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STYLE & SHOPPING.

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Shopcade
shopcade added a look via the mobile app

On the radar: The Sneakerdrille. A hybrid between the espadrille and the sneaker, this is a must-have this summer. Wear with jeans dresses, an everyday staple, we're seeing these everywhere!

A great way to combine your beachwear and its look and a favourite amount the Streetstyle stars, these are the perfect shoes for comfort and style. 

Shop the latest Sneakerdrilles at Shopcade with our selection of the best styles here. 


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beatrix taylor
btaylor added a look via the mobile app

Presenting the latest new arrivals in the accessories department: The basket bag. Inspired by the original Jane Birkin basket bag from the 1970s, this is the must have bag for this Spring/ Summer 2017. 


The modern basket bag can be paired with your favourite summer outfit. We recommend wearing it with a pretty summer blouse and jeans for an everyday casual feminine look. Ideally available in different colour waves, these bags are very versatile and really do go with everything! Plain or adorned with tassels and pompoms, go for a simple style or a more decorative one, they are a great way of adding some fun or a pop of colour into your closet. The focus for this trend is on shape - circular handbags in woven, straw or wooden structures are on point. Alternatively, a more traditional shape is also great and perfect for urban life and holiday alike. 

Streetstyle stars are reinventing the beach bag classic and transforming it into an everyday contemporary staple. Here are some of the best styles for Spring/ Summer 2017.

Photo Credit: The Telegraph, Instagram - @thehautepursuit @sarah tirona @fashionlandscape @lucywilliams & @byfarshoes.

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Alpay Tutu
latelita added a look via the mobile app
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Anneka Boardman
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Chloe Laws
chloelaws added a look via the mobile app

LFW is the time to bring out all those pieces in your wardrobe that you don't wear on the daily, and you should definitely let your fashion freak flag fly- because if not at fashion week, then where? Honestly it's more of a faux par to wear something boring then something quirky. But, there are some tips you should bare in mind...


1)  6 inch heels: Unless you can walk in them, in which case kudos/go for it, but if you're not a superhuman then opt for a lower heel. Fashion week involves a lot of queuing, walking around and standing at shows. Oh and uneven pavement. So don't wear brand new heels that will give you blisters and make you hobble like Bambi on ice. 

2)  Something unfashionable: This should be obvious, because why would you want to attend fashion week if you have no interest in fashion. Flip flops, boot-cut jeans and a white t-shirt won't cut it, plus it will make you stand out more than wearing a multicoloured faux fur coat would. 

3)  Night out attire: A body con dress, clutch bag and stilettos should be a look reserved for 16 year old girls trying to sneak into their local club underage. Not for LFW.

4)  Something you're not comfortable in: Even if you look amazing, if you're not comfortable then it isn't the right look. Doesn't matter how cute that structured crop top is, if you spend the whole day trying to hide your stomach, then you won't enjoy yourself. 

5) Something just to get papped in: As mentioned above, it's better to go garish then dull, but it's very obvious when someone is wearing something purely to get photographed in. If you love an OTT look, then it won't seem fake, but it'll be written all over your face if you don't. No one likes an attention seeker. 

Photo Credit: Pinterest 

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Chloe Laws
chloelaws added a look via the mobile app

LFW is the fashion industry's favourite week of the year, but it is also the most frantic and exhausting. This combination of too much caffeine, not enough sleep, heels, queuing and dashing between shows means that Editors across the board have a lot of funny anecdotes. It's chaos. Often fun, glamorous chaos. Often not. It's not actually possible for Editors to be in five places at once, if we could we would. So this results in frantically running around Soho whilst trying to Snapchat, Instagram and write reports. While also trying to not be caught red face and puffing by street style photographers. 


1. “Once, a colleague and I were queueing in the rain for a show that was running 40 minutes late. A faux fur clad lady in pointed satin slingbacks toting a mock croc handbag introduced herself to us as a freelance stylist and proceeded to regale us with tales about her assistant’s ability to worm her way backstage at any show. We swapped cards and later that evening, came across said stylist inside the show venue, crying as she sat on the steps of the main staircase.

