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Emily Beeson
emilylavinia added a look via the mobile app

In this exclusive interview our Founder Nathalie Gaveau catches up with Véronique Forge-Karibian, Founder of the French site for working women Business O Feminin, to talk work/life balance, fashion, focus and how to get into the back to school mindset for the season ahead...


V: What are your tips for maintaining your zen during the busy 'back-to-school' period? 

N: The key is to organize well and take advantage of the summer holidays to sort out the essentials. Plan trips and important meetings, review plans for the last quarter and communicate your goals to the teams you manage. Suddenly, we'll find we have more time for sports and the spa, it's a virtuous circle.  

V: Who's been inspiring you this season?  

N: Jeff Bezos, he started out 15 years ago with a small online bookstore, was criticised for years by analysts and became a leader in cloud computing. Today Amazon is valued at $1000 billion. What audacity, what tenacity in his vision.

V: What quality do you admire most in women?  

N: Adaptability. Business woman, mother, wife, girlfriend, sportswoman, coach, every woman is plural and manages multiple tasks in a day, sometimes to a staggering extent.  

V: What's your daily routine like and how do you start your day?  

N: I don't really have a routine with my travels between London and Paris but I cannot live without an Earl Grey tea followed by an espresso and kisses from my husband and children first thing in the morning. A poached egg with avocado toast always tempts me and then it's on to emails, dashboards and the day begins.  

V: What are your workspace essentials?  

N: I'm a bit of a minimalist so I like a white or transparent desk with just my apple Macbook Pro on it. If possible, I like an open space with no walls around me and an inspiring view. From time to time, I'll light a candle like the La Française Sympa.  

V: Which books are by your bedside right now?  

N: The Love Dictionary of Freedom by Mathieu Laine and a pile of documents. I usually have books on all kinds on business topics. I've recently been reading the 2018 Goldman Sachs Millennial Insights study. 

V: Who are some of your favourite fashion designers?  

N: Chloé by Natacha Ramsay Levi, Diane Ducasse and always Saint Laurent.  

V: What about your 'can't live without' websites?  

N: I'm probably more into apps than sites. I use Yoga Studio for my yoga routine, Lumo Lift to help with my posture, Paleo Leap for paleo recipes, Les Echos, Elle, Bloomberg and of course Whatsapp, Instagram, Uber and Deliveroo.

V: What's your motto or favourite quote?

N: “Shoot for the moon. Even if you miss, you'll land among the stars.” You must have ambition and persevere on your journey.

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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Shopcade
shopcade added a look via the mobile app

In this exclusive interview our Founder Nathalie Gaveau catches up with Véronique Forge-Karibian, Founder of the French site for working women Business O Feminin, to talk work/life balance, fashion, focus and how to get into the back to school mindset for the season ahead...


V: What are your tips for maintaining your zen during the busy 'back-to-school' period? 

N: The key is to organize well and take advantage of the summer holidays to sort out the essentials. Plan trips and important meetings, review plans for the last quarter and communicate your goals to the teams you manage. Suddenly, we'll find we have more time for sports and the spa, it's a virtuous circle.  

V: Who's been inspiring you this season?  

N: Jeff Bezos, he started out 15 years ago with a small online bookstore, was criticised for years by analysts and became a leader in cloud computing. Today Amazon is valued at $1000 billion. What audacity, what tenacity in his vision.

V: What quality do you admire most in women?  

N: Adaptability. Business woman, mother, wife, girlfriend, sportswoman, coach, every woman is plural and manages multiple tasks in a day, sometimes to a staggering extent.  

V: What's your daily routine like and how do you start your day?  

N: I don't really have a routine with my travels between London and Paris but I cannot live without an Earl Grey tea followed by an espresso and kisses from my husband and children first thing in the morning. A poached egg with avocado toast always tempts me and then it's on to emails, dashboards and the day begins.  

V: What are your workspace essentials?  

N: I'm a bit of a minimalist so I like a white or transparent desk with just my apple Macbook Pro on it. If possible, I like an open space with no walls around me and an inspiring view. From time to time, I'll light a candle like the La Française Sympa.  

V: Which books are by your bedside right now?  

N: The Love Dictionary of Freedom by Mathieu Laine and a pile of documents. I usually have books on all kinds on business topics. I've recently been reading the 2018 Goldman Sachs Millennial Insights study. 

V: Who are some of your favourite fashion designers?  

