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STYLE & SHOPPING.

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Lina Psaila
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Kate Moss turned 44 today, and for more than 20 years she has been infusing the fashion industry with her unique sense of grunge and boho style, her edge and her overall completely effortlessly elegant aesthetic. The truth is that she has had an excellent training of top designers, stylists and fellow models that have worked with her. So she has developed her unique formula of Kate Moss style that relies on a few simple style rules. Shopcade investigates.


1. Go for an edgy denim 

We 've always associated denim with Kate Moss but she's always gone for the denim underdog - the styles that weren't on trend at the time. From low-cut skinny jeans to wide -legged jeans and animal print she's worn all kind of styles and it has always been ahead of their time. Kudos! 

2. Quality 

Moss is not a fan of the high street. Even though she has launched many successful fashion lines with Topshop she always goes for quality. One of her favourite past times is discovering second-hand clothing from Portobello market. 

3. Timeless Prints 

 You could say that Moss is a print queen. She loves her leopard print, polka dots and a few 70s funky patterns. But she always goes for the ones with classic appeal. She would never go too crazy which explains her effortless yet edgy look.

4. Jewellery 

When she wants to draw attention from the clothes she turns to jewellery and diamonds to be exact. From 19th-century drop earrings to sapphire and ruby bangles she knows how to make any dab outfit spark. 

 Head to our gallery for Kate Moss best style moments and shop her essentials from our expert edit below!

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Lina Psaila
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New Year means new shows and a new opportunity to discover what twisting plots, haunting performances and amazing sceneries that tv has to offer. We here at Shopcade have rounded up the best shows you need to binge on this year:   


THE CHI (SHOWTIME, JAN 7) 

The series follows a group of residents of the South Side of Chicago wanting to better their lives featuring an amazing cast headlined by emerging star Jason Mitchell director Rick Famuyiwa and star of last year's best Oscar film "Moonlight". 

THE ASSASSINATION OF GIANNI VERSACE: AMERICAN CRIME STORY (FX, JAN 17TH) 

Following on the very successful real-life crime anthology of The People v O.J. Simpson, season two exposes the murder of fashion designer Gianni Versace - shot at his home in Miami in 1997. The series features an A star cast including Penelope Cruz as Donatella Versace, Ricky Martin and Darren Criss. 

THE ALIENIST (TNT, JAN 22) 

One of the most talked about series of the new season produced by Cary Fukunaga (if say True Detective - the first season rings a bell!) while Jacob Verbruggen (who has worked on London Spy and Black Mirror) was employed as a showrunner and director. It tells the story of Teddy Roosevelt before he came into office when he was serving as New York Police commissioner and he got the help of a criminal psychologist (Daniel Bruhl), a newspaper illustrator (Luke Evans) and secretary (Dakota Fanning) to catch a deadly serial killer of the time. 

WACO (PARAMOUNT NETWORK, JAN 24TH) These miniseries tell the story of Waco 1993 Texas siege that lasted 51 days and left 76 people dead. Expect mesmerizing performances by Taylor Kitch as Branch Davidian leader David Koresh and Michael Shannon as FBI negotiator Gary Noesner. Keep your eye out for unsettling mullets!  

UNSOLVED - THE MURDERS OF TUPAC & THE NOTORIOUS B.I.G. (USA, 2018) 

As the title suggests, the series tells the stories of murder mysteries of the deaths of rapper megastars Biggie Smalls and Tupac Shakur. They were gunned down at an early age and at the height of their careers as they were representing a coastal feud as well. The series chronicles the two extensive investigations that revolved around the heinous murders. 

Ready to binge on your favourite TV series? Shop some cosy wear essentials from our expert edit below, it's time to hibernate! 

IMAGE CREDITS: IMDB

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Federica Caiazzo
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federicacaiazzo

Have you checked Claudia Canova bags here on Shopcade? Here is the one I got using the app and I can’t live without this bag now! Very big and comfortable, ready to attend all my business meetings! #handbag #bag #accessory

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Isabelle Herring
Federica Caiazzo
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federicacaiazzo

Always on the go working from my iPhone! Make sure you have comfortable shoes without giving up in heels. Mine are from Zara! And don’t forget a big bag! This one is Claudia Canova, bought through Shopcade! #zara #boots #bag #streetstyle

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Shopcade
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shopcade

Have a great January 1st from everyone at Shopcade!

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Thiara Collorec
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thiaracollorec

Toute l'équipe Shopcade vous souhaite une Bonne et Heureuse Année !


On sera là pour vous en 2018, avec toujours plus d'idées, de conseils et de pièces géniales pour que votre année soit encore plus belle.

À très vite !

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Lina Psaila
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linapsaila

From all of us at Shopcade we wish you all the best for 2018!

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Felicia Pennant
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Tonight's the night. New Year's Eve: the biggest party night of the year and you’ve got to figure out what on earth you’re going to wear. Don’t freak out. A vague or non-existent dress code is open to interpretation and actually gives you full license to flex your sartorial muscles. Ask yourself: are you party-hopping or staying until the end? Will there be seats to collapse gracefully into, giving fancy feet a rest? How discerning is the crowd- will fashion-forward looks be wasted on them? 


We’re pretty confident our party dressing do’s and don’ts, and shoppable expert edits, below will see you through in unbeatable style. Don’t forget to tag @shopcade in your party pics!

Image credit: Pinterest, Instagram and Google.

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Shopcade
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shopcade

From everyone at Shopcade, we wish you a lovely Christmas!

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Thiara Collorec
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thiaracollorec

Toute l'équipe de Shopcade vous souhaite un joyeux noël et de bonnes fêtes de fin d'année ! 


