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STYLE & SHOPPING.

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Shopcade
shopcade added a look via the mobile app

Every year we patiently await festival season, sure the music is great but it's the style that's set to flood our feeds that we're most excited about. The season starts with Coachella, kicking off this weekend from 13-15 April and returning for round two from 20-22 April. 

With headliners like the Weekend, Beyoncé and Eminem on the bill, this year is set to be the best yet and to celebrate, we're hosting a huge Festival Giveaway on our Instagram! 

We're giving you the chance to win a fantastic FESTIVAL SURVIVAL PACK featuring beauty treats to boost your festival look, fashion steals and gifts from some of our favourite brands 🦄🎶🌈✨

To enter, all you have to do is head to our Instagram account @shopcade and: 

1) Follow us 

2) Like the giveaway image

3) Tag 2 friends in the comments

The winner will receive £150 of goodies including:

- 1 “Life’s A Festival” Eye Shadow Palette by @toofaced

- 1 “Unicorn Tears” Holographic Bronzer by @toofaced 

- 1 Festival Refresh Spray by @toofaced

- 1 Yoga Waterproof Mascara by @eyeko 

- 1 Round Raffia Bag by @mango 

- Plus, other beautiful surprises (nails, eyelashes, nail polish, Mario Badescu facial spray to name a few...)

You have until Monday 23 April 2018 to enter and a winner will be chosen at random next week. Good luck! 

This competition is open to UK residents aged 18 or over. Employees of Shopvolution are not eligible to enter. Competition closes on 23 April at 23.59. If we are unable to make contact with you to arrange your prize within 72 hours, we reserve the right to draw an alternative winner. The prize cannot be exchanged for cash and is non-transferable. This promotion is in no way sponsored, endorsed or administered by Instagram.

IMAGE CREDIT: Instagram, HARPER'S BAZAAR

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Lina Psaila
linapsaila added a look via the mobile app

My guess is that in an age where it's best to create a job than to find it you're always looking for the next big opportunity to spread your wings and land in a position that you've always  dreamt of. Sure, it sounds daunting but you know better. You know that it will take hard work and dedication but  you're determined to see your passion come to life. Maybe you just want to quit your 9-5 because you simply want to work for yourself but you have no idea where to  start. Well, you came to the right place. 


"Be my own boss" is our new podcast and it  features exceptional women that followed their calling and created a business from scratch. We talk to them about proud moments and  pitfalls, motivational words that took them our of creative slumps and kept them focused. For our very first episode we couldn't help but call our CEO & Founder Nathalie Gaveau for a chat on the best advice for all aspiring entrepreneurs, the ideal interview outfit and a few laughs. 

Listen to the first episode of Be my Own Boss here:

Shop Nathalie's wishlist below! 

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Thiara Collorec
thiaracollorec added a look via the mobile app

Partez tout de suite en vacances avec River Island, la marque anglaise dont les londoniennes raffolent. Pour lancer leur nouvelle collection - irrésistiblement estivale, cool et colorée - River Island s'associe à Shopcade pour vous offrir - 20%* sur tout leur catalogue, du 13 au 15 avril. 



Si vous ne connaissez pas encore la marque, c'est le moment d'y jeter un œil. Ensembles en crochet, blouses bohèmes, maillots de bain sexy et imprimés ensoleillés... tous les essentiels d'une garde-robe estivale réussie sont là ! Sans oublier les accessoires, des lunettes de soleil funky aux sandales à franges. 


Une collection très mode donc, avec tout ce dont on a envie pour se prélasser au soleil en faisant des jalouses. De la plage à la ville, on se fait plaisir sans se prendre la tête, avec des robes légères et des combis qu'on enfile l'air de rien sur un maillot. 

Alors prenez de l'avance et mettez-vous à l'heure d'été sans vous ruiner, avec notre sélection d'incontournables River Island pour des vacances stylées mais pas à n'importe quel prix. Profitez-en vite, vous avez deux jours ! 

En partenariat avec River Island. 