N: Chloé by Natacha Ramsay Levi, Diane Ducasse and always Saint Laurent.  

V: What about your 'can't live without' websites?  

N: I'm probably more into apps than sites. I use Yoga Studio for my yoga routine, Lumo Lift to help with my posture, Paleo Leap for paleo recipes, Les Echos, Elle, Bloomberg and of course Whatsapp, Instagram, Uber and Deliveroo.

V: What's your motto or favourite quote?

N: “Shoot for the moon. Even if you miss, you'll land among the stars.” You must have ambition and persevere on your journey.

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

2018 has been a huge year for trends - we've seen so many come and go and while we've been avid fans of some, others left us shaking our heads in bewilderment and disbelief. 


Whether you're a fearless experimentalist or prefer to play it safe, there will always be a handful of fall trends that return year after year and boy, do we love to rely on them...

The brown leather tote  

Everyone and their grandmother owns a brown leather tote. It's a fall staple and an enduringly cool and reliable piece. Whether you opt for a classic shopper or a more directional silhouette, a mini or an oversized style, this baby complements anything and everything.

A pair of statement earrings
  
Costume jewelry trends come and go but a go-to pair of oversized earrings is always a winner. Play with this season's resin and beading trends or keep things classic with statement gold hoops or a structural silver design.

Something velvet   

Velvet and fall are a match made in sartorial heaven. Luxe, lustrous and the perfect way to jazz up your day-to-night look, opt for something in bright gem tones a lá the Gucci gang.

Something in animal print   

Every year we hang up our spots and stripes for summer and get excited when fall hits and it's time to rock them again. Faux-fur coats are always equal parts edgy and elegant and who doesn't love a statement print?

Something studded   

In fall it's entirely permissible to channel your inner goth and studded accessories are a must. Think embellished bags and studded western-style boots. Or if you're not prepared to revisit the fashion faux pas of your youth, toughen up your look with a pair of iconic Rockstuds by Valentino.

Shop the edit below for our editors' favourite fall accessories picks...

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IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

With so many gorgeous pieces dropping with the onset of each new season it can be tricky trying to figure out which pieces are worth investing in. Cue the rise of the designer rental market. Brands like Rent The Runway make it easy to rock the latest IT-bag or designer dress for a fraction of the cost.


So whether you've a one-off occasion coming up or you want to try out every fall trend without splurging, here are the pieces you might want to consider renting instead of making a full investment in this season...

A party dress 

Sequins and statement prints are going to be huge this fall, but realistically, how much wear are you going to get out of an embellished party dress? Save your money for staple pieces and try out the trend without the commitment.

A statement coat

While it’s always worth investing in a classic coat – think camel, black and navy – this season’s statement styles may not be still be so cool in a couple of years. Tartan, houndstooth and bright colors are all key looks for fall, so grab them now.

A bold bag

Logo prints and neon hues are big on the street style scene, but they don’t exactly scream timeless. If you’re still not sure if it’s worth splashing the cash on this season’s bold bag trends, play it safe and rent one instead.

A printed jacket 

Probably the easiest way to refresh your wardrobe, a printed jacket will make your go-to jeans and sweater feel completely new. Animal prints and military styles are the ones to look out for right now.  

Retro sunglasses

Sunglasses aren’t just for summer – they’re the easiest way to work this season’s retro trend, and they’ll look so good with a faux-fur coat. Look for an oversized cat-eye pair in a bright color or tortoiseshell print. 

Browse the edit below to shop our Rent The Runway picks. 

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest   

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

I already miss this summer, and these colours, dresses. I really love this outfit, do you? #dress #outfitset

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Emily Beeson
emilylavinia added a look via the mobile app

The runways at London Fashion Week didn't fail to dazzle, though that was largely due to the sheer scale of the accessories showcased for SS19. Chandelier earrings, glittering necklaces and heavily embellished bags featured across the board. 

With the coming season's trends firmly established, we've rounded up a list of the pieces you'll be seeing everywhere and what to invest in now... 

Pearls and gemstones

That's right, forget your dainty gold chains and simple cuff bracelets because maximalism is on its way and it'll be sticking around for a little while. Oversized pearl earrings and shoes and bags adorned with crystals a lá Gucci and Chanel are where it's at.

Tinted glasses 

Big '70s style lenses were huge this summer and they'll continue to reign well into next year. Statement sunnies will be every shade of the rainbow with tinted lenses being one of the biggest accessories trends for the seasons ahead. 

