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STYLE & SHOPPING.

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Emily Beeson
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Louisa Drake is a force to be reckoned with. A fitness expert, business founder and a serious source of lifestyle inspo, Louisa recently launched LDM, a fitness and lifestyle brand built on the principles of her own inclusive training method and her no-nonsense approach to health and wellness.   

We caught up with her to find out more about LDM, her motivations and of course, her style both in and out of the studio…   

So how does your method work? How can LDM sessions influence your lifestyle?  

At LDM we focus on body confidence and effective training techniques that educate clients on what their individual bodies need. My Method offers a host of fitness disciplines – cardio, conditioning, resistance and stretch – to keep the mind and body guessing and strengthen the muscles you use daily.   

Our whole approach is to encourage confidence, so the Fitzrovia and Muswell Hill studios are a welcoming space where our instructors will calmly guide you through a class, leaving you feeling rejuvenated and well worked, but never worked up and stressed.  

Who can take part in LDM classes?  

LDM classes are accessible to anyone, regardless of their experience, fitness level, shape or size. We have two boutique studios in London, where you can access small group classes and private training daily. We also have LDM online video subscriptions and range of fitness equipment and apparel for taking part at home.  

What inspired you to launch LDM – tell us about your journey...   

After a professional dance career I started to transition into teaching dance and fitness. I was known for my unique style and had several disciplines under my belt but I realised there was something lacking from the workouts I was doing as a client at other gyms and studios.  

I saw a gap for doing things my way and created LDM. After combining the best bits of popular disciples such as yoga, HIIT, Pilates to name just a few I created my signature total body workout that ticks all the boxes in one session – the Shape Changer, the perfect balance of cardio and conditioning material.   

Next month we celebrate our first birthday at our Fitzrovia studio which offers a range of LDM classes that are constantly being fine tuned to suit our clients’ needs.  

What does the word ‘wellness’ mean to you?  

Wellness really sums up being at your optimal best physically and mentally. For me it’s about finding the right balance – time to focus on my changing needs, to honour my own rhythms and have the energy to achieve everything I need.  

What motivates you to get out of bed in the morning?

My clients. Most mornings I’m either up early teaching group classes or I’m with a private client. The occasion I have a morning free, I’ll top up on sleep or schedule some time for myself on the mat.  

How important do you think physical health is to how happy and confident we feel?

Massively important. It should be the main reason you choose to work out and aesthetics are the bonus. The natural high we get from exercise is what keeps you committed.  

What about fashion and style – can what we wear make us happy?  

Absolutely, wearing something that helps you feel happy will be the reason your posture improves which will then be part of the reason your confidence improves and you carry yourself differently. You can express yourself through fashion and your own unique take on it. 

What are your feel-good outfits for work, the weekend and going out?  

I spend a lot of time in activewear and when I'm working out and training clients it’s all about supportive, feel-good fabrics. I select a sweat-wicking product that’s going to work hard for me when I’m back to back and versatile items that mean after a quick change I’m ready to go from studio to meeting.   

When I’m off-duty it’s a mix of denim, fun prints, slogan tees and a vintage feel is always present in my style. For going out I add some standout accessories, switch a trainer for shoe and opt for a dress or cool jumpsuit.  

What about your favourite brands?

Activewear brands such as Sweaty Betty, Lululemon, Lucas Hugh, Nike and Adidas keep me supported and stylish. For tees and sweaters I like British brand Double Trouble Gang – we collaborated on some limited edition LDM sweaters & hoodies. I also love brands such as Etre Cecile and Sezane for an injection of fun prints and slogan pieces.   

Free People, Reformation, ADAY, Faithfull the brand, Ganni and the Vampire’s Wife are labels I gravitate towards. I have some great jackets from Zoe Karssen, Whistles and Acne and my accessories are a mix of high street, vintage and investment pieces from Hill and Friends, Sezane, Laura Lee and Missoma.  

I’m often in trainers by Adidas, Nike and APL and I’m currently loving the Stella McCartney x Adidas Parley shoes made from recycled ocean plastics – they work for all cardio based workouts. Veja make eco-friendly Parisian cool trainers that I like for off-duty and I also like Russell & Bromley, Birkenstock, Soludos, Hobbs and Miu Miu.  

What’s next for you and for LDM? 

Plans are underway to open a bigger standalone LDM studio in London where clients can still benefit from small boutique group fitness and private training with more space and amenities. We have some exciting opportunities in the pipeline and I’m working hard to build up our online LDM video offerings, so we are accessible not just in London but anywhere and at anytime. Watch this space…  

Want to steal Louisa’s effortlessly cool style? Shop her edit below…  

Follow us on INSTAGRAM for more style and shopping inspiration.  

Follow Louisa on INSTAGRAM and follow LDM on INSTAGRAM.

