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STYLE & SHOPPING.

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Lina Psaila
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As we've reached mid November our minds are already in Christmas mood. Pre-Christmas period is the best time to indulge in picking party wear that we can sport all season long! From sparkly dresses, to sequinned tops, floor skimming skirts and embellished blazers we're constantly coming up with new ways to don holiday party wear. 


Styling is key for party dressing. Try investing in one party dress that you fell in love with, while playing with different styling ideas. You can belt it and add definition to your waist, wear it with a pair of chunky ankle boots sparkly accessories and tights. Try a velvet party dress in an emerald tone, one of the most prominent trends of the season with kitten heels and a cute little blazer. Opt for a sequinned flapper dress and pair it with a structured coat and thigh high leather boots for a killer party season look. 

Whatever your style this holiday season, remember to wear your most flattering accessory, your smile, and have an amazing time. So make sure you're comfortable in addition to looking fab and elegant. 

Have a look at our gallery for more inspiration and shop your favourite party dresses today!

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Hattie Cotmore
The best time of the year for dresses 🙌🙌
Lina Psaila
linapsaila added a look via the mobile app

When it comes to choosing a rug for the living room or bedroom can be quite daunting and the deciding factors vary. The size, style, colour, weave of the rug but also your needs and size of the room you like to place the rug will inform your choice of carpet. But don't worry it's time to make your living room warm and cosy without breaking the bank. 


Here are the main factors you need to consider: 

Best fibres 

Wool carpets are very durable and warm, so perfect for winter. Polypropylene is very resistant to staining and wear. Polyester is very resistant to fading and easy to dry while jute is a natural fibre rug and work well in rustic style interiors.

Your Personal Needs 

So you've picked the right fibre, but what is the purpose of your living room rug? Are you anchoring some furniture, placing it in the centre or unifying the room? 

What's your Household like? 

You have to decide on a rug that best fits your lifestyle and household. Even if the design is great if the rug isn't practical than it won't work. 

What's your space like? 

If you'd like to sit on the floor than you should aim for a thick carpet, if you just want to decorate the room, thickness doesn't matter. 

What's your style? 

Lastly, you may want to think about your personal style and combination in your flat. Are you more into classical off-white surfaces because bold colours suffocate you. Or are you looking for funky bright designs that make you smile? 

Still undecided? Take a look at our gallery for more inspiration and shop your favourite rug styles from our edit below!

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Lina Psaila
linapsaila added a look via the mobile app

When it comes to choosing a rug for the living room or bedroom can be quite daunting and the deciding factors vary. The size, style, colour, weave of the rug but also your needs and size of the room you like to place the rug will inform your choice of carpet. But don't worry it's time to make your living room warm and cosy without breaking the bank. 


Here are the main factors you need to consider: 

Best fibres 

Wool carpets are very durable and warm, so perfect for winter. Polypropylene is very resistant to staining and wear. Polyester is very resistant to fading and easy to dry while jute is a natural fibre rug and work well in rustic style interiors. 

Your Personal Needs 

So you've picked the right fibre, but what is the purpose of your living room rug? Are you anchoring some furniture, placing it in the centre or unifying the room? 

What's your Household like? 

You have to decide on a rug that best fits your lifestyle and household. Even if the design is great if the rug isn't practical than it won't work. 

What's your space like? 

If you'd like to sit on the floor than you should aim for a thick carpet, if you just want to decorate the room, thickness doesn't matter. 

What's your style?

Lastly, you may want to think about your personal style and combination in your flat. Are you more into classical off-white surfaces because bold colours suffocate you. Or are you looking for funky bright designs that make you smile? 

Still undecided? Take a look at our gallery for more inspiration and shop your favourite rug styles from our edit below!

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Lina Psaila
linapsaila added a look via the mobile app

A perfectly streamlined closet is one that is updated regularly, ideally every season. The best way to closet cleanse is to clear out the items that you haven't worn in the past 6 months and fill out the space with fresh and exciting items, both seasonal and instant classics. Now, the problem with this process is that new collections are expensive and items are full-priced, and past collections, although on sale, are well, so in the past. Which is why we're very excited about Ted Baker's Autumn Shopping event, offering 20% off its entire new collection. 


From wool coats and dazzling dresses, to cozy knitwear and stylish separates, there's definitely something that will make you smile this season. As for the men in our lives, Ted’s tailoring ranges from classic to contemporary styles and has a selection of top quality casuals. Take your pick from statement prints to luxe textures and distinctive silhouettes! You can also snatch an array of accessories for both ladies and gents at 20% off. 

Hurry! The sale lasts from Wednesday 18th October to Friday 21st October! See the full collection here and browse our favourite items in our exclusive edit below:

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Lina Psaila
linapsaila added a look via the mobile app

Why can't we get that Saturday feeling all week long? That was the inspiration behind this post. We tend to give a special annotation of significance to the weekend and Saturday specifically as the leisure of doing as we please and hanging out with friends elevates it to an even with importance. But what if we didn't go through life dragging ourselves through the week for that day and treated each day with the same attitude. And though we can't do much about altering work schedules and deadlines there's much to be done about our outfits aka the way we dress. This season designers declared a never ending party season over the gloomy sociopolitical events clouding our minds and psyche. 


