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STYLE & SHOPPING.

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Shopcade
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Fashion week has arrived which means massive new trends on the catwalk for Spring/Summer 18  but also an array of sartorial aficionados giving us their take on the current style! We noticed already a lot of vinyl (red skirts, trench coats, boots and berets), 90's references, chic sling backs, romantic dresses juxtaposed with leather details, booties or knee length boots and many and we mean a lot of logo t-shirts. The colour palette was leaning towards pinks, bright red, mustard yellow, and black. 


Apart from the usual celeb/ model off duty sightings including Kaia Gerber, Hayley Baldwin the Hadid sisters and Kendall Jenner, our attention was focused on emerging and established influencers with an enviable sense of style. Take Marta Lozano Pascual for example who did the perfect mix and match by pairing her Mango red vinyl skirt, red thigh high boots and tee ensemble with a classic Chanel Bag. We also saw an appetite for vinyl on model Caroline Daur who paired a black vinyl skirt with a red jumper and uber cool white booties (all Rebecca Minkoff). Finally Anabelle Fleur from Viva Luxury blog in an ethereal Victorian white floor-length dress in contradiction with leather accessories such as a thick black leather belt, leather beret, white leather bag and white kitten heels. 

Browse through our exclusive NYFW street style edit below, and discover how you can reenact the best looks! Don't forget to check our Instagram @Shopcade for your daily dose of style straight from NYFW!


Image Credits: Instagram, Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

There are not many things that can make us feel excited about Fall but this might be it: More than a few of the most stylish street style stars have been sporting ruffles with vinyl and chunky shoes and lifting vinyl to super trend status. Jessie Bush made a case for a sporty, oversized coat in the material during London Fashion Week while Alexa Chung styled hers with a slogan jumper and Barbour for an ideal Glastonbury look. 


Look to Gizelle who found a fresh way to add a punk edge to her ensemble by adding a biker jacket or keeping her vinyl trousers low-key, by teaming them with a casual grey jumper. Style maven Rihanna worked a high-waisted vinyl red skirt with a grey t-shirt and a long denim jacket. Finally, Bella Hadid chose the head-to-toe black vinyl - Matrix type of outfit. 

Whatever your inspiration this Fall be sure to rock at least one piece of vinyl and incorporate it into your personal style! Have a look at our favourite vinyl items for Autumn 2017!

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Julie Gabriel
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What can we do when August hits and all you see when you look out the office window is rain? Well, yes, you prep for the imminent drop of A/W17 collections. 


Let’s be honest here, we have been over summer for a while now and for most we’ve already lost our tan. For the ones who are yet to go enjoy the sun, well don’t complain if when you come back there is nothing left in store. Who leaves in August anyways?

As usual it all started with Instagram when we spotted the fashion pack wearing new season pieces and suddenly we knew we would want them all. Being a woman and therefore being a natural supporter of the feminist cause it seemed normal the power-woman tailored trend spoke to us. Worn by the likes of Mira Duma and Gilda Ambrosio it is a must-have this winter and it will make us happy to go to work, or the coffee shop for that matter, just to rock that executive look.

And because our job here is to find the best of the best for you ,well we found it. Ted Baker’s new A/W17 collection truly has it all! If you want to make the trend work for you there is no better place to start.

With a wide array of tailored pieces made of luxurious fabrics, we are in love. Upgrade your everyday look with otherworldly prints with names such as Kyoto Gardens, sporting butterflies which we learn are the symbol of love and transformation, a perfect omen for a successful back to school season.

If you fancy something a bit more understated, prefer one of their impeccable jumpsuit or tailored dress coming with lace detailing or subtle ruffles, you will be sure to make the right impression no matter the occasion.

Accessories have not been forgotten with feminine heels, silky scarves and structured purses. Throw a delicate kimono jacket - super hot this season - a soft leather vest or a wool and cashmere blend neutral coat for the most perfect professional finish.

See, we told you summer was overrated!

Discover our favourite pieces in the selection below or shop Ted’s entire A/W17 collection here.

