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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Every Friday we round up the best sales, exclusives and deals to shop over the weekend. This week we have high-end and high street exclusives from some of the UK’s biggest brands and you can shop them all right here on SHOPCADE. So let’s get into it…   


EXCLUSIVES
Moda Operandi extra 30% OFF designer sale with code: LAST30  

MADE.COM £50 OFF £500 with code: MADEDESIGN50 and £15 OFF £150 with code: MADEGREAT15  

Stylebop.com up to 70% OFF in the summer sale 

ENDS 6 AUGUST  

YOOX up to 80% OFF  

Urban Outfitters extra 30% OFF with code: SALEONSALE 

Forever21 up to 70% OFF selected styles  

ENDS 9 AUGUST  

Nike 30% OFF selected Air Max 2017 styles with code: AM2017  

ENDS 10 AUGUST  

House of Fraser up to 60% OFF 

Superdry up to 50% OFF  Little Mistress 25% student discount   

Whittard of Chelsea 50% OFF hand-painted ceramics and 15% OFF loose coffee with code: LOVECOFFEE  

THE OUTNET up to 65% OFF  

Shop our favourite picks from the sales in the edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Oriane Pierrès
orianepierres added a look via the mobile app

It's time to get ready for spring! We've been dreaming of it for way too long now. Bring some bold colours back into your wardrobe, enjoy a nice touch of lilac, and the famous 90's specs we've seen everywhere. 


It seems our favorite retailers are giving you a hand to bring the sun in your closet. Misspap and Dorothy Perkins are offering discounts on everything, a great occasion for a nice spring clean. Week-end getaways are not far and Boohoo offers a perfect discount with a nice quarter off dresses. 

 If it's not already done, enjoy the final sales of Forzieri, AX Paris, or Forever 21, with crazy sales up to 80% off, it would be silly to miss them! And for the beauty lovers,look fantastic gives you the chance to grab your favorite products for 15% off! 

ENDING TODAY
Misspap: 30% off everything. Code: GET30
Boohoo.com: 25% off dresses. Code: DRESSME
Forzieri: Up to 70% off +extra 20% off. Code: XTR20

ENDING WEDNESDAY
AX Paris: Extra 35% off. Code: 35EXTRA

ENDING THURSDAY
Moss Bros: Up to £50 off. Code: SAVEMORE 

ENDING FRIDAY 
IKRUSH: Up to 50% off boots
IKRUSH: 20% off student discount
Lookfantastic: 15% off. Code: BEST
Dorothy Perkins: 25% off everything
Wallis: Up to 30% off 

ENDING MONDAY
Navabi: Up to 50% off
The Hut: Up to £20 off.Code: VIP
Forever 21: Up to 80% off
John Lewis: Up to 50% off selected brands


Photo Credit: Pinterest

Follow us on Instagram HERE for bite size style inspo! 

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Oriane Pierrès
orianepierres added a look via the mobile app

Spring is just around the corner and winter will soon fade into distant memory. It is finally time to treat yourself with those transitional pieces you’ve been eying for too long and dying to wear this new season. Shop this week’s incredible deals and renew your way-too-grey wardrobe with some nice pastel touch. 


With Paris Fashion Week closing, take your cues from the streetstyle set as you shop this week’s incredible deals. Misspap and Shoeaholics are offering discounts on bags for a nice mother’s day gift, and you can shop Nasty Gal’s newest styles for a quarter off. 

Trend boxes you can tick are cross body bags, check tailoring, sequin dresses, and nice thigh-high boots that are going to be a big hit soon. Head to Boohoo to find a nice outfit for your partner, brother or just to try on that oversized look for yourself.

ENDING TOMORROW 

Misspap: 25% off shoes & bags. Code: GET25
Nasty Gal:  25% off new arrivals. Code: 25NEW
IKRUSH:  15% off everything. Code: OMG15
Public Desire - 15% off. Code: HEELME
Boots: 10% off £40 beauty

ENDING THURSDAY

Banana Republic:  extra 20% off clearance styles.
Boohoo.com: 40% off menswear. Code: YES

ENDING FRIDAY 

Forzieri extra 20% off with XTR20
Shoeaholics: extra 25% off bags and accessories. Code : MUM25
Nasty Gal:  30% off student discount

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

Pink shirt day started as an act of kindness that turned into a global movement to stop bullying online and offline. This year, Pink Shirt Day, is focused in battling online bullying, whether it takes the shape of harassment, spreading rumours, sharing embarrassing information or threats using the hashtag #kindnessneedsnofliter. According to the numbers, 1 in 5 kids are bullied. The problem has only escalated as it moved from the playgrounds and schools to online. 


