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Chloe Laws
chloelaws added a look via the mobile app

Yull was founded in 2011 by Sarah Watkinson-Yull whilst still at University, where she received funding from the Prince's Trust. It is one of the only independent shoe brands manufacturing high heels in Britain! 

They provide quintessentially British shoes that put a smile on your face, the vibrant colours and unique patterns make them statement pieces worth investing in.

The best part? Yull are giving Shopcade users an exclusive 15% off with the code YULL15

Photo Credit: Yull

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Payal Shah
payalshah14 added a look via the mobile app

The hunt for the perfect Valentine's Day gift has begun, and we're sure your woman expects the best of the best! 


If you want to gift her something that's useful but still chic, then a fashion item is your safest bet. She'll think of you every time she wears it, and who doesn't want that? 

Shop our edit below for gift ideas of all price ranges, so you can pick products that suit your budget. And of course, we have some stunning items in each price range, ranging from shoes to makeup. Go on, then! 

Make her smile this Valentine's Day Make your man feel special with these killer gift ideas!

Photo Credit: Pinterest

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Payal Shah
payalshah14 added a look via the mobile app

Valentine's Day isn't just a day for romantic dates and galentines parties, it's also a day to have a little fun! And as of 2017, what is more effective in eliciting laughs than the trusty Internet meme? 


Scroll through the gallery above for some hilarious V-Day memes, and use them to make your Valentine (or anyone, really) smile! 

Photo Credit: Pinterest 

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Payal Shah
payalshah14 added a look via the mobile app

Aside from your charming personality and your widest smile, a killer outfit is arguably the most important thing to bring to a date. And if it's a Valentine's Day date, the stakes are even higher. Your outfit is not only going to boost your confidence, but it'll also have your date's eyes glued to you all night! 


If you are facing some trouble finding this perfect outfit, then you have come to the right place. We have put together five foolproof outfit ideas that can suit pretty much any occasion! Whether it's a casual evening or a fancy affair, you just might find something to suit your needs. 

1) A romper: 
A romper can be easy, low-fuss, and still be high fashion if you need it to be. Opt for a tailored black or white piece for something upscale, or tone it down with prints and sandals for a casual date. 

2) A midi skirt: 
This skirt can again be made extra glam but with minimal effort. Pair any midi skirt, whether fitted or loose, with a white tank top and some heels. Don't forget a cute little structured bag to amp it up! 

3) Jeans and heels: 
Denim is something that you can pretty much never go wrong with. Put on your comfiest skinny jeans, and tuck a loose printed blouse or top into it. Pair this with some black pumps and an oversized bag for a casual glam look. 

4) Culotte pants: 
Culottes are on trend this season, and this look can fit any date vibe. Pair it with a fitted crop top for some contrast, and tie up shoes (both heels and flats work) for some eyecatching goodness.

5) A shirt dress: 
For another easygoing yet chic piece, you can put on a shirt dress with a waistbelt to add some shape to your look. Whether paired with sandals and no makeup or a statement lip and strappy heels, you'll have a winner on your hands no matter what.

Photo Credit: Pinterest

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Payal Shah
payalshah14 added a look via the mobile app

The 67th Annual Jio Filmfare Awards happened on Saturday night, and what a magnificent night it was! Star studded red carpet, awards upon awards being handed to hardworking and deserving candidates, and some killer fashion to top it off! Here's who caught our eye:


1) Alia Bhatt: Speaking of deserving candidates, Alia Bhatt totally stole the show in our opinion! Dressed in a stunning fairylike pastel coloured ball gown, Alia was all smiles as she snagged an award for her performance in Udta Punjab. Congrats, gorgeous! 

2) Preity Zinta: Bollywood's little miss sunshine really stuck to the name this year, and wore a beautiful yellow mermaid cut gown. We think she looks absolutely stunning, and her smile complimented her dress perfectly! 

​3​) Kriti Sanon: We loved her strappy black gown, and the thigh high slit gave her look just the perfect extra touch of glamour. Gorgeous! 

​4​) Kalki Koechlin: All eyes were on Kalki as she strut down the carpet, and with good reason!She looked like a goddess in her metallic copper coloured gown, complete with sky high stilettos and gold accessories. 

5) Parineeti Chopra: Parineeti looked super pretty in pink, and chose a bold design for her gown. The bow across the chest added a super high fashion vibe to her outfit, and we thought that her bubbly personality fit the dress perfectly.

Photo Credit: The Indian Express, Bollywood life

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Shivani Joshi
shivanijoshi1 added a look via the mobile app

As much as we enjoy winter chills, we know how the weather can be harsh to the skin and dressing up can be a task (we know the struggle is real). And so we caught up with our fave influencers to help us look glam this winter with their list of essentials! Read on:


Shopcade Question: Name three essentials you don't leave your house without in winters. 