Granny bags

We've always loved a granny bag and now that it's perfectly acceptable, if not cool to rock a beaded bag or mini crochet number, we're digging our favourites out and stocking up on new handbag styles. If it's kitsch or cute, send it our way. 

Shop the edit below and give your accessories line-up a new-season reboot... 

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGES: Pinterest 

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Shopcade
shopcade added a look via the mobile app

Autumn is finally upon us, and that means endless cosy nights in with your favourite Netflix series and plenty of time to pamper yourself. After a long summer of balmy nights and a few too many Aperol Spritzes, it’s probably about time you gave your skincare routine a refresh.


The sudden change in temperature can really take a toll on your complexion, so switch to a creamy cleanser that purifies your skin without stripping its natural oils and, as a result, drying it out – we recommend looking for a solution that doesn’t foam up.   

Hold back from using harsh daily toners and incorporate a soothing serum into your beauty line-up. Look for a milky plumping formula with aloe vera and vitamin C to replenish and revive your skin.  

Once the clocks go back, it’s all about getting an early night, so there’s no better time to step up your evening routine. Switch your lightweight moisturiser for a rich, hydrating night cream and let it works its magic while you sleep.   

Browse and shop the edit below for our favourite autumn skincare essentials…   

Follow us on INSTAGRAM for more beauty inspiration.  

IMAGE CREDITS: Pinterest

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Emily Beeson
emilylavinia added a look via the mobile app

Though the summer runway offered us oversized jewelry, seashell-inspired silhouettes and mixed metals, AW is toning things down a little with the biggest trends set to be a lot more delicate and decidedly more minimalist...


Layers on layers

Layered accessories had a serious moment in summer 2018 and from the looks of things the trend isn't going anywhere. Group necklaces, bangles and rings of different lengths, textures and weights together to nail the look. 

Delicate chains 

Forego your chunky chains in favour of barely there chains adorned with pendants and charms. Layer these up or wear a long chain solo with a lightweight knit for a subtle hint of sparkle. 

Cosmic power 

Suns, moons, stars... the cosmos is all the rage. Pendants, studs and rings inspired by the heavens are set to reign supreme this fall.

Rose gold 

Reflect fall's warm color palette with glossy rose gold pieces. Mix them with your staples or opt for simple rose gold hoops and bangles from the likes of style set favourites like Tous and Monica Vinader.

Want to rock these trends now? Shop our editors' favourite pieces below... 

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest 

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Midi skirts are our latest skinny jeans. Mini skirts are perfect to show off your legs and maxi skirts are great for the flowy effect in summer time. But midi is just right! It gives you the elegant look while making you more comfortable. You don’t have the problem of constantly pulling down your mini skirt or trying to gather your maxi skirt. Take these from the office to a party without fret because midi skirts are perfect to style anywhere and everywhere! #midiskirt #skirt #trend #streetstyle #fashion

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Emily Beeson
emilylavinia added a look via the mobile app
emilylavinia

While we love those vacation-ready beachy waves sometimes the sun, sea and sand can take a heavy toll on your hair, leaving it feeling super dry and frazzled when fall begins.   


Thankfully, there are plenty of products designed to bring post-summer hair back to life – just in time to start the new season. We looked to the experts for a few tips on how to revive your tresses to their former glory…   

Before washing  

The first step to restoring a healthy shine after months of UV damage? Get yourself a hair mask. Try a deep conditioning butter and cover the lengths and ends of your hair – leave it overnight for maximum effect. Your hair will be left feeling super soft and tangle-free.   

While washing  

If your scalp has suffered due to sun exposure, invest in a soothing shampoo that treats dry skin and follow with a super moisturizing conditioner – try a leave-in one to tackle split ends.   

Before drying  

Before getting the hair dryer out, it’s time to lock in the moisture with a protective serum or spray. Look for one with nutrient-rich oils to keep your hair super hydrated and protected from heat – those beachy waves are no longer going to style themselves, after all.  

After drying  

Opt for a smoothing serum to add extra shine, tame flyaways and lend your locks a little extra moisture or if you find serum a little too greasy, finish with a spritz of nourishing shine spray.  Shop our post-summer hair care edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

My look is 100% Shopcade: all scouted here and bought from #asos. Packed everything and brought on tour with me! #summer #look

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

What did you do this summer? I have just come back from a Coast to Coast tour in Apulia, southern Italy. Soludos #espadrillas and denim shorts where the keys of my look! #ootd #look #denim

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