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STYLE & SHOPPING.

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Emily Beeson
emilylavinia added a look via the mobile app

Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Emily Beeson
emilylavinia added a look via the mobile app

Whatever your budget and whatever you’re shopping for, our weekly sale round up is here to help. Every Friday we compile an exclusive list of deals from high-end and high street brands so you can shop a little smarter over the weekend…   


EXCLUSIVES   

Moda Operandi 20% OFF selected styles   

I Saw It First 25% OFF everything with code: GETNEW  

ENDS 20 AUGUST   

Anthropologie extra 25% OFF  

ENDS 21 AUGUST   

Topshop up to 50% OFF  

Topman up to 50% OFF  

ASOS up to 60% OFF big brands   

Josh V 50 % OFF selected lines 

ENDS 24 AUGUST   

Osprey up to 70% OFF  

Calzedonia up to 50% OFF   

The Fashion Bible up to 75% OFF  

ENDS 1 SEPTEMBER

Warehouse 20% OFF   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest   

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Emily Beeson
emilylavinia added a look via the mobile app


Stripes are a classic, especially when it comes to menswear – think Riviera-inspired tees with simple shorts, long-sleeved Breton tops for easy looks with jeans and of course, the iconic pinstriped suit for a luxe twist on tailoring.   

The humble stripe is a fail-safe option which is why the latest trend we’re seeing everywhere might just raise a few eyebrows…  

Clashing stripes is the hottest look on Instagram right now with everyone from street style stars to celebs rocking the look. Hot off the SS18 runway, fine and chunky variegated lines are everywhere.  

Now mixing stripes of different sizes and colors looks great but it’s easier said than done so we did a little of the work for you and put together an edit of ultra-cool pieces to mix and match.  

Whether you’re heading to the office or stepping out for brunch, there’s a striped look here for every budget. Want to try the look for yourself? Shop our exclusive edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Every British fashion fan knows Topshop... It’s the staple of our high street and the brand we turn to for everything from basics to iconic designer collaborations – see Kate Moss and Beyonce.   


But with so many gorgeous pieces on offer from the trend-led giant each season, it can be tough deciding what to invest in and what to leave on the rail.   

Don’t fret… We trawled through Topshop’s collections to pick out the coolest pieces for your summer wardrobe. From perfect dotty blouses to breezy maxi dresses and sharp tailoring, these are the pieces you need to snap up before they go.  

The best bit? Plenty of our picks are now in the sale so you can definitely justify adding another pair of summer sandals and a pretty blouse to your line-up.   

Shop the edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Emily Beeson
emilylavinia added a look via the mobile app

Every Friday we round up the best sales, exclusives and deals to shop over the weekend. This week we have high-end and high street exclusives from some of the UK’s biggest brands and you can shop them all right here on SHOPCADE. So let’s get into it…   


EXCLUSIVES
Moda Operandi extra 30% OFF designer sale with code: LAST30  

MADE.COM £50 OFF £500 with code: MADEDESIGN50 and £15 OFF £150 with code: MADEGREAT15  

Stylebop.com up to 70% OFF in the summer sale 

ENDS 6 AUGUST  

YOOX up to 80% OFF  

Urban Outfitters extra 30% OFF with code: SALEONSALE 

Forever21 up to 70% OFF selected styles  

ENDS 9 AUGUST  

Nike 30% OFF selected Air Max 2017 styles with code: AM2017  

ENDS 10 AUGUST  

House of Fraser up to 60% OFF 

Superdry up to 50% OFF  Little Mistress 25% student discount   

Whittard of Chelsea 50% OFF hand-painted ceramics and 15% OFF loose coffee with code: LOVECOFFEE  

THE OUTNET up to 65% OFF  

Shop our favourite picks from the sales in the edit below…   

Follow us on INSTAGRAM for more style and shopping inspiration.  

IMAGE CREDITS: Pinterest  

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Crochet, the festival style, is now a street style must. Try out crochet tops with your jeans or crochet dresses with your favourite sneakers. You will definitely look like you’re out of a fashion blog. If you’re on vacation, crochet works there too! Crochet this, crochet that, crochet everything! #festival #crochet #style #streetstyle #fashion #trend

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Sexy and rebellious, leopard prints have been a trend since leopards walked on earth. Us women, we can never give up leopard prints. Every Fall or Winter, leopard prints start appearing on street fashion and stores, yet this season it is even more! I don’t remember a time where leopard was a trend during the summer! This year we’re going 100% wild with leopards. #leopard #leopardprint #print #pattern #trend #style #streetstyle

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

Do you like this street style? Would you wear it? Photo credit @aboutdesiree on #instagram #ootd #fashion #womenslook

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Emily Beeson
emilylavinia added a look via the mobile app

Our weekly round up of the very best sales to shop is back. We’ve selected a host of offers and exclusives that will make your summer sale shopping that little bit sweeter so browse them all right here, fill your basket and treat yourself to a deal…  


EXCLUSIVES   

Moda Operandi is offering the following deals on top of their summer sale...

