit that’ll get you noticed as you float in the inflatable swans of your swimming pool.

Then, opt for a cute outfit like jean shorts with a gingham shirt for the day, and maybe add a red bandana if you want to spice up your look a little.

Finally, it’s time for the outfit of the night, and if you don’t go over the top for this one then when will you? Go for a red flattering bodycon dress with heels if you’re feeling daring or a more elegant blue jumpsuit if you’re spending the night with family…

Oh, and if that wasn’t enough to convince you, Missguided have an exciting 50% off everything, so now you really have no excuses! 

Live from 1st July-4th July midnight. CODE: AMERICANBABE 

PS: We dare you to go for the nipple tassel t-shirt if you’re feeling truly wild.

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Shopcade
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We've seen the emergence of the one piece swimsuit this summer, after it was featured on the cover of LOVE magazine & their feature "Alastair's girls" with Adwoa Aboah, Adriana Lima and Slick Woods. 


Why do we love it so much? The one piece swimsuit is so versatile, it can be worn to the beach or the pool of course, but also with shorts and accessorised for a festival look- or equally on a night out for a more glamorous look. Its a classic piece that you should invest in, that will never get old- in black it flatter all body shapes. We've found some great deals and exclusives on Shopcade: Black one pieces with cross back, scopped necklines and low-Vs...We have it all! 



Photo credit: LOVE magazine, Eres,  Matteau Swim, Jeanne Damas. 


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Shopcade
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Spring has rolled in with a burst of sunny weather and blossom blooming, which means one thing- it's almost holiday season! Jetting off to an exotic destination to soak up some sun? Or popping to a European city for a cultural excursion? Well, MATCHESFASHION.COM have the ultimate collection of beautiful SS17 pieces. 


With floaty and etherial dresses from brands like Mara Hoffman and Loup Charmant you can channel your inner bohemian. Or if structured and sophisticated is more your taste, they have a plethora of modern swimsuits from Marysia and Kiini. 

Finish off your vacation look with statement Gucci sunglasses and satin sliders from Joshua Sanders. Dreamy

SS17 is all about going above and beyond trends, and expressing your personal style. Designers have opted to influence rather than infiltrate womenswear this season, therefore all the pieces selected below are full of romance and tropicana vibes but are super versatile and easy to style. 

Shop and prep for your upcoming vacation with MATCHESFASHION.COM below... 

Photo Credit: MATCHESFASHION.COM

Follow us on Instagram HERE for bite size style inspo! 

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Shopcade
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Whether you're heading to the beach to swim, tan, or build sandcastles with the kids, there's a way in which you can rock this summer's hottest beachwear looks with no drama whatsoever! Look to our edit below to check out how you can...

Work the Master of Monochrome look: Zil Boutique's Amores black one piece swimsuit and black and white bikini set are easily styled up or down (depending on what company you have) with Chain Candy flatforms or the Valley High Palm Visor. 

Nail Summer Stripes: The nautical stripes look has long been a beachwear winner but to take it to the next level, style your loose-fit striped dress with Chain Candy's quartz or gemstone pendants or a gold or silver handpiece by Alexandra Koumba. 

Work the Pink Lady Look: Pink never goes out of style and for all those who consider themselves Pink Ladies through and through, add a touch of character to your beach by accessorizing with Valfre's pink Shellular 3D iPhone case and Chain Candy's transparent pink backpack!

Photo Credit: Vogue

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Amanda P
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Gigi Hadid found herself having to defend her Instagram pics AGAIN this week. 


After reading all the negative comments on a snap of her swimsuit-clad silhouette against an ocean background, Gigi fired back "Having my body judged over the span of the four teen-to-woman years has really shown me the human tendency to label and make uneducated judgments. Your comment won't get me down, but next time, please think about the young women who may read body-judgment comments and judge themselves as they see their bodies growing and therefore naturally changing." 

Body-shaming of any kind is cruel, and contributes to self-esteem issues and eating disorders. A lot of young ladies look up to Gigi, so it's inspiring to see her stand up and say that body-shaming is not OK, and to see other models like Tyra back her up. 

Of course, we see much more widespread and insidious fat-shaming than skinny-shaming, especially in the fashion world, where even Gigi was considered "too curvy" for the catwalk. Every body is a good body, so show yours off in these cute suits!

Photo Credit: Instagram, Pinterst 

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Shopcade
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Minimalists, look away. Print is back in a big way, and it's set to be the A/W16 season's dominating trend. No, not dainty florals or Breton stripes, but bold animal print!


Whether you're a daring fashion darling or a more demure doll, there's a print that'll work for you. Be bold and clash 'em, or add a dash of this trend with a statement ICONEMESIS phone case. Beliza has created an animal print swimsuit with a difference- zebra print! Who knew it could be so chic? 

Shop out must-haves in the edit below....

Photo Credit: Pinterest

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Shopcade
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Summer is here, which means one thing- pool parties! Make the most of the sun, before it's too late, and dress to impress. Dressing for pool parties can be hard, because you want to strike the perfect balance between glamorous and laid-back, but don't fear our edit solves this dilemma! 

This week's Editor's Picks feature low-cut swimsuits, cage detailed bikinis and floral kimonos from brands such as Rare London and Million Dollar Mermaid. We've also got your pool side accessories sorted, with striking metallic sandals from Coralie Masson and statement sunglasses from Guess. 

Photo Credit: Pinterest 

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Shopcade
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Beliza is a French swimwear brand that began in 2006, designed by Lisa Chotard. Its pieces are made with impeccably picked luxury materials from France and Italy, so that their customers get the best quality possible. 


Shop Beliza in the Edit below, for an exclusive 15% off with the code BELIZA15


The brand's ethos is chic, creative and high-quality, which is evident in their pieces. Lisa Chotard, during her travels, found a passion for the sea and fashion, so on a beach in Sinai she decided to launch her own line of swimwear. 

The designer believes that "a swimsuit should be chic, sexy and comfortable", we couldn't agree more!

Photo Credit: Beliza

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