Conversely, they're adding a lush influx of shimmy, glitter and a truly optimistic mindset that trumps (pun unintended) over the dreary. We don't suggest you hit the office in a 1920's flapper dress in stiletto heels, heavy makeup and pearls but you can definitely amp up your weekday attire to Saturday happy status. 

Choose a bold floral pattern which speaks volumes of pure Saturday optimism. Head to the floral aficionado Ted Baker for an ultra feminine and sparkly take on the winter bloom trend! 

Go for a pair of futuristic metallic boots, and pair them with your business suit and a bold red lip. Sport a chunky luxe knit over a long slip dress, or skirt and add a sparkly necklace that will make you smile from 9 to 5. 

Opt for a statement knit with intricate details, striped or sparkly over your denim jeans and pair it with ankle boots. If you're too hesitant to try glitter pieces at work stick to accessories that will infuse your personal Saturday happy all week long! 

Browse through our gallery for more inspiration and shop all the Saturday happy essentials from our exclusive edit below!

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Chloe Laws
chloelaws added a look via the mobile app

Yull was founded in 2011 by Sarah Watkinson-Yull whilst still at University, where she received funding from the Prince's Trust. It is one of the only independent shoe brands manufacturing high heels in Britain! 

They provide quintessentially British shoes that put a smile on your face, the vibrant colours and unique patterns make them statement pieces worth investing in.

The best part? Yull are giving Shopcade users an exclusive 15% off with the code YULL15

Photo Credit: Yull

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Payal Shah
payalshah14 added a look via the mobile app

The hunt for the perfect Valentine's Day gift has begun, and we're sure your woman expects the best of the best! 


If you want to gift her something that's useful but still chic, then a fashion item is your safest bet. She'll think of you every time she wears it, and who doesn't want that? 

Shop our edit below for gift ideas of all price ranges, so you can pick products that suit your budget. And of course, we have some stunning items in each price range, ranging from shoes to makeup. Go on, then! 

Make her smile this Valentine's Day Make your man feel special with these killer gift ideas!

Photo Credit: Pinterest

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Payal Shah
payalshah14 added a look via the mobile app

Valentine's Day isn't just a day for romantic dates and galentines parties, it's also a day to have a little fun! And as of 2017, what is more effective in eliciting laughs than the trusty Internet meme? 


Scroll through the gallery above for some hilarious V-Day memes, and use them to make your Valentine (or anyone, really) smile! 

Photo Credit: Pinterest 

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Payal Shah
payalshah14 added a look via the mobile app

Aside from your charming personality and your widest smile, a killer outfit is arguably the most important thing to bring to a date. And if it's a Valentine's Day date, the stakes are even higher. Your outfit is not only going to boost your confidence, but it'll also have your date's eyes glued to you all night! 


If you are facing some trouble finding this perfect outfit, then you have come to the right place. We have put together five foolproof outfit ideas that can suit pretty much any occasion! Whether it's a casual evening or a fancy affair, you just might find something to suit your needs. 

1) A romper: 
A romper can be easy, low-fuss, and still be high fashion if you need it to be. Opt for a tailored black or white piece for something upscale, or tone it down with prints and sandals for a casual date. 

2) A midi skirt: 
This skirt can again be made extra glam but with minimal effort. Pair any midi skirt, whether fitted or loose, with a white tank top and some heels. Don't forget a cute little structured bag to amp it up! 

3) Jeans and heels: 
Denim is something that you can pretty much never go wrong with. Put on your comfiest skinny jeans, and tuck a loose printed blouse or top into it. Pair this with some black pumps and an oversized bag for a casual glam look. 

4) Culotte pants: 
Culottes are on trend this season, and this look can fit any date vibe. Pair it with a fitted crop top for some contrast, and tie up shoes (both heels and flats work) for some eyecatching goodness.

5) A shirt dress: 
For another easygoing yet chic piece, you can put on a shirt dress with a waistbelt to add some shape to your look. Whether paired with sandals and no makeup or a statement lip and strappy heels, you'll have a winner on your hands no matter what.

Photo Credit: Pinterest

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Payal Shah
payalshah14 added a look via the mobile app

The 67th Annual Jio Filmfare Awards happened on Saturday night, and what a magnificent night it was! Star studded red carpet, awards upon awards being handed to hardworking and deserving candidates, and some killer fashion to top it off! Here's who caught our eye:


1) Alia Bhatt: Speaking of deserving candidates, Alia Bhatt totally stole the show in our opinion! Dressed in a stunning fairylike pastel coloured ball gown, Alia was all smiles as she snagged an award for her performance in Udta Punjab. Congrats, gorgeous! 

2) Preity Zinta: Bollywood's little miss sunshine really stuck to the name this year, and wore a beautiful yellow mermaid cut gown. We think she looks absolutely stunning, and her smile complimented her dress perfectly! 

​3​) Kriti Sanon: We loved her strappy black gown, and the thigh high slit gave her look just the perfect extra touch of glamour. Gorgeous! 