THE STORY OF THE PINK SHIRT 

In 2007 a young boy showed up in a pink shirt on his first day of school and was bullied as a result by a fellow student. The next day David Shepherd, Travis Price and their friends wore pink shirts in camaraderie for the unlucky young man. This simple act stopped the bullying and fuelled a global movement that brings awareness of bullying and raises funds for community programs that help spread the anti-bullying message. Here’s more on their story. So today wear a pink shirt to work, or for drinks  and donate to the Pink Shirt Cause. Like the Pink Shirt Facebook Page a like and use the Hashtag #pinkshirtday to stop bullying online. 

HOW TO WEAR 

This shade of pink, the hot pink slightly more neon shade, is very much on trend also. Rihanna’s has been essential to the popularity of this hue. It was the color of the sand mountains for her SS18 Fenty show and a prominent color in the collection itself. Growing from the omnipresent millennial pink of last season, this shade of pink is bolder and more vibrant. 

Scroll down below and discover the best pink shirts you can sport and support a great cause! 

IMAGE CREDITS: Instagram

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Lina Psaila
linapsaila added a look via the mobile app

You've seen them on Kaia Gerber, the Hadid sisters can't get enough. It’s the ultimate winter staple and comeback item from the 90’s the era of grunge and tea dresses. It’s the easy way to toughen up any girly outfit and infuse it with some much-needed edge. Even before the Chicago grunge era of Nirvana and Courtney Love combat boots such as Dr. Martens, were causing head waves across the country with the punk rock of movement in all its vinyl, PVC and fishnet glory.


For 2018, the vibe is muted and nuanced. Although we may see lots of touches from the previously mentioned punk trends, the styling now has an amazing way of looking elegant and put together though maintaining that tough, rocker edge. 

Combat boots are also surprisingly complimentary to all shapes and sizes. They come with that tiny rubber heel that gives a few cheeky inches to a petite figure. Also, it has a very clever slimming effect. The chunkiness of the boot actually juxtaposes to the calf and elongates the leg as a result. Nothing wrong with that! 

Go for a full 90's resurgence look by sporting your combat boots with a frilly tea dress, minimal make-up and a knit cardigan. 

Try a student look and style your boots with a pair of denim shorts, a trench coat and a cool red beret. 

Opt for an 80's look by adding a LBD and fishnets. 

For an up-to-date take on the trend, mix a slip dress under an oversized knit and finish the look with a pair of white Dr. Martens. 

Have a look at our gallery for more inspiration and shop all of you essentials from the list below! 

IMAGE CREDITS: Instagram

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Felicia Pennant
feliciapennant added a look via the mobile app

Make sure you check out our deals of the week before you make any pay-day purchases to get set for a fabulous February. You’re bound to find something you love/need for him and her; maybe a wardrobe update is in order due to the changeable weather (mild, freezing, rainy, repeat) or you’re prepping outfits for Valentine’s Day or a weekend away. And don’t forget about beauty as you’ll be able to stock up on well-known brands for less like Bare Minerals and Benefit from feelunique.com, and replace the almost finished products in your makeup bag. Race you to the checkout! 


You’ll regret not shopping the deals and our must-buys below as some offers end today. 

ENDING TODAY 
Route One: extra 15% off. Code: EXTRA15. 
Warehouse: 20% off everything. 
La Redoute: extra 10% off. Code: EXTRA10. 

ENDING TOMORROW 
IKRUSH: 20% off everything. Code: TREAT20. 
Misspap: 40% off everything. Code: GET40. 

ENDING WEDNESDAY 
Nasty Gal: 20% off everything + free next day delivery. Code: SCORE. 
Feelunique.com: Up to 20% Bare Minerals and Benefit. 
Miss Selfridge: 20% off student discount.  

ENDING THURSDAY 
Shoeaholics: Extra 20% off flats and trainers edit. Code: C20. 

ENDING FRIDAY 
Lookfantastic: 15% off. Code: LF15. 
F&F: 20% off tailoring. 
Gap: Up to 35% off. Code: SHOPGAP. 
Wallis: 20% off select styles. 
Iwantoneofthose.com: 15% off gadget box. Code: GADGET15.

