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STYLE & SHOPPING.

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Lina Psaila
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Fashion week has arrived which means massive new trends on the catwalk for Spring/Summer 18 but also an array of sartorial aficionados giving us their take on the current style! We noticed already a lot of vinyl (red skirts, trench coats, boots and berets), 90's references, chic sling backs, romantic dresses juxtaposed with leather details, booties or knee length boots and many and we mean a lot of logo t-shirts. The colour palette was leaning towards pinks, bright red, mustard yellow, and black. 


Notable street stylers include Kaia Gerber in a black jacket embellished with Pepsi badges and paraphernalia. This was clearly as a nod to carrying the torch from the Pepsi ad queen and her mother Cindy Crawford. Model Hayley Baldwin went for 90s casual in a Canadian sweater, denim shorts, black leather booties, big gold hoops, and a small red leather Supreme bag. Bella Hadid, channelled once again a late 90s outfit complete with a dragon patterned black bralette, black cargo pants, and sliders while showing off her new uber cool short bob. 

Browse through our exclusive NYFW street style edit below, and discover how you can reenact the best looks! Don't forget to check our Instagram @Shopcade for your daily dose of style straight from NYFW! 


Image Credits: Instagram, Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

Denim has historically been one of the most flattering fabrics for both men and women. It's also surprisingly versatile, adored by the high street and the high end alike. This season we are seeing more and more denim worn on top rather than just on the bottom. Infused with a touch of Americana and 70's western films, the denim shearling is having a serious moment! For SS17 denim is super playful unexpected and comfortable. This means no boring denim jackets but, lots of cutouts, embroidery, and patches! 


The cool thing about shearling is that it's your perfect transition weather jacket. It's still denim - in other words, meant for summery mood but is embellished with touches or shearling lining for those colder nights in the city. It's also super versatile! You do a double denim look, pair it with a romantic dress for a first date, with tights and sneakers for a weekend getaway, or simply with your khaki shorts and boots for a cool day look alternative! 

Check our exclusive edit of our favourite denim shearling jackets on the market right now!

Photo Credit: Pinterest, Daily Mail

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Noah Swedberg
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Shopcade
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With so many bloggers and influencers out there, it is often difficult to choose who to follow. However, there is the rare occasion when we come across someone who really stands out above the rest: meet Lucy Williams. If haven't come across her on social media, follow this style star, she has taken Instagram by storm! 


With a relaxed and down to earth attitude towards fashion, Lucy’s style is both classic and simple. With an interest in all things design, It’s clear that her keen eye for detail and aesthetics transcends into other other areas of her life. Lucy is a keen photographer and takes snaps with her 35 mm film camera wherever she goes. 

Describing her blog as a “personal moodpboard” Lucy’s inspiration takes us all around the world, from Italy to Mexico, Sri Lanka and L.A. Her followers are taken on a aesthetic journey through breathtaking scenery with the ideal outfits to match! 

Get Lucy’s signature look: a biker jacket, and cut-off denim shorts, or a basic tee and cropped jeans. We’ve found some great pieces below to recreate her look. Follow her personal blog here.



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Lina Psaila
linapsaila added a look via the mobile app

The white sneaker is back and better than before. The good thing is that there is a huge offering of looks and variations to cover all the different tastes. A staple in many men's wardrobe allows you to dress them down for a casual look or even sport them with a suit. 


SMART CASUAL 

One of the freshest ways to do smart casual is to don white sneakers with chinos. Just ask Steve McQueen about this inherently preppy look that can easily transition to many different occasions. 

URBAN CASUAL 

White sneakers can really look amazing with any piece of clothing but there's something about sporting them with jeans in a dark denim wash. Just think of them as the formal shoe alternative. Pair them with a plain white tee, and a hoodie or even a blazer and you're ready for pints after work. 

WHITE SNEAKERS WITH A SUIT 

If you want to spice up your business outfit then you can definitely wear them with a grey suit. You can try to merge them without looking out of place. The key is to opt for a lighter shade like grey tones, camel. light brown or lilac if you're bold. A truly great way to give an oomph to your regular suit and tie. 

WHITE SNEAKERS WITH SHORTS 

Shorts are undoubtedly more casual than other types of clothing and though they're great for summer they lack some formality in certain occasions. The white sneaker amps up the shorts while at the same time staying in keeping with the casual tone of the entire outfit. Pair it with your favourite tee, baseball cap, a cool sports watch your sunnies, and you're ready to go! 

Take a look at our gallery for more inspiration and scroll below for our edit of white sneakers!


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Lina Psaila
linapsaila added a look via the mobile app

There's a common misconception about Hawaiian shirts, as they're wildly associated with dad cool sporting them unbuttoned with swim shorts and a beer bottle at hand. In the late 90s, Hawaiian shirts got a makeover after Leo Di Caprio made them cool again as the tortured lover in Romeo & Juliet. This season they're getting a brand new comeback and here are the best ways to don them this summer. 