On espère que vos cadeaux seront à la hauteur, que le repas sera parfait et surtout, que vous passerez un super moment avec ceux qui vous sont chers.

À très vite sur Shopcade !

Crédit photo : Pinterest

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Shopcade
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shopcade

Have a wonderful day from everyone at Shopcade! 

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Lina Psaila
linapsaila added a look via the mobile app

This week Shopcade profiles Giorgina Clavarino, the influencer with the very poignant blog name entitled “Giorgina With an Eye”. The former Business school student talks to us about her dream closet, her collab with the playful Mira Mikati brand as she takes us through her morning routine and the elements that define her eclectic sense of personal style.


What compelled you to start a blog? I’m a hyperactive person, so unless I have 100 things to do I am not satisfied with what I have accomplished at the end of the day. The search for new challenges is what made me start my Fashion blog. In 2014, I was finishing my studies at Cass Business School in London and had lots of spare time, so I decided I would actively fill it up with something I was passionate about. I knew my studies at Cass were important because I’ve always dreamed of starting a business of my own one day. I also missed being more creative and having an outlet where I could just share what I loved, which is what my blog became. I had been following The Sartorialist for quite some time, and I loved how he shared photographs of street style in NY and loved how inspirational it was. I think this is what gave me the inspiration and the courage to test myself by starting a blog of my own, to share what I loved too!
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#222222">What's your relationship with fashion? How did it start and what motivates you to keep at it? I grew up in Milan, so fashion flows in everyone’s blood there. When you grow up in a city which is one of the world’s fashion capitals, you are indoctrinated with fashion from a young age. This probably explains why I was so into fashion since I was about 5. There is always the expectation to be flawless and up to speed with trends all the time. #222222">I think that the person that influenced my style the most however, has been my mother. She has always been a bit of a hippie, which is why since I was 10 I’ve loved wearing Minnetonka, boot cut jeans and have messy beachy hair. #222222">I remember my mother always used to buy stacks of magazines we would flick through together and rip off everything we loved and then make huge collages that I still have hanging in my bedroom in Milan. This then led to me creating my own scrap books, which I considered to be my own bespoke ‘Vogue’ editions, that my friends loved flicking through. The blog was then the evolution #222222">of the scrap book – a virtual version that I could share with more people. What keeps me going is my love for fashion. I know it sounds cheesy but it’s the truth. The creativity, the work, the influences that go behind the fashion industry, the way that you brand your products, the packaging, how you photograph it, the visions of the designers, the styling of the stylists, all the processes from beginning to end inspire me daily and are what motivates me to turn on my blog for a couple of hours a day and write something personal that made me think, laugh, smile, inspired that I want to share with other people. 
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#222222">How would you define your personal style? Do you have any icons people accounts that you follow? When I moved to London my style changed a lot. I love Italian style, but it’s often too timeless and never too daring. Exactly the opposite of what I am, I always love wearing flamboyant clothes, whether it’s wearing a funky hat, a colourful pair of trousers, glittery shoes, or socks. In London you are more liberal, you can experiment with styles and are constantly influenced by different street styles, which in fact are my major influence. I love what people are wearing in the streets, I look at photographs and often attempt to recreate with my twist on what they are wearing. I love doing lots of stuff myself too, whether #222222">its dissembling an old pair of Levi’s, or sewing things onto jackets, designing my own jewellery. My other influences are Frida Kahlo, because I loved how colourful and exuberant her style was. She wasn’t afraid of being different, or better, of being herself. Jane Birkin, as she taught me how to look effortlessly cool with a simple pair of jeans and blouse. Kate Moss, because she always risked and wore the sickest clothes, from leather pants to colourful coats. And finally, to be more contemporary, #222222">I love ‘The Man Repeller’ and Leandra Medine. It’s an account I closely follow on Instagram, as I love how she combines clothes and never takes herself too seriously.
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#222222">What do you enjoy most about mixing and matching high street with high-end clothing?Proving that style goes beyond the brands you are wearing.  
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#222222">How did the collab with Mira Mikati come about in Winter Wonderland? What are your favourite items from the latest collection and how would you style them? When I saw the collection I immediately imagined them to be captured in Winter Wonderland. Her clothes are so colourful that I wanted to put them in a fun and #222222">cool environment, that I could camouflage myself in. Every piece of Mira Mikati is very exuberant and colourful, so I would style them as I did on Instagram, with a simple pair of jeans to make the coats and jumpers stand out. I love colours in winter, but you must find a balance, so that the focus goes on the hero piece you are wearing e.g. the faux rainbow coat, or a yellow coat. 
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#222222">Can you give us 3 styling rules that you abide by? 
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#222222">1. Mom jeans 

2. A pair of ‘70s converse that will go with almost everything 

3. A lipstick that lifts every outfit 
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#222222">Whose closet would you raid if you had the chance? Probably Leandra Medine. 
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#222222">What's the biggest misconception about having your own blog? That it’s easy! 
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#222222">What's your morning routine? I never wear lots of make-up, as I am too lazy and always too late to spend too much time on it. When I wake up though I always wash my face with Clinique Anti-Blemish Solution face wash, then clean my face with Kiehl’s Cucumber Herbal Toner and apply Clinique Anti-Blemish hydrant visage. I then add a very thin layer of Light Wonder by Charlotte Tilbury to give that fresh glow for the day and a bit of waterproof mascara by Eyeko. To finish I spray a bit of Twilly d’Hermes to be perfumed all day. I usually then have breakfast at work, which is either salmon on toast and a cappuccino or bread and Nutella. Life is too short to eat healthy all the time, especially in the mornings! 
#222222">
#222222">What projects are you working on now? Big projects are still TBC! So stay tuned to discover more in 2018! 

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