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STYLE & SHOPPING.

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corina bello
mcorik17 added a look via the mobile app
mcorik17

¨We have gone directly from summer to winter, from sandals to warm booties. Is also evident in our outfits: total black fans abandon the pastel and bright tones of good weather for the minimalism and sophistication of black. From top to bottom including the feet, which this season also point to total black with these ten shoes that we have found Credits: Pinterest

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Alexandra Houliston
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alexandrahouliston
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Alexandra Houliston
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corina bello
mcorik17 added a look via the mobile app
mcorik17

Shorts are a garment with a lot of presence in the streets during the summer. Whether jeans, cotton or linen, they become a recurring piece when it comes to completing our outfits. With shorts, it is easy to create relaxed and comfortable outfits with which to enjoy our free time in summer. We can combine them with t-shirts, flat sandals or espadrilles and resort to different top garments to achieve the desired style. Credits: Pinterest

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Lina Psaila
linapsaila added a look via the mobile app

As you may have noticed this season is a good time to start our party wear selection just before party season. This year specifically the international trends call for old school glitz and glam, a lot of shimmy and shimmer. From sparkly boots at Balenciaga and Saint Laurent, to shimmery bodycon dresses at Balmain, and chandelier earrings everywhere - this is the season to be jolly! With Halloween, Thanksgiving, Christmas and New Year around the corner, keep an eye out for the styles to make you stand out! We're talking about glitter and tulle dresses are all over the place and will get bigger next year! 


Take advantage of the kirakira+ app, use the power of the glitter for an Instagram post that sparkles! Yves Saint Laurent started the trend. It was followed by sequins up and down the Spring Summer 2018 catwalks. Instagrammers and bloggers used the app to emphasise their shiny looks. Now it's your turn! 

The amazing thing with glitz is that you don't have to break the bank to get the look! All you need is a few key accessories, maybe a pair of statement trousers or a sparkly jumper and you're full party-mode! We're absolutely in love with the sparkly party dresses and trousers at OH MY LOVE as well as Sergio Rossi sandals, and poppy tassel earrings from IDEAS 108 - all available now on YOOX! And guess what? It's on sale! Flash Sale - Extra 25% Off Full Price + Free Shipping (24 Hours Only) Hurry sale ends soon!

Check out our gallery for more party season inspiration and shop all the looks from our exclusive edit below!



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M.J Ortega
i absolutely love velvet for party season
M.J Ortega
i absolutely love velvet for party season
M.J Ortega
i absolutely love velvet for party season
Alya Barutoğlu
alyabarutoglu added a look via the mobile app
alyabarutoglu

This trend is gonna bring you so much happiness! There is no longer the struggle of trying to fix the socks that ran down your sneakers. You don't need to hide your socks anymore because this season they are out and about! Business of Fashion stated that socks will be the "secret weapon of fashion." Ankle socks are becoming the new statement item. Slogans, logos, glitter, colour, pattern... Anything your heart wants. Wear them with your favourite heeld sandals or sneakers, either way you'll be winning the fashion game! #anklesocks #trend #streetstyle

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Shopcade
shopcade added a look via the mobile app

Get your kicks for the Autumn/ Winter season! We've been searching for the best boots out there. Its time to ditch those summery sandals and swap them for some booties.


Opt for some fancy Vetements and Balenciaga boots! Red, leopard print or metallic boots are great for show-stopping styles from Topshop pr Mango; or buckle up with the latest multi-buckle styles from Toga or Carvela. Find our selection below of great styles for your Autumn/ Winter wardrobe.

IMAGE CREDITS: TOPSHOP, PINTEREST & INSTAGRAM

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Lina Psaila
linapsaila added a look via the mobile app

Even if summer means holidays and expenses on endless days at the pool bar and nights by the nearest beach club, that doesn't mean that our wardrobes should suffer. Especially not when there's a huge sale over 50% over at TOPSHOP! 


We've already prepared our wishlist: From cinched belts to bardot tops, frilly dresses, comfy chic espadrilles and denim skirts - minus the original price. Half off to be exact! 

This summer splurge on all the stylish ss17 trends from bold reds and yellows, to innocent white broderie, denim deconstructed shorts, and thigh high ancient Greek sandals! 

Just scroll below for our selected edit of all your summer steals from TOPSHOP! Hurry the sale ends on August 4th!