*Spring Clean : 20 % de réduction 
*Profitez de 20 % de réduction sur les collections femme, homme et enfant, hors articles soldés, avec le code SPRINGCLEAN18. Offre valable du 13 avril 2018 à 00h00 au 15 avril 2018 à 23h59. Les articles retournés seront remboursés au prix réduit. Offre non cumulable avec une autre offre ou promotion (hors offres spéciales sur la livraison). Ne s'applique pas aux cartes cadeaux. La réduction ne s'applique pas aux frais de livraison des commandes en ligne. 

Crédit Photo : River Island 
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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

Rome has amazing locations and Mincio Square is one of these. The building behind of me is called Peter Pan’s House, definitely needed to take a pic! Here is my full outfit, everything bought through Shopcade. I love it!!! #orange #sneakers

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

Spring has come, we need vitaminic colors! Don’t we?!?! Here is my orange pair of trousers, which I found thanks to Shopcade! Matched with navy blue for a very posh result! #orange #trousers

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

After a trip to Rome, I am back to my city! This time I am gonna show you all my outfits created using only my purchases through #Shopcade, just like this #jumper from Brave Soul that I found on #Asos! 💕

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

My new jumper is a Shopcade treat! Found it here and bought it from ASOS. Thought it was such a deep mystical color... I simply couldn’t resist! #loveit #jumper

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

And yes! This is me wearing my latest purchase from ASOS through Shopcade! My lovely pink biker jacket is the must-have all our wardrobes should feature! #pinkjacket

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Shopcade
shopcade added a look via the mobile app

Living in as unpredictable a climate as we do in the UK, its hard to know how to dress for the weather. But one thing is for sure, the trench coat is an all year round winner when it comes to style! As far as cover ups go, the trench is excellent for rain or shine, layered in the winter or worn in the summer as a light cover up. 


Perfect bridge between winter and spring, the trench coat is undoubtedly a fashion favourite and has been ever since it was invented in 1850. Aquascutum claim to have been the first fashion house to design the classic coat, followed by the famous Burberry trench when Thomas Burberry used garbadine fabric and designed it as an army raincoat. 

This hardwearing raincoat has evolved into many different forms since the early 1900s. SS18 reinvented the classic transitional staple, when we thought we had seen it all. Layers, corsets, fringes, Céline, Christian Dior and Valentino amongst others proved that this must have was far from boring. From the classic beige garbadine coat to satin and leopard print, the evolution of the trench has exploded from corporate to casual. Shopcade has some excellent styles available, from a classic trench to a more rogue design. 

With Spring finally here, there is no better time to invest in a trench. We are all looking for that back to sunshine uniform and the ideal coat for milder months ahead. Find your perfect trench coat below, dress it up or down and wear it day in and day out. It will remain a pillar of your wardrobe forever.

Shop our trench coat edit below!

Photo Credit: Pinterest

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Shopcade
shopcade added a look via the mobile app

Nanushka was born in Budapest, the capital of Hungary, more than a decade ago, but is finally getting under the spotlight. If you spend your days cruising on Instagram, you definitely saw the brand's design: maybe a dress, a coat... fashionistas love it! From Song of Style to NYC Bambi, without forgetting the French it-girl Caroline de Maigret, they all wear Nanushka.  

It's hard not to fall for its amazing outerwear, their famous lilac wrap dress. 

We had the chance to meet Sandra Sandor, the designer behind the brand, during Paris Fashion Week, for an exclusive interview, to chat about the story of the brand and what we should expect in the future. 


Shopcade: What brought you to fashion ? 

Sandra: Actually, it was a given way for me because my mother was a children's wear designer in the 70s prior to the fall of the Iron Curtain. Dressing was always a very important self-expression form for me. I wasn't sure that I wanted to become a designer until the age of 17. Then, I thought that I really want to try to study fashion design and it was very interesting because you know, in Hungary, there is no history in fashion and there aren't many fashion schools. I really wanted to study fashion somewhere where it was very relevant. 

After studying in the London College of Fashion, I went back to Budapest were Nanushka began, back in 2006. 


How do you define Nanushka's style? 

S: We usually think of ourselves as a bridge between intuitive and functional design. The clothes that we will keep loving and will become our wardrobe staples are those in which we really feel comfortable in as well. So, we try to execute this also in the design from the choice of fabric. We try to make everything washable. Nothing gets very wrinkly. It's comfortable wear for every season and good for both seasons. Of course, we do have fur coats for winter, but it has a soft feel.  