IMAGE CREDITS: Oly Barnsley

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Alya Barutoğlu
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alyabarutoglu

There is all sorts of trends out there. Even with swimsuits. There was ruffles, slogan swimsuits, Baywatch vibes and now the scuba diver swimsuits. The zipper details on swimsuits just instantly make it look athletic chic. If you’re a sporty kind of gal, you will love these scuba swimsuits! #scubadiver #scuba #swimsuits #bikini #summer #beach #style #fashion #trend

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Federica Caiazzo
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Couldn’t think of a better way to add a special touch to my wardrobe: stripes and slogan (I mean, feminist slogans) are the perfect match to go through the hot season. #stripes

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Emily Beeson
emilylavinia added a look via the mobile app

Sure a trip to the beach is an excuse to rock your designer bikini but if you’re planning on surfing, sailing or spiking a volleyball, that Joanna Ortiz number might not cut it. 


If you’re the kind of girl who loves her beach sports but refuses to compromise on style, we’ve got the perfect edit and a few styling tips for you…   

Go for a statement neon bikini in a classic triangle style and pair it with a pair of comfy shorts a baseball cap and a cool slogan tee. Don’t forget to slather on that SPF. 

Style a white bandeau top with denim cut-offs and high-top sneakers. Finish your look with a straw hat and boho ankle bracelets for effortless surf-inspired chic.

You can still look luxe, opt for a metallic swimsuit and wrap-around sunnies and rock your hair in a slick high ponytail. Ready for the big game at the beach? Shop the best looks from our summer sports edit below…

Follow us on INSTAGRAM for more beach style and shopping inspiration.

IMAGE CREDITS: Pinterest 

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Lina Psaila
linapsaila added a look via the mobile app

The reality is you don't need a whole lot to make a jumpsuit work and that’s the beauty of rocking one. Want to know ow to wear a jumpsuit this summer? We’ve put together a few simple tips on how to style yours. After all, less is more… 


For daytime, opt for a cool boxy or slouchy style and put it on with a pair of sneakers, a drawstring bag and a cool denim jacket. 

For work, go for a pussy bow blouse or a slogan tee under your jumpsuit. Add a blazer for an office-appropriate look, or a kimono for a more casual approach. For after dark, wear a check number over a black tee, just like Fashion Director Lisa Aiken, or pair a black jumpsuit with strappy heels for a fail-safe look. 

Remember, there are numerous ways to style one jumpsuit so you can wear it from the office to the club. 

Head to our gallery for more inspiration and shop your favourite styles from our exclusive edit below... 

Follow us on INSTAGRAM for more style and shopping inspiration. 

IMAGE CREDITS: INSTAGRAM

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Lina Psaila
linapsaila added a look via the mobile app

There's no doubt that with balmy temperatures arriving there'll be a slew of outdoor events in our calendars and the obvious winner is brunch. Nothing quite beats sitting outside a café sipping rose and munching on pancakes in summer, does it?


This is a pretty casual event, so what should one wear for a brunch date? Half lazy, late breakfast with friends, half excuse to dress up like a lady who lunches, we want something that's a mix between comfortable and chic. We looked to our Editors to select four outfits to help you nail dressing for brunch with ease… 

Keep things flirty with a crochet dress, strappy sandals and a straw hat. Add a long scarf or denim jacket for those chilly mornings. 

Go for a casual look by donning a pair of cut-off jeans, a cool slogan tee and a cardigan. Chanel some sass by throwing a pair of mules to the mix and complete the ensemble with an XXL bag. 

Opt for muted, neutral tones with a pair of white straight-leg jeans, a relaxed tee, espadrilles and a basket bag that you'll be wearing all summer long. 

Polka dot dresses are everywhere this season. Style yours with a pair of cute ankle boots, a pair of vintage sunnies and a round-handle bag. 

Hungry for more brunch-ready outfits? Check out our gallery and shop our Editors' best picks in the edit below... 

IMAGE CREDITS: INSTAGRAM 

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Lina Psaila
linapsaila added a look via the mobile app

Dakota Johnson belongs to Hollywood royalty but made her own name, starring in Fifty Shades of Grey and later becoming a Gucci muse. Now the actress is set to star in the much-anticipated adaptation of the horror film Suspiria. 


She'll be heading up the cast of the 1977 classic alongside Chloe Grace Moretz, Mia Goth and an unrecognizable Tilda Swinton. The Fifty Shades of Grey star is known for her role choices as well as her understated style. 

For red carpet she opts for long silhouettes,like the white Proenza Schouler number she rocked at a screening of Call Me By Your Name, in New York. Usually you'll find her in Gucci, whether it's the Met Gala, Fashion Week or the Oscars, where she donned a show-stopping gold gown… 

For her off-duty looks you'll find her sporting a simple pair of denim cut-offs with a plain shirt, or slogan tee,  a fedora hat, sunnies and an indie scarf. Her hack for remaining chic at all times is adding designer accessories such as an oversized Gucci tote, a velvet duster coat and Gucci brogues. 

Ready to emulate her elegant style? Head to our gallery for more inspiration and shop her favorite looks below... 

Follow us on INSTAGRAM for more style inspiration. 

IMAGE CREDITS: VOGUE.com 

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Emily Beeson
emilylavinia added a look via the mobile app

A few years ago, none of us would have dreamed of rocking trainers in the office. These days, a fancy sneaker is a cool girl staple and we’re loving it. 

