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STYLE & SHOPPING.

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Lina Psaila
linapsaila added a look via the mobile app

We're in the midst of Scandi obsession. Last week the Swedes took to the streets of Stockholm celebrating mesmerising Scandi Style at Stockholm Fashion Week. While now it's all about Copenhagen. The city trademarked by the mermaid, fish and for us Ganni, is showcasing the best of International Fashion talent this week and we wanted to dedicate this instalment of I Like Ya Style to one of the best curators of Scandi Style. We're talking about fashion editor and stylist Jeanette Madsen. 


Contrary to the limited view of Scandinavian style - meaning monochrome minimalism, Madsen proves that the secret to maintaining the Scandi aesthetic is about investing in great basics. One of her ways of showcasing her individual style by staying true to her Danish roots is by adding bold shades of colour. For example, Jeanette often plays with unexpected colour combinations such as pinks, reds and blues for a more joyful end result. She avoids anything dreary so grey, navy or black is a no no. 

1. Staying in line with trends she paired a cobalt blue jumper with a seafoam green pleated skirt and draw the outfit in by adding a white T-shirt and white boots. The tonal head-to-toe blue combo was juxtaposed by a poppy orange clutch. 

2. For a soft look Jeanette pairs a blush pink blazer with a lemon yellow pair of suit trousers finished with a gold chain JW Anderson crossbody bag.

3. Keeping in line with trends, Jeanette sported the red and pink combo pairing her pink H&M trousers with an oversized Miu Miu sweater. 

4. When she wants to go after a demure colour palette she still manages to pair colours and adds a playful item. Take her camel teddy bear coat for example, that she styled with a camel coloured blouse dark denim jeans, and ankle booties. 

Head to our gallery for more Scandi style inspiration and shop your favorite pieces from our expert edit below! 

IMAGE CREDITS: Instagram, Telegraph.

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Lina Psaila
linapsaila added a look via the mobile app

One of the most prominent International bloggers and street style stars featured in WWD and Glamour, is a girl that really knows how to play to her fashion strengths. 


The Singapore street style star is a regular at fashion shows with her long brown locks usually sporting some kind of cool structured jacket minimal make up and a very easily flowing sense of style. 

Her blog, Yoyo Kulala has become one of Singapore's must read. Last year she became the first fashion blogger to appear on Elle Singapore cover. Yayo is also a very successful designer and owner of the label Exhibit. 

Her latest endeavour is a collaboration with Matches Fashion, styling 12 shoppable looks alongside the likes of Leandra Medine and Garance Dore. 

Her blog is expanding too. She's on the hunt for a regular staff of writers, videographers, and columnists to grow the site. What makes her style so enviable is that it's simple, elegant with modern touches that inform trends instead of following them. 

Want to steal her style? Look through our gallery for inspiration and shop her outfits in our edit below. 

IMAGE CREDITS: WWD.com

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Lina Psaila
linapsaila added a look via the mobile app

Lisa Aiken is more than Net-A-Porter's Fashion Director and style star. She regularly scouts new and emerging brands from across the globe for the e-comm mega-retailer, and works closely with the buying team to update that coveted list. The Simon Miller Bonsai It-bag, those red boots? Lisa Aiken was probably among the people who made those items so popular. Amidst flying overseas for fashion week, attending international meetings and managing Net-A-Porter's buying team, Lisa Aiken also launched her own blog, featuring her thoughts on current trends, and a glimpse of her immaculate sense of style. 


Her work schedule varies from attending runway shows, collection reviews in showrooms and press appointments. While at the office, content and commerce keep her busy all day long with meetings with creative teams, to PR, marketing, buying, styling and social. Her sense of style is eclectic, youthful and on trend. She has a unique talent of mixing and matching emerging and establishes brands, with an eye on trending themes like check patterns and statement sleeves, always sporting an It-bag and her favourite sunnies of the moment. 

 Want more Lisa Aiken #inspo? Head to our gallery and then shop the looks from our exclusive edit below!

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