£522 OFF when you spend £1900 with code: STYLE700

£190 OFF when you spend £760 with code: STYLE250 

£76 OFF when you spend £380 with code: STYLE100  
 
ENDS 14 JULY  

Mytheresa.com extra 20% OFF shoes   

ENDS 16 JULY   

Very.co.uk 20% OFF fashion and footwear  

Gap up to 70% OFF   

ENDS 20 JULY

AllSaints up to 50% OFF plus an extra 20% OFF some sale   

House of Fraser up to 70% OFF and an extra 10% OFF   

Feelunique up to 60% OFF selected products   

Topman up to 70% OFF plus an extra 20% OFF  

Misspap up to 70% OFF summer   

Karen Millen offering an extra 20% OFF sale with code: GOGOGO  

ENDS 23 JULY   

Laura Ashley up to 60% OFF           

Follow us on INSTAGRAM for more style and shopping inspiration  

IMAGE CREDITS: Pinterest   

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Emily Beeson
emilylavinia added a look via the mobile app

Though we’re loath to say it, for a handful of occasions, a designer tote isn’t the ideal choice of bag. Take your trip to the airport for example. A teeny tiny Chanel number might look incredible, but it’s not the most practical option…   


Seasoned travellers know that for a relaxed trip through customs and a comfortable flight, it’s all about organisation – think compartments, clear wallets for your make-up and plenty of space to fit your essentials.

Plenty of luxury and affordable brands have cottoned onto the fact that travelling can be stressful and that the right prep can make or break a long-haul flight.   

In fact, MADE.COM has recently launched a selection of slick accessories that make travelling a whole lot easier and the likes of Burberry, Balenciaga and Gucci have gotten on board too with roomy backpacks and luxe splash-proof wash bags.  

So, before you jet off on your summer holidays, consider travelling smarter and packing that designer shoulder bag into your suitcase. Opting for an airport and flight-friendly accessory will see you arriving in your destination looking stylish and ten times more chilled.   

Browse our edit below for the best travel bags for every trip, style and budget…  

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest   

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Emily Beeson
emilylavinia added a look via the mobile app

Introducing the LOVE LIST – a round up of the pieces we’ve been crushing on, shopping for and wearing in the SHOPCADE office…  


Lately, we’ve been loving cool, minimalist trends with contemporary twists – see streamlined all-white looks with a little ruffle here and there. 

For this, we’ve looked to Nanushka for simple shirts, dresses and skirts in neutral tones and the Off-WhiteTM and Browns Fashion collection for breezy androgynous silhouettes.    

Our summer shoe line-up is composed of fresh white trainers, soft suede mules and statement pool slides. We’ve been wearing a mix of high-end and high street, with McQueen sneakers, block heels by Dear Frances and Mango mules making regular appearances for equal parts comfort and style.   

In our opinion a designer bag is what makes an outfit. Our summer heroes? Balenciaga and Cult Gaia of course. It’s all about those oversized totes, pop-bright shades and cool boho basket bags.   

Want to steal our summer style? Browse the edit below for our favourite pieces…  

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: Pinterest 

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Emily Beeson
emilylavinia added a look via the mobile app

This week’s edition of DEALS + STEALS is outrageous and we mean that in a good way. The summer sales are hotting up and we’ve selected the best discounts and exclusives for you to shop over the weekend and well into next week…   


EXCLUSIVES

Browns Fashion is offering up to 60% OFF luxury style online.  

Moda Operandi is giving you a cool 70% off some designer pieces.  

ENDS 9 JULY

Boden is treating you to an extra 10% OFF sale with code: Y5LQ. 

ENDS 11 JULY

NIKE is making it easy to get your game on with up to 40% OFF.

ENDS 13 JULY

Coast is offering up to 70% OFF online.

Debenhams is also giving you up to 70% OFF.

24 Sevres is our go-to with up to 60% OFF.

Deichmann is kicking off its summer sale with 50% OFF.

River Island is treating you to up to 70% OFF.

ENDS 15 JULY 

Monnier Fréres has raised the stakes with up to 70% OFF. 

ENDS 19 JULY 

Quiz is fixing up your summer wardrobe with up to 70% OFF. 

ENDS 20 JULY

Miss Selfridge is ruling the high street with up to 70% OFF.

Mango is still our affordable fashion hero with up to 70% OFF.

JD Sports is indulging our football fever with up to 60% OFF.

Browse the edit below for our favourite finds from these next-level summer sales…

Follow us on INSTAGRAM for more style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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