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Lina Psaila
linapsaila added a look via the mobile app

You know you’re blooming in pure optimism when head-to-toe yellow is not only encouraged but considered one of the best selling trends for this summer. The great news is that yellow miraculously compliments tanned skin and extremely fair tones as well. Let's just take a moment to think of the big 'yellow' moments of this year. From Beyonce's infamous Cavalli (when she's Lemonading, of course) Emma Stone in La La Land or Emma Watson in Beauty and the Beast. But yellow is not only a big Hollywood hit (although it does remind us of gold, so Oscars and Golden Globes). The shade featured on the S/S 17 runways at Acne Studios, Chloé, Mulberry and Jil Sander. It's also very popular day wear. Let's look at the key ways to wear yellow this summer! 


Yellow Romantic 

If you want to emulate the ultimate European summer day outfit, look no further than the mustard yellow day dress. It is elegant and comfortable enough to walk around and discover the city. Its perfect companion is a straw basket bag and a pair of sleek and comfy mules. Finish the look with a pair of oversized sunnies for the ultimate Italian actress goes incognito look. 

Yellow Blend 

For the yellow sceptic, we have a great solution. Opt for the biggest trend, yellow wide legged pants, and style them with a muted colour palette top if you want to ease into the yellow trend (white, black. eggshell). If you're feeling bolder tie in the yellow with a completely unexpected and oh-so-optimistic colour like ciel blue (check Leandra Medine's version in the gallery) or a bright purple or fuchsia. Finish your look with a similar colour high heel sandal and an uber cool mini clutch. 

Yellow Gingham 

Why do one trend this summer when you can have two? The romanticism of the gingham pattern beautifully pairs with the pure zest for life of the yellow and the two can create some super cool outfits. From an off the shoulder top, mini summer dress, a scarf. bag or even a little blazer. Pair them with white denim jeans, sandals, oval sunnies and a basket bag. Your summer day outfit is ready. 

Vintage Yellow Glam 

There's an undeniable power in yellow dresses it's not by chance that most stars opt for this colour when posing on the red carpet. Who can forget Rene Zellweger in 2001 Oscars, wearing vintage Jean Desses, Michelle Williams in that gorgeous ruffle gown by Vera Wang in 2006 or Alicia Vikander's custom made Louis Vuitton at last years Oscars? Try a maxi yellow slip dress with tousled hair red lip and gold accessories. Pair the dress with high heels and a chic clutch for the perfect summer going out look. 

Browse through our gallery for more yellow inspiration and scroll down to see our selection of all the yellow items you need to own!


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Lina Psaila
linapsaila added a look via the mobile app

It seems as if since the beginning of time a magic fairy godmother awarded all French women with effortless style and elegance. From 60's Brigitte Bardot to Vanessa Paradis and Jeanne Damas there's no denying that Parisian chic is very specific yet unattainable. But what does that mean for the rest of us? We here at Shopcade have aimed to dissect the authentic French style and follow a few simple rules to nail it this summer. 


Beauty & Hair 

The first rule of the School of French style is that there simply are no general rules. Developing your individual style is part of the process. This process never fails to involve mineral toning water, eye cream and a great SPF cream. A thorough beauty routine with quality products makes all the difference for French women as they wear minimal make up. "I only wear red lipstick everyday, "said Jeanne Damas in a recent interview for Man Repeller. French girls emphasize on taking care of their skin instead of covering it up with endless layers of make up. They wear little foundation, use hair spray for a sexy out of bed look and have a signature scent! 

Show off your Pins 

Baring your legs as much as possible like French style blogger Camille Charriére is another Parisian staple. Sport your mini summer dresses, vinyl red skirts, LBDs or uber chic culottes which are basically very cool and elegant ways to nail French chic. 

Where Did You Get That Shirt? 

All Parisian girls own a great white shirt in their wardrobe as it's ultimately versatile and oh so chic. You can literally pair it with anything that may hang in your wardrobe: from jean bell bottoms to a pencil skirt, a pair of denim shorts, with smart trousers at the office even worn loosely over your swimsuit at the beach. Go for a white crisp shirt fitted or oversized and try a Breton design - another French girl favourite. 

Quality outerwear 

Even though we're in July we can recognise a quality outerwear item in all seasons. From a boxy blazer, to an elongating raincoat or a simple rock n roll biker jacket the options are endless.. Take cues from French chic and really look which outerwear items will look best with your wardrobe essentials. 

Comfy flats 

Especially for daytime, comfort is key to the laissez-faire nonchalant Parisian look. So invest in ballet flats, chic sandals, espadrilles and white trainers to elevate your everyday look. They can really romanticise an outfit instantly. 

Accessories 

When it comes to accessories they should always include a great hat, basket bag, earrings, and a quality watch. Less is definetely more so "Before you leave the house, take a look in the mirror, and take one thing off", as the mother of Parisian chic Coco Chanel used to say. 

