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STYLE & SHOPPING.

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Shopcade
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What’s classier and more comfortable than a classic ballerina shoe? Name us another style, we’ll wait. Made iconic by the likes of Audrey Hepburn and Kate Moss, ballet flats are a staple of every stylish woman’s wardrobe.   


In music and ballet ‘allegro’ means swift and lively which seems the perfect way to describe the new offering from Fitflop. The Allegro Ballerinas are a fusion of fashion-tech and enduring style and we can confirm, they’re the comfiest flats ever.

With FitFlop’s signature footbed technology, these ballet pumps offer your feet the anatomical support they need. And before you say, ‘supportive shoes are for my mother, not for me’ hear us out.   

The Dynamicush technology minimises impact so when you’re pacing to a meeting or running for the bus, you won’t feel the ground hitting your feet and sending shockwaves through your legs.   

Your ankles won’t feel wobbly after a day on your feet and thanks to a luxe leather upper and a range of colour options, you’ll be looking decidedly classic and elegant or cool and collected – depending on how you style yours.    

We suggest teaming your Allegro Ballerinas with anything from distressed denim and a cool army jacket and shirt combo to an on-trend leopard-print midi dress and a boxy leather jacket.  
Or if your work-to-weekend look rests more on the formal side, team a pencil skirt and checked blazer with a classic white tee and match your ballerina pumps to your bag.    

The styling possibilities are endless and let’s be honest, who doesn’t love being comfortable all day and all night, no matter where you’re heading?    

Browse the edit below and shop the Allegro Ballerinas now… 

In partnership with FitFlop    

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Gurpreet Singh
Emily Beeson
emilylavinia added a look via the mobile app

New season, new wardrobe and you’ll be needing essentials for the months ahead – we’re talking work, weekends, your trips away and of course, party season.   


With a mix of premium yet affordable brands such as Champion and Tommy Hilfiger on offer alongside the brand’s own easy-to-wear designs, Topman is a go-to for men with style smarts for a reason.   

Whether you’re a fan of a classic button-down shirt and chinos or more of a skinny jeans and blazer kind of guy, Topshop’s AW18 offering is pretty versatile making it ideal for mixing and matching.   

So why not team that statement printed bomber jacket with a classic shirt and pair your sharp suit with a super-soft tee for a more relaxed approach?   

Browse our favourite pieces for Autumn/Winter and shop everything you need to give your line-up a boost from the edit below…   

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Emily Beeson
emilylavinia added a look via the mobile app

Wave goodbye to sunshine yellow and millennial pink because a new season is here and it’s all about muted, earthy tones for AW18. Cool autumnal hues include burnt orange, sandy oat tones and of course, olive green.   


A staple for this time of year a green military-style jacket is a sure way to lend your look a touch of effortless cool – see the likes of Kate Moss, Olivia Palermo and Anine Bing for outfit inspiration.   

Olive green is one of those hues that goes with just about everything in your wardrobe, from casual jeans and shirts to sleek dresses and statement prints.   

Team a green jacket or shirt with leather trousers and a cool pair of snake-print boots or put a twist on the tone by pairing classic camo with blush-pink sneakers and accessories for a contemporary colour clash.  

The perfect colour to invest in for autumn through to winter, olive green is set to become our go-to from now until the New Year.   

Want to steal the look for yourself? Shop the olive green edit below…  

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Shopcade
shopcade added a look via the mobile app

It’s official: corduroy is cool again. First seen on the Fall ‘18 runway, we’re now spotting the trend on some of our favorite influencers. Here’s how to work the trend into your seasonal wardrobe.


If you’re looking to try this season’s ‘70s trend, this is the perfect way to do it. Try wide-leg pants in tan or camel and keep the look modern with a simple gray sweater or a silk shirt.

Show-goers at Fashion Week were snapped wearing cord head to toe, which looked especially cool in fresh, bright hues. Try an an oversized jacket and a skirt for a contemporary feel and finish the look with a simple white T-shirt.  

If in doubt, keep it simple. A classic corduroy jacket will look effortlessly cool with a pair of jeans. Any shape goes: blazers, trench coats and quilted styles were all spotted on the runway, so take your pick.  

Want to try the trend for yourself? Shop our favourite pieces from the edit below...  

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Federica Caiazzo
federicacaiazzo added a look via the mobile app
federicacaiazzo

How to wear denim? Go for the maxi shirt and wear it as a dress. Add slippers, of course! #denim #streetstyle 💕💕💕

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Marianna Nagy
mariannanagy added a look via the mobile app
mariannanagy

How do you like this blue shirt? I think this is very unique and elegant. #ootd

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Emily Beeson
emilylavinia added a look via the mobile app

Ready to shop for the new season but overwhelmed by all the trends? Don’t worry – we’ve rounded up the best looks from London Fashion Week, along with our favourite AW18 pieces.   
Modern military  

It’s not unusual for military pieces to appear on the AW runway, but Belstaff’s collection was a fresh take on the trend. We loved the printed hoodies worn with double-breasted coats and zipped cargo pants.   

Reworked classics

For AW18, Burberry gave its iconic pieces a contemporary update: see the oversized trench coats, rainbow logo-embroidered sweatshirts and checked baseball caps.  

Tonal tailoring   

Loved for its pared-back minimalism, Joseph’s autumn collection did not disappoint. A standout look consisted of clean brown tailoring worn with a sharp camel coat.  