Image credit: Instagram.

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Felicia Pennant
feliciapennant added a look via the mobile app

Can you believe it’s almost February already? January has flown by which means the end is in sight if you gave up alcohol or animal products and this week’s must-shop deals are a great way to treat yourself. Maybe a new dress, those shoes you’ve been eyeing up or some cushions to accent your sofa, it’s pay day pretty soon too after all. Valentine’s Day is the next dress-up event on the horizon and Ann Summers has amazing styles on sale so you can get a head start on your gift for your better half- whether you’ll be wearing it or enjoying the show- and your date night outfit. 


Shop these excellent deals and our top picks pronto as some of them end today.  

ENDING TODAY 
THE OUTNET.COM: Extra 30% off off-duty staples. 
Missy Empire: 20% off everything. Code: SKINT. 
Shoeaholics: Extra 20% off. Code: PARTY. 
Misspap: 25% off everything. Code: GET20. 
Wallis: Up to 20% off everything. 

ENDING TOMORROW 
Ann Summers: Up to 50% off + extra 20% off.  

ENDING WEDNESDAY 
Missguided: 25% off student discount. 

ENDING FRIDAY 
Lookfantastic: 15% off. Code: LF15. 
Phase Eight: Extra 15% off. Code: 15SALE. 
Schuh: Up to 75% off. 
Gap: Up to 70% off. 
Laura Ashley: Up to 70% off + extra 10% off. 

Image credit: Instagram.

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Felicia Pennant
feliciapennant added a look via the mobile app

It’s reportedly Blue Monday today (the most depressing day of the year) and whether you believe that or not, our round up of this week's fantastic deals is bound to cheer you up regardless. Many of your favourite fashion retailers are topping up their sales with further discounts to get your wardrobe on point for the cold weather and events ahead. From ready-to-wear to underwear and homewear, Clinique are even giving away a 6-piece gift set with purchases. Perfect for treating yourself or honouring a loved one’s upcoming birthday. 

Shop our best buys below as soon as you can as some deals end today. 

ENDS TODAY 
AX Paris: 20% off everything including sale. Code: 20ALL.
STYLEBOP.com: Extra 10% off. 
Coast: Extra 20% off. Code: SALE20. 
Gap: Extra 10% off. Code: WEARGAP. 

ENDS TOMORROW 
Oasis: Extra 20% off. Code: SALE20. 
Coggles: Extra 20% off. Code EXTRA20.  

ENDS WEDNESDAY 
Miss Selfridge: 20% off student discount. 
Tommy Hilfiger: Up to 50% off. 

ENDING THURSDAY 
Clinique: free 6-piece gift. Code: GIFT. 

ENDS FRIDAY 
Boux Avenue: Up to to 70% off + extra 20% off. 
Karen Millen: Extra 20% off. 
House of Fraser: Up to 60% off. 
Hugo Boss: Up to 50% off. 
MATCHESFASHION: Up to 70% off. 
Warehouse: Up to 70% off.

Image credit: Instagram.

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corina bello
mcorik17 added a look via the mobile app
mcorik17

The impulse of the week: a unique backpack.It is one of the accessories of the moment. The backpack loses its student philosophy to become a more bag for day to day.Credits: Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

This week Shopcade profiles Giorgina Clavarino, the influencer with the very poignant blog name entitled “Giorgina With an Eye”. The former Business school student talks to us about her dream closet, her collab with the playful Mira Mikati brand as she takes us through her morning routine and the elements that define her eclectic sense of personal style.