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beatrix taylor
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btaylor

Marks and Spencer autograph jacket and Rejina Pyo skirt

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Shopcade
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Feeling like there is something lacking in your wardrobe? Do you have the urge to try something new? There is nothing like finding that key piece to instantly update your look into something on point! Satisfy that longing desire and find a piece that hits the spot. 


Here are 5 key summer trends that you must try:


GO BACKLESS: We’ve seen it on bloggers and influencers strutting around fashion week, it's ideal for the hot summer months and great for some subtle sexiness. 


TIE THE KNOT: Add bows and ties to simple silhouettes. We’ve seen this from the fashion gurus Zimmerman and Isa Arfen. And luckily for us, it’s been translated into tops, dresses, trousers and skirts all over the high street.


THE SLIP DRESS: Simple and elegant, its a staple for the summer. Wear it on its own or layered with a t-shirt for a more casual look.  


THE ONE SHOULDER: We’re seeing this trend over and over again, from catwalk to high street its dominating the fashion scene and a great way of getting that instant fashion fix!


RUFFLES: The ruffle has a new twist, its playful and fun and easy to wear. Wear a ruffle skirt with a slogan tee like top influencers Pandora Sykes and Camille Charrière. 



Get the look below and tap into the new trends from Second Thread to Urban Outfitters & Topshop.



IMAGE CREDIT: @HAIM

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Shopcade
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Sienna Miller walked into Wimbledon this year in sartorial splendour. Wearing a Ralph Lauren lemon yellow sundress, the star of the recent Young Vic play “Cat on a Hot Tin Roof”, emulated modern elegance. 

Sienna steered away from the cliche tennis whites and garden party florals and swapped her chiffon and silks for linen. Linen is strange choice for some, an old fashioned one perhaps. However, contrary to the grandmother's-wardrobe association we once made, linen is on the rise and is a must-have this summer! Matched with the right accessories, it echoes both cool authenticity and summer sophistication. 

Do not fear, you don’t have to be Sienna to pull off this casual classic. Lucy Williams, the ultimate style influencer is sporting linen. The eponymous label Three Graces and Paloma Wool as well as queen of e-commerce cool, store “Lisa says Gah” and blogger Song of Style are wearing it. 

We are delighted that some key fashion players have designed some beautiful pieces, from palazzo trousers to crop tops and sundresses. There is something for everyone! Buy a linen sundresses or crop top and high wasted skirt and pair with cat eye sunglasses or dramatic tassel earrings. Do wear linen the contemporary way and style it with some cool accessories for a relaxed and laid-back look!

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Lina Psaila
linapsaila added a look via the mobile app

It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this summer. 


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Comfy flats 

Especially for daytime, comfort is key to the laissez-faire nonchalant Parisian look. So invest in ballet flats, chic sandals, espadrilles and white trainers to elevate your everyday look. They can really romanticise an outfit instantly. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this summer!

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Nathalie Gaveau
Lina Psaila
linapsaila added a look via the mobile app

Denim has historically been one of the most flattering fabrics for both men and women. It's also surprisingly versatile, adored by the high street and the high end alike. So it came as no surprise that for SS17 denim is super playful unexpected and comfortable. This means no skinny jeans in the horizon, lots of cutouts, embroidery, patches and variety in hemlines. Here are our top picks!


CUTOUTS 

Take cues from Kendall Jenner and sport a sexy midi denim skirt with cutouts and style it with a silk spaghetti strapped top with detailing. Finish the look with a vintage pair of 90s inspired sunnies and an equally grungy pair of mules for an extra chic summer look. 

NO SKINNY JEANS (MODEL OFF DUTY)

 The days of skinny jeans are thankfully pretty much over for our figures and most of all for optimum blood circulation. Yes, those things were tight. Bella Hadid, Gigi and the entire bunch are sporting a much more comfy solution: boyfriend jeans. For example, Bella opted for a red-hot appeal to a dated Canadian tuxedo while Kendall (going for denim again) wore a sheer bodysuit under a dark wash pant and jacket. Frederikke Sofie went for a polished jumpsuit and layered it on a duster jacket while Imaan Hammam went old school by pairing her baggy overalls with a plaid top. 