She explained that she’d promised a PR contact she’d be at the show just gone but was refused entry on grounds that she was late and they were over capacity. She tearfully pleaded with us to send her photos of the show we’d snapped so she could pretend she’d been in attendance. We offered some kind words and sent her a couple of sub-par images but despite explaining that her PR contact probably [actually, MOST DEFINITELY] wouldn’t care she hadn’t made it, her tears ceased to flow the moment she downloaded the pictures. 

Pawing at her tear-streaked mascara, she suddenly stood upright at the arrival of her photographer beau, with whom she invited us to attend an after party. We politely declined and made our own way to dinner."

2. "What really annoys me are girls who have seats look at you like you're a peasant when you ask them to move up. You don't own the row of chairs"

3. "Every PR contact you've ever had will suddenly become your BFF. That woman you met once 2 years ago will send you five emails a day calling you 'babes' and saying how much they want to 'catch up'. You know they are just trying to fill out their event, but you go along with it because you know, goodie bags"

4. "Back in the days when I was an editor's assistant, she'd make me call around and plea for her to be seated on the FROW otherwise she wouldn't attend. It was very embarrassing, particularly because she wasn't as important as she liked to think. Very awks." 

5. "A friend of mine had handed her business card to a woman, and they had a chat about which shows they were going to attend. When my friend was told for the second time that she had already checked in somewhere she asked them to describe what the person looked like and pieced it together. This woman had been using my friend's business card to get into shows! Note to self: don't trust anyone, fashionistas can be cut throat". 

6) “While interning many LFW seasons ago, a friend and I were given two invites to attend a show for a well-known designer by our supervisor. Given that we were industry nobodies, we were unabashed at forcing our way through the crowds and plopped ourselves down in the second row so as to be on the receiving end of what appeared to be a substantial goodie bag. 

The goodie bag was substantial indeed. And while there were no new season sunglasses or iPods (goodie bags post 2010 just don’t compete), a vibrant embossed cushion featuring the fashion house’s name pleased us to no end. Squealing with delight, we plotted how to nab a few more of them before leaving. 

Those around us glanced our way with disapproving glares as we shoved cushions left, right, and centre into our tote bags from the empty chairs beside us (apparently, it’s FROW or nothing for some). Escaping from the clutches of any hawk-eyed PRs, we left quietly into the night. Months later, we saw the same embossed cushion being sold on eBay. If only we hadn’t grown attached to them in our shared flats…"

7) "There are so many crazy things I've witnessed at fashion week, but one that stands out is when a brawl almost started. If you're late to a show, you expect to stand as your seat has probably been taken. Some girls didn't take too well to this and began shoving the people in front of them, so they could see better (or, in other words, take better Instagram pics). This escalated as the girls in front, quite understandably, didn't like getting elbowed in the back. Security had to come over and ask them to calm it."


Photo Credit: Pinterest

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Charlotte Bailly
charlottebailly added a look via the mobile app

On voit toujours les mannequins exhiber les plus beaux vĂŞtements sur les catwalks. 
Mais qu'en est-il lorsqu’elles raccrochent la robe Elie Saab ?

Et bien les tops, mĂŞme dans la rue, elles sont super Ă  la pointe de la mode. 
La difference avec les podiums ? Ce sont des looks qu’on peut copier sans scrupules, parce qu’ils sont faciles à porter (et plus dans notre budget aussi !).

Le chignon Ă©bouriffĂ©, un manteau oversize, une paire de baskets super confort, un skinny jeans, une blouse fluide et un sac super trendy pour le cĂ´tĂ© glam, et le tour est jouĂ© ! 
Et s’il fait froid on hésite pas à sortir une écharpe cosy ou un perfecto.

À vous d’adopter le style “Mannequin off-duty”, et découvrez ci-dessous notre séléction pour un look sans faute.

CrĂ©dit Photo : Vogue
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Payal Shah
payalshah14 added a look via the mobile app

Vaani Kapoor, though still relatively new on the block, has already made a permanent little home in our hearts. She has been promoting her new film Befikre all over Paris and Mumbai, and has been dressed impeccably each time! We've been watching her, and have come to love her stellar personal style. 