What compelled you to start a blog? I’m a hyperactive person, so unless I have 100 things to do I am not satisfied with what I have accomplished at the end of the day. The search for new challenges is what made me start my Fashion blog. In 2014, I was finishing my studies at Cass Business School in London and had lots of spare time, so I decided I would actively fill it up with something I was passionate about. I knew my studies at Cass were important because I’ve always dreamed of starting a business of my own one day. I also missed being more creative and having an outlet where I could just share what I loved, which is what my blog became. I had been following The Sartorialist for quite some time, and I loved how he shared photographs of street style in NY and loved how inspirational it was. I think this is what gave me the inspiration and the courage to test myself by starting a blog of my own, to share what I loved too!
#222222">
#222222">What's your relationship with fashion? How did it start and what motivates you to keep at it? I grew up in Milan, so fashion flows in everyone’s blood there. When you grow up in a city which is one of the world’s fashion capitals, you are indoctrinated with fashion from a young age. This probably explains why I was so into fashion since I was about 5. There is always the expectation to be flawless and up to speed with trends all the time. #222222">I think that the person that influenced my style the most however, has been my mother. She has always been a bit of a hippie, which is why since I was 10 I’ve loved wearing Minnetonka, boot cut jeans and have messy beachy hair. #222222">I remember my mother always used to buy stacks of magazines we would flick through together and rip off everything we loved and then make huge collages that I still have hanging in my bedroom in Milan. This then led to me creating my own scrap books, which I considered to be my own bespoke ‘Vogue’ editions, that my friends loved flicking through. The blog was then the evolution #222222">of the scrap book – a virtual version that I could share with more people. What keeps me going is my love for fashion. I know it sounds cheesy but it’s the truth. The creativity, the work, the influences that go behind the fashion industry, the way that you brand your products, the packaging, how you photograph it, the visions of the designers, the styling of the stylists, all the processes from beginning to end inspire me daily and are what motivates me to turn on my blog for a couple of hours a day and write something personal that made me think, laugh, smile, inspired that I want to share with other people. 
#222222">
#222222">How would you define your personal style? Do you have any icons people accounts that you follow? When I moved to London my style changed a lot. I love Italian style, but it’s often too timeless and never too daring. Exactly the opposite of what I am, I always love wearing flamboyant clothes, whether it’s wearing a funky hat, a colourful pair of trousers, glittery shoes, or socks. In London you are more liberal, you can experiment with styles and are constantly influenced by different street styles, which in fact are my major influence. I love what people are wearing in the streets, I look at photographs and often attempt to recreate with my twist on what they are wearing. I love doing lots of stuff myself too, whether #222222">its dissembling an old pair of Levi’s, or sewing things onto jackets, designing my own jewellery. My other influences are Frida Kahlo, because I loved how colourful and exuberant her style was. She wasn’t afraid of being different, or better, of being herself. Jane Birkin, as she taught me how to look effortlessly cool with a simple pair of jeans and blouse. Kate Moss, because she always risked and wore the sickest clothes, from leather pants to colourful coats. And finally, to be more contemporary, #222222">I love ‘The Man Repeller’ and Leandra Medine. It’s an account I closely follow on Instagram, as I love how she combines clothes and never takes herself too seriously.
#222222">
#222222">What do you enjoy most about mixing and matching high street with high-end clothing?Proving that style goes beyond the brands you are wearing.  
#222222">
#222222">How did the collab with Mira Mikati come about in Winter Wonderland? What are your favourite items from the latest collection and how would you style them? When I saw the collection I immediately imagined them to be captured in Winter Wonderland. Her clothes are so colourful that I wanted to put them in a fun and #222222">cool environment, that I could camouflage myself in. Every piece of Mira Mikati is very exuberant and colourful, so I would style them as I did on Instagram, with a simple pair of jeans to make the coats and jumpers stand out. I love colours in winter, but you must find a balance, so that the focus goes on the hero piece you are wearing e.g. the faux rainbow coat, or a yellow coat. 
#222222">
#222222">Can you give us 3 styling rules that you abide by? 
#222222">
#222222">1. Mom jeans 

2. A pair of ‘70s converse that will go with almost everything 

3. A lipstick that lifts every outfit 
#222222">
#222222">Whose closet would you raid if you had the chance? Probably Leandra Medine. 
#222222">
#222222">What's the biggest misconception about having your own blog? That it’s easy! 
#222222">
#222222">What's your morning routine? I never wear lots of make-up, as I am too lazy and always too late to spend too much time on it. When I wake up though I always wash my face with Clinique Anti-Blemish Solution face wash, then clean my face with Kiehl’s Cucumber Herbal Toner and apply Clinique Anti-Blemish hydrant visage. I then add a very thin layer of Light Wonder by Charlotte Tilbury to give that fresh glow for the day and a bit of waterproof mascara by Eyeko. To finish I spray a bit of Twilly d’Hermes to be perfumed all day. I usually then have breakfast at work, which is either salmon on toast and a cappuccino or bread and Nutella. Life is too short to eat healthy all the time, especially in the mornings! 
#222222">
#222222">What projects are you working on now? Big projects are still TBC! So stay tuned to discover more in 2018! 