​4​) Kalki Koechlin: All eyes were on Kalki as she strut down the carpet, and with good reason!She looked like a goddess in her metallic copper coloured gown, complete with sky high stilettos and gold accessories. 

5) Parineeti Chopra: Parineeti looked super pretty in pink, and chose a bold design for her gown. The bow across the chest added a super high fashion vibe to her outfit, and we thought that her bubbly personality fit the dress perfectly.

Photo Credit: The Indian Express, Bollywood life

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Shivani Joshi
shivanijoshi1 added a look via the mobile app

As much as we enjoy winter chills, we know how the weather can be harsh to the skin and dressing up can be a task (we know the struggle is real). And so we caught up with our fave influencers to help us look glam this winter with their list of essentials! Read on:


Shopcade Question: Name three essentials you don't leave your house without in winters. 

1) Sid Do (Insta handle: @sidkidsid)
Winter essentials: beanies, trench coats, hand moisturiser 

2) Karan Berry, apparel designer (Insta handle: @karleofashion)
Winter essentials: My Nivea men's lip balm, Fahrenheit by Dior and my eucalyptus and spearmint lotion by bath and body works. And the most important thing I don't leave home without is a cup of Americano in my flask 

3) Udaybir Sandhu, model and actor (Insta handle: @UDAYBIR_SANDHU
Winter essentials: Pair of gloves, Leather jacket, Moisturizer/Lip balm 

4) Sami Taha, Model (Insta handle: @SAMIFALKTAHA)
Winter essentials: Cap, scarf and a warm and long coat 

5) June Biswas, Blogger (Insta handle: @JUNEBISWAS)
Winter essentials: Lip balm, coconut oil, and scarf 

6) Shankey Bharadwaj, Stylist/ Blogger (Insta handle: @WHATSHEWORE__
Winter essentials: Lakme peach milk and Kohl Moroccan oil for my curls 

7) Aakriti Rana, Blogger, Youtube (Insta handle: @AAKRITIRANAGILL
Winter essentials: Hand cream from Victoria's secret, a leather jacket and tinted lip balm. 

8)Namah Shah, visual artist, MUA (Insta handle: @NUMMMZZZ)
Winter essentials: A notebook, mascara and lip balm. 

9)Neelam Virwani, model (Insta handle: @NEELAMBIRYANI
Winter essentials: lip balm and moisturiser, an oversized sweater/Jacket, Bottle of water as I tend to get very dehydrated during winters 

10) Hida Siddiqui, Model (Insta handle: @hidasiddiqui4ever
Winter essentials: perfume, lipstick and a handbag 

11) Niyanta Amrit Chopra, actor, blogger, Youtuber (Insta handle: @4466STYLEMILES)
Winter essentials: Even though Mumbai is not as big on winter (hence I miss all my winter layers that Delhi gave me) but there are 3 winter essentials My Dionis Peach Delight Lip balm for that dry chappyness taking over the lips during this season. My Favorite Blanket wrap up/ Cover up which I have been obsessed with as a child. It adds the volume and character to any simple outfit and it can be worn in multiple ways to create different styles and of course it is super cozy! A recent obsession, actually there are two and I can't decide which one I love more, but it has to be a trench coat and the over the knee boots that are chic essentials to have for that diva take over. 

12) Ketan Bhatia, fashion show director & Choreographer (Insta handle: K10BHATIA
Winter essentials: Lip balm (So you can smile effortlessly), moisture rich sunblock (Sunrays are still harmful in winter as much as we like to be out in the sun) and a Snood (that perfect accessory that ups your style quotient, keeps you warm and snuggly. Its a muffler/Hood/Scarf/Stole ......All rolled in one)

Photo Credit: Instagram

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Payal Shah
payalshah14 added a look via the mobile app

You know what a new week means - time to look for some fashion inspiration to get us through! As per usual, our favourite Bollywood babes have been all over Instagram with their weekly style choices, and we're here to tell you what's hot. 


1) Anushka Manchanda: We've always loved her eclectic style, and this week we spotted it once again. She shared a picture of herself wearing this very interesting hair accessory piece, sort of like a cage for her topknot hairstyle. Definitely not something we've seen before, but definitely something to look into purchasing! 
 
2) Sonakshi Sinha: Sonakshi's Instagram posts lately have been pure gold. From desi glam in a blue and pink lehenga to chilled out vibes in a jersey and sneakers, she's been switching up her aesthetic by the day. We love it! 

3) Alia Bhatt: Alia recently shared a picture of herself in an adorable shirt dress, reverse layered with a navy blue lacey overlay. Paired with some strappy heels and a killer smile, this ootd had us obsessed. 

4) Karisma Kapoor: Bollywood royalty always knows how to step out in style, just ask Karisma Kapoor! She recently wore a mesmerising black gown with red accents, paired perfectly with some classic curls. Loving the dark winter vibes on you, Lolo! 

5) Shraddha Kapoor: This lovely lady was recently spotted promoting her new film OK Jaanu, wearing a red dress and nude heels. A classic pairing, a classic colour, a classic look!

Photo Credit: Instagram

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