1) Sid Do (Insta handle: @sidkidsid)
Winter essentials: beanies, trench coats, hand moisturiser 

2) Karan Berry, apparel designer (Insta handle: @karleofashion)
Winter essentials: My Nivea men's lip balm, Fahrenheit by Dior and my eucalyptus and spearmint lotion by bath and body works. And the most important thing I don't leave home without is a cup of Americano in my flask 

3) Udaybir Sandhu, model and actor (Insta handle: @UDAYBIR_SANDHU
Winter essentials: Pair of gloves, Leather jacket, Moisturizer/Lip balm 

4) Sami Taha, Model (Insta handle: @SAMIFALKTAHA)
Winter essentials: Cap, scarf and a warm and long coat 

5) June Biswas, Blogger (Insta handle: @JUNEBISWAS)
Winter essentials: Lip balm, coconut oil, and scarf 

6) Shankey Bharadwaj, Stylist/ Blogger (Insta handle: @WHATSHEWORE__
Winter essentials: Lakme peach milk and Kohl Moroccan oil for my curls 

7) Aakriti Rana, Blogger, Youtube (Insta handle: @AAKRITIRANAGILL
Winter essentials: Hand cream from Victoria's secret, a leather jacket and tinted lip balm. 

8)Namah Shah, visual artist, MUA (Insta handle: @NUMMMZZZ)
Winter essentials: A notebook, mascara and lip balm. 

9)Neelam Virwani, model (Insta handle: @NEELAMBIRYANI
Winter essentials: lip balm and moisturiser, an oversized sweater/Jacket, Bottle of water as I tend to get very dehydrated during winters 

10) Hida Siddiqui, Model (Insta handle: @hidasiddiqui4ever
Winter essentials: perfume, lipstick and a handbag 

11) Niyanta Amrit Chopra, actor, blogger, Youtuber (Insta handle: @4466STYLEMILES)
Winter essentials: Even though Mumbai is not as big on winter (hence I miss all my winter layers that Delhi gave me) but there are 3 winter essentials My Dionis Peach Delight Lip balm for that dry chappyness taking over the lips during this season. My Favorite Blanket wrap up/ Cover up which I have been obsessed with as a child. It adds the volume and character to any simple outfit and it can be worn in multiple ways to create different styles and of course it is super cozy! A recent obsession, actually there are two and I can't decide which one I love more, but it has to be a trench coat and the over the knee boots that are chic essentials to have for that diva take over. 

12) Ketan Bhatia, fashion show director & Choreographer (Insta handle: K10BHATIA
Winter essentials: Lip balm (So you can smile effortlessly), moisture rich sunblock (Sunrays are still harmful in winter as much as we like to be out in the sun) and a Snood (that perfect accessory that ups your style quotient, keeps you warm and snuggly. Its a muffler/Hood/Scarf/Stole ......All rolled in one)

Photo Credit: Instagram

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Payal Shah
payalshah14 added a look via the mobile app

You know what a new week means - time to look for some fashion inspiration to get us through! As per usual, our favourite Bollywood babes have been all over Instagram with their weekly style choices, and we're here to tell you what's hot. 


1) Anushka Manchanda: We've always loved her eclectic style, and this week we spotted it once again. She shared a picture of herself wearing this very interesting hair accessory piece, sort of like a cage for her topknot hairstyle. Definitely not something we've seen before, but definitely something to look into purchasing! 
 
2) Sonakshi Sinha: Sonakshi's Instagram posts lately have been pure gold. From desi glam in a blue and pink lehenga to chilled out vibes in a jersey and sneakers, she's been switching up her aesthetic by the day. We love it! 

3) Alia Bhatt: Alia recently shared a picture of herself in an adorable shirt dress, reverse layered with a navy blue lacey overlay. Paired with some strappy heels and a killer smile, this ootd had us obsessed. 

4) Karisma Kapoor: Bollywood royalty always knows how to step out in style, just ask Karisma Kapoor! She recently wore a mesmerising black gown with red accents, paired perfectly with some classic curls. Loving the dark winter vibes on you, Lolo! 

5) Shraddha Kapoor: This lovely lady was recently spotted promoting her new film OK Jaanu, wearing a red dress and nude heels. A classic pairing, a classic colour, a classic look!