STEP HEM 

If you really want to nail the 2017 denim look then look no further than the step hem. You can thank French designers Vetements for the much needed innovative twist! If you don't have the Vetements budget why not try a little DIY and give them a makeover with staggered edges. Look below for other affordable options. The great thing about the step hem is that you can style it as you please, no rules apply here! 

CANADIAN TUXEDO (OR DOUBLE DENIM)  

Canadian tuxedo has many retro throwbacks from Woodstock, to Justin and Britney circa 2001, to Dolly Parton circa forever. But even if the trend seems dated, kitsch or unflattering it actually completely depends on styling. You can go safe, by throwing a chambray shift over your denim dress, instead of going head to toe dungarees and jacket. Try sporting a deconstructed denim shirt over your denim skirt shorts or trousers and it will instantly give a modern look to your outfit. 

FRINGES/ TASSELS 

Fringes and tassels for 2017? Oh yes. For the past 3 years, tassels and fringes have been put front and centre and they don't show any signs of abandoning the limelight. The great news about a trend sticking around for more than a few seasons is that it's been given a chance to evolve. So you don't have to stick to your frayed hem jeans, necessarily. Pick up a mini skirt with fringes, a flawless denim jacket or opt for a pair of uber cool denim sandals finished with tassels. One of our favourites is a distressed denim blouse with a frayed hem courtesy of Marcus Almeida. Thank you!

EMBROIDERED 

This is the year to go for embroidered. The obvious option here is springtime florals but don't let that hinder you. Actually, DIY is welcome here, too! From rock n roll roses, to funky pineapples even quotes make for a super stylish way to decorate your favourite pair of jeans this summer.

PATCHWORK 

If you want to play with dimension design and personality adding uber cool patches is the denim path for you! You can try clashing similar blue tonal panels or play with different sizing by assembling large squares with minuscule patches on the jeans. Experiment with positioning pockets in unexpected places or colours. If DIY is not your calling don't worry! Just browse through our selected edit of denim items for SS17.

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Lea Petermeijer
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These past few days the streets of Paris have been crowded with fashionistas from all over the world for the long awaited Couture Week. From Dior’s safari show to Chanel’s Eiffel Tower duplicate in a greenhouse, the city put on spectacular show after the other and we just couldn’t get enough of the street style looks we spotted.

Unexpected is the norm during events like these but if there’s one trend that took us a little by surprise, it’s definitely the amount of fashionistas wearing boots! We really didn’t expect to see that many in the middle of July but we have to admit they looked amazing and we wouldn’t mind getting on that trend as well…

The best part about boots in the summer is that they can be added to a ton of different outfits, just click through the gallery to see for yourself! So whether you want to wear a nice blouse with jeans or a bright skirt with a slogan tee, boots are sure to take your outfit to the next level and add a bit of an edge to it!

Now all you have to do is shop the styles below if you’re looking to switch your summer look up a little bit…

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Nathalie Gaveau
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Lina Psaila
linapsaila added a look via the mobile app


Summer is probably one of the best seasons to show off broderie detailing. By broderie we mean those refined almost lacey tops and summer dresses in angelic white, and dreamy eggshell tones that perfectly compliment sun-kissed skin.

This year broderie anglaise took Instagram by storm when the white cotton sleeveless top with lace trim by Reformation was seen on every celebrity Instagrammer under the sun from Jeanne Damas, to Pandora Sykes while Danielle Bernstein and Marianna Hewitt donned the cute mini dress version.

Whether you're planning to attend a wedding, a festival, a racing event or even a casual BBQ with friends, you simply can't go wrong with the elegant nonchalance of a broidered top that blends wonderfully into any summer occasion.

Taking cues from blogger extraordinaire Pandora Sykes on how to nail the summer day look, don a broderie crop top with a pair of gold shorts and white espadrilles. Finish the look with your favourite golden bangles, earrings, black Ray Bans and a bold red lip. 

For the ultimate beach to bar look, pair your broderie mini dress with a romantic and oh-so-chic basket bag, a pair of espadrille sandals, oversized sunnies and a floppy straw hat. Add a pair of big gold hoops, and a pendant to amp up your laissez-faire summer outfit. 

If you're planning to attend a festival this summer then opt for a broderie jacket with a funky crop top (even your bikini top will do) and a pair of your favourite wide-legged jeans. Top the look off with a leather cross body bag and a vast array of your most colourful accessories. 

