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STYLE & SHOPPING.

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Shopcade
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New year, new jeans? Definitely when you have London’s premium denim specialist Trilogy at your disposal. The boutique’s wardrobe-saving mission since opening in 2006 has been to find every woman their perfect pair of jeans with a handpicked brand edit of luxury essentials and expert knowledge. What used to be a hideous shopping experience is now a happy one because the hottest denim styles and complementary pieces to style them with can be found at a uniquely dedicated place. Vogue voted Trilogy as one of the ‘Best Boutiques in Britain’ four years running, so you’ll be able to transition into the new season effortlessly with easy wardrobe updates that both nod to and transcend the trends.  

Whether you’re a wide leg jeans kind of women, all about high rise jeans that streamline curves, or you prefer cropped jeans to show your shoes off as well, Trilogy’s got you covered. It’s worth noting, though, that straight jeans are currently in the spotlight as Spring 18’s key silhouette and you’ll discover unbeatable pairs in new blue denim washes and bright white from J Brand Jeans, AG Jeans and fashion editor favourite Paige. Team them with ankle boots, mules and sneakers depending on the weather.  

Perfect jeans need spring coats of the same standard to match, say a trench coat or a blazer and you can really cement your style status with Harris Wharf London’s boxy coat. Now don’t let the ‘boxy’ description put you off, vibrant fresh shades like flamingo and mint give the cut, and therefore any outfit you wear it with, the wow factor. And with Spring’s soft tailoring trend in mind, Trilogy have partnered with Helene Berman to create exclusive versions of the best-selling Alice and Ava styles and a swing mac in versatile navy and stone that are unavailable elsewhere. 

Directly underneath to complete your winning looks, there’s are plenty of cosy cashmere knits and button-down blouses to play with. Go classic with Vince and Duffy or make a statement with Jumper 1234, Madeleine Thompson and more. Whatever suits your mood and the occasion.  

Click through this season’s highlights in the gallery above and shop your favourite pieces from our edit below. 

In partnership with Trilogy

Image Credit: Trilogy.

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Say hi to yet another micro trend of 2018. Are you still longing for the summer? Then this piece will be your favourite. You can carry the beach vibes with you at all times with these sea shell necklaces. Minimalist styles or statement shells, these necklaces will be perfect with your denim blouses or basic t-shirts. Fashion has officially lost its sense of season and we’re wearing winter styles in summer, and summer looks in winter. So yes, we’re wearing sea-shell necklaces in this cold weather and we’re proud of it! #trend #necklace #seashell #shellnecklace #style #fashion

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Federica Caiazzo
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Sweater with a statement? Yes, please! These pieces are gonna rock the season. Even better when customized 😍 #sweater Pic by Moeeztali

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Thiara Collorec
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Les baskets normcore, ça vous parle ? Pensez à ces grosses baskets objectivement moches, mais que les filles stylées arrivent rendre cool.  


Gigi et Bella Hadid, Kendall Jenner, Hayley Baldwin... depuis quelques semaines, elles s'affichent toutes en baskets normcore. Étrange ? Pas forcement. 

Si à première vue ces grosses baskets sont tout sauf flatteuses, à y regarder de plus près, leur coté massif affine les jambes, par un effet évident de contraste. Avec du court, voire du très court, le résultat est étonnamment cool ! On les approuve aussi avec un long manteau, comme Kendall Jenner, qui joue elle aussi sur les proportions. 

On est moins sûres pour le duo baskets normcore et jean mom, dont raffole Bella Hadid. Très 90's, il s'agit certes un fashion statement, mais dans la vraie vie on evite le total look normcore si on ne veut pas ressembler à Steve Jobs... 

Surtout, n'oubliez pas : vos copines vont peut-être adorer votre style, mais votre mec sera nettement moins convaincu. À éviter pour les premières dates, donc ! 

Si vous êtes prêtes à franchir le pas, découvrez notre sélection et shoppez vos baskets normcore. 

Crédit Photo : Pinterest  
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Felicia Pennant
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Teaming a button down shirt and jeans together is a great example of sartorial yin and yang. The formality of the work-appropriate shirt is effortlessly toned down by the relaxed comfort of the denim to create a chic look that’s timeless and the epitome of 'smart casual'. This has all coincided rather nicely with the general loosening of work dress-codes and even though men have been rocking this classic combo for years, women have much more leeway to put their own twist on it.  


Besides the standard button downs, statement shirting is an enduring trend and each season brings bold new plays with proportion, exciting embellishments and deconstructed styles. And there are plenty of denim addicts among us so it’s not that uncommon to own a range of washes, fits and cuts that are regularly updated. The devil’s in the details and how you tuck the shirt is much more important that you’d think when putting your own stamp on this outfit. There’s all in, just one side, front in but out at the back and leaving it all out just for starters which affects the silhouette; and slipping on some heels/flats/sneakers can really dress it up or down. A smattering of jewellery is optional.  

Click through the gallery above for styling inspiration and shop our favourite shirt + jeans combos below. 

Image credit: Pinterest.

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Federica Caiazzo
Lina Psaila
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Who said that you had to leave the denim items in your wardrobe only for casual occasions? Just like the early naughties, the party jeans are gaining back their reputation as capable LBD alternatives. Emily Ratajkowski certainly thinks so. She sported a pair of straight legged denim jeans with ripped hems with an ethereal silky embroidered kimono by The Kooples to add a bit of glam to the outfit. 