Gone are the days of sprinting to work in your neon running shoes and low-key changing into heels beneath your desk. In 2018, luxe sneakers are perfect office attire and great for the weekend too. 

We’ve rounded up a few of our favourites from high-end and affordable brands to see you through spring and into summer in style. Think platform soles, jute detailing, ribbon laces and plenty of new-season tones. 

Pair these sneaker styles with culottes, ruffled tops and midi dresses for work and rock them with distressed denim and cute slogan tees at the weekend. Have fun with colour, texture and statement detailing and make dressing down the new dressing up… 

Browse our gallery for inspiration and shop our favourite styles from the edit below… 


IMAGE CREDITS: Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

The outspoken actress, singer and former Disney star has an impressive roster of movies under her belt such as Spider-Man: Homecoming, The Greatest Showman and Shake It Up. She's not only a huge Hollywood hit but also a style icon...

Just this week she traded her actress and songstress title for a fashion editorial role at Boohoo. The end result was The Zendaya Edit: a beautifully arranged selection of athleisure, '90s denim, jumpsuits, cropped tops, slogan tees, pastel hues and super seventies bell-bottoms. 
#fcfbfb">
#fcfbfb">Her relationship to amazing style was recognised when she earned the prestigious title of a Vogue cover star. Photographed by Mario Testino for the magazine's July issue she appeared on the front cover wearing a white and olive green feathered Calvin Klein dress.#222222"> 
#fcfbfb">
#fcfbfb">Here's how to steal her style... 
#fcfbfb">
#222222"> #fcfbfb">Underwear chic 

Zendaya enjoys wearing a sheer bustier as a top instead of a shirt. The graphic Dior skirt and red lip made the bold choice look oh so glam.#222222"> 

Futuristic vibes

For a holiday party she opted for a clear rhinestone mini and turtleneck at the Star Wars premiere.#000000"> 

Tent-style pants

Although it looks like she paired her knotted crop top with a high-waisted skirt, she's actually wearing super wide-leg pants. Pair them with an equally cool same pattern crop top.#000000"> 

Flirty ruffles 

Zendaya looked pretty in a blue lacy dress. The bow around her neck and waist were the perfect accents to make the dress pop.#000000"> 

Head to our gallery for more inspiration and shop The Zendaya Edit from our exclusive selection below...

IMAGE CREDITS: Boohoo.com, VOGUE.com.

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Lina Psaila
linapsaila added a look via the mobile app

Bella Thorne is known for her unique fashion sense. Despite fashion's tantrums and changes of heart Bella stays true to her niche sense of style. The actress who became popular from her roles in TV shows such as Shake it up and Famous in love, knows how to put her own touch on any outfit. 


She hit  the carpet at the age of ten in 2008. Now just before her 20th birthday her style has evolved dramatically. Glitter, mesh and bold make-up are among her go-to choices when stepping out on the red carpet. 

To emulate her red carpet style opt for a long dress  in burgundy with mesh detailing. Choose minimal silver jewelllery and heavy make up including a bold lip and a cat eye with thick eyelashes. 

To infuse some of Bella's off-duty wisdom go for slogan tee, denim cut-offs, designers sneakers and oversized shirt. 

Ready to rock some of Bella's most memorable looks? Visit our gallery for inspiration and scroll down to shop our Editors' picks below… 

Follow us on INSTAGRAM for more fashion inspo! 

IMAGE CREDITS: Instagram

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Emily Beeson
emilylavinia added a look via the mobile app

Fashion has always courted controversy and there’s been no shortage of designers using their collections to make a statement. From Vivienne Westwood to Maria Grazia Chiuri at Dior, the catwalk is a platform for more than just style.


Whether you rock a ‘The Future Is Female’ tee or a pro-EU hoodie from Vetements, donning a slogan T-shirt is a great way to show the world you’ve got something to say and you’re proud to make a statement.

To celebrate Earth Day, we’ve rounded up our favourite statement tees from fashion giants to little-known brands. Simply team yours with high-waisted jeans and trainers for a vintage-inspired look, or opt for wide-leg trousers and an oversized blazer to show you mean business.

Discover and shop our edit below… 

Follow us on INSTAGRAM for more style inspo! 

IMAGE CREDITS: Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

Singer Camila Cabello has been treated to a stellar year professionally but her style is also captivating. She's known for her playful sense of style especially when she mixes designer pieces with high-street pieces. Whether she's sporting exquisite gowns or a simple pair of jeans and a slogan tee she always infuses her individuality into her choices. 


With a much anticipated new album dropping, Camilla made the rounds and once again showed us her flair for fashion. This time she paired a statement velvet coat by Nina Ricci with wide-legged trousers and a show-stopping striped top. 

It's one of the best ways to do understated chic, if you ask us. She finished  her look with tinted retro-style sunnies and an oversized black leather bag with ring handles. She cleverly clashed the tones of  the navy coat and black leather belt with bright - blue  trousers.

Ready to rock Camila's look? Head  to our  gallery for more inspiration and shop our  best finds from our  exclusive edit below... 

IMAGE CREDITS: Pinterest

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