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

I tried wearing red head to toe for a day. And it was so much fun. Red is one of my favourite colours so the all-red trend of this season was the most beneficial for me. Everyone was turnig their heads to see my look (maybe because it was too od but still I can say I turned heads!) I opted for a different cokour sneaker to break the huge blob of red but I still got compliments on my bravery. As a fashion student studying in a school of people wearing black from head to toe, red was quite a statement. I loved this trend and I think I will be doing it even when it is out of fashion! #red #trend #headtotoe #allred #headtotoered #fashion #streetstyle

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Lina Psaila
linapsaila added a look via the mobile app

NYC born, Carolyn Compres is the author and Founder the C Statement and a contributor to Taste The Style. She's a Fashion Merchandising student, wife and mama of two who feeds on chocolate and vino. She's an amazing example of a young mum with an exquisite sense of style and our Influencer Focus this week! We caught up with Carolyn and talked about current go-to items, her personal style and all that behind-the-scenes-work that goes in maintaining a blog today.


What compelled you to start a blog?#500050"> 

I had always wanted to do it but it wasn’t until I gave birth to my first daughter and had to spend a lot of my time at home that I did it. I didn’t feel like I could be at an office from 9-5 because my daughter was too young and I just couldn’t do leave her (first baby problems). Doing this really made me think of things I could do from home and that I was still passionate about, and it occurred to me that I had always wanted to blog. I had a lot of fears, especially the fear of being judged but I got passed them and did it. I am extremely glad I did because I couldn’t be happier with what I have accomplished in a year.#500050"> 

What's your relationship with fashion? How did it start and what motivates you to keep at it?

Ever since I was a little girl I was extremely passionate about dressing up. I guess it started by seeing my mom and looking at her dress up, it just made me really interested in fashion. I used to collect Vogue Magazines back when I lived in the Dominican Republic and I knew I wanted to dress like those people I saw on the magazines. It’s not hard to keep motivated at it because I feel it comes naturally but sometimes I get a ‘fashion block’ just like writers do and that’s when it becomes a little harder.#500050"> 

How would you define your personal style? Do you have any icons people accounts that you follow?#500050"> 

I don’t have a definition for my personal style. I would like to think I am a chameleon, I am willing to try anything at all and I guess that what makes my style. When it comes to inspiration, my biggest inspiration is everyone and everything I see on the streets of NY. Instagram accounts that inspire me are @alwaysjudging and @mirandamakaroff. Both very different styles, but they inspire me in so many ways on a daily basis.#500050"> 

What do you enjoy most about mixing and matching high street with high end clothing i.e. from YOOX?#500050"> 

To me, it has always been about the clothing. It doesn’t matter what brands I am shopping or how much does it cost, all that matters is that I like it and I think that’s what I love about it. Using clothes that you are genuinely proud of wearing and not because someone is paying you or because it is socially acceptable to wear it.#500050"> 

Can you give us 3 styling rules that you abide by?#500050"> 

I don’t think there are any rules in fashion and that’s what I love about it. You should wear whatever you feel like wearing and forget about the rules.#500050"> 

What are your current go-to items when getting ready in the morning?#500050"> 

My current go-to items in the morning are my white Mango boots, my Gucci belt, and my Tory Burch sweater (Its freezing in NY).#500050"> 

What's the biggest misconception about having your own blog?#500050"> 

I think the biggest misconception about having a blog is that you need to wear certain items, or that you need to follow certain rules. Be yourself, be confident, and don’t give a shit about what others think.#500050"> 

What's your morning routine? (makeup beauty styling breakfast)#500050"> 

I love skin care, and it’s something I want to talk a lot more about with my audience. Although it might sound vain, but your face is so important because everything you do with it people will see. There is no covering up, although makeup helps it isn’t magic. That’s why having a good beauty routine is important, I am still learning about my face therefor not claiming to know anything about it but the most important thing about my morning routine is my skincare routine, I wash my face with Avène : Cleanance Gel, then I tone with Caudalie: Beauty Elixir, then I essence with SK-II: Facial Treatment Essence, then I use a serum from the Glossier 3 pack and then moisturize with Avène: Cleanance Expert, and finish with Milk Makeup’s: Cooling Water for under eye puffiness and  Sunshine Skin Tint which contains both SPF and a little bit of preservative free foundation. I am not a breakfast person but I always have a Starbucks Grande Nonfat Capuccino to go!

What projects are you working on now?#500050"> 

There are many exciting projects on the works. A lot of brand collaborations coming at the end of the month and then there are other personal projects I am little too superstitious to tell just yet.


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