For a romantic date night try combining the innocent broderie top with a sexy red mini skirt. Finish your flirty look with high stiletto heels and your favourite miniature crossbody chain bag.

How will you style your broderie outfit this summer? 

Browse through our gallery for more inspiration and scroll down for our edit of broderie inspired looks!

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Nainika Agrawal
nainikaagrawal added a look via the mobile app

The S/S '17 shows wrapped up way back in September/October 2016, so we all need a little refresher of the hottest trends set down by the fashion gods for this season! 


We've got the top 10 cutest and most wearable trends right here for you! 

Metallic Fabrics 
We're absolutely loving the futuristic, uber-cool trend of metallic fabrics that was all over the S/S '17 runways. Pair a metallic silver/gold skirt with a basic white button-down, a glitzy gold top with black skinny pants, or go the whole hog with a metallic dress—the world's your shiny oyster! 

Tie-dye 
There's nothing like a little throwback to help us fall in love with a fashion trend, so we naturally love this trend that reminds us of our craft classes back in school. If you're a fan of fun, colourful prints, this one is right up your alley. 

Ruffles 
Ruffles have been in and out of vogue for the past few seasons, and looks like they're planning to continue popping up every now and then! And we aren't complaining, because ruffles are super versatile. You can go super girly and cute with a ruffle-y dress, or office chic with a high-necked ruffle shirt and a pencil skirt. 

Pink all over 
Whether it's a dusty mauve, a fiery fuchsia, or a pleasant mid-tone pink, it's all on trend right now! Combine various shades of the same family of pink to put together the perfect pink ensemble from top to toe, and channel your inner girly girl. 

Boxy/Boyfriend Shirts 
Buh-bye, slim silhouettes—it's time to make room for the androgynous boxy boyfriend shirt. This shirt is perfect for casual outfits where you want to look cute without spending too much time wondering what to wear. Simply pair with a high-waisted pair of skinny jeans and some cool, basic sneakers to complete the look. 

Zebra print 
For those of you who love monochromatic prints, the zebra print is a good option this season for when you're feeling extra sexy. Wear a zebra print dress, or pair one zebra print piece with a plain white piece. 

Gingham 
It's time to go back to your school days with some classic gingham! This elegant yet cute print is perfect for office wear when you're bored of the basic neutral pieces. 

Emojis 
Who says that fashion trends stop at clothing and accessories? We believe in extending them to our decor too! Channel the S/S '17 emoji trend by funking up your house with a few emoji cushions. 

Denim dresses 
Last season, it was denim shirts. This season, they've switched it up to denim dresses! We absolutely love this trend for the simple reason that it's such a quick, no-brainer outfit to put on. No need to fuss with finding matching tops and bottoms that look trendy—just pop on a denim dress, throw on a pair of white sneakers, and you're good to go. 

Kitten heels 
Another trend that's great for you if you wear formals to office! Most women prefer wearing heels rather than flats, because they add a touch of glam to the outfit. But let's get real—it simply isn't practical or appealing to wear stilettos from 9 to 5! Here's where kitten heels save the day. They're cute as heck, but won't leave you craving a foot massage.

Photo Credit: Tumblr

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Shopcade
shopcade added a look via the mobile app

Be the best guest this season, whether you're attending a string of summer weddings or heading to prom, Topshop have all the dresses you need. 


Get kitted out in seriously stunning threads, with maxi floral numbers to mini full-skirt styles, it's the perfect excuse to get dolled up. Looks like it's time to start befriending loved up couples to get your paws on some wedding invites... 

Want a feminine and romantic dress? Then opt for Topshop's bird print maxi or petite red floral spot tea dress. Prefer something bold and dynamic? Then the palm leaf cut-out number is for you! Let the dress do the talking and style minimally for an easy-but-effective look. 

Topshop have you covered, bridesbabes. With their Topshop Unique pieces you can all find a silhouette to suit every shape. Going matchy-matchy? The Abbie dress will look good on everyone! 

Shop below and dress to impress this season...

Photo Credit: Topshop

Follow us on Instagram HERE for bite size style inspo! 


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