I don't think trends are ad-hoc things they reflect our surroundings and the people around us. Nanushka, from a design perspective is trying to be relevant for the era we live in. 


Where did you draw your inspiration from?  

S: My main source of inspiration as a designer it to try to create harmony, while mixing very distant cultural references, like Western with Oriental or Far Eastern. Actually, these two have been permeating through our collections. Sometimes even for three seasons, we kind of have a theme that carries over and we maybe add an extra inspiration. As a designer, I don't want to jump in too quickly. The next season is already coming, but I like to keep the inspiration flowing for longer. Mixing the Wild Western boots with Far Eastern culture has been going since Resort 18, carried over to our SS18. For Pre-Fall 18/19, we added 90s Berlin colors and silhouettes, as well as vegan leathers. 

Also, as a general inspiration, the traveling state of mind really inspires me. When you travel, you're very receptive, very open and almost like a child state of mind, and comfort becomes essential. 


How do you want women to feel when they wear your clothes?  

S: I really want them to feel confident, easy, effortless


Called the label to watch by fashionistas, how do you feel about social media ?  

S: Social media really helped us grow. We kind of think of ourselves as a lifestyle brand. We try to make our social media platform a moodboard of our brand and also a source of inspiration. Influencers is our secret in a way. We never pay for partnerships, but we work with influencers who represent our brand values. I think it's important for a brand to give to the right people, no with the biggest followers, because their followers are similar to ours. 


What's your favorite piece of the current collection ? 

S: From the SS18, our tiger-inspired print made with watercolor painting, and digitally printed on fabric fabric is my favorite. We made a pair of long pants from it called Nevada pants, inspired by pyjama pants from Coco Chanel in the 30s or 40s. She was the first woman to wear pyjama pants as a daily wear I think. 


What should we expect for the future collections ?  

S: The values and clashing cultures as a source of inspiration will definitely remain, I think it's important to highlight where I come from. Hungary has always been an intersection of East and West. The German Empire had a big effect on us, as well as Turkish culture and the Parisian Belle Epoque. At the turn of the century, travel was open for everyone. Hungarians and artists came to Paris to get some inspiration and change their values etc. So, when you come to Budapest, you'll find a Turkish bath on one side of the street, next to Brutalist buildings on the other side. So it's a mix of cultures. 

But going back to how I imagine my future collections, I think we're going to develop, while our core brand values and sources of inspiration remain. And spice it up with the season's trends. A good balance. 


If you had to pick only one piece you created, which one would it be? 

S: Hard question! But I love outerwear and our brand is really known for that. So I would probably pick a coat, specifically a robe coat. 


What are your do's and don'ts when it comes to fashion ?  

S: I don't really believe in do's and don'ts. I think you can get away with anything if you put it in the right context. 


What is the must-have of every outfit?  

S: The right pair of shoes, they define the whole outfit in the end. But I could also say that a good pair of jeans is a must. 


Interview was edited and condensed for clarity purposes. 

Shop our edit of Nanushka's designs below. 

Photo Credit: Instagram 
Follow us on Instagram HERE for bite size style inspo!

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Shopcade
shopcade added a look via the mobile app

Spring is in bloom which means there's a perfect excuse to invest in some SS18 sunglasses! The season's biggest eyewear trend is tinted shades. Think 90s hip-hop artists meet futuristic space cadets. 


The ski-inspired googles and the flat-top visors will be a perfect match when the snow begins to fall. And if you're more into retro-style, just picture yourself with cat-eye sunglasses or beautiful embellished shapes under the sun of the French Riviera. 

From Saint Laurent to Asos there's a price point and style for every fashion lover. Shopcade has sifted through the best statement sunnies on the market to find the best out there! 

Shop statement sunnies for SS18 below...

Photo Credit: Pinterest

Follow us on Instagram HERE for bite size style inspo! 

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Lina Psaila
linapsaila added a look via the mobile app

It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this Spring?


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this Spring!

IMAGE CREDITS: Instagram

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Nathalie Gaveau
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