For a sleek laid back look at the beach pair your favourite Hawaiian shirt with similar colour palette swim shorts, aviator sunglasses, pool slides and a cool leather backpack with all of your under-the-sun essentials. 

A Hawaiian shirt is probably one of the best ways to do summer after work cool. Pair your shirt with a pair of chinos, or deconstructed jeans, sliders and your sunnies. 

For an urban casual look, pair your shirt with bermuda jean shorts Vans trainers and a hoodie. Your weekend cool outfit is sorted! 

For a summer night out on the island try your favourite pattern Hawaiian shirt with a pair of slim fit chinos, white high top sneakers and a cool leather jacket. 

For more styling options browse through our gallery and scroll down for more Hawaiian shirts!

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Lina Psaila
linapsaila added a look via the mobile app

Even if summer means holidays and expenses on endless days at the pool bar and nights by the nearest beach club, that doesn't mean that our wardrobes should suffer. Especially not when there's a huge sale over 50% over at TOPSHOP! 


We've already prepared our wishlist: From cinched belts to bardot tops, frilly dresses, comfy chic espadrilles and denim skirts - minus the original price. Half off to be exact! 

This summer splurge on all the stylish ss17 trends from bold reds and yellows, to innocent white broderie, denim deconstructed shorts, and thigh high ancient Greek sandals! 

Just scroll below for our selected edit of all your summer steals from TOPSHOP! Hurry the sale ends on August 4th!

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Lina Psaila
linapsaila added a look via the mobile app

It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this summer. 


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Comfy flats 

Especially for daytime, comfort is key to the laissez-faire nonchalant Parisian look. So invest in ballet flats, chic sandals, espadrilles and white trainers to elevate your everyday look. They can really romanticise an outfit instantly. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this summer!

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Nathalie Gaveau
Lina Psaila
linapsaila added a look via the mobile app

Denim has historically been one of the most flattering fabrics for both men and women. It's also surprisingly versatile, adored by the high street and the high end alike. So it came as no surprise that for SS17 denim is super playful unexpected and comfortable. This means no skinny jeans in the horizon, lots of cutouts, embroidery, patches and variety in hemlines. Here are our top picks!


CUTOUTS 

Take cues from Kendall Jenner and sport a sexy midi denim skirt with cutouts and style it with a silk spaghetti strapped top with detailing. Finish the look with a vintage pair of 90s inspired sunnies and an equally grungy pair of mules for an extra chic summer look. 

NO SKINNY JEANS (MODEL OFF DUTY)

 The days of skinny jeans are thankfully pretty much over for our figures and most of all for optimum blood circulation. Yes, those things were tight. Bella Hadid, Gigi and the entire bunch are sporting a much more comfy solution: boyfriend jeans. For example, Bella opted for a red-hot appeal to a dated Canadian tuxedo while Kendall (going for denim again) wore a sheer bodysuit under a dark wash pant and jacket. Frederikke Sofie went for a polished jumpsuit and layered it on a duster jacket while Imaan Hammam went old school by pairing her baggy overalls with a plaid top. 

STEP HEM 

If you really want to nail the 2017 denim look then look no further than the step hem. You can thank French designers Vetements for the much needed innovative twist! If you don't have the Vetements budget why not try a little DIY and give them a makeover with staggered edges. Look below for other affordable options. The great thing about the step hem is that you can style it as you please, no rules apply here! 

CANADIAN TUXEDO (OR DOUBLE DENIM)  

Canadian tuxedo has many retro throwbacks from Woodstock, to Justin and Britney circa 2001, to Dolly Parton circa forever. But even if the trend seems dated, kitsch or unflattering it actually completely depends on styling. You can go safe, by throwing a chambray shift over your denim dress, instead of going head to toe dungarees and jacket. Try sporting a deconstructed denim shirt over your denim skirt shorts or trousers and it will instantly give a modern look to your outfit. 

FRINGES/ TASSELS 

Fringes and tassels for 2017? Oh yes. For the past 3 years, tassels and fringes have been put front and centre and they don't show any signs of abandoning the limelight. The great news about a trend sticking around for more than a few seasons is that it's been given a chance to evolve. So you don't have to stick to your frayed hem jeans, necessarily. Pick up a mini skirt with fringes, a flawless denim jacket or opt for a pair of uber cool denim sandals finished with tassels. One of our favourites is a distressed denim blouse with a frayed hem courtesy of Marcus Almeida. Thank you!

EMBROIDERED 

This is the year to go for embroidered. The obvious option here is springtime florals but don't let that hinder you. Actually, DIY is welcome here, too! From rock n roll roses, to funky pineapples even quotes make for a super stylish way to decorate your favourite pair of jeans this summer.

PATCHWORK 

If you want to play with dimension design and personality adding uber cool patches is the denim path for you! You can try clashing similar blue tonal panels or play with different sizing by assembling large squares with minuscule patches on the jeans. Experiment with positioning pockets in unexpected places or colours. If DIY is not your calling don't worry! Just browse through our selected edit of denim items for SS17.