She wanted to add a bit more definition and sparkle to her evening look so she placed a pearl and crystal belt around her waist. She put her hair in a half - up Bardot-esque do for the ultimate effortless sexy result. She finished off the look with a pair of black heeled sandals and a leopard print bag. 

For a more comprehensive evening look go for a sequinned black top, and pair it with a belt over the knee black boots and a bright coloured tote bag. 

Let the top speak for itself and go for a statement off the shoulder ruffled top and pair it with mules and a cute leather clutch. 

Channel your inner Victorian vibe and go for the appropriate volume sleeved shirt, soft leather mules and an embroidered drawstring bag. Ready to sport your denim this weekend? 

Head to our gallery for more inspiration and shop your favourite styles from our expert edit below!

IMAGE CREDITS: Instagram


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Lina Psaila
linapsaila added a look via the mobile app

As we're going through the motions in 2018 many are already thinking of their first winter break maybe hitting the slopes or at least enjoying a relaxing weekend away. So you have organised your carry on, and your suitcase you've packed your beauty kit, your casual wear, athletic gear if you're going skiing and your evening wear. But how about your airport outfit? For the longest time celebrity culture has been associated with those glamorous outfits that have transformed into a cool version of a special occasion: travelling. 


If you're all about unassuming comfort go for Khloe Kardashian's or Kravitz's version. An oversized hoodie, with a pair of black leggings, trainers and sunnies. Don't let the nonchalance of the outfit fool you. Their make up always remains flawless.

For a more elegant and classic look, think Victoria Beckham go for a pair of jeans a white crisp open-collar shirt and pair them with a long waist fitting trench coat, and oversized sunnies. 

If you want to make a statement then go for unapologetic bold. Opt for a memorable colour like mustard or violet and pair it with a great pair of white sneakers slogan tee and sunglasses. Voila! Airport outfit sorted. 

So where are we heading? You can head to the gallery for now, and get some more airport style inspiration and then scroll down below to shop your favourite styles! 

IMAGE CREDITS: Instagram

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Felicia Pennant
feliciapennant added a look via the mobile app

When you first get a foldable bag you’ll wonder how you ever functioned without it. They’ve become all the more essential now that it costs 5p per plastic bag in the shops so you’ll save that money and the environment in a single swoop. Brand and designers have cottoned on this unique fashion-meets-function opportunity to dole out bags to suit minimalists, maximalists and every sartorial personality in between. And you’d be surprised by how small some shrink, how big others expand and how it doesn’t really matter whether you fold, scrunch or roll them. Drop one in your bag and volia! You’re instantly more organised and have more space to shop or carry everything you need for the day.  


Longchamp are probably the best known brand to make them thanks to Alexa Chung carrying their Le Pliage tote and collaborating with the French luxury leather goods brand on her own designs. You can follow her lead by creating a monochrome look with the bag as the statement piece or you can clash to your heart’s content. To be honest, there’s no right or wrong way to style a foldable bag - just pick your favourite shape/shade/pattern and use it at much as possible. And as they are so reasonably priced, why buy only one?

Shop our edit of the best foldable bags available now below. 

Image credit: Pinterest and Instagram.

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Felicia Pennant
feliciapennant added a look via the mobile app

Just when you thought your awesome winter coat couldn’t be one-upped, ask yourself this: is it reversible? If so, you’ve got two of them for the price of one and much more bang for your buck this winter. By simply turning it inside out, you’ve doubled your wardrobe options instantly and there’s little chance of getting bored with your outerwear as the mercury continues to drop. And we’ve noticed that there tends to be a more muted, classic side and then a bolder, statement-making side for when you want to be the centre of attention. 


Right, so which one to choose? Choosing a reversible coat is a great to half-commit to a trend you know will pass or you’re not really sure about. There are such wonderful contrasts between the two sides: fluffy and smooth, patterned and plain, bright and neutral and more allowing them to be dressed up and down to taste.These special styles are available for both women and men in almost every coat type- trench, quilted, shearling, waterproof included- so there’s no excuse not to try this trend. 

Shop the best ones we’ve seen for women and men below. 

Image credit: Pinterest.

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Annie Walton Doyle
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By @emilywoodmakeup

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Elementary school memories are right infront of us. Wearing dark coloured shoes are not that trendy anymore. Crayola colours are the thing now! Bright reds, sunny yellows, tangy oranges… You name it! Everything is bright and happy. Make a fashion statement with your heels. Make your shoes pop. Make your shoes the star of your outfit. Shoes are something women cannot ever stop buying. So this season you can buy the cutest shoes ever! #shoes #heels #crayola #trend #style #streetstyle

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

We always want to say more than we actually say. Even when we think we’ve talked enough, it’s never complete. Thankfully, this season we’re wearing what we want to say on our sweatshirts. Last year it was slogan t-shirts, this year it’s slogan sweatshirts. 2018 is all about making a statement with what you wear. Fashion reflects who you are and in 2018 it literally makes a statement. This laid back look can be combined with pencil skirts to get a more modern look. Either wear you favourite brand’s logo, or wear a slogan you want to shout out! #slogan #logo #sweatshirt #streetstyle #trend #fashion

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