Photo Credit: Instagram

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Chloe Laws
chloelaws added a look via the mobile app
chloelaws

1. Oh gosh, it's Auntie Debs turn to hand out presents. What the f*ck has she given me this year. Please don't be awful.


2. Yup, this is going to be awful. Smile, keep smiling, don't let anyone see your nerves. 

3. Big moment, deep breaths, prepare your fake smile. 

4. F*ck. 

5. Oh sh*t this is truly the worst gift ever, in what world would I wear something like this??

6. Do they even know me! Do they think my taste is that bad??

7. Oh sh*t, my fake smile has slipped. Bring it back. Gush and hug them. Don't let on, you can't hurt their feelings. 

8. Who can I regift this to next year?

9. Can I exchange it? What shop is it from? Oh sh*tting hell, it's from Claire's. Okay that solves that, regifting is the only option....

10. I hope they didn't write my name on the tag, I want to reuse this packaging. 

11. Am I a bad person? Should I be more grateful? There are people out there who don't even get christmas presents.

12. Nah f*ck that- no presents is literally better than this crap. 

13. Oh god they're still looking at me, my jaw hurts, I can't fake smile anymore. 

14. Phew, someone else's turn to open a gift. 


Photo Credit: The Fashion Fraction 

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Chloe Laws
chloelaws added a look via the mobile app

Bella Hadid has just graced the cover of Paper Magazine's latest issue entitled 'outspoken'. And we haven't been this obsessed with a shoot in a long time. She looks INSANE. 


In the interview she reveals that her Victoria's Secret debut was a surprise "I was really surprised, but definitely excited. I tried last year to be cast in the show, I think everything happens for a reason".

Bella is known for her hypnotic gaze, she commented on this saying "people say that I don't smile, or that I don't have a personality". These photos definitely put such criticism to bed! 

Photo Credit: Paper Magazine 

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Payal Shah
payalshah14 added a look via the mobile app
payalshah14

Eyeing that cutie across the bar, but too shy to go up to him? Had a crush on someone forever, but don't know how to get past being just friends? As per usual, we have just the solutions for you! Use these tips and tricks to make the first move with the man of your dreams, and stop waiting around for him to come to you. 


1) Keep it simple: 
The first move doesn't need to be a big Bollywood-esque affair. You can skip the frills and fancies instead, and simply flash your smile and ask them whether or not they would like to go out with you sometime. 

2) Be specific: 
It's easy to ask someone out on an ambiguous drinks or dinner date, and spark the never-ending debate about where to go and what to do. Instead, switch it up a little and ask them on a unique date, scheduled for a particular day and time. For example, ask them to go watch that play with you next Friday at 8.30. 

3) Be confident: 
We all love a woman who can take charge, and asking someone out in particular demands confidence. Nervousness is palpable, and often not cute. So stand up straighter, make eye contact as you speak, smile, and believe in yourself. Try it! 

4) Don't assume success or failure: 
If you enter this situation with certain expectations in mind, you might find yourself disappointed. So don't be the girl who puts herself down with "he's never going to say yes to me," or the girl who assumed "he has no reason to say no." A neutral approach of "he might say no, but he might just say yes" will keep your presumptions in check.

Photo Credit: Pinterest

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Payal Shah
payalshah14 added a look via the mobile app

As we gear up for another gruelling work week, it's important to keep things fresh and exciting in the workplace. This can mean adding a little personality to your own workspace, by using some adorable decor that makes you smile. And boy, do we have the products for you! 


Use some of our tips and tricks below to make your workspace something to look forward to - 

1) Add a pop of colour: 
By incorporating bright colours and prints into your workspace, you will not only brighten the look of the room, but will have an eyecatching piece for you to look at as well. You can do this by adding cushions and drapery that add a fresh and fun aesthetic to your space. 

2) Scent it up: 
Scented candles are all the rage right now, and with good reason. Your sense of smell can highly impact your mood, which in turn affects your productivity. So pick up candles that have a scent of your choice, may it be a floral scent or a more musky one. You will immediately find yourself more energised and ready to take your work by storm. 

3) Make it personal: 
Add some photos of your loved ones or even your celebrity crush into photo frames that you can add to your workspace. Make sure they are photos of fond memories or happier days, so that you have something to cheer you up on your more dull or stressful days. 

4) Always have a snack: 
Ain't no comfort like comfort food, right? So keep a stash of a few chocolate bars and some dry fruits by your desk. Crunching an munching on these throughout the day will keep your energy levels up, and your mood bright and shiny. Try it out! 

Shop our edit below for some decoration inspiration, and make your workspace something you look at with a smile!

Photo Credit: Teen Vogue

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Maëva Wright
maevawright added a look via the mobile app
maevawright

Winter look on point ☝🏽️ #fashion #grey #smile #blond #clothes #winter #aw16

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