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Shopcade
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Summer is here which means holidays endless days at the beach and lounging at a cool beach bar till the wee hours of the morning! But this also means limited income (since we're spending it on holidays) and yet a gregarious appetite to re-invent our summer wardrobe before we hit the vacation spots. 


 Don't worry we've got you covered! Matchesfashion.com is having one of its amazing sales. We're talking about 70% off luxury items. We've selected an awesome list of all the products you're going to need this summer! 

 From frilly dresses to denim shorts, floppy hats, sandals and beach bags we've made sure this will be a summer to remember - minus the hefty price tag. 

In addition, we've made sure to include the freshest trends for this summer from gingham patterns to bold reds, bright yellows, innocent angelic whites and our favourite selection of comfy and uber stylish slides.

Scroll below for our selected edit of all your summer steals from MATCHESFASHION.COM. Hurry! The sale ends soon!

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Mathilde Pain
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Robes légères, shorts en denim, jupes à volants… L’été est l’occasion de dévoiler ses gambettes ! Mais qui dit saison bikini dit forcement épilation irréprochable. Quelque-soit la technique d’épilation que vous choisissez, si vous êtes plutôt cire chaude ou épilateur électrique, certains gestes sont des étapes essentielles à ne surtout pas sauter. Petit tour d’horizon des do’s & dont’s de l’épilation.


1-On prépare son épilation
Comme pour tout rituel de beauté qui se respecte, l’épilation ne se fait pas dans la précipitation ! On prend le temps de préparer sa peau avec un bain ou une douche chaude pour dilater les pores, assouplir le poil et faciliter l’épilation. Le gommage est également une étape indispensable pour se débarrasser des cellules mortes et surtout éviter l’apparition des poils incarnés que l’on redoute toutes !  Avant de vous attaquer à vos poils, assurez-vous que votre peau est propre, complètement sèche et non grasse.

2-On choisit le bon timing
Il est conseillé de s’épiler le soir, pour permettre aux petites rougeurs disgracieuses de disparaitre pendant la nuit. Si vous êtes en vacances, attention ! Ne vous exposez pas directement au soleil au risque de favoriser l’apparition de points rouges. Le sable n’est pas non plus votre allié car le sel peut provoquer des irritations et occasionner des démangeaisons.

3-On demande conseil à un pro
Toutes les techniques d’épilation ne sont pas faites pour vous. Par exemple, la cire chaude est déconseillée aux peaux sensibles, aux peaux à grains de beauté, aux jambes lourdes etc. Demandez conseil en institut pour prendre toutes les précautions nécessaires.

4-On hydrate sa peau au maximum
La règle d’or est d’hydrater en profondeur sa peau après l’épilation pour la garder souple et lisse. On utilise un soin ou une huile nourrissante et apaisante pour soulager les irritations et on continue d’hydrater quotidiennement sa peau dans les jours suivants l’épilation. Petite rappel, si l’on vient de s’épiler les aisselles on attend impérativement 15 minutes avant de vaporiser du déodorant !

Crédit Photo : Pinterest
Crédit Vidéo: Ma Vie En Couleurs
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Lina Psaila
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Summer is probably one of the best seasons to show off broderie detailing. By broderie we mean those refined almost lacey tops and summer dresses in angelic white, and dreamy eggshell tones that perfectly compliment sun-kissed skin.

This year broderie anglaise took Instagram by storm when the white cotton sleeveless top with lace trim by Reformation was seen on every celebrity Instagrammer under the sun from Jeanne Damas, to Pandora Sykes while Danielle Bernstein and Marianna Hewitt donned the cute mini dress version.

Whether you're planning to attend a wedding, a festival, a racing event or even a casual BBQ with friends, you simply can't go wrong with the elegant nonchalance of a broidered top that blends wonderfully into any summer occasion.

Taking cues from blogger extraordinaire Pandora Sykes on how to nail the summer day look, don a broderie crop top with a pair of gold shorts and white espadrilles. Finish the look with your favourite golden bangles, earrings, black Ray Bans and a bold red lip. 

For the ultimate beach to bar look, pair your broderie mini dress with a romantic and oh-so-chic basket bag, a pair of espadrille sandals, oversized sunnies and a floppy straw hat. Add a pair of big gold hoops, and a pendant to amp up your laissez-faire summer outfit. 

If you're planning to attend a festival this summer then opt for a broderie jacket with a funky crop top (even your bikini top will do) and a pair of your favourite wide-legged jeans. Top the look off with a leather cross body bag and a vast array of your most colourful accessories. 

For a romantic date night try combining the innocent broderie top with a sexy red mini skirt. Finish your flirty look with high stiletto heels and your favourite miniature crossbody chain bag.

How will you style your broderie outfit this summer? 

Browse through our gallery for more inspiration and scroll down for our edit of broderie inspired looks!

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