Style icons 

Brigitte Bardot, Jane Birkin, Vanessa Paradis and Clemence Poesy are among many of the greats. For new sources of inspiration, follow Parisian blogger Camille Charrière, Jeanne Damas, Camille Rowe, Lily Rose Depp and Louise Follain on Instagram. 

Scroll down below and see how you can nail French style this summer!

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Nathalie Gaveau
Lina Psaila
linapsaila added a look via the mobile app

Denim has historically been one of the most flattering fabrics for both men and women. It's also surprisingly versatile, adored by the high street and the high end alike. So it came as no surprise that for SS17 denim is super playful unexpected and comfortable. This means no skinny jeans in the horizon, lots of cutouts, embroidery, patches and variety in hemlines. Here are our top picks!


CUTOUTS 

Take cues from Kendall Jenner and sport a sexy midi denim skirt with cutouts and style it with a silk spaghetti strapped top with detailing. Finish the look with a vintage pair of 90s inspired sunnies and an equally grungy pair of mules for an extra chic summer look. 

NO SKINNY JEANS (MODEL OFF DUTY)

 The days of skinny jeans are thankfully pretty much over for our figures and most of all for optimum blood circulation. Yes, those things were tight. Bella Hadid, Gigi and the entire bunch are sporting a much more comfy solution: boyfriend jeans. For example, Bella opted for a red-hot appeal to a dated Canadian tuxedo while Kendall (going for denim again) wore a sheer bodysuit under a dark wash pant and jacket. Frederikke Sofie went for a polished jumpsuit and layered it on a duster jacket while Imaan Hammam went old school by pairing her baggy overalls with a plaid top. 

STEP HEM 

If you really want to nail the 2017 denim look then look no further than the step hem. You can thank French designers Vetements for the much needed innovative twist! If you don't have the Vetements budget why not try a little DIY and give them a makeover with staggered edges. Look below for other affordable options. The great thing about the step hem is that you can style it as you please, no rules apply here! 

CANADIAN TUXEDO (OR DOUBLE DENIM)  

Canadian tuxedo has many retro throwbacks from Woodstock, to Justin and Britney circa 2001, to Dolly Parton circa forever. But even if the trend seems dated, kitsch or unflattering it actually completely depends on styling. You can go safe, by throwing a chambray shift over your denim dress, instead of going head to toe dungarees and jacket. Try sporting a deconstructed denim shirt over your denim skirt shorts or trousers and it will instantly give a modern look to your outfit. 

FRINGES/ TASSELS 

Fringes and tassels for 2017? Oh yes. For the past 3 years, tassels and fringes have been put front and centre and they don't show any signs of abandoning the limelight. The great news about a trend sticking around for more than a few seasons is that it's been given a chance to evolve. So you don't have to stick to your frayed hem jeans, necessarily. Pick up a mini skirt with fringes, a flawless denim jacket or opt for a pair of uber cool denim sandals finished with tassels. One of our favourites is a distressed denim blouse with a frayed hem courtesy of Marcus Almeida. Thank you!

EMBROIDERED 

This is the year to go for embroidered. The obvious option here is springtime florals but don't let that hinder you. Actually, DIY is welcome here, too! From rock n roll roses, to funky pineapples even quotes make for a super stylish way to decorate your favourite pair of jeans this summer.

PATCHWORK 

If you want to play with dimension design and personality adding uber cool patches is the denim path for you! You can try clashing similar blue tonal panels or play with different sizing by assembling large squares with minuscule patches on the jeans. Experiment with positioning pockets in unexpected places or colours. If DIY is not your calling don't worry! Just browse through our selected edit of denim items for SS17.

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Shopcade
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shopcade-us

Summer is here which means holidays endless days at the beach and lounging at a cool beach bar till the wee hours of the morning! But this also means limited income (since we're spending it on holidays) and yet a gregarious appetite to re-invent our summer wardrobe before we hit the vacation spots. 


 Don't worry we've got you covered! Matchesfashion.com is having one of its amazing sales. We're talking about 70% off luxury items. We've selected an awesome list of all the products you're going to need this summer! 

 From frilly dresses to denim shorts, floppy hats, sandals and beach bags we've made sure this will be a summer to remember - minus the hefty price tag. 

In addition, we've made sure to include the freshest trends for this summer from gingham patterns to bold reds, bright yellows, innocent angelic whites and our favourite selection of comfy and uber stylish slides.

Scroll below for our selected edit of all your summer steals from MATCHESFASHION.COM. Hurry! The sale ends soon!

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