Utility cool   

JW Anderson’s show combined menswear and womenswear, but each had an effortless utilitarian feel. We predict the graphic knit sweaters and relaxed khaki pants will be an instant hit.   

Industrial outerwear

Not only were the coats and jackets at Christopher Raeburn incredibly cool, they were also constructed from recycled materials. Look out for the checked wool pieces made from Russian navy blankets.   

Asymmetric shapes   

Chalayan’s deconstructed designs made ordinary wardrobe staples feel completely unique – check out the cut-out trousers and cleverly folded coats in the line-up.   

Heritage checks   

You can always count on Margaret Howell to deliver timeless pieces that will transcend seasons – for example, the checked shirts and Prince of Wales tailoring seen on the runway. 

Retro refresh   

‘70s references could be spotted throughout Oliver Spencer’s show, but in the most understated way: see the corduroy and velvet trousers and shearling jackets.   

Sports luxe  

Sportswear has become a fixture on the runway, and it’s not going anywhere fast. Band of Outsiders mixed retro tracksuits with smart tailoring for a fresh take on the trend.   

Go graphic  

Bold logo prints are still dominating the street style circuit, and it looks like they’re sticking around for another season. Cottweiler’s final look was an oversized T-shirt embroidered with the Natural History Museum’s name – also the location of the label's show.   

Shop the trends seen on the runway with our AW18 edit below…   

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Emily Beeson
emilylavinia added a look via the mobile app

It’s official: the colour of autumn 2018 is undisputedly orange. Whether you rock a neon shade or a rich vintage-inspired hue, orange is the cheerful champion of our cool-weather line-ups…   


Successfully wearing the colour is, however, easier said than done. It’s a bold shade and one that’s best sported with an all-or-nothing approach. We looked to our editors for a few tips on how to nail the autumnal trend sweeping Instagram.  

Oversized  

A statement colour calls for a statement silhouette so go big or go home with this one, literally. Think oversized duster coats and puffer styles, flared or wide-leg trousers and boxy shirts and tees. A maxi dress or skirt is always a winner too.  

Utilitarian  

The sporty, utility-inspired trend is big for AW18 so think less ‘70s corduroy and more futuristic crepe and lamé. Try sporting simple culottes with a cropped metallic jacket or opt for a simple military-inspired look with a button-down shirt and straight-leg trousers in bright orange tones. 

Androgynous  

Gender fluidity is back and here to stay this season. Rock your orange pieces in simple silhouettes and cool, understated layers. Give sports-luxe a go with an orange varsity jacket, trending camouflage prints and matching chunky-soled sneakers.   

Colour blocked

Brave enough to try head-to-toe orange? Be sure to stay consistent with your choice of shade. Whether you opt for a pop-bright tone or a pale peachy orange, match your ensemble exactly to nail this season’s hottest colour trend.   

Want to try the look for yourself? Shop our favourite orange pieces for him and for her below…   

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Why do we love menswear so much, I don’t know. Maybe its because the clothes are super comfy and baggy. But after boyfriend jeans, mens shirts is having its moment! Especially shirts with bold prints and colours are loved by street style bloggers. Opt for a baggy shirt with your daisy dukes or even better wear it as a dress in the last days of summer. #mensshirts #menswear #streetstyle #trend #fashion

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Emily Beeson
emilylavinia added a look via the mobile app

Back to school season is here and with it comes fashion’s golden hour. Offering us the September issue of Vogue, AW collections and a new work wardrobe, the onset of fall is something the style set looks forward to every year.  


Androgynous dressing is always a winner when the weather starts to change – there’s just something effortlessly cool about a button-down shirt and tailored pants or a chic blazer over a simple tee.  

If you’re looking to give your office-ready ensembles a boost or just fancy rocking something inspired by the boys, we recommend a look at W Concept’s Drama Collection.   

A capsule line-up of sleek pants, shirts and boxy blazers in autumnal tones, the cutting-edge retailer has well and truly mastered the art of dressing to impress.  

Browse our favourite pieces from the collection below and put a twist on power dressing for the new season with a suit and shirt combo guaranteed to raise your game.  

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Emily Beeson
emilylavinia added a look via the mobile app

The ‘80s are back. Or perhaps they never went away, given the strong trend for brightly-coloured, thigh-skimming swimwear and oversized sunnies we’ve seen just about everywhere this summer.   


The runway has been awash with styles inspired by the ‘80s aesthetic too with the likes of Fendi, MSGM and Versace all paying homage to the decade’s design sense.  

If you fancy trying the trend for yourself, we have a few pointers for you to avoid looking like you’ve rocked up in fancy dress.   

Think bright tones but pair them with tailoring. Take the edge off those sleek silhouettes with chunky sneakers or a pop of statement print.   

A healthy dose of sporty styling goes a long way so don’t be afraid to opt for neon accents and go-faster stripes, bomber jackets and sports-luxe separates.  

Lastly, botanical prints put a twist on the classic Hawaiian shirt – just be sure to mix and match yours with neutrals or simple stripes to avoid overkill.   

Want to try the ‘80s throwback look for yourself? Shop our edit below for all the essentials…   

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Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

Minimalism is so over! Everything is maximalist, oversized or glamorous this season. If you want to add a ‘wow’ factor to your style, embellished shoes should definitely be your go-to style. You can touch up your favourite little black dress or jeans and t-shirt combination with these jazzy shoes! #trend #embellishment #embellished #shoes #heels #streetstyle #style #fashion

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