From high fashion couture like gowns and pantsuits, to chill streetstyle pieces like midi dresses and sneakers, we think that Vaani can do it all. And that's why we think she's the perfect fit for this week's WCW! 

Scroll our gallery above to check out some of her best looks, and shop our lists below for some fashion upgrades of your own. Go on then!

Photo Credit: Instagram

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Shopcade
shopcade added a look via the mobile app
shopcade

The 411


NYSM is an independent lifestyle brand which represents real Hip Hop and NY street culture. It began in 2008 from a folding table in the streets of Brooklyn and now it proudly does business all under one roof! Those who are apart of NYSM include Method Man, Ghostface Killah, Raekwon and Masta Killa from the WU-Tang CLAN. As well as French Montana, Fame, Makaya Revolutionary Love and many more...

Why You Need NY State of Mind:

NYSM clothing is an embodiment of NY Hip Hop culture, its unique approach to experimenting with materials, technology and business strategies makes them one of a kind. If you're into street style, then this brand is for you! 

Our Fave Item:

This is a tough decision, but we'd have to pick one of the classic hats. The 'Arched Snapback Hat' is an essential and can be styled in a multitude of ways- whether that's dressed down with jeans and a statement pair of trainers for the guys, and for gals it looks great with a slip dress and denim jacket combo!

Photo Credit: NY State of Mind

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Payal Shah
payalshah14 added a look via the mobile app

With the colder weather approaching, we've been a little busy busting out our outerwear lately. And it definitely seems like Bollywood's finest have been doing the same. In particular, we have noticed a running trend of bomber jackets in celeb streetstyle, and we think it's the perfect look! Here's how you can style your own - 


1) With a tight crop top: 
Bomber jackets bring a fun and loose vibe to any look with their untailored fit. You can contrast that by wearing a fitted crop top underneath, which will show off that killer body and add some dimension to the body as well. 

2) With a button up shirt: 
Inspired by Ranbir Kapoor, we've been pairing our bombers with a solid coloured button up latetly.. This helps give an otherwise plain or formal outfit a more casual or street vibe, which we are all about! 

3) With a loose graphic tee: 
Kangana Ranaut has shown us how to embrace the cool and casual look of a loose t-shirt with a bomber jacket! This grunge vibe can be made more comfy if matched with a pair of sneakers, or style them up with some distressed denim and high heeled pumps like Deepika! 

4) With bold and funky colours: 
Anchor loud graphics and bold colours with any solid coloured bomber jacket. This contrast will make your outfit pop just a little bit more, and who doesn't want that? 

Photos Credit: Boldsky, Instagram

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Shopcade
shopcade-us added a look via the mobile app

The 411: Valley High is the ultimate cool-girl, lifestyle brand straight out of SoCal. They provide girls with an eclectic mix of styles, because no girls wear the same thing every day! From bomber jackets to bodycon dresses! 


Why You Need Valley High: It's the coolest brand around, it's the new squad on campus "slaying the style game and taking all the boys". You'd be crazy not to jump on this brand, and join their style squad!

Our Fave Item: The Valley High pink satin bomber. It reminds us of Greece, but with a modern twist. It's the perfect street style piece, that'll give you serious style points. 

Photo Credit: Valley High

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Saloni Dahake
salonidahake added a look via the mobile app

Amazon India Fashion Week just wrapped up in the capital this weekend with a fabulous finale show by JJ Vallaya. 


Fashion week is definitely an exciting time for designer shows but impressive street style from editors, blogger, models and other fashion influencers from this time, is giving us major daily wear goals! 

Bloggers like Akanksha Redhu and Aien Jamir and designers like Masaba showed us what comfort is in crop tops, crisp white t-shirts and khaki printed comfy-wear. Scroll through our photo gallery to see all the looks.

Photo Credit: Vogue, Elle, Instagram

Follow us on Instagram #ff0000">HERE for bite size style inspo!

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