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STYLE & SHOPPING.

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Emily Beeson
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Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Nude is great for Autumn. This look is feminine, stylish. #ootd

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Do you have red boots? If not, get a pair of them, please. Look at this stylish outfit set. #outfit #dailylook #stylish #redboots

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Emily Beeson
emilylavinia added a look via the mobile app

Whether you’re heading back to school or college after a long break or going to work after a much-needed vacation, the start of September is the perfect time to upgrade your essentials – trust us, it will make the first day back that little bit easier.  


Ultra-stylish stationery will not only help you feel super organized, it will also make you the envy of all your classmates and coworkers – we’ve picked out some of the best bits and pieces to get you started.   

There’s no better way to beat the back-to-work blues than with a fun new phone case. We’ve spotted some of our favorite influencers with statement designs by Moschino, Dolce & Gabbana and Gucci, but there are so many more to choose from – see our picks below.   

Is there a more satisfying feeling than clearing out your essentials and organizing them in a new bag? Switch your woven basket tote for a practical leather shoulder bag with plenty of pockets – take cues from J.W. Anderson and Chloé and try utilitarian styles with luxe gold hardware.   

Monday suddenly doesn’t seem so bad. Shop the edit below and refresh your line up…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Just do a sighseeing trip like a princess. This stylish and feminine look is great, isn't it? #skirt #pinkie #look

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Red top is always fashionable and stylish. You can wear it for jeans, sneakers, high heels. You decide it. #red #top #ootd

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Would you wear this beautiful, stylish dress? I'm in love with these awesome, red flowers on it. #beautiful #dress

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Wow, nice high heels from @Pinterest. These are unique, and elegant. #highheels #elegant #stylish #fashioninspo

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Jo So
stunning!
Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Which one would you choose? The green or a nude one? #dress #ootd #fashion #womenslook #outfit #dailylook #stylish

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Jo So
The nude one - like the button front detail:)
Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

How cute this pink set! Just three words: elegant, girly, unique. Photo credit @fashion.wicked on #instagram #ootd #fashion #womenslook #outfit #dailylook #stylish #fashioninspo #pink

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

It's a beautiful and a special make up! These colours are stylish and this is like a bird of paradise. :) #makeup #inspo

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

How amazing this colour, isn't it? Do you like this outfit set? Photo credit @fashionstylistamerica on #instagram #ootd #fashion #womenslook #outfit #dailylook #stylish #fashioninspo #skirt

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